

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Sep 30, 2024 • 3min
Why Breaking Vendor Central Parentage is So Hard
Send us a textBreaking Amazon Vendor Central Parentage is one of the biggest challenges for Amazon sellers. It’s harder than changing your brand name or even swapping UPC codes! In this video, Steven Pope shows you exactly how to get Amazon to remove those child ASINs from the parent listing and finally take back control from Vendor Central’s hold.Amazon selling can be difficult, but Steven Pope always knows how to make things better. Simple, tried-and-true strategies that works every time! #amazonvendorcentral #amazonparentlisting #amazonproduct #amazonfbatips → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Why Breaking Vendor Central Parentage is So Hard00:40 - Understanding the Difficulty of Parentage Changes01:14 - Identifying Vendor Central Parentage01:45 - Steps to Break Vendor Central Parentage02:20 - Handling Listing Control Tiers02:45 - Final Tips on Variation PairingSupport the show

Sep 28, 2024 • 40min
Amazon Selling Isn’t for Everyone But Here's How to Make It Work
Send us a textSelling on Amazon can make a big difference for your business, but it’s also full of challenges that many sellers don’t see coming. Steven Pope, founder of My Amazon Guy, joins @Jason_Greenwood break down the tricky parts of the Amazon marketplace. From why Amazon hides order details to dealing with strict seller policies, this podcast is packed with valuable advice for anyone selling online.Steven also explains why using FBA is crucial for increasing sales and shares how Amazon’s advertising platform has grown into one of its biggest profit-makers, now earning more than AWS. His insights into the future of Amazon ads, including better targeting, will give you a real advantage.Selling on Amazon isn’t easy, but hey, it’s never boring. You might just pick up a few tips from this podcast to make it less of a headache – Enjoy!→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction01:03 - Steven Pope’s Journey and Founding My Amazon Guy02:17 - Amazon’s Logistics: How It Shaped the Marketplace03:01 - Seller Struggles: Competition, Policies, and Challenges05:00 - The Importance of Using FBA for Amazon Sellers08:32 - The Power of Amazon Prime in Boosting Sales09:19 - Amazon Advertising: Surpassing AWS and Future Growth12:03 - The Impact of Amazon’s Monopoly on Sellers14:47 - Global Logistics and Addressing Challenges in Mexico16:10 - Seller-Customer Communication Limits on Amazon18:03 - The Missing Content and Video Gap on Amazon21:00 - Why Amazon Hides Order Information in Emails22:29 - Overcoming International Market Delivery Issues24:27 - Real-Life Stories: Frustrations and Successes with Returns25:48 - Who Should Be Selling on Amazon? Steven’s Ideal Client29:06 - The Differences Between DTC and Amazon Selling31:12 - How Amazon Ads Drive Organic Sales34:00 - Optimizing Listings and Content for Maximum Impact37:00 - How to Succeed and Grow on AmazonSupport the show

Sep 27, 2024 • 7min
Relaunch Your Amazon Product with PPC, Pricing, and Image Optimization
Send us a textGot a product that’s not moving on Amazon? If your listings are stuck and need a fresh start, these tips will help you get back on track fast.Start with a low pricing strategy to drive immediate sales, then gradually raise the price as momentum builds. It’s a proven way to bring your product back to life.Steven Pope breaks down the importance of A+ content and how telling a compelling brand story can set your product apart from the competition. Simple tweaks can make your listing look more professional and trustworthy.Whether you’re in the luxury market or selling everyday products, these strategies will help you relaunch with confidence and start seeing real results.#amazonppc #amazonlistingoptimization #amazonfbalisting #amazonproductimage #amazonfba → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Relaunching Your Amazon Product0:08 - Pricing Strategy: Boost Sales with Lower Prices1:10 - Optimizing Product Images for Better Results2:26 - A+ Content and Brand Story Tips3:15 - Using PPC to Drive Traffic4:23 - Managing Stock and VariationsSupport the show

Sep 26, 2024 • 3min
Become a Brand Manager in 90 Days at My Amazon Guy - Apply Today!
Send us a textWatch it on YouTube: https://youtu.be/y8QOSkmPQikBuilding a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of learning by teaching and the importance of strong support systems.From starting as a Junior Brand Manager to being promoted as a Senior Brand Director, every step matters. Success means managing multiple clients, hitting key revenue goals, and mentoring others along the way. Our unique structure ensures you have the resources you need to excel, with hands-on experience and strong support from the MAG community.We guide you to grow, lead, and excel in a fast-paced environment where learning and teaching are two of our core values.If you're ready to take that next step and become the best Brand Manager within 90 days, apply today at https://myamazonguy.com/jobs and become part of the MAG team.#amazonjobs #amazonhiring #myamazonguy #myamazonguyjobs #remotejobshiringnow Be part of the 334th fastest growing company in the USA!Apply at https://myamazonguy.com/jobs/Read our Glass Door Reviews: https://rb.gy/1jmx60Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/Internships: https://myamazonguy.com/internships/Brand Manager jobs: https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Amazon PPC jobs: https://myamazonguy.com/apply-for-ppc-job-at-my-amazon-guy/PH Jobs https://myamazonguy.com/phjobs/Graphic Designer Jobs: https://myamazonguy.com/apply-for-a-design-job-at-my-amazon-guy/Sales Jobs (Account Executive) https://myamazonguy.com/sales-jobs-my-amazon-guy-remote/BDR PH based Job: https://myamazonguy.com/bdr-business-development-representative-job-at-my-amazon-guy-remote/Cold Call Specialist PH Job: https://myamazonguy.com/phjobs/Timestamps:0:00 - Introduction1:25 - Transition from Junior BM to regular BM2:45 - Transition to Brand Director3:25 - ConclusionSupport the show

Sep 25, 2024 • 5min
Who’s Really Competing with Amazon: TikTok Shop or Temu?
Send us a textThere’s a lot of buzz about TikTok Shop, Temu, and even Target competing with Amazon. But are they really a threat? Steven Pope and @PaulTheLegend13 break it all down.Amazon’s big advantage is its logistics. With Amazon FBA, they can deliver almost anywhere in the U.S. within two days—sometimes even the same day! TikTok and Temu? They’re great for viral videos, but when it comes to fast, reliable shipping, they just can’t compete.Then there’s Target, quietly growing its marketplace and using its solid infrastructure. They might just be the dark horse no one sees coming.So, should Amazon sellers be worried? Maybe. But right now, your time is better spent improving your PPC, SEO, and product listings on Amazon. Rather than chasing every new trend, it’s smarter to double down on what’s already working.You don’t need to be everywhere to win. Focus on what works, and you’ll stay ahead of the game.Check out the full breakdown from Steven Pope and Paul Häberlein to learn more!#Amazon #TikTok #Temu #Ecommerce #StevenPope #PaulHäberlein #DigitalMarketing #AmazonFBA → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - TikTok, Temu, and Target: Are They a Threat to Amazon?00:30 - Why Walmart and Jet.com Failed to Compete01:00 - Amazon's Strength: FBA and Logistics02:00 - Challenges for U.S. Sellers on TikTok and Temu03:00 - Target: The Dark Horse in eCommerce04:00 - Focus on What Works for Amazon SellersSupport the show

Sep 24, 2024 • 7min
In-House vs. Freelancers vs. Agencies - Which Grows Your Amazon Business Faster?
Send us a textManaging your Amazon business involves several options, each with its own pros and cons. In this video, Noah Wickham takes a detailed look at three common strategies: building your own in-house team, working with freelance consultants, or partnering with a full-service Amazon agency.Noah explains how hiring an in-house team offers greater control over daily operations but comes with higher costs and the need for specialized skills. Freelance consultants provide more flexibility and can be a cost-effective choice, but managing multiple consultants can sometimes lead to inconsistency. On the other hand, partnering with a full-service agency delivers expert support in areas like SEO, PPC, and design, often at a lower cost than hiring an in-house team.By breaking down the advantages and disadvantages of each approach, this video helps you decide which option may be best for growing your Amazon business.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Managing Amazon Business00:13 - In-House Team: Pros and Cons01:41 - Freelance Consultants: Flexibility and Challenges03:02 - Full-Service Agencies: Comprehensive Solutions05:08 - Comparing Costs: In-House vs. Agencies06:00 - Final Thoughts on Choosing the Right ApproachSupport the show

Sep 23, 2024 • 8min
How Simple Tweaks Can Increase Your Amazon Search Visibility and Sales
Send us a textIf you're struggling with your Amazon sales, this video will show you simple steps to improve your results.Steven Pope explains how using the right keywords can help your product gain more visibility in search results. Optimizing your product title, images, and description can also make a huge difference in helping you stand out from competitors.He also dives into why ads aren’t getting enough impressions and what tweaks are needed. By using more keywords and setting up broad and automatic ads, you can attract more customers and boost your sales.By the end of this video, you’ll have clear steps to improve your keyword strategy, optimize your listings, and fix common ad issues.#amazonppc #amazonlistingoptimization #amazonsales #amazonads → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-----------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Goals and Current Sales Performance01:00 - Identifying Challenges and Opportunities02:00 - German Market Strategy03:00 - Product Differentiation and Pricing04:00 - Improving Product Listings05:00 - Keyword and Ad Analysis06:00 - Campaign Performance and Impressions Issues07:00 - Broad and Auto Campaign SuggestionsSupport the show

Sep 22, 2024 • 10min
How Kind Lips is Using Amazon to Fight Against Bullying
Send us a textIn this video, Steven Pope chats with Joshua Neumann, the founder of Kind Lips, about his journey on Amazon. Josh talks about the challenges he faced getting his product listed and how he launched it successfully.His story shows how taking action, making adjustments, and staying true to your mission can lead to both business success and making a positive impact.Watch the full story of how Kind Lips is fighting bullying on Amazon!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:30 - The Birth of Kind Lips and Its Mission01:20 - From Real Estate to Lip Balm02:15 - Inspiration Behind the Brand Name "Kind Lips"03:10 - The Challenges of Launching on Amazon04:10 - Overcoming Amazon Setbacks with My Amazon Guy05:00 - Importance of Taking Imperfect ActionSupport the show

Sep 21, 2024 • 33min
The Introvert Behind a Successful Amazon Digital Marketing Agency
Send us a textSteven Pope, the CEO and Founder of My Amazon Guy, sits down for a deep conversation about his journey in building a successful Amazon digital marketing agency. He discusses how embracing his introverted nature led him to focus on digital strategies over traditional methods, proving that success doesn't always come from following the crowd. Steven also emphasizes the power of education, sharing how giving away valuable insights has strengthened the entire Amazon seller community.He offers smart, practical advice for navigating Amazon's rising fees, showing how to maintain profit margins and boost click-through rates on product listings. Steven’s leadership style, rooted in authenticity and shaped by his life experiences, is a reminder that staying true to yourself is key to long-term success.If you’re interested in Amazon selling, digital marketing, or simply want to hear from someone who has successfully built a business from scratch, this video is packed with valuable insights and real-world advice. → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/Thinking of starting an Amazon agency? Head over to https://www.myguy.agency/-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps: 00:00 - Introduction01:31 - Unconventional Strategies in Building My Amazon Guy03:10 - Embracing a Digital-First Approach and Home Office Beginnings05:32 - Competitors Mimicking Strategies and the Blue Ocean Approach07:13 - Importance of Education and Sharing Trade Secrets10:05 - Amazon Fee Structure Challenges and Advice for Sellers13:13 - Dealing with Amazon's Monopoly and Seller Frustrations15:13 - The Power of Click-Through Rate (CTR) Optimization on Amazon19:05 - Building a Systemized Agency with Strong SOPs23:00 - Steven's Authenticity and Public Persona27:00 - Reflecting on My Amazon Guy's Customer and Employee Experience32:00 - Closing Thoughts on Leadership and Long-Term VisionSupport the show

Sep 20, 2024 • 5min
How to Update Your LLC Info on Amazon
Send us a textThis week’s Friday MAG Podcast is all about what Amazon Sellers need to know—updating your LLC info, staying compliant with the INFORM Consumers Act, and using Helium 10 for keyword research. Benjamin Loya and Shane Keyes from My Amazon Guy explain how trademarking your brand and keeping your business details up-to-date can make a big difference. Watch now for simple tips to keep your Amazon business on track!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Countdown00:04 - Introduction & Hosts Welcome00:16 - Updating LLC Information in Seller Central01:03 - Trademarking Your Company Name02:17 - Helium 10 vs. Jungle Scout03:13 - How to Qualify for Amazon DealsSupport the show