The Fintech Marketers and Leaders Podcast Taking a Fintech from Start-up to IPO with Jasper Martens
“As Marketeers, we have a sell by date”
As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start?
Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking the goldmine of opportunities from quality nurture sequences to the importance of testing. They cover it all.
In this episode they discuss:
👉 The importance of testing channels
👉Being led by data rather than led by personal opinion
👉 Building an authentic fintech community
👉 How marketers need to evolve with their brand
👉 Driving activation post sign up
👉 The importance of quality nurture sequences
👉 The evolving landscape of B2C fintech marketing
👉 Overcoming inertia and building trust
👉 Using brand partnerships as trust factors
If you’re looking to grow your fintech business, want to explore how to take your fintech from start up to IPO, or want to learn more about PensionBee and its mission, tune in to this episode of The FML Podcast.
Subscribe here: www.thefmlpodcast.com
And connect with Jasper here:
👉 LinkedIn: www.linkedin.com/in/jaspermartens
👉 Website: www.pensionbee.com
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “Growth Gorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...