Alison is joined by Steve Werner, a live event expert, about creating impactful client experiences. Steve shares his early struggles, emphasizing that successful events require strategic marketing and genuine audience connection.

They discuss common pitfalls, the importance of starting small, and the need to prioritize value over aesthetics. Steve highlights the significance of storytelling in event promotion and overcoming attendee attraction fears by viewing initial events as learning opportunities. Packed with practical insights, this episode is essential for anyone looking to enhance their event-hosting skills.

HIGHLIGHTS:

20:14 Marketing Strategies for Event Success

36:44 Overcoming Event Challenges

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