The Fintech Marketers and Leaders Podcast

Send us a text“...We want to be the industry standard for creators and brands…”With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services.  Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.They cover:👉 Differentiation in the creator economy👉 Acquiring users in a niche market👉 Scaling users authentically👉 Creating meaningful partnerships👉 Being a first-time founder👉 The wealth of untapped potential in the creator economyIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here:👉 www.thefmlpodcast.com👉 Email: hello@growthgorilla.co.ukAnd connect with Lotanna here:👉 LinkedIn: www.linkedin.com/in/lottsxpo👉 Twitter: @lottsxpoAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIf you’ve read the news lately it’s likely you’ve come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly.  Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achieving its mission of revolutionising the global payments industry.In the latest episode of The FML Podcast host, Shameer Sachdev sits down with CEO and Co-founder Philip Belamant to dig into this record-breaking growth trajectory and find out what our listeners can learn from Zilch’s phenomenal success.Listen to the episode to explore:👉The importance of utilisation when growing👉How zilch differs from traditional BNPL👉Keeping valuations buoyant in today's market👉Leveraging learnings from the BNPL industry👉Native solutions vs Zilch 👉A unicorns approach to scalability👉The key learnings of fundraisingAnd much more.Want to connect with Philip? Follow him on social here:👉Twitter👉LinkedinOr to find out more about Zilch:👉Check out their website👉Read their latest press releasesHave a listen to our other amazing episodes jam-packed with fintech marketing insights from industry legends here: www.thefmlpodcast.comAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a textIn the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs.Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups.Join them as they dive into Michael’s first hand experience when it comes to growing fintechs.They cover:👉 The comeback of event marketing👉 The relevancy of ABM tactics for fintechs👉 How to get buy-in from senior stakeholders👉 The foundations of attribution👉 The effects of brand marketing👉 Scaling activities and launching into new territories👉Aligning product and marketing👉The Marketing and Sales DilemmaIf you’re interested in growing your fintech or need some growth marketing tips, tune in to this episode of The FML Podcast and get inspired.Subscribe here: www.thefmlpodcast.comAnd connect with Michael here:👉 LinkedIn: www.linkedin.com/in/mikeytreacy👉 Twitter: twitter.com/mptreacy 👉 Website: https://www.openpayd.comAbout the showThe FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a text"A Go-to Mantra for Sustainable 50% MoM Growth"The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode.Shameer Sachdev and Yoann explore:👉 The positive effects of paid advertising for fintechs👉 Creating virality organically👉 How to know what content works for paid 👉 An approach to creative👉 How to optimize for conversions👉 The most effective strategy for growth 👉 Evolving your brand alongside paidIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAbout the showIn this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening!

