

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

May 28, 2024 • 7min
7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)
Unlocked a 7-figure app exit! Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies.
You can also watch the video: https://youtu.be/Q5XMMA92z4o
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
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SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 27, 2024 • 59min
App Exit: How to Maximize Your Valuation
Is it time to exit your mobile app?
Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps.
Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthand the journeys of countless entrepreneurs building and selling thriving mobile app businesses.
Charlie understands the unique challenges you face in navigating the world of buying and selling mobile apps.
Get ready to unlock:
- Biggest mistakes app owners make during the acquisition process
- What do the most valuable apps have in common
- When you should sell your app to maximize your exit
Learn More:
LinkedIn: https://www.linkedin.com/in/charlie-ryan-36229310a/
Website: https://www.appflip.co
Valuation Calculator: www.appflip.co/free-app-valuation
App Audits:
https://apps.apple.com/us/app/word-buddy-learn-to-read/id6449136229
https://apps.apple.com/us/app/town-by-xity/id1582040816
You can also watch the video: https://youtube.com/live/v4OwPQcSoac
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 20, 2024 • 1h 20min
Subscription Secrets: Trial Cancellations & Localized Pricing
Today, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations.
Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub.
He's also the brains behind Balance, the 2021 Google Play Award winner for Best App in Meditation.
In addition to his impressive track record, Jacob shares his expertise through his weekly newsletter, Retention.blog, focused on real, actionable insights for mobile app retention and monetization.
You will discover:
Proven tactics to supercharge your subscription retention
Expert guidance on crafting localized pricing models to win international markets
Insights to reduce trial cancellations
Learn more:
https://www.retention.blog/
https://www.linkedin.com/in/jacob-rushfinn/
App Audits:
www.parentsense.app
https://play.google.com/store/apps/details?id=nikhil.widi
You can also watch the video: https://youtube.com/live/oe_lA1V6XHo
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 14, 2024 • 12min
Strategies to sell your cash-generating app
Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈
You can also watch the video: https://youtu.be/xWcaAk5oaBc
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 13, 2024 • 47min
How to Track Website Events with Google Tag Manager
In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding.
Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords.
You will learn:
The Basics: Container, Tag, Trigger, and Variable concepts
You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg
Work with us to grow your apps faster & cheaper:
***************
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 7, 2024 • 10min
The 10-Step Guide to Meta Ads Creative Testing
Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.
Designed from authentic content, our custom emojis convey genuine emotions and meanings.
Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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May 6, 2024 • 1h 16min
How to Run TikTok Ads With a Small Budget
Don’t have a big budget but want to get TikTok ads to work for you?
You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO!
In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency.
Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages.
The AI has a weekly review function that adjusts its targets based on changes in their metabolic rate.
Learn more:
https://www.linkedin.com/in/scottflear/
https://parrotpal.com
App Audits:
https://apps.apple.com/us/app/authenticator-app/id6446651396
https://apps.apple.com/us/app/visoir-photo-video-editor/id1619517603
You can also watch the video: https://youtube.com/live/uPvd91LCXzw
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Apr 30, 2024 • 14min
Little Known App Growth Strategies for Indie Developers
Discover secret app growth strategies for indie developers in this podcast, including sneaky push notification tricks, win-back automation magic, and multi-channel domination tactics. Learn about effective user acquisition tips, app campaign strategies, Google Ads optimization, and personalized email outreach for app growth. Explore partnerships, engagement, reviews, and automation tips to boost your app downloads without breaking the bank!

Apr 29, 2024 • 1h 27min
Ask Me Anything With Steve P. Young
From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business.
Feel free to ask any personal questions as well.
Let’s talk business and have some fun at the same time.
App Audits:
https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US
https://apps.apple.com/app/id1584479383
You can also watch the video: https://youtube.com/live/AboMBYjbaWs
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Apr 23, 2024 • 13min
How to Validate 6-Figure App Ideas
In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months!
Topics Covered:
Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability.
Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences.
Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications.
Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies.
How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance.
How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user-friendly experiences.
You can also watch the video: https://youtu.be/TjVXZVxSV4M
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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