Back from a live event to share more insights as a continuation from Episode 53 so be sure to listen to that one as well. In this episode I discuss the importance of creating unique client experiences in the business world and I can't emphasize enough the value of learning from experts in their field. It's time to adapt to changing consumer behavior, where buyers are more intentional and cautious.Buyers buy from business owners that are relatable and authentic that connect with the audience genuinely. How do you do that? Share your real self, including struggles and challenges, to build trust and credibility.Finally, get out to events this year and set intentions to connect with new people and offer help without expecting anything in return, following the "Go-Giver" philosophy of generosity.MENTIONED IN EPISODE:The Go-Giver bookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Join me as I chat with Allison Task about navigating career transitions and creating client experiences that drive value and transformation in the business world.We cover Allison's career transition journey from dot-com to culinary arts to coaching and Allison shares the importance of embracing transitions as a liminal space for growth and development.Transition is about self-discovery, setting intentions, and embracing virtues to enhance personal growth. Listen in to find out more about Allison's journey and if you're considering a career transition, you'll leave with some actionable tips to get your path started.HIGHLIGHTS:04:15 Embracing Transitions and Personal Growth07:03 Exploring the Concept of Transition10:17 Guiding and Supporting Clients through Transition14:18 Strengthening New Muscles and Embracing Growth20:07 Unlearning and Exploring New Habits26:02 Encouraging Clients to Go Deeper within Themselves34:59 Setting Intentions and Focusing on VirtuesCONNECT WITH ALLISON TASK:Website | Facebook | Instagram | X (twitter) | Linkedin | YouTubeSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Reflecting on my recent experience attending a small event called 'Raise the Bar' in Dallas and specifically a presentation on branding.The speaker underscored the importance of being relatable, building relationships, and establishing credibility before focusing on making sales pitches. I agree that, as business owners, we need to prioritize connections with potential clients, demonstrating authenticity, care, and ethical conduct to differentiate ourselves in a competitive market.Listen as I share some tips and thoughts on dialing up your online brand.HIGHLIGHTS:03:42 Branding Beyond Basics08:40 Being Relatable Online15:27 Establishing Credibility16:35 Making an OfferUse code SUMMIT10 to get your discount on the Path to Profit retreatPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I had a fascinating conversation with Dr. Juergen Strauss, a human-centered podcasting coach from Australia. Juergen shared his journey of leveraging podcasting to build a vibrant community and grow his business by connecting with high-impact achievers worldwide. He emphasized the power of networking and building relationships through podcasting, highlighting the importance of community and engagement.Juergen discussed the benefits of engaging in authentic conversations and the impact of creating a community where listeners can interact with podcast guests. He emphasized the value of being genuine and establishing connections through meaningful conversations.HIGHLIGHTS:02:44 Importance of Podcasting in Business Growth06:54 The Power of Networking in Podcasting10:50 Understanding Introversion and Energy13:24 Importance of Guest Preparation in Podcasting16:19 Finding Inspiration Through Photography25:35 Structuring Your Business for Success29:46 Building a Vibrant Community for SupportCONNECT WITH JURGENWebsiteFacebookLinkedinYouTubeInstagramX (Twitter)PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Finishing the series on Retreats & Events, I discuss the intricacies of planning retreats and events, highlighting the financial viability of doing them. I discussed the significance of starting with the purpose and participants before considering financial aspects.It's important to focus on the audience and their desires rather than the size of the audience. By reframing the mindset around numbers and pricing, you can create a more strategic approach to retreat planning, advocating for a clear retreat promise.After listening to this episode, if you're interested in delving into this area of business, I'm offering a free retreat clarity call to share some valuable insight.PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Reality interventionist, Shiraz Baboo joins the podcast this week to discuss overcoming reality addiction, fear of change, self-limiting stories and embracing uniqueness for success and growth.HIGHLIGHTS:02:38 Overcoming Fear of Success and Changing Identities09:38 The Importance of Embracing Life's Challenges13:14 A Terrifying Experience at the Hands of the Police16:03 Acknowledging the Story and Letting Go18:03 Upgrade Identity and Self-Concept for Lasting Change22:44 Removing Beliefs and Building Mental Muscles31:21 Personal connections and bonding within a group36:30 Loving What You Do and Building a Successful BusinessCONNECT WITH SHIRAZ:WebsiteFacebookInstagramLinkedinYouTubePODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

This episode is part 1 of 2 and in this one I share the topic of implementing retreats and events in a business, touching on the 5 'P's in this 2 part series.When planning a retreat or event, it's important to think about the specific outcome you want to provide for your participants. Instead of vague statements about finding purpose or resetting, focus on tangible and specific outcomes that people can walk away with that would impact their daily lives.Don't just talk about what people need, but also what they really want. You want to clearly lay out the results they can expect to achieve and give them the tools to implement those outcomes in their lives. Spend time getting clear about the purpose and desired outcomes of your retreat, as this will make it easier to speak to the right audience and deliver value to your participants.HIGHLIGHTS:06:11 First P: Purpose - Defining the Outcome and Benefits for Participants12:23 Define your target participants and make it an easy yes for them16:46 Consider where participants are in their journey and address their concernsPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, we discuss self-care for businesses from a marketing perspective with Marco Torres, an experienced entrepreneur in internet marketing.Marco shares insights on offering incentives to attract customers and shift their focus from price to value. He emphasizes the importance of collaborating with colleagues, utilizing existing assets, and leveraging technology to optimize business operations.Marco also introduces Marketing Boost, a platform that offers affordable travel incentives for small businesses. Tune in for valuable insights on adding value and differentiation in your marketing strategies.HIGHLIGHTS:04:12 Creating loyalty and additional purchases through incentives09:56 Positioning Yourself: Standing Out in Your Field20:44 Using Travel Incentives to Drive Call to Action28:05 Using incentives to solve customer service problemsCONNECT WITH MARCO:Marketing Boost WebsiteFacebook GroupPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, we explore the transformative power of turning books into movies and how it can elevate businesses in the saturated book market.Award-winning screenwriter Jaclyn Whitt shares her experience and journey in starting the Family-Friendly Screenwriting Academy. We discuss the value of movies in inspiring and engaging clients, the process of adapting stories for the screen, and the importance of creative control for authors.We also delve into the transformational process clients experience through screenwriting and the challenges of building a business in the film industry. Tune in to discover the potential of storytelling for your business!HIGHLIGHTS:08:40 How to Turn Your Book into a Movie09:40 Movies Based on Real Life Stories and Books19:28 Different learning styles and approaches to storytelling21:43 Personal growth and healing through writing stories29:28 The Power of Emotional Connection in StorytellingCONNECT WITH JACLYN:Family Friend Screenwriting Academy websiteFree Download - Write My ScriptFacebookLinkedinPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

This episode is the second in a 2 part mini series around our new pivot–The Alison K Agency.Retreats and Events are an amazing innovative way to create a client experience and create a real revenue center in your business at the same time.In this episode, I go through the 5P’s–a process we use in our own planning–and explain how the Alison K Agency can support you in planning and executing your event.MENTIONED IN THIS EPISODEBook your Free Call with me HEREFree Retreat Leaders Checklist HEREPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS