Alison talks about the concept of future-proofing businesses in the wake of the pandemic, emphasizing the importance of preparing for unexpected changes and challenges. She reflects on the impact of the pandemic on various industries, particularly the health and fitness sector, and the lessons learned about the need to adapt and safeguard businesses against uncertainties.Alison stresses the necessity of constantly evaluating and adjusting business strategies to stay ahead of changing trends and ensure resilience. She underlines the significance of flexibility, innovation, and open-mindedness in navigating business challenges and staying relevant in evolving markets.Alison delves into practical strategies for future-proofing businesses, such as adopting a hybrid model combining in-person and online services, utilizing a rule of three strategy involving messaging, networking, and podcasting, and maximizing monetization opportunities within existing business offerings. She encourages business owners to embrace authenticity, consistently reach out to clients and collaborators, and continuously evolve their approach to meet changing demands.HIGHLIGHTS:3:46 Importance of Future-Proofing10:13 Future-Proofing Mindset22:50 Hybrid Business Model Strategy27:37 Utilizing Podcasting for Business GrowthSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I reflect on the five-year journey of podcasting, discussing the impact it has had on building a personal brand and business. I share five key perspectives on the significance of podcasting for personal branding and growth.The first perspective focuses on how a personal brand is crucial for success and how a podcast can help establish brand authority. I highlight the importance of sharing valuable content to connect with audiences and build trust.The second perspective emphasizes the power of podcasting in expanding your reach and making valuable connections. I reference specific episodes featuring guests who share insights on branding and client connections. These interactions have led to collaborations and business opportunities, showcasing the networking potential of podcasting.The third perspective delves into using podcasting as a marketing tool to promote services and offerings. I discuss how podcasts can serve as a platform for sharing expertise and attracting clients. I mention episodes where I introduce my agency's approach and provide insights into monetizing opportunities through podcasts.Next, I explore how podcasting can contribute to building a virtual footprint and enhancing online presence. I stress the importance of leveraging podcasts for search engine optimization and sharing valuable insights with a wider audience. I refer to specific episodes where I discuss strategies for improving virtual visibility and reaching a broader online audience.Lastly, I touch upon the role of podcasting in improving client connections and business growth. I talk about the monetizing opportunities presented by podcast sponsorships and partnerships. By featuring clients and collaborators on the podcast, I showcase the networking potential of podcasting for business expansion and revenue generation.Overall, this episode celebrates the milestones of my podcasting experience while highlighting the multifaceted benefits of podcasting for personal branding, business growth, and networking opportunities.A BIG thank you to all of my listeners, brilliant guests and my phenomenal team! Cheers!HIGHLIGHTS:4:52 Purposeful Podcasting for Business Growth6:25 Importance of Building a Personal Brand15:04 Building Personal Brand Through Consistent Podcasting20:33 Monetizing Opportunities Through Podcasting23:37 Making Meaningful Connections Through Podcasting26:50 Showcasing Collaborations and Partnerships27:32 Leveraging Podcasting for Marketing32:38 Building a Strong Virtual Footprint38:44 Monetizing and Building ConnectionsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Join Alison as she shares about the evolving service-based industry and the importance of adapting business models to meet changing consumer preferences. She explores key trends such as the demand for unique customer experiences, shifts in consumer spending habits, and the value of providing easily accessible entry points for customers.Alison's insights underscore the need for businesses to prioritize customer experience, diversify offerings, and remain responsive to market trends to succeed in today's dynamic service landscape.HIGHLIGHTS:3:06 Trends Affecting In-Person Businesses6:12 Impact of Changes on Direct Sales Companies11:57 Transition to Affiliate Models16:34 Shift in People's Spending HabitsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, Alison interviews Vicki Mizell, a memory regeneration expert and published author, discussing how to improve memory and overall brain health. Vicki shares her personal journey of discovering a memory system that transformed her life and helped her overcome memory challenges.Vicki explains that memory can be affected by various factors such as stress, grief, nutrition, sleep deprivation, and life changes. She introduces a memory system that involves creating visual, action-oriented, and unusual mental images to enhance recall. This technique helps organize information in a way that aligns with how the brain naturally learns. Vicki and Alison discuss the power of visualization in memory retention and how incorporating this method can boost cognitive abilities.The conversation delves into practical tips for improving memory, including engaging in regular exercise, maintaining a protein-rich diet, and practicing the memory system through visual imagery. Vicki highlights the importance of holistic approaches to brain health, including nutrition, exercise, and finding purpose-driven activities. She also addresses the impact of grief and loss on memory and provides insights on the brain's healing process during challenging times.HIGHLIGHTS:3:01 Understanding Memory in General5:39 Memory System: Creating Visual Associations7:01 Importance of Recall in Memory11:48 Developing Visual Memory24:01 Inherited DNA and Memory Talents26:24 Impact of Nutrition on MemoryCONNECT WITH VICKI:Brain Sprouts websiteBooks:Love RemembersA Sister's LoveSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

If you were to start your business again or even start a new one, what would you do?Alison delves into ways to massively enhance customer value and ensure genuine transformation for clients. She reflects on the evolution of business models over the years, emphasizing the importance of adapting to the digital world's changes to effectively connect with a global audience and innovate. Alison discusses the overwhelming options available to modern business owners and the necessity of focusing on significant needle movers in business strategies.This episode offers 3 tips on leveraging social media strategically to connect with potential clients, focusing on engaging content creation, networking, and productive online interactions. It's important that you're dedicating specific, intentional blocks of time for social media activities, emphasizing quality over quantity in engagement and Alison emphasizes the significance of simultaneously making offers and building an audience to establish a robust online presence for long-term success.HIGHLIGHTS:5:55 The Importance of Simultaneously Making Offers and Building an Audience13:02 Leveraging Social Media Strategically for Business Growth17:35 Establishing Targeted Ways for People to Join Your Business23:51 Harnessing the Power of Podcasting for Online ExposureMENTIONED IN EPISODE:Monetizing More of What You're ALREADY Doing in Your Business (2 part series)Episode 61Episode 63SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

This interview focused on building successful team dynamics and well-being as a leader in the workplace. My guest, Tasia Duske, discussed how she transitioned from clinical psychology to team building, emphasizing the importance of positive psychology in enhancing workplace relationships and productivity. Tasia introduced the PERMA framework by Martin Seligman, which breaks down happiness and well-being into positive emotions, engagement, relationships, meaning, and achievement.To implement the well-being framework in the workplace, Tasia suggests starting with small daily actions, such as expressing gratitude, engaging in physical activity, or fostering relationships. She compared these actions to collecting coins to accumulate positivity and well-being over time. Lastly, she emphasized the importance of creating a supportive and inclusive workplace culture that values employee health and well-being.HIGHLIGHTS:10:19 PERMA Framework and Creating Your Own Level14:24 PERMA Plus Pie Framework: Enhancing Happiness and Well-Being17:52 Customizing Wellness Programs in the Workplace22:41 Main Roadblock: Time and Budget Constraints24:00 Creating Your Own Level with the 100 Coins 1-Up ChallengeCONNECT WITH TASIA:Email Tasia hereLinkedinSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Drawing on her extensive experience in the health and fitness industry, Alison unveils the creation and insights behind her recent three-day masterclass, the Retreat Launch Lab.Alison delves into the challenges and rewards of organizing retreats, aiming to demystify the process for business owners and provide a taste of her expertise. She shares her strategy for promoting the masterclass, including leveraging her existing audience.During the masterclass, Alison provides valuable teachings on retreat planning essentials, including defining the retreat promise, planning logistics, and pricing strategies to avoid financial pitfalls. She offers a glimpse into the success of the masterclass, underscoring the importance of a structured follow-up process post-masterclass.If you're interested in getting access to the recordings of this masterclass, CLICK HERE!HIGHLIGHTS:11:29 Designing the Retreat Launch Lab15:05 Promoting the Retreat Launch Lab19:34 Reflections on the Masterclass20:05 Follow-Up Process and Offer StrategySPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Maximizing customer value and transformation is what it's all about. My guest, Elona Lopari, CEO of The Life School, emphasizes aligning purpose with business growth, branding, marketing, and team-building.She advises niche market focus before expansion, addressing challenges like cash flow and scalability. Elena highlights the CEO's role in informed decision-making and ROI, stressing timing and alignment for business growth.HIGHLIGHTS:5:58 Finding Purpose in Business11:12 Impact of Personal Development16:15 Value of Branding19:56 Creating a Socially Conscious Brand22:22 Common Struggles in Business28:37 Key Business Growth AdviceCONNECT WITH ELONA:WebsiteFacebookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I share my view on maximizing customer value in business through successful retreat offerings and introduce the Retreat Launch Lab, a masterclass for entrepreneurs looking to create impactful retreat experiences.I emphasize the importance of clear promises, simple planning, fair pricing, and fair compensation for retreat leaders. Join me in unlocking the potential of retreats as a powerful business tool by signing up for the upcoming masterclass below.The Launch Lab MasterclassHIGHLIGHTS:12:43 The Importance of Retreat Launch Lab16:11 Details and Dates for the Three-Day Masterclass20:55 Planning and Execution Process of Retreats24:29 How to Price Retreats for SuccessSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Join me as I speak with Michael DeLon, the Paperback Expert, about using books to position yourself as an expert in business.Michael advocates for creating emotional connections through storytelling, focusing on long-term relationships, and delivering exceptional client experiences. He shares insights on team empowerment, guarantees his book services, and encourages connecting more with others.I can't stress enough the enduring importance of values and relationship-building for long-term business growth. You're going to love this episode!HIGHLIGHTS:3:17 The Importance of Writing a Book for Your Business5:19 Building the Prospect Journey and Client Relationships9:40 Balancing Automation and High-Touch Client Experiences11:33 The Value of Long-Term Relationships in Business17:38 Emphasizing Client Referrals and Relationships19:38 Leveraging Social Media for Relationship Building28:35 The Process of Writing a Book with Michael DeLonCONNECT WITH MICHAEL:Paperback Expert websiteFacebookYouTubeSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS