Bridging The Gap Between Fintech And Influencers With Aleks Velev, Influencer and Partnerships Manager at Shares

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From being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.

Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … 

Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.

Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:

👉Managing international influencer campaigns

👉Understanding the sentiment behind campaigns

👉Improving reporting capabilities 

👉Breaking down barriers for Fintech Influencer marketing 

👉TikTok unlocking the creator space

👉Optimising content for varying platforms

👉Challenging the misconception of finfluencers

👉Aligning influencers and brands

👉The different levels of influencer activity 

👉Navigating the global, always on strategies

👉Avoiding inauthenticity with influencer content

👉Choosing the right platform 

👉Long term vs short term creator partnerships

And much much more.

If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.

Subscribe here:

www.thefmlpodcast.com

Watch here: 

👉 YouTube:

And connect with Aleks here:

👉 LinkedIn: www.linkedin.com/in/aleksvelev/

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.