My Amazon Guy

Send us Fan Mail Amazon coupons, deals, and dynamic pricing can drive more sales, but which option works best?Want more Amazon sales without giving away your profit margins? My Amazon Guy breaks down how Amazon sellers can use coupons, price discounts, limited-time deals, and brand-tailored promotions to improve conversions and sales.This video covers Amazon catalog merchandising, including when to change product prices, how long to run promotions, and which discounts work best for different types of customers.Learn why a short price reduction can help sales momentum, when Subscribe & Save coupons make sense, and how Amazon Seller Central promotions can help increase average order value.Want to increase Amazon sales without cutting into your profit margins? Book a call with My Amazon Guy to build a smarter pricing and promotion strategy for your brand. https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonMarketing #AmazonCoupons #AmazonDealsWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - What is Catalog Merchandising on Amazon?00:44 - Dynamic Pricing Strategy & Sales Volume Boosts02:22 - Pros and Cons of Frequent Price Changes03:28 - 5 Core Ways to Merchandise on Amazon04:06 - When to Use Price Discounts vs. Coupons05:26 - Audience Targeting: Brand Tailored Promotions06:55 - How Subscribe & Save Coupons Work08:08 - Percentage Off vs. Buy One Get One (BOGO)10:20 - Lightning Deals vs. Best Deals12:40 - When to Drop Listing Price vs. Run a Promo13:26 - Reseller Pricing Strategies & MAP Considerations14:00 - How Long Should Promotions Run?15:07 - Launch Pricing: PPC + Discount Strategy15:36 - Preparing for Prime Day & Seasonal Deals-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailAmazon FBA fees 2027 are increasing, with new fulfillment rates, storage fees, and changes that could reduce Amazon seller profits.Noah Wickham breaks down the 2027 Amazon FBA fee increase, including the average $0.19 per-unit change and higher fees for certain standard-size products. The video covers Amazon fulfillment fees, low-price FBA rates, aged inventory storage fees, bulky product tiers, and the fuel surcharge. Amazon sellers can see how these changes may affect product costs, pricing, and profit margins before the new fees take effect.Protect Amazon profits from rising 2027 FBA fees, get a plan to cut costs and improve margins with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonFBAFees #AmazonSellerFees #AmazonSellers #AmazonFBA2027Want free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon FBA Fees 2027: What's Changing01:01 - Amazon FBA Fuel and Logistics Surcharge01:49 - 2027 Amazon FBA Fulfillment Fee Breakdown02:47 - Standard-Size Amazon Product Fee Increases03:22 - Amazon FBA Fees for Products Over $5004:39 - Low-Price Amazon FBA Fee Changes05:21 - Amazon Inventory and Storage Fee Updates06:01 - New Amazon FBA Bulky Product Size Tiers06:52 - Amazon Oversized Product Fee Changes07:31 - Unified Monthly Amazon FBA Storage Fees08:33 - Amazon Remote Fulfillment Fees for Canada09:49 - Pan-Americas Amazon Fulfillment Fee Changes10:36 - Amazon Referral Fees for 3D Printers11:21 - Amazon Promotion and Return Processing Fees11:53 - How 2027 Amazon FBA Fees Affect Seller Profits-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail In this episode of the Building in the Open series, Steven Pope discusses a potential CEO partnership with a supplement brand and his plans to build the business in public. From reviewing product packaging issues and improving the Amazon customer experience to mentoring the founder's daughter and handling family business decisions, Steven shares what it takes to lead an Amazon brand. Get a behind-the-scenes look at how the CEO of My Amazon Guy approaches business partnerships, leadership, mentorship, and building a brand with transparency.Want to grow your brand with a smarter creator strategy? Book a call: https://bit.ly/3SH8m0l#StevenPope #AmazonBusiness #Entrepreneurship #BusinessMentorship #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 - The partnership opportunity & why control matters1:10 - Inspecting product samples & handling shipping leaks2:06 - What it takes to succeed on Amazon3:21 - Overcoming family business dynamics & blind spots4:21 - Mentorship approach & why teaching comes first5:10 - Relationship selling & campus outreach5:54 - Building in the open: Why full transparency works7:09 - Next steps & planning the leadership transition-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailCEO daily routine with Steven Pope at My Amazon Guy shows how he manages 400 employees, checks team performance, and reviews business operations.Steven Pope shares what a CEO does all day, from checking Slack channels and employee updates to reviewing client sales and agency projects. This behind-the-scenes look at running a marketing agency also covers YouTube analytics, CTR, thumbnail A/B testing, and team feedback. The video shows how a CEO manages daily tasks, reviews results, and follows up on work across different departments.Get help growing an Amazon brand. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#CEODailyRoutine #BusinessLeadership #DayInTheLife #AgencyOwner #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - CEO Daily Routine: What to Do Without Meetings00:34 - How a CEO Manages 400 Employees Using Slack01:19 - Reviewing Amazon Client Sales and Growth02:16 - How to Review YouTube Analytics and CTR02:49 - Comparing Amazon Product Listing Images03:54 - Managing Agency Finance and Account Issues04:26 - Reviewing YouTube Video Performance05:25 - YouTube Thumbnail and Title A/B Testing06:21 - Reviewing Content Performance and New Videos07:35 - Social Media Content and Team Collaboration08:41 - Employee Performance and Agency Partnerships09:19 - Managing UGC Content and Creator Link Projects-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMy Amazon Guy shows how sellers can use the new Detach from Family and Ungroup Variation Family options in Manage Inventory. This Amazon Seller Central update explains how the new controls compare with the Variation Wizard and flat-file updates. The video also covers possible variation errors and changes to the new Seller Central interface.Need help fixing Amazon listing issues or managing variation families? Book a call with experts! https://bit.ly/4jMZtxu#AmazonSellerCentral #AmazonVariations #AmazonFBA #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Seller Central Variation Update 202600:37 - How to Ungroup an Amazon Variation Family01:11 - Seller Central UI Changes and Variation Issues-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Explore Amazon Marketing Cloud audiences and reporting for sharper Sponsored Products targeting. The discussion covers seasonal ad exposure, Q4 analysis, no-code audience creation, and connecting Meta, Google, and email data with Amazon purchases. Learn about reaching off-Amazon shoppers, cart abandoners, and high-value new-to-brand customers through smarter bids and audience strategies.

