Creating the World's Best Client Experience

Alison discusses creating exceptional client experiences through strategic collaborations. She emphasizes the importance of authentic relationship-building over vague marketing strategies, highlighting how meaningful partnerships can enhance client engagement, especially in the retreat industry.Using her 'rule of three' framework, Alison guides listeners on engaging genuinely with potential collaborators and caution against common pitfalls. Alison shares actionable do's and don'ts for successful partnerships, encouraging reflection on past collaborative experiences to foster collective success.HIGHLIGHTS:2:46 Collaborations Uncovered19:13 Building Relationships First25:13 The Don'ts of Collaboration31:53 Rule of Three for Collaborations34:20 Closing Thoughts on CollaboratioSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison sits down with Billy Hofacker, a fitness industry expert who has shifted from gym ownership to guiding fellow professionals in financial management. They explore how enhancing customer value and financial awareness can transform a business.Billy shares his personal journey, highlighting a wake-up call that prompted a financial turnaround leading to the creation of his business, Profit Coaching. He addresses common financial misconceptions among fitness professionals, emphasizing the need for a mindset shift and proactive financial strategies.Billy outlines his tailored coaching services aimed at fostering meaningful client relationships and encourages actionable steps for financial clarity and independence in the health and wellness sector.HIGHLIGHTS:4:53 Billy's Journey in Fitness14:01 A Wake-Up Call26:39 Mistakes in Financial Planning31:07 The Importance of Review36:27 Learning from Mistakes40:39 Customizing Financial Guidanceconnect with Billy:Website | Instagram | Facebook | LinkedIn | PodcastFitness Profits (free book download)Book a free Q&A Call with Billysponsor:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison introduces the Innovation Avenue 360 Club, a new membership platform aimed at enhancing client experiences through strategic simplicity and value creation. She reflects on the principles that guided this initiative, emphasizing the importance of focusing on clear pathways to results rather than overwhelming clients with excessive information.The club offers three levels of membership, each designed to cater to varying needs—from foundational fitness support to advanced business strategies. The Club also prioritizes personal connections with members, including one-on-one sessions and exclusive retreats, to foster accountability and tailored support. As Alison discusses ongoing developments, including practical tools for wellness optimization, her goal is to inspire a meaningful integration of self-care and business success.Check out all the details of The 360 Club HERE!HIGHLIGHTS:12:38 Inside the Club: Offerings and Structure15:51 Levels of Membership Explained18:03 Key Points on Value CreationSPONSOR:Cellev8 Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison talks with Kerry Thomas, a consultant and productive environment specialist, about organizing and creating efficient systems in personal and business settings. They discuss how addressing clutter enhances client experiences and explore the concept of clutter as "postponed decisions."Kerry shares practical strategies for auditing systems and overcoming emotional challenges related to organization, emphasizing that small changes can lead to significant improvements. Listeners can connect with Kerry through her website for additional resources on boosting productivity.HIGHLIGHTS:2:17 Carrie's Journey as a Consultant4:56 Understanding Clutter14:23 Clutter's Impact on Business Growth23:05 The Nine-Step Framework28:46 Client Processes and Systems36:57 Embracing Change in Business42:37 Overcoming Resistance to Help44:50 Quick Tips for Declutteringconnect with Kerry:Clutter to Clarity websiteLess Clutter More Peace FB groupFrom Clutter to Clarity TEDxsponsor:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison shares insights from a transformative business retreat hosted in France, focusing on personal branding and client transformations. She discusses the importance of retreats for personal growth and creative rejuvenation, countering the notion that constant busyness equates to success.Alison highlights the value of building relationships prior to the retreat and how structured activities foster personal connections. Her key takeaways include the power of disconnection, the role of relationships in driving revenue, and the importance of participating as a means of personal development. Alison encourages business owners to incorporate retreats into their schedules for enhanced client services and growth.HIGHLIGHTS:22:29 Key Takeaways from the Retreat Experience35:39 The Unique Value of Retreats37:29 Upcoming Retreat OpportunitiesMENTIONED IN THE EPISODE:Free Pocket Retreat (June 4/25)Speak to Profit (Aug 2025)Italy Retreat (Oct 2025)SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison sits down with Leslie Martin, a mental health professional, to explore the challenges faced by modern business owners, especially the constant pressure to maximize productivity. They uncover a troubling mindset where entrepreneurs often equate excessive work with success, while neglecting self-care and balance. Leslie shares her insights on the importance of reconnecting with personal values to foster creativity and joy.Their conversation highlights her transformative experience in the Sahara Desert, which serves as a metaphor for introspection and purpose. Lesley discusses her upcoming retreat in Morocco, designed to facilitate personal growth and self-discovery through wellness practices and intimate engagement. With limited participants for a more personalized experience, she emphasizes the retreat as an essential opportunity for renewal and reconnection with one's true essence.HIGHLIGHTS:20:59 Philosophy of Client Engagement27:43 Unveiling the Moroccan Retreat35:28 Closing Thoughts and Next StepsCONNECT WITH LESLEY:Website | Facebook | Instagram | LinkedInSahara Soul Awakening RetreatSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison dives into the philosophy behind launching The 360 Club and shares insights from her experience in health, fitness, and business mentorship, highlighting the evolution of memberships and the importance of offering genuine value.Alison poses essential questions for potential membership creators and outlines the diverse tiers of The 360 Club, designed to meet various goals. As the launch approaches, she emphasizes the need for a flexible community that fosters loyalty and connection. You're invited to engage with us and join the waitlist for this exciting venture.HIGHLIGHTS:4:06 Key Questions for Membership Success14:51 Importance of Experience in Memberships22:20 Building the 360 ClubMENTIONED IN THIS EPISODE:Innovation Avenue 360 Club WaitlistSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

