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My Amazon Guy

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Apr 7, 2025 • 6min

How a Side Hustle Became a Top Seller on Amazon

Send us a textShe started selling on Shopify but struggled to grow. This side hustle found real success after moving to Amazon, even with doubts in the beginning.Running ads on Amazon? Download our free PPC guide to make every dollar count: https://bit.ly/4i5BxVc#SideHustleSuccess #SellingOnAmazon #AmazonFBA #ShopifyToAmazon #EcommerceTipsWatch these videos on YouTube:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: http://bit.ly/3B1LvHtTalk to an expert. Book a free coaching call with MAG: http://bit.ly/3B3HMJATimestamps00:00 - Starting a Product for Babies on Amazon00:15 - How the Baby Rattle Clips to a Phone00:41 - From Simple Idea to Real Business01:01 - Hesitation Around Selling on Amazon01:25 - Shopify Journey Before Amazon01:48 - Contact From Amazon TV Show “Buy It Now”02:15 - Amazon Prime Studio Experience02:38 - Recommendation to Work with My Amazon Guy03:06 - Why Working with an Agency Helped03:36 - Benefits of Using My Amazon Guy as a Seller04:02 - The Power of Selling on Amazon04:46 - Challenges of Niche Products and Search Visibility05:34 - Final Thoughts and Call to Action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 4, 2025 • 4min

What’s Missing From Your Listing That Hurts Conversion

Send us a textMany sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimizationWatch these on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2----------------------------------------------Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - What to check when CTR is good but conversion is low00:28 - Why friction matters more than anxiety on Amazon00:54 - Main image and Buy Box placement issues01:10 - The real role of customer avatars02:04 - Solving problems vs selling products02:35 - Do bullets matter for conversion?02:58 - Text is for robots, images are for people03:17 - When a $100 pizza cutter makes sense----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 3, 2025 • 5min

How to Choose the Right Competitor Before Running Ads

Send us a textMany Amazon sellers waste ad spend by targeting the wrong competitors or irrelevant keywords. Setting up campaigns without proper competitor research leads to poor results and low conversions. This video explains how to choose the right target, run smarter ads, and build a better keyword strategy. Learn the right way to approach Amazon PPC targeting for consistent growth.Download our PPC guide and start running smarter, more effective Amazon ad campaigns: https://bit.ly/4iSCSQl#AmazonAds #PPCstrategy #FBAgrowth #EcommerceAds #B2BsellingWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHtBook a free consultation with My Amazon Guy http://bit.ly/3B3HMJATimestamps00:00 - Ad Checklist Before Starting Campaigns00:10 - Most Common PPC Mistakes Sellers Make00:31 - Competitor Targeting Strategy That Works01:11 - How to Pick the Right Keywords for Ads01:48 - Using Subscribe & Save to Grow Repeat Buyers02:14 - New Targeting Options for Brand Tailored Promotions03:01 - Audience Targeting Tips Using Brand Analytics03:52 - B2B on Amazon: What Changed and How to Adapt----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 2, 2025 • 4min

BREAKING NEWS: Amazon is Buying TikTok?!

Send us a textAmazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmTJoin the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.Register here: https://bit.ly/3QZxQ8h#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Might Be the Unexpected TikTok Buyer00:45 - Trump's Past Involvement Delayed TikTok Ban01:30 - Amazon’s Bid and Stock Reaction02:00 - Amazon Inspire: Past Social Media Effort02:33 - User-Generated Content’s Role in E-commerce03:00 - Amazon + TikTok Partnership from Last Year03:25 - What Happens If Amazon Buys TikTok?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 1, 2025 • 6min

Why Lifetime Value Matters More Than ACOS for Supplements

Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 31, 2025 • 4min

Why Some Amazon Brands Fail (Even with Great Products)

Send us a textFounders often fail to scale because they don’t ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success.Grab the free PPC guide and start making smarter ad decisions: https://bit.ly/41SiY1J#AmazonSellers #ASINmerge #EcommerceGrowth #FBAproblems #AmazonBrandingWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Founders Struggle with Running the Business00:38 - Pride Over Product Hurts the Brand01:03 - How MAG Cleaned Up a Messy ASIN Catalog01:48 - Why ASIN Merging Matters on Amazon02:32 - Biggest Regret: Not Hiring MAG Sooner03:01 - Some Brands Just Can’t Be Saved Anymore03:35 - Why Amazon Sellers Need to Ask for Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 27, 2025 • 9min

ChatGPT Listing Images Are Actually Amazing

Send us a textChatGPT’s new image tool helps Amazon sellers create better product photos for their listings fast. See how AI can improve Amazon listing images without expensive design work.Grab the free Amazon seller toolkit to grow faster with less guesswork. https://bit.ly/3FKue7I#ChatGPT #AmazonPhotos #ProductImages #AmazonSellerTips #AIforAmazonWatch these videos on YouTube:How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16-----------------------------------------------Need expert advice? Book a call with us today: http://bit.ly/3B3HMJAStruggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6QTimestamps00:00 - ChatGPT Image Tool for Amazon Product Photos00:28 - Uploading Example Image for Testing01:16 - First Product Rendering Result02:01 - More AI Photo Tests with Infographics02:58 - Creating a Lifestyle Photo with AI03:51 - Problems with AI Text and Logos04:28 - Coffee Table Lifestyle Photo05:27 - Comparing Amazon’s Built-in Image Tool06:20 - A+ Content Generation Test and Why It Fails07:02 - Who This Image Tool is Best For08:21 - Impact of AI on Agencies and Designers09:02 - Final Thoughts on AI Image Quality and Use----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 27, 2025 • 7min

Seasonal Sales Tactics That Actually Work for Gift Products

Send us a textSeasonal gift boxes like soup baskets can still sell fast with the right price and launch timing. Rotating giftable products around holidays and using a price drop strategy can drive strong sales, even with zero reviews. This video explains how to keep seasonal products ranked and selling on Amazon.Get the SEO Toolkit built for Amazon sellers and start ranking faster: https://bit.ly/3DJeJMS#AmazonFBA #SeasonalSales #GiftBoxStrategy #EcommerceTips #MyAmazonGuyWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Giftable launches still work with no reviews00:10 - Client’s top seller: a soup gift basket00:32 - Seasonality and Q4 dominance explained00:58 - Steven’s own top-performing gift box01:40 - Embracing the ups and downs of seasonal sales02:13 - You need a product for each holiday02:29 - Why Steven chose hot pink over teal03:06 - Optimizing CTR with great images03:40 - Price drop strategy before peak season04:27 - The exact price increase tactic that worked05:00 - Focus product rotation, not off-season pushing05:26 - Example: Easter gift basket timing05:55 - Every new product should follow the same launch strategy06:11 - Pitching price strategy to brand owners06:17 - Let My Amazon Guy handle your Amazon sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 26, 2025 • 5min

Vendor Central vs. Seller Central: Which Is Better for Your Amazon Business?

Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what’s best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn’t Work – Here’s Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn’t Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Mar 25, 2025 • 3min

This Amazon Trick Helps Sellers Increase Sales Fast

Send us a textStruggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust.Get more visibility on Amazon.  Download our free SEO Toolkit: https://bit.ly/4bMrClLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39High Sales, Low Clicks? Here’s What You’re Missing on Amazon https://www.youtube.com/watch?v=N9JWOfwY_7E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=2-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:05 - Struggling to Increase Sales?00:17 - Why Main Image Optimization Matters00:45 - Common Image Mistakes to Avoid01:26 - Improving Graphics for Better Sales01:52 - The UPC Code Problem Explained02:08 - How to Fix UPC Issues on Amazon02:42 - Where to Get Help with UPC Changes02:49 - How My Amazon Guy Can Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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