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14min chapter
Gamification Secrets That Led to 20M Users
App Marketing by App Masters
Challenges in App Targeting and User Engagement
This chapter explores the difficulties in targeting the right audience for a holistic healing app, with a critical view of its onboarding process that demands personal information too early. The speakers discuss the significance of understanding product-market fit and emphasize the need for clear communication in app design to improve user experience. Key topics include optimizing subscription models, the effectiveness of paywalls, and enhancing user engagement through strategic information presentation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode