In this engaging conversation, Alison Lumbatis, founder of Outfit Formulas and a fashion entrepreneur, shares her journey from a successful blogger and author to launching a million-dollar membership model and its transformation into an app. She discusses the importance of audience engagement, data-driven decisions, and community building. Alison also offers insights into effective marketing strategies and the challenges of navigating social media for app growth. Her journey emphasizes vulnerability, adaptability, and the significance of fostering a loyal user base.

In this engaging discussion, Alison Lumbatis, the creative mind behind Outfit Formulas®, shares her journey from corporate life to empowering women over 40 to embrace their unique style. She highlights how personal style can significantly boost confidence, especially during midlife. They explore how childhood memories influence fashion choices and the importance of self-care and experimentation. Alison underscores the need for women to reclaim their worth and invest in their personal style, fostering a supportive community in the process.