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Gamification Secrets That Led to 20M Users

App Marketing by App Masters

CHAPTER

Challenges in App Targeting and User Engagement

This chapter explores the difficulties in targeting the right audience for a holistic healing app, with a critical view of its onboarding process that demands personal information too early. The speakers discuss the significance of understanding product-market fit and emphasize the need for clear communication in app design to improve user experience. Key topics include optimizing subscription models, the effectiveness of paywalls, and enhancing user engagement through strategic information presentation.

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