Why Data Driven Fintech Marketing Matters with Cal Graham, VP of Customer Acquisitions at Wayhome

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If you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent. 

Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.

In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that’s growing rapidly.

They cover:

👉 Joining a fintech in pre-launch stage

👉 Leaning into unexpected customer profiles

👉 The importance of testing and data-driven decisions

👉 Using data for responsible investing

👉 Launching a fintech during Covid

👉 Planning for a post series A scale-up

👉 Defining your channel mix for growth

👉 The impact of real human stories

If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.

Subscribe here:

👉 Email: hello@growthgorilla.co.uk

👉Website: www.thefmlpodcast.com

And connect with Cal here:

👉 LinkedIn: https://www.linkedin.com/in/calgraham/

About the show

In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. 

On behalf of the team here at Growth Gorilla, thanks for listening!