In this discussion, Vivek Kumar, an expert on Google Play ASO strategies and a critical player in client app growth, shares his invaluable insights. He emphasizes the power of keyword research to boost app rankings and the importance of eye-catching app icons. Kumar also reveals techniques for garnering more reviews and ratings, along with real-world success stories to inspire listeners. Engagingly, he highlights common pitfalls like neglecting localization for pricing, crucial for maximizing downloads in diverse markets.