This episode features an in-depth conversation with Samara Beth Hurley, an expert in events and retreats. Alison and Samara Beth explore the nuances of creating impactful branded events, with Samara sharing her 30 years of experience in the industry. Together, they discuss the critical elements that contribute to a successful event, particularly focusing on the importance of customer experience and maximizing attendee engagement.They kick off the discussion by examining the shifting landscape of event planning, particularly the growing preference for boutique events over large conventions. Samara Beth highlights how these intimate gatherings foster meaningful connections and more personalized experiences, contrary to the overwhelming nature of larger conferences. She emphasizes that the value of these events lies not only in the content delivered but also in the relationships built and the community formed.Throughout the episode, they delve into essential best practices for designing effective events, such as considering logistics, venue selection, and audience needs. Samara Beth shares her insights on how to avoid common mistakes in event planning, stressing the importance of having contingency plans and creating a welcoming atmosphere for all attendees, especially those who may be introverted or facing personal challenges.Another key theme of their conversation is the necessity of crafting a memorable experience. They talk about incorporating sensory elements to make events engaging and enjoyable. Samara Beth underlines the significance of pre-event communication and the creation of promotional materials that resonate with potential attendees. She suggests starting small but thinking big, encouraging listeners to begin their event planning with local venues and gradually scaling as they gain confidence and insights.HIGHLIGHTS:24:18 Crafting Memorable Experiences25:39 The Power of Swag36:13 Maximizing Partnerships and Sponsorships41:21 Final Tips for Successful EventsCONNECT WITH SAMARA BETH:WebsiteFREE How to Plan Your Intimate Retreat guideFREE Masterclass video linkFacebookInstagram SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this Part 1 episode, Alison explores the creation of exceptional client experiences and the introduction of the 360 Club, a new membership model designed to foster community growth. She discusses the rising popularity of membership models in today's entrepreneurial landscape and emphasize the importance of strategic groundwork before launching such initiatives. The 360 Club aims to empower members through resources and collaboration, enhancing their personal and professional development. Alison shares her past experiences with memberships, focusing on lessons learned and the significance of motivating members through a supportive ecosystem.Exciting exclusive features of the 360 Club, including retreats and networking opportunities, are also highlighted. Alison encourages fellow entrepreneurs to view memberships as strategic extensions of their current offerings and invites listeners to sign up for the waitlist for early access. Stay tuned for Part Two, where she’ll provide further insights into this innovative venture.Sign up to be first in line to get access to the 360 CLUB!HIGHLIGHTS:12:23 Community Building for Business Growth14:26 Revealing the 360 Club: A Unique OfferingSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison had the pleasure of speaking with Jenn T. Grace, a hybrid publisher and the founder of Publish Your Purpose. Together, they delve into the fascinating world of publishing and explore how hybrid publishing can serve as an innovative solution for aspiring authors. Jenn shares her own journey, beginning with her initial foray into writing self-published books and how a growing curiosity about the publishing process led her to help others navigate the complex and often daunting path of becoming an author.Jenn reveals that the hybrid publishing model offers the best of both worlds—combining the expertise of traditional publishing with the control and autonomy that self-publishing allows. They discuss the importance of understanding one's purpose when writing a book and how this clarity not only enhances the writing experience but also helps authors connect more deeply with their intended audience.Throughout their conversation, Alison and Jenn touch on the challenges and frustrations many aspiring authors face, particularly when it comes to engaging with traditional publishing routes that often overlook authors without an established platform. Jen works diligently to educate clients about their options, presenting hybrid publishing as a viable and empowering choice. By equipping authors with the right tools and knowledge, her goal is to foster confidence and ensure that they produce high-quality, impactful books that resonate with readers.Jenn also walks you through the transformative nature of the writing process itself. She acknowledges that writing a book is not just a mechanical act but an emotional journey that requires vulnerability and courage. By offering comprehensive support—including writing programs and empowering conversations—Jenn and her team help authors manage the inherent fears, such as receiving criticism, that accompany sharing their work publicly.They explore how Jenn's approach to publishing addresses the unique needs of each author, ensuring a tailored experience while also implementing structured processes to streamline the journey from manuscript to finished product. This blend of customization and organization fosters a supportive environment where authors can thrive.HIGHLIGHTS:18:28 The Transformation Process30:00 Advice for Aspiring Authors34:02 Closing Thoughts and ResourceCONNECT WITH JENN:Website | Facebook | LinkedInSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution