The Fintech Marketers and Leaders Podcast
User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti.
Oct 23, 2023
Shaul Weisband, Co-Founder and CMO at Jifiti, discusses enabling banks and lenders in the BNPL space, B2B marketing strategies and thought leadership, tackling price sensitivity in financial products, and building tailor messages and content. They also talk about the challenges in the market, nurturing leads, creating a light-hearted brand, and the future outlook for Jifiti.
38:07
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Quick takeaways
- Jifiti enables banks and lenders to compete in the BNPL space by offering their loan programs at any point of sale with merchants.
- Jifiti focuses on building relationships with large banks and merchants by nurturing leads through thought leadership and personalized messaging to position themselves as the ideal solution.
Deep dives
Jifiti's Role in BNPL Space
Jifiti enables banks and lenders to compete in the BNPL space by offering their loan programs at any point of sale with merchants. They started in the gifting space and then expanded to include consumer finance point of sale financing. Their white-labeled solution helps banks and lenders connect with merchants, bridging the gap in the connectivity between them.
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