Send us a text“As Marketeers, we have a sell by date”As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking the goldmine of opportunities from quality nurture sequences to the importance of testing. They cover it all.In this episode they discuss:👉 The importance of testing channels👉Being led by data rather than led by personal opinion👉 Building an authentic fintech community 👉 How marketers need to evolve with their brand👉 Driving activation post sign up👉 The importance of quality nurture sequences👉 The evolving landscape of B2C fintech marketing👉 Overcoming inertia and building trust👉 Using brand partnerships as trust factorsIf you’re looking to grow your fintech business, want to explore how to take your fintech from start up to IPO, or want to learn more about PensionBee and its mission, tune in to this episode of The FML Podcast.Subscribe here:  www.thefmlpodcast.comAnd connect with Jasper here:👉 LinkedIn: www.linkedin.com/in/jaspermartens👉 Website: www.pensionbee.comAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “Growth Gorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a text“My sales reps are my blog articles, because they're out there, nonstop selling my services.”Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when building their content marketing strategies.They cover:👉 The importance of painpoint SEO👉 Building advanced content for your target audience👉 The art of attracting customers through content👉 Bottom of the funnel vs top of the funnel content👉 Educating and building trust with customers through content 👉 Knowing your customer pain points👉 B2B vs B2C content👉 The restrictions of content marketing If you’re interested in content marketing strategies to grow your fintech or just want some insight into the best content practices for your fintech, tune in to this episode of The FML Podcast.Subscribe here: www.fmlpodcast.comAnd connect with Araminta here:👉 LinkedIn: twitter.com/mintcstudios👉 Twitter: www.linkedin.com/in/aramintarobertsonAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a textWould you travel around the world with nothing but Bitcoin? Because that’s exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo’s Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decarbonised and the importance of education within the financial space. They cover:👉 Decarbonisation of Crypto👉 Acquiring new customers via referrals👉 The roadmap for a fintech scale up👉 Listening to your customer👉 Standing out from the crowd👉 The importance of financial wellnessIf you’re interested in growing your fintech or are in need of some growth marketing tips tune in to this episode of The FML PodcastSubscribe here: www.fmlpodcast.comAnd connect with Amélie here:👉 LinkedIn: www.linkedin.com/in/ameliearras👉 LinkedIn: www.linkedin.com/company/zumopay👉 Website: zumo.moneyAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a text“The business that was never meant to be a business, that’s now a business.”Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically.In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to take control of their financial future. In this episode, they cover:👉 The importance of financial wellness and literacy👉 Building an authentic fintech community 👉 The dangers of buy now, pay later plans👉 Product vs. marketing: where banks are going wrong👉 Instilling loyalty and trust within your users👉 Using partners and influencers to grow your brand👉 Scaling up without losing customer trust 👉 The challenges and learnings of growing a fintech appTune in to this episode of The FML Podcast and learn how to grow your fintech business, build a community of die-hard fans, and learn more about Financielle and its inspiring journey.Subscribe here: www.thefmlpodcast.com/Connect with Holly & Laura here:👉 LinkedIn: www.linkedin.com/in/hollyhollandfinancielle/👉 LinkedIn: www.linkedin.com/in/laurapomfret/👉 Website: www.financielle.co.uk/👉Instagram: @Financielle👉 TikTok: @FinancielleAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to https://www.growthgorilla.co.uk/. Search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found and click follow to ensure you don’t miss any future episodes. On behalf of the Growth Gorilla team, thanks for listening.

Send us a text“Faster, faster, faster, until the thrill of speed overcomes the fear of death”Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? In this episode, our host, Shameer Sachdev, is joined by co-founder, Tom McGillycuddy from CIRCA5000 who has created a real and authentic way for users to invest their money in companies that actually make a positive impact on the world.Using his years of first-hand investment expertise, advice and information Tom has helped to build CIRCA5000. Now Tom is on a mission to educate and inspire users to invest in the future. In this episode they cover:👉 The importance of speed when building a startup👉 Building an authentic fintech community 👉 Impact investing vs ESG👉 Creating intentional branding👉 Developing a mobile app product If you’re looking to grow your fintech business, want to explore how to start impact investing, or want to learn more about CIRCA5000 and their inspiring journey, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAnd connect with Tom here:👉 LinkedIn: www.linkedin.com/in/tom-mcgillycuddy-1a588037👉 LinkedIn: www.linkedin.com/company/circa5000/👉 Website: circa5000.com👉Instagram: @CIRCA5000About the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... 

Send us a text"What would you do if you weren't afraid?"Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth.Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup.From the boom of wealthtech to how and why Millennials engage with fintechs, they leave no stone left unturned.They cover:👉 Engaging Millennials and Gen Z in fintech👉 Scaling up as a B2B Fintech👉 Trust and loyalty within partnerships👉 Building a community for your fintech👉 Innovating without disrupting the fintech space👉 Positioning yourself as the collaborative partnerIf you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices for your fintech, tune in to this episode of The FML Podcast.Subscribe here: www.thefmlpodcast.comAnd connect with Mary here:👉 LinkedIn: www.linkedin.com/in/maryagbesanwa👉 Twitter: @MillennialMaryAAbout FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening...