In this episode, I chat with transformative coach Lesley Martin about her upcoming nature-based retreat in the Niagara Falls area from October 18th to 20th. We explore her business evolution and the rejuvenating power of nature for personal growth, emphasizing the deeper connections that retreats foster compared to traditional coaching.Lesley describes the stunning natural beauty of Niagara Falls and its metaphor for personal transformation, encouraging listeners to navigate their internal landscapes. She addresses concerns about the intensity of retreats, reassuring that the experience is designed to be safe and supportive while facilitating deep inner work.Lesley outlines the retreat details, including group activities and personal reflection time, inviting listeners to connect with Leslie for more information. This episode serves as a guide to the retreat and an inspiring call to action for personal transformation.HIGHLIGHTS:25:14 Retreat vs. Vacation: Understanding the Difference28:27 Weekend Retreat Overview and Expectations39:07 Overcoming Hesitations: Making the DecisionRELATED EPISODE:Ep 23 - The Path to 'Next Level Living' with Lesley MartinCONNECT WITH LESLEY:WebsiteFacebookInstagramLinkedinSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I delve into the critical concepts of monetizing and maximizing your business, two terms that many business owners often conflate. These terms, while intertwined, represent distinct actions that can significantly influence your business's success. It's essential to understand that both strategies are vital; neglecting one can hinder your potential for growth and profitability.As we step into the final stretch of 2024, many entrepreneurs find themselves reflecting on their performance year-to-date. If sales goals remain unmet or sluggish, particularly in the fourth quarter—which I've consistently found to be the most lucrative—it’s crucial to reassess your strategies. Over the years, I've discovered that an intentional approach to maximizing your business can help sustain momentum throughout the year, rather than relying solely on peak sales seasons. This is especially important for those in cyclical industries, where certain quarters tend to be busier than others. The key lies in ensuring your entire business operates efficiently, avoiding slowdowns, and capitalizing on every opportunity.Maximizing your business operations involves scrutinizing your systems, offers, and client engagement strategies. Many business owners, focusing intently on sales, fail to recognize potential revenue gaps. I encourage you to apply a magnifying lens to your operations, examining where you might be inadvertently leaving money on the table. My goal for you is to not only close out 2024 strong but to position yourself for an exceptional 2025.Learn more and register for my Innovate Retreat in October 2024Connect with me about The Entrepreneur's Edge program SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Another exciting episode where I get to interview fellow fitness colleague, TJ Thomas, a kickboxing gym owner who shares his transformative journey from obesity to fitness entrepreneurship.He emphasizes the importance of community and accountability in fostering client success, particularly through small group training.TJ discusses effective marketing strategies using the Problem, Agitate, Solve (PAS) framework and the necessity of diversifying revenue streams post-COVID. He highlights the importance of process development and emotional connections in the fitness industry, offering valuable insights for creating exceptional client experiences.HIGHLIGHTS:32:11 New Partnerships and Innovations34:08 Maximizing Customer Engagement46:24 Challenges of Brick-and-Mortar BusinessesCONNECT WITH TJ:WebsiteFacebookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I introduce the Entrepreneur's Edge, a three-session coaching program focused on helping entrepreneurs identify revenue growth within their existing business structures. I discuss common challenges related to messaging and traction, emphasizing the importance of honing unique value propositions over creating new offerings.I encourage a service-oriented perspective, helping business owners discover valuable assets within their current operations. I provide thought-provoking prompts to inspire introspection and reveal monetization opportunities.As we approach 2025, resilience and adaptability remain crucial, and the Entrepreneur's Edge aims to unlock additional income potential with tailored strategies.HIGHLIGHTS:12:15 Exploring Your Value Proposition14:18 Identifying Your Strengths20:05 Daily Habits and Personal Branding21:50 Emphasizing Multiple Income StreamsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Mike Schmidt and AJ Rivera, co-founders of AnchorWave and experts in digital marketing, dive deep into the importance of trust in the buyer's journey. They discuss how consistent messaging and a robust online presence can enhance consumer confidence. The duo highlights the value of reputation management and the significance of personal branding, urging businesses to connect authentically with their audience. Furthermore, they share their journey of transitioning from one-off projects to stable, recurring revenue models for sustainable growth.

In this episode of Creating the World's Best Client Experiences, I chat with Greg Mohr, the Franchise Maven, about franchising and its opportunities for aspiring entrepreneurs. Greg shares his journey from managing Taco Bell to leveraging the support of proven business models in franchising. We discuss the investment landscape, addressing misconceptions about costs and highlighting various options from service-based franchises to brick-and-mortar locations.Our conversation includes the importance of systems for client satisfaction, the need for coachability among franchisees, and practical advice on where to begin exploring franchising, featuring resources like the International Franchise Association and Greg's free guiding book. This episode is a concise and empowering look at how franchising can transform your entrepreneurial journey.HIGHLIGHTS:14:03 Exploring Franchise Basics15:55 Resources for Franchise Research17:31 Overcoming Franchise Challenges18:32 Guiding Future Franchise Owners24:42 Success Stories in Franchising30:30 Advice for Aspiring FranchiseesCONNECT WITH GREG:WebsiteFacebookInstagramMENTIONED IN THIS EPISODE:International Franchise AssociationSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I discuss the transformative impact of in-person events and the key lessons learned from attending over 15 gatherings in the past 18 months.I highlight the importance of "putting yourself in the room" to inspire creativity, embracing openness for unexpected insights, and the financial benefits of genuine networking.I emphasize the need to focus on meaningful relationships rather than transactional exchanges and encourage you to seek out in-person opportunities to foster personal and professional growth.HIGHLIGHTS:12:17 Embracing New Opportunities14:03 Intentions and Unexpected Outcomes17:35 Revenue Generation through Events18:32 Building Meaningful RelationshipsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I dive deep into the intricacies of client engagement with my guest, Jaclyn Strominger, a high-performance coach and transformational leader.Jaclyn and I discuss how she defines the client experience through her work, specifically touching on her upcoming retreat, "Ignite Your Boldness: Unlock Your Potential, Drive Your Future," set in the breathtaking backdrop of Lake Tahoe this fall. The retreat is an opportunity for participants to redefine their personal and professional missions and learn how to implement strategies for growth through her LEAP framework: Leveling Up Communication, Energy, Action, and Performance.We explore the significance of aligning personal values with business goals, emphasizing the importance of having a clear achievement code—an internal compass that guides decision-making and interaction with clients. Jaclyn shares her philosophy on why communication with oneself is equally as vital as with clients. We touch on the profound effects of maintaining a positive internal dialogue and its correlation to how one operates within their business. It's evident that how we perceive ourselves plays a considerable role in how we present our businesses and how clients perceive us.A central theme of our discussion is the necessity of continual evolution in business practices. We highlight the concept of "MMA"—Measure, Monitor, Adjust—as a pivotal method for navigating the post-pandemic landscape where businesses can easily find themselves either stagnating or thriving. Many entrepreneurs are caught in the trap of scarcity mentality, leading to overworking without tangible results. I advocate for recognizing the power of networking and continual engagement as a means of propelling business forward.HIGHLIGHTS:13:06 Maintaining Business Momentum17:07 The Importance of Networking20:17 The Ignite Your Boldness Retreat23:48 Designing the Retreat Experience26:32 Understanding the Achievement Code30:17 Transforming Businesses with ClarityCONNECT WITH JACLYN:WebsiteLinkedinFacebookInstagramSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Alison talks about the concept of future-proofing businesses in the wake of the pandemic, emphasizing the importance of preparing for unexpected changes and challenges. She reflects on the impact of the pandemic on various industries, particularly the health and fitness sector, and the lessons learned about the need to adapt and safeguard businesses against uncertainties.Alison stresses the necessity of constantly evaluating and adjusting business strategies to stay ahead of changing trends and ensure resilience. She underlines the significance of flexibility, innovation, and open-mindedness in navigating business challenges and staying relevant in evolving markets.Alison delves into practical strategies for future-proofing businesses, such as adopting a hybrid model combining in-person and online services, utilizing a rule of three strategy involving messaging, networking, and podcasting, and maximizing monetization opportunities within existing business offerings. She encourages business owners to embrace authenticity, consistently reach out to clients and collaborators, and continuously evolve their approach to meet changing demands.HIGHLIGHTS:3:46 Importance of Future-Proofing10:13 Future-Proofing Mindset22:50 Hybrid Business Model Strategy27:37 Utilizing Podcasting for Business GrowthSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I reflect on the five-year journey of podcasting, discussing the impact it has had on building a personal brand and business. I share five key perspectives on the significance of podcasting for personal branding and growth.The first perspective focuses on how a personal brand is crucial for success and how a podcast can help establish brand authority. I highlight the importance of sharing valuable content to connect with audiences and build trust.The second perspective emphasizes the power of podcasting in expanding your reach and making valuable connections. I reference specific episodes featuring guests who share insights on branding and client connections. These interactions have led to collaborations and business opportunities, showcasing the networking potential of podcasting.The third perspective delves into using podcasting as a marketing tool to promote services and offerings. I discuss how podcasts can serve as a platform for sharing expertise and attracting clients. I mention episodes where I introduce my agency's approach and provide insights into monetizing opportunities through podcasts.Next, I explore how podcasting can contribute to building a virtual footprint and enhancing online presence. I stress the importance of leveraging podcasts for search engine optimization and sharing valuable insights with a wider audience. I refer to specific episodes where I discuss strategies for improving virtual visibility and reaching a broader online audience.Lastly, I touch upon the role of podcasting in improving client connections and business growth. I talk about the monetizing opportunities presented by podcast sponsorships and partnerships. By featuring clients and collaborators on the podcast, I showcase the networking potential of podcasting for business expansion and revenue generation.Overall, this episode celebrates the milestones of my podcasting experience while highlighting the multifaceted benefits of podcasting for personal branding, business growth, and networking opportunities.A BIG thank you to all of my listeners, brilliant guests and my phenomenal team! Cheers!HIGHLIGHTS:4:52 Purposeful Podcasting for Business Growth6:25 Importance of Building a Personal Brand15:04 Building Personal Brand Through Consistent Podcasting20:33 Monetizing Opportunities Through Podcasting23:37 Making Meaningful Connections Through Podcasting26:50 Showcasing Collaborations and Partnerships27:32 Leveraging Podcasting for Marketing32:38 Building a Strong Virtual Footprint38:44 Monetizing and Building ConnectionsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS