Creating the World's Best Client Experience

In this episode, Alison dives into the philosophy behind launching The 360 Club and shares insights from her experience in health, fitness, and business mentorship, highlighting the evolution of memberships and the importance of offering genuine value.Alison poses essential questions for potential membership creators and outlines the diverse tiers of The 360 Club, designed to meet various goals. As the launch approaches, she emphasizes the need for a flexible community that fosters loyalty and connection. You're invited to engage with us and join the waitlist for this exciting venture.HIGHLIGHTS:4:06 Key Questions for Membership Success14:51 Importance of Experience in Memberships22:20 Building the 360 ClubMENTIONED IN THIS EPISODE:Innovation Avenue 360 Club WaitlistSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

This episode features an in-depth conversation with Samara Beth Hurley, an expert in events and retreats. Alison and Samara Beth explore the nuances of creating impactful branded events, with Samara sharing her 30 years of experience in the industry. Together, they discuss the critical elements that contribute to a successful event, particularly focusing on the importance of customer experience and maximizing attendee engagement.They kick off the discussion by examining the shifting landscape of event planning, particularly the growing preference for boutique events over large conventions. Samara Beth highlights how these intimate gatherings foster meaningful connections and more personalized experiences, contrary to the overwhelming nature of larger conferences. She emphasizes that the value of these events lies not only in the content delivered but also in the relationships built and the community formed.Throughout the episode, they delve into essential best practices for designing effective events, such as considering logistics, venue selection, and audience needs. Samara Beth shares her insights on how to avoid common mistakes in event planning, stressing the importance of having contingency plans and creating a welcoming atmosphere for all attendees, especially those who may be introverted or facing personal challenges.Another key theme of their conversation is the necessity of crafting a memorable experience. They talk about incorporating sensory elements to make events engaging and enjoyable. Samara Beth underlines the significance of pre-event communication and the creation of promotional materials that resonate with potential attendees. She suggests starting small but thinking big, encouraging listeners to begin their event planning with local venues and gradually scaling as they gain confidence and insights.HIGHLIGHTS:24:18 Crafting Memorable Experiences25:39 The Power of Swag36:13 Maximizing Partnerships and Sponsorships41:21 Final Tips for Successful EventsCONNECT WITH SAMARA BETH:WebsiteFREE How to Plan Your Intimate Retreat guideFREE Masterclass video linkFacebookInstagram SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this Part 1 episode, Alison explores the creation of exceptional client experiences and the introduction of the 360 Club, a new membership model designed to foster community growth. She discusses the rising popularity of membership models in today's entrepreneurial landscape and emphasize the importance of strategic groundwork before launching such initiatives. The 360 Club aims to empower members through resources and collaboration, enhancing their personal and professional development. Alison shares her past experiences with memberships, focusing on lessons learned and the significance of motivating members through a supportive ecosystem.Exciting exclusive features of the 360 Club, including retreats and networking opportunities, are also highlighted. Alison encourages fellow entrepreneurs to view memberships as strategic extensions of their current offerings and invites listeners to sign up for the waitlist for early access. Stay tuned for Part Two, where she’ll provide further insights into this innovative venture.Sign up to be first in line to get access to the 360 CLUB!HIGHLIGHTS:12:23 Community Building for Business Growth14:26 Revealing the 360 Club: A Unique OfferingSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison had the pleasure of speaking with Jenn T. Grace, a hybrid publisher and the founder of Publish Your Purpose. Together, they delve into the fascinating world of publishing and explore how hybrid publishing can serve as an innovative solution for aspiring authors. Jenn shares her own journey, beginning with her initial foray into writing self-published books and how a growing curiosity about the publishing process led her to help others navigate the complex and often daunting path of becoming an author.Jenn reveals that the hybrid publishing model offers the best of both worlds—combining the expertise of traditional publishing with the control and autonomy that self-publishing allows. They discuss the importance of understanding one's purpose when writing a book and how this clarity not only enhances the writing experience but also helps authors connect more deeply with their intended audience.Throughout their conversation, Alison and Jenn touch on the challenges and frustrations many aspiring authors face, particularly when it comes to engaging with traditional publishing routes that often overlook authors without an established platform. Jen works diligently to educate clients about their options, presenting hybrid publishing as a viable and empowering choice. By equipping authors with the right tools and knowledge, her goal is to foster confidence and ensure that they produce high-quality, impactful books that resonate with readers.Jenn also walks you through the transformative nature of the writing process itself. She acknowledges that writing a book is not just a mechanical act but an emotional journey that requires vulnerability and courage. By offering comprehensive support—including writing programs and empowering conversations—Jenn and her team help authors manage the inherent fears, such as receiving criticism, that accompany sharing their work publicly.They explore how Jenn's approach to publishing addresses the unique needs of each author, ensuring a tailored experience while also implementing structured processes to streamline the journey from manuscript to finished product. This blend of customization and organization fosters a supportive environment where authors can thrive.HIGHLIGHTS:18:28 The Transformation Process30:00 Advice for Aspiring Authors34:02 Closing Thoughts and ResourceCONNECT WITH JENN:Website | Facebook | LinkedInSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In review, Alison shares insights from the Real Coaches Summit in Las Vegas, highlighting its growth and the importance of diverse entrepreneurial perspectives. She discusses the value of focusing on micro problems for progress, viewing plateaus as opportunities for reflection, and the impact of our coaching methods on our reputation.Alison also emphasizes the necessity of human connection in our various industries and encourages deeper engagement with challenges for growth.HIGHLIGHTS:23:14 Client Outcomes and Reputation28:18 Dig Deeper for Solutions32:40 Personal Takeaway: The Power of ConnectionSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency, shares her expertise in connecting emotionally with clients in the luxury market. She emphasizes that true luxury is about quality and heritage, not just price. Raji discusses the balance between exclusivity and accessibility, and the importance of listening to customer feedback for enhancing experiences. She shares insights on overcoming resistance to change and refining brand messaging to elevate client relationships. Tune in for her expert advice on transforming luxury branding!

In this solo episode, Alison examines the vital components of creating outstanding client experiences through retreats and events. She highlights the need for clarity in retreat promises that emphasize transformation, effective sales strategies for engaging potential attendees, and the importance of reflecting desired client behaviors.By encouraging leaders to invest in their growth and participate in peer retreats, Alison aims to inspire a shift in mindset and strategy that enhances both client experiences and the retreat industry as a whole.HIGHLIGHTS:18:50 Sales Process Breakdown23:23 Attracting Your Ideal Client26:49 Closing ThoughtsMENTIONED IN THIS EPISODE:Viazara CommunityAlison's Pop-up PodcastSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison talks with Jason Ambeau, founder of Exit Momentum, about delivering true customer value. Jason shares insights from his 40 years of business leadership, emphasizing the importance of helping clients achieve their goals over merely listing product features.They explore the topic of building trust in client relationships, differentiating through high-touch services, and identifying ideal clients. A case study on an HVAC client illustrates how structured processes can enhance customer interactions. The episode concludes with key strategies for business growth and the value of seeking expertise.HIGHLIGHTS:21:12 Navigating Sales Strategies26:19 Customizing Client Frameworks28:24 Overcoming Business ChallengesCONNECT WITH JASON:WebsiteFacebookInstagramYouTubeSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison dives deep into the ongoing journey of launching the Retreat Ready Roadmap program. With the program officially in motion, she takes this opportunity to analyze the first cohort's experience, sharing insights, challenges, and lessons learned thus far. This episode is an honest look at her leadership growth and the continuous evolution of the program, as she adapts, based on participant feedback and engagement.Throughout the episode, Alison explores how crucial it is to meet participants where they are in their understanding of retreat planning. The subjects being tackled—everything from the retreat promise to legalities—are multidimensional, and that effective teaching requires meeting varying levels of experience among participants. Assessing the program's early outcomes, Alison shares key takeaways regarding the dynamics of participant engagement and material absorption.Looking ahead, they'll delve into topics such as marketing strategies and establishing affiliate relationships, further enriching the participants' toolkit. Alison's overarching goal remains to provide a program that balances comprehensive, structured learning while allowing for personal connection and tailored guidance. She firmly believe that retreats can offer incredible opportunities for growth within the health and wellness industry.For anyone contemplating retreats, now is the perfect time to think ahead. If the Retreat Ready Roadmap interests you, join the waitlist for the next cohort launching later this year.HIGHLIGHTS:12:40 Insights from the Retreat Program17:24 Teaching Strategies and Learning Styles22:37 The Importance of Support and Check-insSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison engages in an enlightening conversation with Kasey D'Amato, a prominent figure in the realm of entrepreneurship and leadership. As they delve into the intricacies of effective leadership, they explore how business owners can redefine their leadership strategies to facilitate growth and foster success. Kasey, who specializes in coaching high six-figure and seven-figure business owners, shares valuable insights into the crucial role leadership plays in the health and evolution of a business.Alison and Kasey dive into her intriguing concept of leadership, which she describes through four essential quadrants: business acumen, self-leadership, team leadership, and industry leadership. These quadrants form a holistic view of what it means to be a leader—covering everything from financial savvy to the significance of personal growth and fostering a cohesive team environment.As the conversation continues, Kasey highlights the common pitfalls that entrepreneurs face, including micromanagement and resistance to change. She challenges us to think beyond mere task management and encourages us to embrace a vision that inspires our teams to contribute meaningfully to our shared goals. They unpack the critical balance between managing day-to-day operations and steering the business forward with strategic vision and innovative thinking.An insightful segment of the episode revolves around Kasey's "three levels of who's" framework, which provides a blueprint for addressing limiting beliefs and enhancing leadership effectiveness. By engaging with mentors, peers, and team members, business leaders can cultivate a wealth of insights and opportunities, effectively overcoming barriers that keep them from advancing. This actionable strategy empowers business owners to build a more dynamic network of support and collaboration, driving forward progress within their organizations.Alison and Kasey draw attention to the pressing need for entrepreneurs to reassess their time management strategies and to recognize when it's time to delegate responsibilities. She provides practical advice for business owners to analyze their workflows and identify areas where they can streamline operations by hiring appropriately. Through this, we see the importance of intentionally building a team that supports the business's objectives and allows the entrepreneur to focus on growth and innovation.HIGHLIGHTS:16:48 Break Points in Business Growth19:11 Embracing Change as Leaders22:36 The Importance of Vision27:33 Overcoming Limiting BeliefsCONNECT WITH KASEY:WebsiteInstagramLinkedInSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution