The Fintech Marketers and Leaders Podcast Democratising homeownership for a new generation of buyers with Polly Gilbert, CMO at Tembo
In the UK 70% of housing wealth is owned by less than 20% of the population.
Tembo, a 'family lending platform,' enables first-time buyers to get on the housing ladder by brokering a small interest-only mortgage on their parents' - or another family member or friend's - home. They’re on a mission to destigmatise utilising the so-called “bank of mum and dad” to democratise homeownership for a new generation of buyers.
We spoke to Polly Gilbert, Tembo’s CMO to explore how Tembo is helping people to achieve their homeownership goals through family lending.
From helping Londoners take action against homelessness, to joining the founding team at Tembo, there’s no denying Polly’s personal experience in marketing is more vast and varied than your traditional CMO, making this episode one of the most insightful to date…
Join Polly and Shameer as they cover…
👉The journey to series A
👉The importance of being flexible and agile
👉The test-and-learn approach
👉How Tembo utilises paid activity
👉Finding the proper channels for your fintech
👉The importance of testing
👉Testing non-traditional social media channels
👉Commincating vital missions to audiences
👉 Creating high-quality content
If you’re looking to grow your fintech business or want to learn more about Tembo and its inspiring journey, tune in to this episode of The FML Podcast.
Subscribe here:
👉 www.thefmlpodcast.com
👉 Email: hello@growthgorilla.co.uk
And connect with Polly here:
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...