Shaul Weisband

Shaul Weisband, Co-Founder and CMO at Jifiti, discusses enabling banks and lenders in the BNPL space, B2B marketing strategies and thought leadership, tackling price sensitivity in financial products, and building tailor messages and content. They also talk about the challenges in the market, nurturing leads, creating a light-hearted brand, and the future outlook for Jifiti.