Reflecting on my recent experience attending a small event called 'Raise the Bar' in Dallas and specifically a presentation on branding.The speaker underscored the importance of being relatable, building relationships, and establishing credibility before focusing on making sales pitches. I agree that, as business owners, we need to prioritize connections with potential clients, demonstrating authenticity, care, and ethical conduct to differentiate ourselves in a competitive market.Listen as I share some tips and thoughts on dialing up your online brand.HIGHLIGHTS:03:42 Branding Beyond Basics08:40 Being Relatable Online15:27 Establishing Credibility16:35 Making an OfferUse code SUMMIT10 to get your discount on the Path to Profit retreatPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I had a fascinating conversation with Dr. Juergen Strauss, a human-centered podcasting coach from Australia. Juergen shared his journey of leveraging podcasting to build a vibrant community and grow his business by connecting with high-impact achievers worldwide. He emphasized the power of networking and building relationships through podcasting, highlighting the importance of community and engagement.Juergen discussed the benefits of engaging in authentic conversations and the impact of creating a community where listeners can interact with podcast guests. He emphasized the value of being genuine and establishing connections through meaningful conversations.HIGHLIGHTS:02:44 Importance of Podcasting in Business Growth06:54 The Power of Networking in Podcasting10:50 Understanding Introversion and Energy13:24 Importance of Guest Preparation in Podcasting16:19 Finding Inspiration Through Photography25:35 Structuring Your Business for Success29:46 Building a Vibrant Community for SupportCONNECT WITH JURGENWebsiteFacebookLinkedinYouTubeInstagramX (Twitter)PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Finishing the series on Retreats & Events, I discuss the intricacies of planning retreats and events, highlighting the financial viability of doing them. I discussed the significance of starting with the purpose and participants before considering financial aspects.It's important to focus on the audience and their desires rather than the size of the audience. By reframing the mindset around numbers and pricing, you can create a more strategic approach to retreat planning, advocating for a clear retreat promise.After listening to this episode, if you're interested in delving into this area of business, I'm offering a free retreat clarity call to share some valuable insight.PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

Reality interventionist, Shiraz Baboo joins the podcast this week to discuss overcoming reality addiction, fear of change, self-limiting stories and embracing uniqueness for success and growth.HIGHLIGHTS:02:38 Overcoming Fear of Success and Changing Identities09:38 The Importance of Embracing Life's Challenges13:14 A Terrifying Experience at the Hands of the Police16:03 Acknowledging the Story and Letting Go18:03 Upgrade Identity and Self-Concept for Lasting Change22:44 Removing Beliefs and Building Mental Muscles31:21 Personal connections and bonding within a group36:30 Loving What You Do and Building a Successful BusinessCONNECT WITH SHIRAZ:WebsiteFacebookInstagramLinkedinYouTubePODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

This episode is part 1 of 2 and in this one I share the topic of implementing retreats and events in a business, touching on the 5 'P's in this 2 part series.When planning a retreat or event, it's important to think about the specific outcome you want to provide for your participants. Instead of vague statements about finding purpose or resetting, focus on tangible and specific outcomes that people can walk away with that would impact their daily lives.Don't just talk about what people need, but also what they really want. You want to clearly lay out the results they can expect to achieve and give them the tools to implement those outcomes in their lives. Spend time getting clear about the purpose and desired outcomes of your retreat, as this will make it easier to speak to the right audience and deliver value to your participants.HIGHLIGHTS:06:11 First P: Purpose - Defining the Outcome and Benefits for Participants12:23 Define your target participants and make it an easy yes for them16:46 Consider where participants are in their journey and address their concernsPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, we discuss self-care for businesses from a marketing perspective with Marco Torres, an experienced entrepreneur in internet marketing.Marco shares insights on offering incentives to attract customers and shift their focus from price to value. He emphasizes the importance of collaborating with colleagues, utilizing existing assets, and leveraging technology to optimize business operations.Marco also introduces Marketing Boost, a platform that offers affordable travel incentives for small businesses. Tune in for valuable insights on adding value and differentiation in your marketing strategies.HIGHLIGHTS:04:12 Creating loyalty and additional purchases through incentives09:56 Positioning Yourself: Standing Out in Your Field20:44 Using Travel Incentives to Drive Call to Action28:05 Using incentives to solve customer service problemsCONNECT WITH MARCO:Marketing Boost WebsiteFacebook GroupPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, we explore the transformative power of turning books into movies and how it can elevate businesses in the saturated book market.Award-winning screenwriter Jaclyn Whitt shares her experience and journey in starting the Family-Friendly Screenwriting Academy. We discuss the value of movies in inspiring and engaging clients, the process of adapting stories for the screen, and the importance of creative control for authors.We also delve into the transformational process clients experience through screenwriting and the challenges of building a business in the film industry. Tune in to discover the potential of storytelling for your business!HIGHLIGHTS:08:40 How to Turn Your Book into a Movie09:40 Movies Based on Real Life Stories and Books19:28 Different learning styles and approaches to storytelling21:43 Personal growth and healing through writing stories29:28 The Power of Emotional Connection in StorytellingCONNECT WITH JACLYN:Family Friend Screenwriting Academy websiteFree Download - Write My ScriptFacebookLinkedinPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

This episode is the second in a 2 part mini series around our new pivot–The Alison K Agency.Retreats and Events are an amazing innovative way to create a client experience and create a real revenue center in your business at the same time.In this episode, I go through the 5P’s–a process we use in our own planning–and explain how the Alison K Agency can support you in planning and executing your event.MENTIONED IN THIS EPISODEBook your Free Call with me HEREFree Retreat Leaders Checklist HEREPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In this episode, I discuss the importance of creating transformative client experiences with Andrea Reindl from the Legacy Creative. We explore strategies for engaging clients and debunk the misconception that more content equals more value.We talk about the need for tailored experiences, clear communication, and the right business model. We also offer insights on leveraging online platforms effectively and focusing on the right clients and solutions.Our conversation then shifts to discussing how to structure offers and support clients in effectively communicating with their own audience. Andrea explains how she works with business owners who have already achieved some level of success and help them streamline their operations and scale up, focusing on identifying what's currently working and helping them structure their offers to align with their goals and values.Tune in for more great info and golden nuggets around retreats and creating amazing client experiences.HIGHLIGHTS:06:33 Designing Engaging Sessions and Activities for End Users09:20 Importance of White Space and Breakout Room Conversations14:45 Presenting information in different perspectives for full engagement25:21 The Problem of Selling Ineffective Services in the Coaching Industry33:34 The challenge of trying to be everything for everybodyANDREA'S LINKS:Legacy CreativeFacebookInstagramLinkedinPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

In the first episode of "Creating the World's Best Client Experiences in 2024," I introduce the launch of the Alison K Agency, a response to the pandemic's impact on businesses.The agency will focus on helping health, fitness, and service-based entrepreneurs create future-focused hybrid business models. I also emphasize the importance of adapting, aligning with core values, and leveraging online platforms.The Alison K Agency offers individualized support, including developing a virtual footprint and building authentic connections. I invite you to schedule a free chat to explore opportunities for your business.Schedule your free call hereHIGHLIGHTS:09:35 Business Strategies: One Size Does Not Fit All13:11 Importance of Online Presence and Authentic Communication15:15 A Different Approach: A La Carte Business Coaching Support20:58 Building an online community through strategic networking24:36 Taking advantage of online opportunities to connect with prospective clientsPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS