App Marketing by App Masters
Grow Your App in 24 Hours with These Proven Google Play ASO Techniques
Oct 26, 2024
In this discussion, Vivek Kumar, an expert on Google Play ASO strategies and a critical player in client app growth, shares his invaluable insights. He emphasizes the power of keyword research to boost app rankings and the importance of eye-catching app icons. Kumar also reveals techniques for garnering more reviews and ratings, along with real-world success stories to inspire listeners. Engagingly, he highlights common pitfalls like neglecting localization for pricing, crucial for maximizing downloads in diverse markets.
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Quick takeaways
- Effective keyword research focusing on three to five core terms can significantly enhance your app's visibility on Google Play.
- Utilizing web funnels can help apps achieve 100% attribution and lower payment commissions, ultimately improving revenue and retention.
Deep dives
Challenges in App Store Growth
Growing an app's presence in the app stores is increasingly complex due to several key challenges. High competition among apps leads to lower visibility, while significant app store commissions reduce profit margins for developers. Additionally, the absence of effective attribution hampers the understanding of user acquisition channels, complicating marketing strategies. These factors combined create an environment where gaining traction in app stores requires innovative approaches to engage users.
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