My Amazon Guy

Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies

Jan 11, 2025

33:46

Steven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.

This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.

Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.

Download here: https://bit.ly/4gwtOzi

#AmazonPPC #EcommerceTips #amazonadvertising

Watch these next:

How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1

Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu

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00:00 - What to Focus On in PPC
00:06 - Why People Are Key to Success
01:12 - Lessons on Static Growth and Personal Development
03:00 - What Makes a Good Life for Steven Pope
03:53 - Clickthrough Rate: A Hidden PPC Metric
05:09 - Main Image Optimization Tips
07:12 - Negating Keywords: Do’s and Don’ts
10:27 - Managing Keywords Across Campaigns
13:18 - Why Testing Campaigns Separately Works
15:50 - Using Broad Match for Organic Rankings
20:53 - Troubleshooting Low-Impression Keywords
26:00 - Predictive Analytics and Amazon Trends
30:00 - Sponsored Products vs. Organic Positioning
33:07 - The Future of Amazon Advertising

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