Creating the World's Best Client Experience

Today's guest is Tobey Wyatt, founder of Motherload, a consultancy specializing in operational support for small businesses. Tobey shares her experience as an “unwilling entrepreneur,” having transitioned from various roles in operations and as chief of staff across several organizations before launching her own consultancy. Her unique perspective focuses on the challenges that small businesses face as they grow, particularly those who often resort to a "Band-Aid" approach in addressing operational needs. Alison's conversation with Tobey revealed that many small business owners struggle with the complexities of their roles as CEO, founder, and operator, often becoming overwhelmed by operational tasks that drain their energy and passion for their business. Tobey highlighted that CEOs frequently undervalue the need for support, believing they can handle everything themselves, which ultimately stunts growth and diminishes the overall joy of entrepreneurship.Her focus is on helping leaders navigate these challenges by fostering clarity and consistency within their organizations. She emphasizes the need for a “single source of truth” in operations, where information is readily accessible, which can be critical for decision-making. In her work, she encourages leaders to document processes, establish performance management frameworks, and create systems that reduce chaos—allowing them to reclaim their time and focus on driving the business forward.Tobey also shared practical advice about the value of part-time or fractional support, instead of the traditional full-time roles that can often lead to bloated teams and unproductive work dynamics. Her insights help demystify the notion that businesses must hire full-time employees for every function, advocating instead for more flexible, scalable approaches that align with the needs of the organization.HIGHLIGHTS:2:43 Meet Toby Wyatt5:04 Operational Support for Client Experience7:52 The CEO's Struggle13:20 Understanding Client Needs18:31 The Art of Listening24:06 Defining Your Niche24:13 Establishing Clarity and Consistency30:44 Advice for Overwhelmed CEOs33:50 Embracing Fractional Supportconnect with Tobey:website: https://www.motherlode.bizLinkedin: https://www.linkedin.com/in/tobeywyattSPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison speaks with marketing expert Stephen Seidel about the critical role of human connection in a technology-driven world. They discuss how authentic interactions and storytelling can enhance client experiences and foster brand loyalty.Steven shares insights from his work with major brands, emphasizing emotional intelligence and vulnerability in leadership. They explore practical strategies for meaningful engagement, such as active listening and video messaging, and stress that technology should enhance, not replace, human interaction.The episode concludes with a reminder to view challenges as opportunities for growth and to prioritize deep relationships in business.HIGHLIGHTS:13:13 Trust and Connection in Business17:05 Advice for Business Owners21:08 Connecting with Steven Seidelconnect with Stephen:website: https://theseidelagency.comInstagram: https://www.instagram.com/theseidelagency/#Facebook: https://www.facebook.com/TheSeidelAgencySPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this first episode of 2026, Alison shares her annual planning practices, emphasizing the importance of transparency in her entrepreneurial journey, highlighting how openness can enhance collective learning.She discusses the entrepreneurial mindset of embracing uncertainty and the necessity of careful visioning to navigate challenges. Through introspective questions and the "one word challenge," Alison shares how focused intentions guide her strategy for the year, reflecting on previous successes and lessons learned.She underscores the significance of early preparation and setting boundaries for personal time while outlining her upcoming program launches and marketing strategies. Additionally, Alison stresses the value of quarterly evaluations to align goals with market demands. The aim is to inspire fellow entrepreneurs to embrace their planning processes and uncover their unique paths to success in the coming year.HAPPY NEW YEAR TO OUR LISTENERS!HIGHLIGHTS:0:42 New Year, New Beginnings16:56 Planning for the Year Ahead31:47 Reflections on the Planning Processmentioned in this episode:One Word That Will Change Your Life (book): https://a.co/d/4CzidCQSPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In the final episode of the 2025 season of Creating the World's Best Client Experience, Alison reflects on the pivotal theme of "expansion" that guided her year in CU Fitness and the Alison K Agency. She shares the "One Word Challenge," encouraging listeners to select a word that shapes their growth.Highlighting the resurgence of in-person experiences and the importance of personal branding, Alison discusses innovations in membership models and the need for flexibility in strategies. She shares her thoughts on 3 things she noticed that worked well in 2025 and 3 that didn't work so well.Alison wraps up her final thoughts by emphasizing the value of embracing uncertainty for growth and excitement for the upcoming developments in 2026.HIGHLIGHTS:0:49 Year-End Reflections19:31 The Membership Model's Comeback22:02 What Didn't Work This Year29:46 Key Insights for 202637:12 Lessons Learned and Future StepsSPONSOR:Cellev8Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison introduces the "mini experience" concept, tailored to help you innovate your business strategies as we approach 2026. She emphasizes the importance of reflection on past successes and the exploration of fresh ideas to engage your audience. The mini experience offers a low-commitment way for potential clients to engage with your services, alleviating fears about new offerings while respecting the existing business framework. With nearly three decades of experience in the coaching and health and fitness sector, Alison discusses how this model not only meets shifting consumer expectations but also nurtures client relationships through smaller, actionable experiences.She shares success stories from clients who have utilized this approach effectively, and invites you to think creatively about how to implement similar experiences in your own practice. In next week's episode, Alison brings you part 2 where she'll explore emerging trends for 2026 and the lessons learned this past year that can guide your business growth.HIGHLIGHTS:13:12 The Mini Experience Explained26:53 Success Stories and Future InsightsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Young Han, a lifelong entrepreneur from Austin, Texas, shares insights from his journey, having started businesses since age 18. He emphasizes the importance of hitting the first million dollars for liquidity and growth. Young discusses how effective systems empower business owners to shape their lifestyles post-scaling. He introduces the Owners Club, a coaching platform that teaches operational strategies. His tactical takeaways include testing, being a generalist, and tracking KPIs to optimize success and client experiences.

