App Marketing by App Masters
Scaling a $1M Membership Business into an App-Based Model
Oct 19, 2024
In this engaging conversation, Alison Lumbatis, founder of Outfit Formulas and a fashion entrepreneur, shares her journey from a successful blogger and author to launching a million-dollar membership model and its transformation into an app. She discusses the importance of audience engagement, data-driven decisions, and community building. Alison also offers insights into effective marketing strategies and the challenges of navigating social media for app growth. Her journey emphasizes vulnerability, adaptability, and the significance of fostering a loyal user base.
56:20
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Quick takeaways
- Alison Lumbatis emphasizes the importance of community engagement and authenticity in transforming her membership business into a successful app model.
- The transition to an app-based format was driven by customer feedback and the need for a more interactive, streamlined experience for users.
Deep dives
Challenges in App Store Growth
Growing in the app stores has become increasingly difficult due to several factors such as high competition, app store restrictions, and elevated commissions from platforms like Apple and Google. This scenario creates challenges for app developers who must now navigate a landscape where they face the risk of low visibility and reduced profitability. As a solution, implementing web funnels has emerged as a significant strategy for app developers to improve revenue growth. These web funnels enable mobile apps to benefit from 100% attribution and significantly lower payment commissions than typical app store fees.
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