Creating the World's Best Client Experience

In this episode, Alison engages with Shannon Wilburn, an inspiring serial entrepreneur and executive coach, who shares her remarkable journey of founding and franchising Just Between Friends. Alison and Shannon explore her early entrepreneurial experiences, beginning with a small consignment event that grew from personal need into a successful business model.Shannon reflects on the challenges and rewards of transitioning from running a local business to navigating the complexities of a franchise system. As she embraces her new role as an executive coach, she discusses the importance of self-awareness and foundational business systems, offering insights on growth strategies for entrepreneurs.Their conversation is packed with valuable lessons on scaling and the vital franchisor-franchisee relationship, as Shannon’s passion for empowering others in the business community shines through.HIGHLIGHTS:23:59 Transitioning to Executive Coaching27:10 Coaching Emerging Brands31:34 Vision for Impact37:30 Lessons on Delegationconnect with Shannon:website: https://shineexecutivecoaching.comSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison shares her insights from a transformative retreat in Slovenia, focused on building recurring revenue streams for businesses. She explores the critical role of retreats in fostering connections and enhancing the learning journey for entrepreneurs.Set against the backdrop of a historic 13th-century castle, Alison emphasizes the need for retreat leaders to engage actively with participants, embodying both teacher and student roles. She provides strategies for crafting a compelling retreat promise, highlighting its importance in attracting participants.Alison's key takeaways illustrate how human connection and clarity drive personal and professional growth. She also introduces her revamped program, "From Promise to Profit in Eight Weeks," designed to empower retreat leaders in creating meaningful experiences.HIGHLIGHTS:2:13 The Rise of Retreats7:56 Unveiling Slovenia10:19 Arrival at the Castle11:51 Spa Day Relaxation12:21 Crafting a Retreat Promise17:05 Embracing the Participant Role19:37 The Power of Human Connection21:13 Reflection on Experience23:04 Takeaways from the Retreat28:22 Creating Space for Clarity32:25 Transformation Through Leadership36:06 Intentions and Aha MomentsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison speaks with Stephanie Hayes, a business strategist specializing in asset-based business models for entrepreneurs. They discuss the importance of long-term thinking in business, moving beyond job creation to true value generation for clients. Stephanie emphasizes enhancing customer experiences and leveraging individual strengths to build sustainable businesses.Alison and Stephanie explore the four pillars of passion—customer, product, skills, and work style—and how aligning these can drive growth. She also offers actionable self-assessment strategies for entrepreneurs to create a focused roadmap for intentional asset-building. This conversation provides valuable insights for those seeking to cultivate purpose-driven businesses.HIGHLIGHTS:3:06 Building an Asset-Based Business5:28 Understanding Business Value7:56 Growth Mindset for Entrepreneurs13:13 Transitioning to Your Zone of Genius14:44 The Importance of Alignment18:25 Identifying Business Assets21:07 Exploring Asset Opportunities23:29 Shifting Mindsets for Growth26:58 Starting Your Business Transformation30:29 Four Pillars of Passionconnect with Stephanie:website: https://stephaniehayes.biz/SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison explores the transformative power of retreats in enhancing client experiences and boosting business growth. She highlights the benefits of integrating retreats into business models, including creating passionate advocates, enabling premium pricing, and establishing expertise in delivering rapid results.By leveraging insights from the Retreat Ready Roadmap, Alison encourages entrepreneurs to embrace retreats as a strategy to elevate their offerings and client relationships.Book a call:  https://alisonk.as.me/ChatWithAlisonRetreat Program: https://thealisonk.com/retreat-ready-roadmapHIGHLIGHTS:19:03 Retreats as Passion Projects22:03 Benefits of Retreats for Business25:57 Positioning as an Expert31:02 Conclusion and Call to ActionSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison speaks with Gregory Shepard, author of "The Startup Life Cycle," about the key differences between growth startups and lifestyle startups. They discuss the stages of the startup lifecycle, outlining essential strategies for moving from vision to market-ready products.Gregory emphasizes the importance of standardization and optimization in mitigating risks and shares five critical traits for entrepreneurial success: focus, drive, enthusiasm, discipline, and optimism. This episode is packed with actionable insights and valuable resources for aspiring entrepreneurs looking to navigate the challenges of building a successful startup.HIGHLIGHTS:14:21 The Importance of Standardization16:42 Understanding Growth Costs23:44 Essential Traits for Foundersconnect with Gregory:www.gregoryshepard.comSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison explores the transformative role of retreats in enhancing client relationships and business success. Drawing from her experiences with the Retreat Ready Roadmap, she shares key insights on structuring retreats as strategic business ventures rather than mere events.Alison details common mistakes made by retreat leaders, emphasizing the need for clear messaging and effective sales strategies. This episode also introduces her curriculum upgrades, including a new focus on marketing and sales processes to empower participants in articulating their retreats' value propositions.Additionally, she discusses the importance of leveraging existing audiences and share enhancements to her program, like intensive workshops and one-on-one coaching. Join Alison to discover actionable strategies for integrating retreats into your business model while fostering community support for continued growth.HIGHLIGHTS:11:00 Enhancing the Retreat Ready Roadmap13:25 Expanding Marketing Modules14:17 Integrating Retreats into Existing Businesses22:27 Launching the Next Program Cyclementioned in this episode:Retreat Foundations Masterclass: https://thealisonk.com/foundationsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison interviews pricing and retreat expert Erin Haig, who discusses her journey from owning a Pilates studio to helping wellness professionals through her "Pricing Overhaul" method. Erin emphasizes the importance of financial empowerment for women, challenging societal pressures that lead to undervaluing services.The discussion turns towards the taboo topic of pricing. Both Alison and Erin agree that many women in the industry often feel scarcity and unworthiness regarding financial success. Erin highlights a pervasive societal conditioning that leads women to believe their value lies solely in serving others while implying they should apologize for wanting financial stability or wealth. She challenges these beliefs, emphasizing the need for women to understand that financial success enhances their ability to contribute positively to their communities and elevate their impact.Delving deeper into the retreat business, Erin addresses prevalent misconceptions about pricing. She emphasizes the importance of establishing profit margins that reflect the true value of experiences offered at retreats rather than solely basing pricing on the cost of accommodations.Erin walks listeners through a clear pricing strategy: calculating operating expenses, payroll, and profit to find the necessary revenue needed per attendee. She encourages retreat leaders to avoid underpricing based on misconceptions about shared accommodations or accessibility, highlighting that a retreat's comprehensive value extends far beyond just the physical space.Erin also tackles the idea of “proof of concept,” where some advise new retreat leaders to accept losses in initial offerings to gain experience and testimonials. She counters this by asserting that this mentality is misleading, as successful retreats can — and should — be profitable from the outset. Focusing on solid financial foundations empowers retreat leaders to sustain their services and generate further opportunities.HIGHLIGHTS:11:26 The Importance of Pricing18:51 Balancing Profitability and Experience20:34 Understanding Retreat Pricing28:48 Overcoming Pricing Intimidation33:47 Building Recurring Revenueconnect with Erin:Luxury in Business RetreatsPricing OverhaulGive Yourself a Raise bookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

Alison explores the vital importance of enhancing client experiences through clear and compelling messaging, specifically for retreat leaders. With the rising popularity of retreats, she addresses common pitfalls leaders encounter and underscore the significance of effectively communicating the transformation clients can expect.Alison introduces a mini-series designed to support retreat marketing, sharing actionable insights and five key tips to refine messaging. These tips focus on understanding your client's current position, clearly articulating expected results, incorporating quantifiable outcomes, illustrating post-transformation scenarios, and using relatable communication. Additionally, Alison shares details about an upcoming Retreat Foundations Masterclass aimed at helping leaders avoid mistakes and position their offerings effectively, fostering deeper connections and transformations for clients.Register for the Retreat Foundations Masterclass HERE NOW!HIGHLIGHTS:14:50 Meeting Clients Where They Are16:41 Clarity on Results22:01 Numbers and Timeframes23:32 Visualizing the Transformation30:22 Recap and Invitation to MasterclassSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution

In this discussion, Rudy Rodriguez, a seasoned entrepreneur and former naval aviator, shares effective strategies to elevate client experiences at events. He emphasizes the significance of personalizing interactions and building trust with attendees. Overcoming challenges like filling seats and maintaining engagement is tackled with actionable insights. Rudy also highlights the value of continuous learning and the importance of strong follow-up practices post-event to keep enthusiasm alive. It's a treasure trove for anyone looking to improve their event strategies.

Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.HIGHLIGHTS:18:26 Mastering Genuine Reach Outs20:43 Five Strategies for Effective Reach Outs33:45 Summary of Key TipsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution