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Creating the World's Best Client Experience

Latest episodes

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Nov 9, 2023 • 21min

The Path to Profit: Creating a New Client Experience in an Event (part 1 of 2)

As you have likely heard from me, retreats and events are amazing ways to help increase customer value, and improve transformation for your clients and those in your communities.Events are often thought of as needing to be big as in hundreds or thousands of people. I disagree.I think a missed opportunity for a lot of business owners are the smaller events maybe larger than an intimate style retreat but small enough to provide meaningful connections among participants and speakers.In this episode, I share my thought process behind developing my own style event which meets the above criteria, and why this kind of event is so needed in business today.And I share how you can join us in Key West next May for the Inaugural Path to Profit Summit.If you are a business owner, or entrepreneur and are interested in learning how you can exponentially grow your business for the future using a HYBRID model this episode is a MUST.  Path to Profit SummitPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Nov 2, 2023 • 46min

Personalizing the Food Freedom Formula with Andrea Caprio

Learning to fuel your body properly is more than just learning a template, reading a book, and hoping it all works. Personalization is key for success.Andrea Caprio is a Master Certified Transformational Nutrition coach, who offers her programs 100% online and works with clients all over the world.  Her focus is offering habit training, along with personalizing the steps and pathway towards reaching goals.In this episode, we talk about her core focus, which is her unique Food Freedom Formula, and the 3 ways she supports her clients. HIGHLIGHTS:02:32 The Importance of Addressing Root Causes in Weight Loss10:35 Fear of Success vs Fear of Failure13:02 Creating a Positive Client Experience15:44 Introducing a Habits Program as the First Step21:21 Importance of mindset and personalized approach in the program25:47 Making online clients feel like they're in an experience30:26 Navigating Client Resistance and Challenges as a Business Owner33:23 Wearing Different Hats as a Business Owner and Outsourcing Issues38:41 Discovering the True Self in the Journey of TransformationANDREA'S LINKS:WebsiteProgramsFacebookInstagramYouTubePODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Oct 26, 2023 • 27min

Monetizing Retreats & Events in 2024 (part 2 of 2)

Considering adding a Retreat or In-Person Event in your Business for 2024?With 2024 literally around the corner, now is the time to look at what kinds of experiences you are adding in your business for the upcoming year.Retreats and Events are not just an amazing way to increase customer value, but they are also innovative and creative ways to offer experiences for your clients.I’ve led more than 25 retreats and events in my business in the last 8 years–and next year we plan to continue–plus we are doing a large in person event.You don’t need to be an expert to do them, you just need a REAL process that works, not just a thrown together weekend or few days out of town with friends, or whomever decides to sign up.IN this episode–the second of a two part mini series–I outline what I believe to the biggest pieces of your process, and how to avoid the mistakes that can cost you.Retreat Clarity call: https://thealisonk.com/retreat-consultingHIGHLIGHTS:03:17 The Three P's of Process in Monetizing Retreats and Events07:05 Building a Sustainable Business for the Future08:23 The Purpose of Your Event: Digging Deeper10:10 Who is Your Event For? Understanding Your Target Audience15:04 Understanding Your Target Audience: Slow Burn and Selective Outreach17:13 Clarifying Communication and Checking In24:55 Offering a No-Brainer Opportunity for the Fourth QuarterPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Oct 19, 2023 • 44min

Find the 20% with Christine Campbell Rapin

The foundation of business is not just making sales. It’s connecting more with people and creating your right audience, so you can master your marketing and create a movement.Christine Campbell Rapin is a business Mentor and Consultant and focuses on helping her clients create a movement that helps you make better offers.Her advice – do what you KNOW in your business.In this episode we talk about connecting an audience with the value you share to find the 20% that sells.  The rest is your movement.HIGHLIGHTS:03:20 Simple Foundations for Business Success09:15 Staying in your lane and building momentum11:15 Building confidence in your expertise and results13:27 Meeting clients where they are and creating safe spaces15:17 Being a work in progress and having fun in business17:23 Embracing the adventure of writing your business chapters19:06 The Quest for Knowledge and Creativity27:48 The Importance of Collaboration and Support30:01 Evaluating Time and Creating Value in Business32:02 The Danger of Complacency and Taking Time Off34:51 Choosing Speed and Staying in Movement37:07 Moving beyond getting ready to take action40:12 Discovering the Internal Self-Driven Why41:33 Inspiring Conversations and Overcoming ObstaclesCHRISTINE'S LINKS:FacebookWebsiteLinkedInAmplify your Marketing Message podcastPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Oct 12, 2023 • 32min

Monetizing Retreats & Events in Your Business for 2024 (part 1 of 2)

With 2024 literally around the corner, now is the time to look at what kinds of experiences you are adding in your business for the upcoming year.Retreats and Events are not just an amazing way to increase customer value, but they are also innovative and creative ways to offer experiences for your clients.In my close to 10 years of doing retreats and events, I find that using a carefully thought out process that you can just rinse and repeat for each one takes the complexity out of it and instead allows you to position yourself in your industry and in your space as an innovator.In this episode –the first of 2 on this subject– I share some of the most common false beliefs and fears business owners have about offering either and how to shift them into a process that produces.People are looking for different experiences, not just more programs and stuff. And they want to be able to connect with others and be on a common journey.MENTIONED IN THE EPISODE:Book Your Clarity CallGrab your FREE Retreat Mini PlaybookGet on the wait list for our Event in 2024–The Path to ProfitPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Oct 5, 2023 • 45min

Diversification as an Approach to Happiness with Regina Vanburg & Ashley Stephens

Practitioners in the mental health space want to help their clients cope with their feelings and behaviors, and offer guidance so they can achieve their life goals.It’s an awesome responsibility and in some instances can lead to work environments and schedules that are conducive to long days, multi-tasking and eventually burnout.Burnout though, isn’t the result of the work though, it’s an outcome that occurs due to a dysfunctional system and mismanagement of priorities and practitioners are often the victims.Ashley Stephens and Regina Vanburg are both mental health provider and practice owners that have struggled with managing work and a life balance and have created a unique concept to help other mental health and wellness practitioners with avoiding burnout.They are The Crane and The Bull.In this episode, Regina and Ashley talk about their personal struggles and how they have crafted a unique process they are delivering in a retreat concept to help reframe burnout.GUEST LINKS:www.thecraneandthebull.com Retreats: From Fried to RefeuledPODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Sep 27, 2023 • 34min

Telling Your Story in Stages with Amy Thurman

Inside all of us is a hero. Even when we don’t think one exists for us.Being able to tell that hero’s story is what can not only be inspirational for others but it can actually serve to help someone else not give up.Amy Thurman is a story development coach, and refers to herself as a ‘disabled entrepreneur advocate’ and lives with a broken neck. Yet, in spite of the massive challenges she has faced and continues to face, she has made it her mission to help other entrepreneurs tell their story in stages using emotions.In this episode, Amy shares her amazing story, how she chooses to view herself, and how she helps others tell their story in an experience.GUEST LINKS:Amy’s site:  www.getamyshelp.comFB:  https://www.facebook.com/amy.thurman1IG:  @amycthurmanLinkedIn: https://www.linkedin.com/in/amythurman/PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Sep 21, 2023 • 24min

Speaking Effectively into What You Do - 3 Points

When you are used to operating your business in a certain way being able to present it another way can be a different challenge.Part of speaking about who you are and what you do CAN be part of your experience that you offer, and it should start there.In this episode, I outline three key points to consider when talking about what you do online (where it’s super busy and crowded) and while being a guest on podcasts and summits.Sometimes it’s not actually what you say–it’s how you say it and the context you provide.MENTIONED IN EPISODE:Get Your Retreat Checklist HerePODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Sep 14, 2023 • 45min

The Most Important Currencies in Your Work with Ben Jones

Sometimes the most important currencies in our work aren’t revenue, or offers.Building a business that delivers over and over starts with aligning with your priorities, and making sure you are doing the right tasks with your skill set and hiring out the rest.My guest this week has built multiple businesses based on this key concept.Ben Jones calls himself a ‘serial entrepreneur’ and helps other business owners get more visibility for what it is they do.In this episode we discuss the many priorities entrepreneurs must manage so that they can in fact, deliver a top notch experience in their business.Aside from the strategy and business talk we talk a lot about the intangibles and non-negotiables to create the environment that delivers it all.BEN'S LINKS:Titan Marketer PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS
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Sep 7, 2023 • 24min

Power of Possibility in a Client Experience

Possibility is a meta ‘force’ that can literally change the entire world around you.It’s not something that is available to a select few, or the result of a long laundry list of ‘to do’ things in your business that you’ll achieve only if you get to the end.Possibility is about freedom. Endless options. And lots of belief.When people choose to work with you, or hire you for a job or project you are instilling possibility through your energy, and your program promise.In this episode, I talk about what possibility means to me as a business owner and how you can use it to make your client experience powerful.PODCAST WEBSITE & LINKS:Check out the ULTIMATE PODCASTSGet Your Mini Retreat Playbook HEREEMAIL MEVISIT MY WebsiteFIND ME on FacebookFOLLOW ME on TwitterFOLLOW ME on InstagramEXPLORE OUR RETREATS HERE!INNOVATE & GROW for Business and Coaching LeadersINNOVATION AVENUE: Fitness and Self-Care RevolutionJOIN OUR COMMUNITY - Living Your Ultimate Life Through Fitness & Self-CareANDROID USERS leave a REVIEW on PODCHASERAPPLE USERS leave a REVIEW on APPLE PODCASTS

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