App Marketing by App Masters Gamification Secrets That Led to 20M Users
4 snips
Nov 16, 2024 Yves Benchimol, Co-founder and CEO of WeWard, shares insights about his health app that motivates over 20 million users to walk more through gamification. He discusses the integration of cognitive science to enhance user engagement and the importance of prioritizing metrics in a growing app. Yves highlights how WeWard fosters environmental sustainability while promoting mental well-being. Key strategies like streaks and rewards are examined, showcasing how gamification not only engages users but also drives them to healthier lifestyles.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 3min
Encouraging Walking to Enhance Wellbeing and Sustainability
03:02 • 2min
Gamification in Health Apps
04:48 • 11min
Strategic Design of User Engagement and Retention Metrics
15:33 • 2min
Enhancing User Engagement with Streaks and Gamification
17:46 • 10min
Innovations in App Development and Monetization
27:36 • 13min
Exploring Gamification Strategies and App Audits
40:22 • 3min
Challenges in App Targeting and User Engagement
43:28 • 14min
Exploring WeWard and Upcoming ASO Insights
57:49 • 2min