Alison explores the changing landscape of retreats and events, with a focus on effective booking strategies for 2025. She emphasizes the importance of recognizing retreats as transformative experiences and discusses ways to differentiate offerings in a competitive market. She shares her group coaching program, the Retreat Ready Roadmap, designed to equip business owners with practical strategies for hosting profitable retreats.Alison addresses common challenges faced by organizers, particularly low sign-up rates, and stress the need for a long-term planning perspective, alongside both inbound and outbound marketing strategies. She shares three key approaches: leveraging organic marketing, enhancing engagement via email and social media, and fostering collaborations with complementary businesses.This episode will empower you to approach retreat planning with clarity and confidence, and Alison invites your feedback and direct connections for further exploration of these strategies.HIGHLIGHTS:16:07 Sales and Marketing Strategies30:10 Three Key Strategies for RetreatsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison dives deep into the essence of creating extraordinary client experiences, stemming from her ongoing commitment to enhancing customer value and facilitating transformative journeys. Today’s topic focuses on the evolving concept of retreats and events. It’s crucial to recognize that the idea of a retreat varies significantly among individuals, as its positioning within a business can greatly influence its interpretation and success.Drawing from nearly three decades of teaching experience, Alison emphasizes the importance of clarity in presenting offerings to clients, understanding that different learning styles necessitate diverse teaching approaches.She introduces the concept of “mini experiences” — a powerful tool she's employed to refine her processes while allowing clients to engage with her offerings in a more accessible format. This approach serves not only to gather insights but also positions her clients for success in a space that can be complicated and overwhelming. Small-scale offerings can serve as entry points for potential clients and Alison details how to maintain engagement, provide value, and ensure participants leave enriched without feeling a pressure to commit long-term.HIGHLIGHTS:15:39 Navigating the Coaching Space18:23 Launching Mini Experiences22:19 Success Stories and Takeaways29:10 Challenge to the AudienceSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison is joined by Steve Werner, a live event expert, about creating impactful client experiences. Steve shares his early struggles, emphasizing that successful events require strategic marketing and genuine audience connection.They discuss common pitfalls, the importance of starting small, and the need to prioritize value over aesthetics. Steve highlights the significance of storytelling in event promotion and overcoming attendee attraction fears by viewing initial events as learning opportunities. Packed with practical insights, this episode is essential for anyone looking to enhance their event-hosting skills.HIGHLIGHTS:20:14 Marketing Strategies for Event Success36:44 Overcoming Event ChallengesCONNECT WITH STEVE:Website and FREE coursesSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

This episode explores essential mindset shifts for integrating retreats into your business model. Alison discusses how to view retreats as standalone offerings that require unique marketing approaches, emphasizing the transformative outcomes clients seek rather than just the amenities. She also stresses the importance of treating retreats as professional endeavors to enhance their perceived value and attract the right clients.As Alison prepares for the launch of the Retreat Ready Roadmap coaching program, she shares insights from her current cohort and invites you to connect with her if your considering adding retreats to your offerings. Discover the potential of retreats in enriching client experiences and driving business growth.HIGHLIGHTS:7:52 Mindset Shifts for Retreat Leaders16:01 Selling the Retreat Experience23:20 Outcome vs. Experience26:21 Treating Retreats as a Business SolutionSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Joining Alison again is Dr. Tayo, a medical doctor now specializing in menopause coaching. They explore her journey from traditional medicine to coaching, driven by personal experiences.Dr. Tayo discusses her holistic three-pillar system—energy generation, brain health, and inner calm—designed to empower women during menopause. We emphasize the importance of tailored coaching, accountability, and empathetic healthcare support. The conversation inspires listeners to prioritize self-care and reclaim control over their well-being. Be sure to listen to Dr. Tayo on Alison's other podcast, The Ultimate Journey of Self-Care right HERE!HIGHLIGHTS:5:24 Lifestyle Changes for Women8:38 The Three Pillars Explained10:50 Individualized Client Experience12:43 Structure of Coaching18:01 Success Stories from Clients29:41 Transitioning from Physician to Coach33:24 Advice for Women Seeking Support36:24 Guidance for Aspiring Business OwnerCONNECT WITH DR. TAYO:WebsitePrevious episode with Dr. TayoSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Continuing on the month-long theme on retreats, Alison delves into the critical principles behind Creating the World's Best Client Experiences, focusing on the immense value of retreats as a transformative component of business growth. She tackles two fundamental questions that every business owner must consider: How can we massively enhance customer value? And how can we effectively showcase the transformations that our clients will experience when they engage with our services?Starting retreats can happen at any stage in your business—you need not wait for a perfect moment or a larger audience. Alison encourages you to consider that the best time to undertake this opportunity is now, leveraging your passion and expertise to deliver unique experiences that foster deeper connections with your clients. Whether you're still learning the ropes or you're an established professional, you can bring retreats into your offerings, and she stresses the importance of capturing the magic that occurs when people gather in person.Through this episode, Alison shares with you the three key reasons why she believes adding retreats to your services is paramount. Firstly, in-person connection is invaluable. Engaging face-to-face with clients creates a different energy and deeper conversations that virtual interactions simply cannot replicate. It opens the door to spontaneous moments and genuine exchanges that enhance the overall client experience and lead to lasting impacts.Secondly, offering retreats serves as a crucial differentiator in today’s crowded online space. By introducing an immersive, in-person experience, you set yourself apart from others in your industry. Your retreat can embody your unique approach, allowing potential clients to visualize their transformations in a captivating location, leading to a more compelling marketing narrative. Emphasizing the benefits and unique moments of your retreats transforms them from just another offering to a distinguished experience that resonates with participants long after they return home.Finally, Alison addresses the mindset shift necessary to view retreats as strategic components of your business rather than mere passion projects. She emphasizes the importance of monetizing your retreats, ensuring they contribute to your bottom line and enhance your skillset as a service provider. You deserve compensation for the expertise and experiences you provide, and framing retreats as an integral part of your business strategy will help you achieve that. This shift not only boosts profitability but also allows you to assist more people in realizing their goals through your unique offerings.HIGHLIGHTS:23:13 Standing Out in the Crowd30:05 Mindset Shift on RetreatsMENTIONED IN EPISODE:FREE Retreat Ready MasterclassSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison engages with Eli Libby and Kyle Nelson, co-founders of Peak Fulfillment Coaching, a transformative coaching practice that specializes in facilitating solo retreats for individuals navigating life transitions. Our conversation dives deeply into the philosophy behind their coaching model, emphasizing the paramount importance of client experiences. By examining their backgrounds as serial entrepreneurs, Eli and Kyle unveil how their personal challenges led them to redefine success and personal fulfillment through structured retreats.Alison explores with them the marketing strategies they employ to share their offerings, particularly the collaborative approach they take with other coaches in the industry. Eli and Kyle emphasize building relationships rather than competing, recognizing that personal development is often best achieved through shared experiences and mentorship. They describe how their transformative retreats create a community among their clients post-experience, allowing for ongoing support and accountability as they move forward.Moreover, they delve into the common misconceptions surrounding solo retreats. Many potential clients grapple with the fear of being alone or the belief that they do not deserve time for themselves. Eli and Kyle champion the idea that investing in oneself is crucial for being able to show up fully in other areas of life.Their program is structured to not only initiate personal breakthroughs during the retreat but also to sustain growth through a supportive follow-up system. Each retreat is designed to provide a mix of curated activities and self-paced exploration, offering a framework that helps clients find clarity in their personal and professional lives. This approach not only cultivates a sense of personal achievement but also aligns individuals with their core values and long-term vision.Both Eli and Kyle emphasize that clarity, self-discovery, and intentionality are vital components of their retreats. By daring individuals to confront their limitations and embrace their potential, they equip them with the tools necessary to chart their paths forward with confidence. The discussion beautifully showcases the transformative journey that Peak Fulfillment Coaching offers, igniting a sense of empowerment in the listeners.HIGHLIGHTS:20:47 Challenges of Solo Retreats31:17 Advice for Potential Retreat LeadersCONNECT WITH ELI AND KYLE:WebsiteLinkedIn EliLinkedIn KyleSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison introduces the Retreat Ready Roadmap Experience, a transformative eight-module program designed for aspiring retreat leaders looking to optimize their offerings. Drawing from years of experience in the retreat space, she shares insights on marketing, pricing, and the essential elements needed to create successful retreat experiences. You'll benefit from practical lessons, live workshops, and personalized coaching aimed at overcoming common challenges in retreat planning.Alison emphasizes the importance of articulating a compelling retreat promise, developing effective marketing strategies, and establishing appropriate pricing structures. This program not only equips participants with actionable tools but also fosters a collaborative environment to ensure their success in this rewarding venture. The program launches in February with limited spots available for personalized engagement.HIGHLIGHTS:12:31 The Retreat Ready Roadmap Experience14:28 Building a Sellable Retreat Promise21:42 Program Details and Pricing24:37 The Importance of In-Person RetreatsMENTIONED IN THIS EPISODE:Sign up for the FREE Retreat Ready Masterclass HERERetreat Ready Roadmap Program starting February 4, 2025SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

George Pagan III, a personal trainer and founder of FitLete, shares his insights on enhancing client engagement in the health and fitness industry. He discusses the impact of the pandemic on client interactions and highlights the need for personalized training, especially for beginners. George's innovative project aims to simplify access to fitness education, and he emphasizes the significance of hybrid business models in fostering community. The importance of creativity in business and maintaining consistency are also explored, providing valuable tips for fitness professionals.

In this episode, Alison explores the significance of client retreats for service-based entrepreneurs looking to enhance their business models as we approach 2025. She addresses common barriers to selling retreats, such as fear of failure and the need for a structured planning process.Key topics include the importance of a clear retreat promise that highlights client benefits and a robust sales and marketing strategy that extends beyond simple online engagement. She introduces the Retreat Ready Roadmap, a 90-day coaching program designed to guide entrepreneurs in launching successful retreats.It's time to rethink how in-person experiences can elevate your offerings. You're invited to join the waitlist for the roadmap.HIGHLIGHTS:2:20 The Rise of Retreat Experiences5:39 Importance of Proper Guidance6:17 Launching the Retreat Ready Program18:45 Crafting a Clear Retreat Promise20:59 Developing a Sales Plan25:49 Recap of Key ChallengesSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSSIGN UP for my 4 Part Pop-up Podcast SeriesEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care RevolutionANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS