Creating the World's Best Client Experience Growing vs Scaling a Business with Jeanne Omlor
In this episode, I have the pleasure of speaking with Jeanne Omlor, a business strategist and coach who shares her inspiring journey from struggle to success in the world of coaching. Our conversation dives into the challenges faced when building and scaling a business, especially from a unique perspective—doing so without relying on paid advertising. Jeanne opens up about her initial struggles, revealing how, just five years ago, she found herself in substantial debt as a solo parent, grappling with the daunting task of transitioning to an online presence in a market that didn’t readily appreciate her coaching services.
As we discuss how Jeanne overcame these obstacles, she shares the transformative moment when she landed her first high-ticket client just eight weeks after launching her online efforts—an achievement that propelled her toward generating a million-dollar coaching business in just 17 months. She unpacks the process behind this success, distancing herself from the often-glamorized notion of using ads to secure clients. Instead, Jeanne reveals that by focusing on authentic organic marketing strategies, she built relationships and engaged with potential clients meaningfully, urging listeners to recognize the power in direct conversations.
Jeanne also provides valuable insights into the distinctions between growing and scaling a business. She defines growing as establishing a sustainable foundation that provides a lifestyle that aligns with one's dreams. Scaling, conversely, involves leveraging existing resources to increase business freedom. This nuanced understanding enables listeners to grasp the importance of solidifying growth before attempting to scale. Moreover, Jeanne shares that fear—particularly the fear of rejection—hinders many aspiring coaches and professionals from recognizing their potential and pursuing their business goals. She believes that detaching from the outcome of a single interaction can cultivate resilience and clarity in their entrepreneurial journey.
HIGHLIGHTS:
2:36 The Journey from Debt to Online Success
7:01 Cracking the Code for High Ticket Clients
11:37 The Importance of Authenticity in Business
15:05 Embracing Technology in Business
24:21 The Mindset of Business Owners
28:42 Growing vs. Scaling a Business
32:36 Personalized Coaching Strategies
35:37 Building a Supportive Community
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