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Gamification Secrets That Led to 20M Users

App Marketing by App Masters

CHAPTER

Enhancing User Engagement with Streaks and Gamification

This chapter explores the implementation of streak features in mobile apps as a key strategy for enhancing user engagement and retention. It emphasizes the importance of gamification techniques, such as the 'jogger' feature and leaderboards, to motivate users while allowing flexibility. The conversation also highlights the role of A/B testing in optimizing these features to ensure they resonate with users.

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