Send us Fan Mail How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team weighs the value of Steven's involvement and what it would take to turn a $500K brand into a multimillion-dollar business.Your brand needs more than a good product to grow. Book a call with My Amazon Guy and build a plan to turn your next growth opportunity into real sales: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – The Pitch: Becoming the Face & Building in the Open01:11 – Breaking Down the Partnership Opportunity02:07 – Equity vs. Labor: Structuring the Deal03:40 – Bringing in the MAG Team for Strategic Review05:08 – The Docuseries Strategy: Scaling Through Content06:36 – Leveraging Athlete Relationships & College Sports07:35 – Applying the Red Bull Marketing Playbook08:28 – Steven Pope Deal vs. Agency Deal Dynamics10:40 – Long-Term Vision: Capital, Cash Flow & Brand Equity13:08 – How Behind-the-Scenes Content Drives Growth14:45 – Field Marketing, Creatives & Next Steps-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Brandon Leibowitz, SEO consultant and founder of SEO Optimizers, explores ecommerce visibility in the age of AI search. He discusses Google rankings, AI Overviews, Reddit’s influence, product schema, Shopify category pages, and why relevant backlinks still matter. The conversation also covers competitor research, risky AI manipulation tactics, link quality, and surviving ranking volatility.

Send us Fan MailAmazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement, and listing quality.Stop paying for impressions that lead nowhere. Get an expert review of what's hurting Amazon PPC clicks, conversions, and sales before more ad spend goes to waste: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonCTR #AmazonFBA #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon PPC Gets Impressions but No Sales00:29 - How the Amazon ICAP Funnel Tracks Sales00:58 - Low Amazon PPC Impressions: Bids and Keywords01:37 - Why Amazon PPC Clicks Don't Turn Into Orders02:14 - How Reviews and Product Images Affect Conversion02:53 - Fix Amazon PPC Low CTR With Better Main Images04:05 - Why 0.25% CTR Can Still Have 25% Conversion05:05 - How to Test Amazon Product Images Against Competitors06:15 - Why Higher CTR Can Lower Conversion Rate07:47 - Can Amazon A+ Content Make Up for Lower Ratings-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales.Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellersWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Q4 Customer Journey Analytics01:00 - Four Stages of the Amazon Customer Journey02:21 - Building Brand Awareness Before Black Friday03:40 - Brand Search Ratio and Amazon Click-Through Rate05:00 - Turning Product Views Into Potential Buyers06:31 - Brand Tailored Promotions for Q408:01 - Targeting High-Intent Black Friday Shoppers09:28 - New-to-Brand Sales and Repeat Customers10:24 - Amazon Marketing Cloud Audience Targeting11:38 - High-Value Customer Segments for Q413:05 - Creating AMC Audiences for Holiday Ads14:55 - Cart Abandonment and Wish List Targeting16:25 - New-to-Brand Customer Audiences17:42 - Applying AMC Audiences to Ad Campaigns19:23 - Creating Custom Audiences With AI and SQL21:42 - Updating Amazon Marketing Cloud Audiences22:22 - Amazon Full-Funnel Advertising Campaigns23:18 - Sponsored Display Ads for Brand Awareness24:48 - Sponsored Brands and Product Consideration25:46 - Sponsored Products for Purchase Intent27:02 - Setting Up Q4 Full-Funnel Campaigns27:58 - Targeting Holiday Shoppers Before Black Friday-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show