Creating the World's Best Client Experience

Alison speaks with Gregory Shepard, author of "The Startup Life Cycle," about the key differences between growth startups and lifestyle startups. They discuss the stages of the startup lifecycle, outlining essential strategies for moving from vision to market-ready products.Gregory emphasizes the importance of standardization and optimization in mitigating risks and shares five critical traits for entrepreneurial success: focus, drive, enthusiasm, discipline, and optimism. This episode is packed with actionable insights and valuable resources for aspiring entrepreneurs looking to navigate the challenges of building a successful startup.HIGHLIGHTS:14:21 The Importance of Standardization16:42 Understanding Growth Costs23:44 Essential Traits for Foundersconnect with Gregory:www.gregoryshepard.comSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison explores the transformative role of retreats in enhancing client relationships and business success. Drawing from her experiences with the Retreat Ready Roadmap, she shares key insights on structuring retreats as strategic business ventures rather than mere events.Alison details common mistakes made by retreat leaders, emphasizing the need for clear messaging and effective sales strategies. This episode also introduces her curriculum upgrades, including a new focus on marketing and sales processes to empower participants in articulating their retreats' value propositions.Additionally, she discusses the importance of leveraging existing audiences and share enhancements to her program, like intensive workshops and one-on-one coaching. Join Alison to discover actionable strategies for integrating retreats into your business model while fostering community support for continued growth.HIGHLIGHTS:11:00 Enhancing the Retreat Ready Roadmap13:25 Expanding Marketing Modules14:17 Integrating Retreats into Existing Businesses22:27 Launching the Next Program Cyclementioned in this episode:Retreat Foundations Masterclass: https://thealisonk.com/foundationsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison interviews pricing and retreat expert Erin Haig, who discusses her journey from owning a Pilates studio to helping wellness professionals through her "Pricing Overhaul" method. Erin emphasizes the importance of financial empowerment for women, challenging societal pressures that lead to undervaluing services.The discussion turns towards the taboo topic of pricing. Both Alison and Erin agree that many women in the industry often feel scarcity and unworthiness regarding financial success. Erin highlights a pervasive societal conditioning that leads women to believe their value lies solely in serving others while implying they should apologize for wanting financial stability or wealth. She challenges these beliefs, emphasizing the need for women to understand that financial success enhances their ability to contribute positively to their communities and elevate their impact.Delving deeper into the retreat business, Erin addresses prevalent misconceptions about pricing. She emphasizes the importance of establishing profit margins that reflect the true value of experiences offered at retreats rather than solely basing pricing on the cost of accommodations.Erin walks listeners through a clear pricing strategy: calculating operating expenses, payroll, and profit to find the necessary revenue needed per attendee. She encourages retreat leaders to avoid underpricing based on misconceptions about shared accommodations or accessibility, highlighting that a retreat's comprehensive value extends far beyond just the physical space.Erin also tackles the idea of “proof of concept,” where some advise new retreat leaders to accept losses in initial offerings to gain experience and testimonials. She counters this by asserting that this mentality is misleading, as successful retreats can — and should — be profitable from the outset. Focusing on solid financial foundations empowers retreat leaders to sustain their services and generate further opportunities.HIGHLIGHTS:11:26 The Importance of Pricing18:51 Balancing Profitability and Experience20:34 Understanding Retreat Pricing28:48 Overcoming Pricing Intimidation33:47 Building Recurring Revenueconnect with Erin:Luxury in Business RetreatsPricing OverhaulGive Yourself a Raise bookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison explores the vital importance of enhancing client experiences through clear and compelling messaging, specifically for retreat leaders. With the rising popularity of retreats, she addresses common pitfalls leaders encounter and underscore the significance of effectively communicating the transformation clients can expect.Alison introduces a mini-series designed to support retreat marketing, sharing actionable insights and five key tips to refine messaging. These tips focus on understanding your client's current position, clearly articulating expected results, incorporating quantifiable outcomes, illustrating post-transformation scenarios, and using relatable communication. Additionally, Alison shares details about an upcoming Retreat Foundations Masterclass aimed at helping leaders avoid mistakes and position their offerings effectively, fostering deeper connections and transformations for clients.Register for the Retreat Foundations Masterclass HERE NOW!HIGHLIGHTS:14:50 Meeting Clients Where They Are16:41 Clarity on Results22:01 Numbers and Timeframes23:32 Visualizing the Transformation30:22 Recap and Invitation to MasterclassSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this discussion, Rudy Rodriguez, a seasoned entrepreneur and former naval aviator, shares effective strategies to elevate client experiences at events. He emphasizes the significance of personalizing interactions and building trust with attendees. Overcoming challenges like filling seats and maintaining engagement is tackled with actionable insights. Rudy also highlights the value of continuous learning and the importance of strong follow-up practices post-event to keep enthusiasm alive. It's a treasure trove for anyone looking to improve their event strategies.

Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.HIGHLIGHTS:18:26 Mastering Genuine Reach Outs20:43 Five Strategies for Effective Reach Outs33:45 Summary of Key TipsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode of "Creating the World's Best Client Experiences," Alison speaks with Dr. Joey Drolshagen about his journey from a challenging upbringing in Detroit to becoming a successful business strategist and coach. Dr. Joey shares insights on overcoming limiting beliefs, emphasizing that internal mindset shifts are crucial for achieving success.He introduces his SMT (Success Mindset Transformation) method, designed to align subconscious programming with personal and business goals. The discussion underscores the importance of self-reflection and recognizing unique strengths for entrepreneurial growth. Dr. Joey offers a supportive year-long coaching model and invites listeners to a free consultation, highlighting the role of self-discovery in transformation.HIGHLIGHTS:18:26 Shifting Mindset for Success20:37 Programming and Perception27:08 The Road to Growth27:50 Challenges in Business32:32 Embracing Change and Opportunity34:04 Actionable Tips for Growthconnect with Dr Joey:Website | free connect callSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this special episode, Alison explores the concept of transformative client experiences through a unique retreat on the Amalfi Coast of Italy, co-hosted with Andrea Caprio. They discuss their motivations behind creating a space that transcends traditional retreats, focusing on personal growth and cultural immersion.Drawing from their own journeys, they share the itinerary's highlights, including a boat tour with intention-setting exercises and an insightful visit to Pompeii, designed to facilitate reflection and future envisioning. Both Alison and Andrea emphasize the balance between structured activities and personal leisure, fostering connections among participants while celebrating the local culture through experiential culinary activities.Their message is clear: true transformation often requires stepping out of one’s comfort zone, and invite those seeking change to join them on this journey of self-discovery.CLICK HERE for Retreat InformationHIGHLIGHTS:16:09 The Past, Present, and Future18:05 Embracing the Journey23:02 Experiencing Italian Culture30:06 Invitation to Join the Retreatconnect with Andrea:Website | Facebook | InstagramSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Explore the art of in-person networking as insights from nearly 30 years of entrepreneurship come to life. Discover how to build genuine relationships rather than just making superficial connections. Learn practical tips like asking open-ended questions for deeper conversations and creating micro-commitments. The discussion highlights the value of meaningful interactions and emphasizes the importance of engagement without distractions. Transform your networking skills and foster authentic connections for both personal and professional growth!

Delve into the art of strategic collaborations that enhance client experiences in the retreat industry. Discover how authentic relationship-building surpasses traditional marketing tactics. Learn the insightful 'rule of three' framework for engaging with potential partners while avoiding common pitfalls. Alison shares practical do's and don'ts for collaboration success and encourages reflection on previous experiences to foster collective achievements. Uncover the hidden potential of meaningful partnerships to transform your business!