In this episode, Alison engages with Deevo Tindall, founder of The Brand Storyteller, to explore the vital role of personal stories in branding and client relationships. The two discuss how effective branding transcends logos and colors, creating emotional connections through authenticity and transparency.Deevo shares insights on the importance of aligning one’s brand with core values and the necessity of adapting to consumer demands for personalized experiences. Their conversation highlights practical steps for business owners to revitalize stagnant branding and the power of self-reflection in maintaining relevance.Alison and Deevo also delve into the relationship between personal development and professional success, showcasing how transformation can stem from understanding one’s narrative. As they wrap up, they encourage listeners to consider the significance of community and collaboration in their entrepreneurial journeys, reinforcing that our stories are fundamental to creating authentic client experiences.HIGHLIGHTS:3:28 The Importance of Your Story5:35 Understanding Branding in Today's Market6:51 The Connection Between Brand and Business9:09 The Personal Journey of Branding15:18 The Coaching Model Explained19:08 Tailored Approaches to Branding22:38 Overcoming Personal Barriers26:08 The Role of Coaches in Growth28:24 Success Stories of Transformation32:44 Importance of Revisiting Your Brand35:38 Navigating Personal Relationships39:42 Final Thoughts on Branding and Communityconnect with Deevo:website: https://www.thebrandstoryteller.comSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison talks with Phil McGilvray about the critical link between financial management and client value. Phil shares insights from his grandmother's budgeting method and highlights the emotional challenges entrepreneurs face with finances.They discuss the misconceptions of focusing solely on revenue, the importance of tracking key financial metrics, and building financial stability. Phil introduces his "financial cascade" approach and offers practical tips for overwhelmed business owners, emphasizing that effective financial management is vital for achieving business success and personal goals.HIGHLIGHTS:13:20 Financial Roadblocks Uncovered15:36 Five Essential Numbers to Track17:36 The Financial Cascade Explained25:54 Turning Business Success into Personal Wealth27:18 Closing Thoughts and Resourcesconnect with Phil:website: www.philmcgilvray.comLinkedin: https://www.linkedin.com/in/phil-mcgilvray-3036572SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison examines key strategies for creating an exceptional client experience as the year ends, focusing on enhancing customer value and innovative business models. She highlights the upcoming Retreat Industry Forum in May 2026 and advocates for hybrid models that blend in-person and online services.Alison proposes bite-sized offers to build trust with clients and emphasizes the need for authenticity amid a growing consumer trust gap. As we seek more personal connections in a digital world, Alison discusses the importance of integrating in-person touchpoints to foster lasting relationships and ensure business success.Retreat Industry Forum Info & RegistrationHIGHLIGHTS:15:40 The Future of the Hybrid Model18:32 Monetizing Your Personal Brand21:43 The Rise of Bite-Sized Offers25:08 Importance of In-Person Connection28:21 Key Trends for Future SuccessSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Joining Alison is Rob Tracz, a speaker, strategist and coach focused on helping entrepreneurs combat burnout. They discuss his journey from strength coach to business coach and the importance of aligning career with personal values. Rob shares insights on burnout, the power of community through his "Team Triangle" framework, and introduces the "Prime Performance Process" to build resilience and clarity. Their conversation emphasizes that true success is defined by the quality of experiences and connections we create.HIGHLIGHTS:22:45 Navigating Business Challenges32:12 Framework for Client Success33:55 Actionable Strategies for Entrepreneursconnect with Rob:website: https://robtracz.comLinkedin: https://www.linkedin.com/in/robtraczSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution