The Fintech Marketers and Leaders Podcast User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti.
12 snips
Oct 23, 2023 Shaul Weisband, Co-Founder and CMO at Jifiti, discusses enabling banks and lenders in the BNPL space, B2B marketing strategies and thought leadership, tackling price sensitivity in financial products, and building tailor messages and content. They also talk about the challenges in the market, nurturing leads, creating a light-hearted brand, and the future outlook for Jifiti.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Growth of the Buy Now Pay Later Lending Space
02:35 • 8min
Tactics for Success and Partnering with Clients
10:40 • 7min
Creating a Light-Hearted Brand and the Challenges in the Market
17:49 • 15min
B2B Relationships and Future Outlook for Jafiti
33:19 • 2min
Book recommendations, favorite FinTech companies, and personal hobbies
35:23 • 2min