App Marketing by App Masters App Store Optimization AMA for 2025
Nov 23, 2024
Discover strategies to boost app downloads during the holiday season with innovative screenshot and in-app event promos. Delve into the value of targeting holiday-specific keywords and learn how to optimize your app's visibility in Q5. Explore the balance between Apple Search Ads and alternative channels like Meta and TikTok, while uncovering effective approaches to keyword selection. Enjoy insights on community engagement, user feedback, and the importance of humor in optimizing app performance. It's a treasure trove of marketing wisdom!
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ASO Keyword Strategy
- Fill keyword metadata to 100%, especially early on.
- Focus on 3-5 main keywords initially, repeating them in the title, subtitle, and keyword field.
Black Friday Promotions
- Promote Black Friday deals on social media; don't worry about upsetting existing customers.
- Most consumers expect discounts, and it is more crucial to attract new customers than retain very recent buyers.
iOS User Acquisition
- Google Ads are less effective for iOS app user acquisition compared to Android.
- For iOS, prioritize Apple Search Ads, ASO, Meta, and TikTok for user acquisition over Google Ads.