The Fintech Marketers and Leaders Podcast

Send us a textIf you’re anything like Andy Bromberg, CEO of Eco, you have multiple banks, cards and wallets carrying varying amounts of your personal finances. That’s why Andy has helped to build Eco, a digital wallet provider that replaces checking accounts, credit cards, and more with a single balance that rewards you each time you make a transaction.For the latest episode of The FML Podcast, Shameer Sachdev sat down with Andy to discuss how Eco has raised more than $90 million from an array of leading investors, including L Catterton, Activant Capital, a16z Crypto, Founders Fund, and other “Celebrity” investors including Sean “Diddy” combs…In this episode, they cover:👉Andy’s personal experience of growing fintechs👉Building a strong fintech from market momentum👉Surviving in a bear market👉Acquiring new customers 👉Experimentation as a force for survival👉Preventative measures to take in a downturn 👉Developing product lines effectively 👉Eco’s go-to-market strategy👉Educating audiences👉Building trustIf you’re looking to grow your fintech business or want to learn more about Eco and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Andy here:👉 TwitterAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a textThe UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster. With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years.Jinesh joined host Shameer Sachdev to share his journey of building and launching a sticky FinTech product and the strategies they use to build credibility and drive growth.They cover:👉 Building a waitlist organically👉 Driving traffic with organic PR👉 Using influencers to create launch buzz 👉 Being authentic as a fintech founder👉 Creating a sticky product people love 👉 Finding ways to monetize your free app👉 Rolling out new features based on customer feedback👉 Building credibility around your productIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 email: hello@growthgorilla.co.uk👉  https://thefmlpodcast.buzzsprout.com And connect with Jinesh here:👉 LinkedIn: https://www.linkedin.com/in/jinesh-vohra/👉 Twitter: @JineshVohraAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textEvery parent wants to invest in their childrens’ future, and what better way to do so than by opening a child savings account?That's what led Cem Eyi to co-found KidStart and Beanstalk, two universally accessible child investment products that allow families to save money for their kids' future easily and flexibly. Join host Shameer Sachdev and Cem Eyi, CEO & COO of Kidstart & Beanstalk, as they talk about the journey of creating two financial products that revolutionised family savings.In this episode, they cover:👉How to build new financial services on top of your main fintech product👉The importance of having a straightforward onboarding process👉Launching a fundraising campaign in the middle of a market storm👉Staying on track with your growth plan👉Finding the right marketing automation toolsIf you’re looking to grow your fintech business, want to explore how to start saving up money for your kids, or want to learn more about KidStart or Beanstalk and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: 👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Cem here:👉 LinkedIn: www.linkedin.com/in/cemeyi/About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a textCurvo is an app on a mission to help young Belgians passively invest through index funds. It all started when CEO and co-founder Thomas Ketchell, tired of his low returns from keeping his money in savings accounts, found passive investing.Now, hundreds of users worldwide use Curvo to superpower savings and improve their financial well-being.What's more amazing is that Curvo is a self-funded business—co-founders Thomas and Yoran don't rely on investors, crowdfunding or bank loans and has been building in public for two years.In this episode, our host, Shameer Sachdev sat down with Thomas Ketchell, CEO at Curvo, to talk about the journey of building a financial product in public with zero funding. They cover:👉 Going down the bootstrapping path👉 User acquisition strategies when on a budget👉 Trying out different marketing strategies👉 Working the Tik Tok algorithm👉 Top tips for FinTech founders going down the bootstrap routeIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Thomas here:👉 LinkedIn: https://www.linkedin.com/in/thomas-ketchell/👉 Twitter: https://twitter.com/tomketchAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow never to miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textAfter her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch.Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch’s marketing from scratch and her insights into growth marketing in a complex industry.They cover:👉 The Nuances of Marketing in African Markets👉 Minimizing fraud in crypto markets👉 B2B marketing tactics in African markets👉 The benefits of instant payments 👉 Reaching new audiences and territories 👉 Building Stitch’s marketing from scratch👉 Using partners to build brand awarenessAnd much, much more…If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Thea here:👉 LinkedIn: www.linkedin.com/in/thea-sokolowski/About the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIf you have a social media account then it’s more than likely you’ve heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way.Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most influential, and celebrated, social media accounts out there today.Host Shameer Sachdev sat down with Richard to explore his years of insights into social media, how fintechs can use social as a catalyst for growth and why social is often the black sheep of many channel mixes.But that’s not all, they also cover:👉 The golden truth of content on social👉Testing on new platforms👉Building a community as a force for growth👉Translating tone of voice over different platforms👉Building an infamous social brand👉The importance of authenticity 👉Using TikTok for organic reachAnd much, much more.If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 Website: www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Richard here:👉 Twitter: @cookywookAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIf you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent. Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that’s growing rapidly.They cover:👉 Joining a fintech in pre-launch stage👉 Leaning into unexpected customer profiles👉 The importance of testing and data-driven decisions👉 Using data for responsible investing👉 Launching a fintech during Covid👉 Planning for a post series A scale-up👉 Defining your channel mix for growth👉 The impact of real human storiesIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 Email: hello@growthgorilla.co.uk👉Website: www.thefmlpodcast.comAnd connect with Cal here:👉 LinkedIn: https://www.linkedin.com/in/calgraham/About the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textAfter co-founding Chip at the young age of 25 years old, Alex Latham’s journey to success has been an eventful one. After joining forces with his Co-Founders, Alex has since been on a mission to make Chip’s customers richer today than they were yesterday.Now they’re armed with a team of over 150 people over Europe, with over half a million registered users and have evolved from an auto savings app to a full saving and investment platform. Chip’s growth journey is one every fintech can learn from and in this episode host, Shameer Sachdev digs into what makes Chip so successful, how they built their fintech into what it is today and Alex’s key learnings as CMO. Join them as they explore:👉 Gaining traffic through referrals👉 Building trust with your community 👉 Chip’s Crowdfunding Journey👉 Using crowdfunding as a method for growth👉 Building and optimising all marketing channels👉 Chip’s core metrics And much more.If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Alex here:👉 LinkedInAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a text“...We want to be the industry standard for creators and brands…”With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services.  Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.They cover:👉 Differentiation in the creator economy👉 Acquiring users in a niche market👉 Scaling users authentically👉 Creating meaningful partnerships👉 Being a first-time founder👉 The wealth of untapped potential in the creator economyIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Lotanna here:👉 LinkedIn: www.linkedin.com/in/lottsxpo👉 Twitter: @lottsxpoAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIf you’ve read the news lately it’s likely you’ve come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly.  Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achieving its mission of revolutionising the global payments industry.In the latest episode of The FML Podcast host, Shameer Sachdev sits down with CEO and Co-founder Philip Belamant to dig into this record-breaking growth trajectory and find out what our listeners can learn from Zilch’s phenomenal success.Listen to the episode to explore:👉The importance of utilisation when growing👉How zilch differs from traditional BNPL👉Keeping valuations buoyant in today's market👉Leveraging learnings from the BNPL industry👉Native solutions vs Zilch 👉A unicorns approach to scalability👉The key learnings of fundraisingAnd much more.Want to connect with Philip? Follow him on social here:👉Twitter👉LinkedinOr to find out more about Zilch:👉Check out their website👉Read their latest press releasesHave a listen to our other amazing episodes jam-packed with fintech marketing insights from industry legends here: www.thefmlpodcast.comAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!