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Scaling a $1M Membership Business into an App-Based Model

App Marketing by App Masters

CHAPTER

From Jokes to Growth Strategies

This chapter features a mix of humor and serious insights as the speakers discuss app audits and the challenges faced by Mindspace in acquiring downloads. They emphasize the importance of user feedback and a positive mindset in content strategy while exploring effective growth hacking techniques for app promotion. The conversation also highlights strategies for App Store Optimization (ASO), including keyword targeting and A/B testing for enhanced visibility.

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