App Marketing by App Masters Scaling a $1M Membership Business into an App-Based Model
6 snips
Oct 19, 2024 In this engaging conversation, Alison Lumbatis, founder of Outfit Formulas and a fashion entrepreneur, shares her journey from a successful blogger and author to launching a million-dollar membership model and its transformation into an app. She discusses the importance of audience engagement, data-driven decisions, and community building. Alison also offers insights into effective marketing strategies and the challenges of navigating social media for app growth. Her journey emphasizes vulnerability, adaptability, and the significance of fostering a loyal user base.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 3min
From Corporate to Community: Building a Fashion Blogging Empire
03:03 • 7min
From Blogging to App: A Community-Driven Journey
09:37 • 25min
Strategic Marketing and Growth: Transitioning to an App-Based Business
34:31 • 3min
Navigating Audience Targeting in App Advertising
37:45 • 2min
From Jokes to Growth Strategies
39:32 • 12min
Optimizing App Icons and Screenshots for User Engagement
51:30 • 2min
Perseverance and Tools for Entrepreneurial Success
53:32 • 3min