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In this episode, Alison interviews Kayvon Kay, a sales expert and founder of Sales Connection. We explore transformative strategies for coaches, consultants, and business owners to reframe their approach to sales conversations.
Kayvon challenges the negative perceptions of sales, emphasizing that it's fundamentally about energy, connection, and diagnosing client needs akin to a doctor's role. They talk about the importance of self-belief in sales mastery and the necessity of aligning personal values with professional strategies.
Kayvon advocates for meaningful dialogues over aggressive closing techniques, highlighting the significance of empathy and trust in fostering lasting client relationships. Our conversation includes insights from his personal journey, illustrating how resilience and continuous learning play essential roles in achieving sales success.
HIGHLIGHTS:
1:48 The Meaning of Sales
4:16 Transformational Selling
8:18 Understanding Client Pain
13:58 Sales Process and Mindset
20:45 Overcoming Sales Struggles
24:35 Personal Challenges and Growth
28:44 Service vs. Selling
29:47 Making Decisions in Business
CONNECT WITH KAYVON:
The Sales Connection or Kayvon.com
SPONSOR:
Discount code: THEALISONK2024
PODCAST WEBSITE & LINKS:
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