Do you use storytelling in your business? After listening to this episode you'll see why it's important from guest, Tom Jackobs, the Impact Pilot, on the crucial role of storytelling in business. Tom shares his unique perspective, drawing from his background as a pilot to explain how navigating business challenges is akin to flying—navigating the changing winds while maintaining direction toward our goals. The heart of our discussion revolves around strategies for effective storytelling. Tom reveals his journey into storytelling as a business coach, highlighting his background in theater and using public speaking as a marketing tool in his fitness business. His approach involves encouraging clients to identify their "impact moments," those pivotal experiences that resonate deeply on an emotional level. We talk about the significance of structure in storytelling and how sensory details can enrich narratives, making them relatable and memorable.Tom provides practical tips for anyone interested in mastering storytelling. We dive into methods for drafting compelling stories, emphasizing the importance of detail and engagement. He describes how to transform personal stories into powerful tools that convey lessons, a process that often involves revisiting and embodying those impactful moments to truly connect with the audience. Through shared anecdotes—both his own and those of his clients—Tom illustrates how vulnerability can be a strength in storytelling, breaking down the barriers that often prevent individuals from sharing their personal journeys.HIGHLIGHTS:3:37 The Importance of Storytelling5:23 Defining Storytelling7:33 Crafting Engaging Stories10:44 Techniques for Storytelling16:30 The Power of Performance19:37 Understanding Audience Absorption20:50 Overcoming Hesitation in Sharing25:08 The Comeback Story28:52 Building Personal Connections32:55 Actionable Tips for StorytellingCONNECT WITH TOM:WebsiteFacebookYouTubeInstagramSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode I explore the importance of self-care not just for ourselves as entrepreneurs, but also for our businesses as we prepare for the year ahead. As we enter the fourth quarter—a pivotal time for planning and strategizing for the upcoming year—I emphasize the necessity of building a solid client experience that maximizes customer value. It's about ensuring that our clients undergo the transformations we aim to facilitate.I introduce the concept of mini intensives, a trend I've noticed gaining traction in the business arena. As many entrepreneurs begin outlining their plans for 2025, I believe there's a growing demand for specialized, short-term engagements rather than traditional year-long commitments. This format allows for deeper, concentrated focus while not overwhelming either the service provider or the client with excessive commitments. I aim to provide insights into how these intensives can be a strong addition to any business model, enhancing client experiences and potentially increasing revenue without adding complexity.During this discussion, I share what a mini intensive entails and why it could serve as an effective client experience. This unique opportunity enables businesses to delve into specific areas for improvement or growth, rather than skimming the surface of various topics. By concentrating on one aspect, such as enhancing a service or honing in on a particular marketing strategy, practitioners find clarity and actionable steps to implement. I share my observations and discussions with fellow entrepreneurs about this shift toward focused engagements, which often leads to greater satisfaction and transformation for clients.HIGHLIGHTS:18:34 Self-Reflection Questions22:21 Going Deep in Business26:30 Maximizing Business EfficiencySPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I chat with transformative coach Lesley Martin about her upcoming nature-based retreat in the Niagara Falls area from October 18th to 20th. We explore her business evolution and the rejuvenating power of nature for personal growth, emphasizing the deeper connections that retreats foster compared to traditional coaching.Lesley describes the stunning natural beauty of Niagara Falls and its metaphor for personal transformation, encouraging listeners to navigate their internal landscapes. She addresses concerns about the intensity of retreats, reassuring that the experience is designed to be safe and supportive while facilitating deep inner work.Lesley outlines the retreat details, including group activities and personal reflection time, inviting listeners to connect with Leslie for more information. This episode serves as a guide to the retreat and an inspiring call to action for personal transformation.HIGHLIGHTS:25:14 Retreat vs. Vacation: Understanding the Difference28:27 Weekend Retreat Overview and Expectations39:07 Overcoming Hesitations: Making the DecisionRELATED EPISODE:Ep 23 - The Path to 'Next Level Living' with Lesley MartinCONNECT WITH LESLEY:WebsiteFacebookInstagramLinkedinSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I delve into the critical concepts of monetizing and maximizing your business, two terms that many business owners often conflate. These terms, while intertwined, represent distinct actions that can significantly influence your business's success. It's essential to understand that both strategies are vital; neglecting one can hinder your potential for growth and profitability.As we step into the final stretch of 2024, many entrepreneurs find themselves reflecting on their performance year-to-date. If sales goals remain unmet or sluggish, particularly in the fourth quarter—which I've consistently found to be the most lucrative—it’s crucial to reassess your strategies. Over the years, I've discovered that an intentional approach to maximizing your business can help sustain momentum throughout the year, rather than relying solely on peak sales seasons. This is especially important for those in cyclical industries, where certain quarters tend to be busier than others. The key lies in ensuring your entire business operates efficiently, avoiding slowdowns, and capitalizing on every opportunity.Maximizing your business operations involves scrutinizing your systems, offers, and client engagement strategies. Many business owners, focusing intently on sales, fail to recognize potential revenue gaps. I encourage you to apply a magnifying lens to your operations, examining where you might be inadvertently leaving money on the table. My goal for you is to not only close out 2024 strong but to position yourself for an exceptional 2025.Learn more and register for my Innovate Retreat in October 2024Connect with me about The Entrepreneur's Edge program SPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Another exciting episode where I get to interview fellow fitness colleague, TJ Thomas, a kickboxing gym owner who shares his transformative journey from obesity to fitness entrepreneurship.He emphasizes the importance of community and accountability in fostering client success, particularly through small group training.TJ discusses effective marketing strategies using the Problem, Agitate, Solve (PAS) framework and the necessity of diversifying revenue streams post-COVID. He highlights the importance of process development and emotional connections in the fitness industry, offering valuable insights for creating exceptional client experiences.HIGHLIGHTS:32:11 New Partnerships and Innovations34:08 Maximizing Customer Engagement46:24 Challenges of Brick-and-Mortar BusinessesCONNECT WITH TJ:WebsiteFacebookSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I introduce the Entrepreneur's Edge, a three-session coaching program focused on helping entrepreneurs identify revenue growth within their existing business structures. I discuss common challenges related to messaging and traction, emphasizing the importance of honing unique value propositions over creating new offerings.I encourage a service-oriented perspective, helping business owners discover valuable assets within their current operations. I provide thought-provoking prompts to inspire introspection and reveal monetization opportunities.As we approach 2025, resilience and adaptability remain crucial, and the Entrepreneur's Edge aims to unlock additional income potential with tailored strategies.HIGHLIGHTS:12:15 Exploring Your Value Proposition14:18 Identifying Your Strengths20:05 Daily Habits and Personal Branding21:50 Emphasizing Multiple Income StreamsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Mike Schmidt and AJ Rivera, co-founders of AnchorWave and experts in digital marketing, dive deep into the importance of trust in the buyer's journey. They discuss how consistent messaging and a robust online presence can enhance consumer confidence. The duo highlights the value of reputation management and the significance of personal branding, urging businesses to connect authentically with their audience. Furthermore, they share their journey of transitioning from one-off projects to stable, recurring revenue models for sustainable growth.

In this episode of Creating the World's Best Client Experiences, I chat with Greg Mohr, the Franchise Maven, about franchising and its opportunities for aspiring entrepreneurs. Greg shares his journey from managing Taco Bell to leveraging the support of proven business models in franchising. We discuss the investment landscape, addressing misconceptions about costs and highlighting various options from service-based franchises to brick-and-mortar locations.Our conversation includes the importance of systems for client satisfaction, the need for coachability among franchisees, and practical advice on where to begin exploring franchising, featuring resources like the International Franchise Association and Greg's free guiding book. This episode is a concise and empowering look at how franchising can transform your entrepreneurial journey.HIGHLIGHTS:14:03 Exploring Franchise Basics15:55 Resources for Franchise Research17:31 Overcoming Franchise Challenges18:32 Guiding Future Franchise Owners24:42 Success Stories in Franchising30:30 Advice for Aspiring FranchiseesCONNECT WITH GREG:WebsiteFacebookInstagramMENTIONED IN THIS EPISODE:International Franchise AssociationSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I discuss the transformative impact of in-person events and the key lessons learned from attending over 15 gatherings in the past 18 months.I highlight the importance of "putting yourself in the room" to inspire creativity, embracing openness for unexpected insights, and the financial benefits of genuine networking.I emphasize the need to focus on meaningful relationships rather than transactional exchanges and encourage you to seek out in-person opportunities to foster personal and professional growth.HIGHLIGHTS:12:17 Embracing New Opportunities14:03 Intentions and Unexpected Outcomes17:35 Revenue Generation through Events18:32 Building Meaningful RelationshipsSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode of Creating the World's Best Client Experiences, I dive deep into the intricacies of client engagement with my guest, Jaclyn Strominger, a high-performance coach and transformational leader.Jaclyn and I discuss how she defines the client experience through her work, specifically touching on her upcoming retreat, "Ignite Your Boldness: Unlock Your Potential, Drive Your Future," set in the breathtaking backdrop of Lake Tahoe this fall. The retreat is an opportunity for participants to redefine their personal and professional missions and learn how to implement strategies for growth through her LEAP framework: Leveling Up Communication, Energy, Action, and Performance.We explore the significance of aligning personal values with business goals, emphasizing the importance of having a clear achievement code—an internal compass that guides decision-making and interaction with clients. Jaclyn shares her philosophy on why communication with oneself is equally as vital as with clients. We touch on the profound effects of maintaining a positive internal dialogue and its correlation to how one operates within their business. It's evident that how we perceive ourselves plays a considerable role in how we present our businesses and how clients perceive us.A central theme of our discussion is the necessity of continual evolution in business practices. We highlight the concept of "MMA"—Measure, Monitor, Adjust—as a pivotal method for navigating the post-pandemic landscape where businesses can easily find themselves either stagnating or thriving. Many entrepreneurs are caught in the trap of scarcity mentality, leading to overworking without tangible results. I advocate for recognizing the power of networking and continual engagement as a means of propelling business forward.HIGHLIGHTS:13:06 Maintaining Business Momentum17:07 The Importance of Networking20:17 The Ignite Your Boldness Retreat23:48 Designing the Retreat Experience26:32 Understanding the Achievement Code30:17 Transforming Businesses with ClarityCONNECT WITH JACLYN:WebsiteLinkedinFacebookInstagramSPONSOR:Cellev8Discount code: THEALISONK2024PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS