Alison sits down with Billy Hofacker, a fitness industry expert who has shifted from gym ownership to guiding fellow professionals in financial management. They explore how enhancing customer value and financial awareness can transform a business.

Billy shares his personal journey, highlighting a wake-up call that prompted a financial turnaround leading to the creation of his business, Profit Coaching. He addresses common financial misconceptions among fitness professionals, emphasizing the need for a mindset shift and proactive financial strategies.

Billy outlines his tailored coaching services aimed at fostering meaningful client relationships and encourages actionable steps for financial clarity and independence in the health and wellness sector.