16min chapter

App Marketing by App Masters cover image

App Store Optimization AMA for 2025

App Marketing by App Masters

CHAPTER

Optimizing App Visibility: ASO Strategies

This chapter explores various strategies for App Store Optimization (ASO) and effective app marketing techniques. The discussion includes the significance of user ratings, keyword selection, and the impact of targeted keywords like 'bird ID' on app visibility. Insights into regional keyword performance and app localization strategies are also highlighted to enhance user engagement and retention.

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