My Amazon Guy

Steven Pope
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Aug 14, 2025 • 11min

Amazon’s Return Changes Every Seller Must Review Immediately

Send us a textAmazon quietly introduced new FBA return, evaluation, and damaged inventory settings that could impact seller profits. These changes affect how returns are processed, whether items are evaluated for damage, and if Amazon can keep and resell your damaged goods. Knowing which settings to adjust now can protect your margins and control over your inventory.Protect your margins and inventory. Book a call now to review your FBA settings before it’s too late: https://bit.ly/4jMZtxu#AmazonSellerTips #FBASettings #AmazonReturns #EcommerceTips #AmazonFBAWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Get proven strategies to lower ad costs and increase sales: https://bit.ly/4lF0OYXOptimize your listings and rank higher for profitable keywords: https://bit.ly/457zjSlBe ready with solutions before problems threaten your account. Download our Amazon Crisis Kit: https://bit.ly/4maWHn0Book a DTC call and expand beyond Amazon to own your customer base: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon’s New FBA Return Policy Overview00:31 - Returnless Resolutions Explained01:50 - When Returnless Resolutions Make Sense03:00 - Returned Item Evaluation and Why It Matters04:48 - Risks of Disabling Return Evaluation05:48 - Damaged Inventory Ownership Setting Breakdown07:41 - Why This Change Reduces Seller Control09:21 - Recommended Actions for Sellers10:26 - Final Thoughts on Policy Changes----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 14, 2025 • 5min

What If Amazon Suddenly REFUSED to Let You Sell Your Brand?

Send us a textSome sellers own the product, brand, and UPC but still can’t list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call with us: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListingWatch these videos on YouTube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Blocks You from Selling Your Own Product00:26 - Common Product Listing Errors and Signs to Watch00:50 - Brand Registry Might Not Be Connected to Your ASIN01:22 - Importance of GTIN and UPC in Seller Central02:09 - What to Do If UPC Fix Doesn’t Work02:57 - Submitting Cell Phone Images with Branding03:43 - Why Amazon Rejects Sticker Logos04:01 - What Happens If Brand Registry Gets Revoked04:24 - Final Steps and Summary-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 13, 2025 • 7min

BREAKING NEWS: Amazon's Game-Changing Manufacturing Plan You Need to Know!

Send us a textAmazon is gathering sourcing cost data and promoting India-based suppliers through its new manufacturing portal. This move aims to centralize production, design, logistics, and fulfillment under its control. While it may help new sellers, existing brands risk losing product control if they opt in.Get expert help protecting your sourcing strategy: Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonManufacturing #SourcingOnAmazon #AmazonSuppliers #EcommerceSourcing #AmazonFBA2025Watch these videos on Youtube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Wants to Control the Entire Supply Chain00:12 - Why Sourcing Cost Uploads Were Just the Beginning00:39 - Manufacturing Central: Amazon's New Portal01:11 - India Is the Focus for Supplier Connections01:56 - Amazon’s Long-Term Play to Own Fulfillment02:45 - How Amazon’s Control May Impact Product Design03:52 - Can Amazon Use Your Manufacturer to Compete?04:44 - What This Means for New vs. Experienced Sellers05:56 - Pros and Cons for First-Time Amazon Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 13, 2025 • 5min

Struggling With Too Many Products? Watch This!

Send us a textHandling 1000 hyper-niche variations can stall ad strategy, especially when traffic is low. Learn how to simplify campaign structures with auto-targeting and catch-all setups. Understand how to run low-bid, high-efficiency ads and competitive ASIN targeting without overthinking.Want a direct strategy to simplify PPC when you have too many SKUs? Let's break it down together: https://bit.ly/3ZlHh6G #AmazonPPC #AutoCampaigns #AmazonAdvertising #LowBidStrategy #ProductVariationsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Managing a Flag Seller With 1000 Product Variations01:03 - Focus on Overall Account Strategy, Not Individual Products01:25 - Understanding the Account’s PPC Scope and Budget01:50 - Why This Account Needs Auto Catch-All Campaign02:06 - Step-by-Step Setup of Auto Catch-All Strategy03:09 - Recommended Bids and Budget Setup03:38 - Using ASIN Targeting for Direct Competitor Matches04:25 - Differentiating Products in a Price-Heavy Category04:45 - Final Strategy Summary: Auto Targeting and ASIN Matching05:02 - QR Code Mentioned for Getting Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 12, 2025 • 48min

100 AMAZING Amazon Selling Secrets from Steven Pope's Playbook

Send us a textIn this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-term growth on Amazon.Feel like you already know this and need something more advanced? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Overview of 100 Amazon Tips00:31 - SEO: Structuring Titles for Keyword Ranking01:36 - Targeting High-Value Keywords in Titles and Images02:34 - Using SEO Phases for Incremental Ranking04:48 - Backend Keywords and Phased Targeting Rules05:54 - Four Phases of Amazon SEO Strategy06:37 - PPC Basics and Budget Allocation for New Sellers08:23 - Launching PPC Campaigns the Smart Way09:44 - Why Auto and Broad Match Should Dominate Your Budget11:50 - Campaign Optimization Without Starting Over12:54 - Adjusting PPC for New Sellers vs Established Brands14:22 - Effective Product Targeting Strategies15:01 - High-Converting Amazon Ad Formats in 202516:58 - CTR Hacks to Triple Clicks Overnight18:39 - Using Keywords and Packaging to Increase Clickthrough Rate20:01 - A+ Content Design and SEO Optimization21:14 - Targeting Specific Customer Avatars for Higher Conversions22:53 - Steps to Launching a Product on Amazon24:12 - Dynamic Pricing for Increased Traffic25:00 - Brand Registry: Protecting and Controlling Listings26:49 - Getting Trademarks Approved Faster28:42 - Choosing Strong Brand Names30:10 - Maintaining Listing Health and Avoiding Suppressions31:36 - Niche Research and Packaging Adjustments for Multiple Audiences32:49 - Bundling Strategies to Increase Perceived Value34:03 - Main Image Optimization for SEO and CTR35:30 - Image Testing and Readability Tips36:30 - Using Inserts and Service to Reduce Returns38:09 - Monitoring NCX Reports and Managing Negative Reviews40:38 - Common Review Manipulation Tactics to Avoid40:44 - Amazon Logistics Advantages and Stockout Prevention42:00 - Choosing the Right Fulfillment Strategy44:18 - Brand Store Optimization for Search Visibility46:55 - Closing Remarks and Additional Resources-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHSupport the show
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Aug 11, 2025 • 9min

How Often Should You Adjust PPC Campaigns for Best Results?

Send us a textKnowing how often to adjust PPC campaigns can make or break ad performance. Data sufficiency is key to deciding the right timing for bid changes, keyword pauses, or optimizations. Learn how spending levels, campaign maturity, and keyword performance guide the best adjustment frequency.Get expert help fine-tuning your campaigns so every dollar spent works harder for you.Book a strategy call with us: https://hubs.ly/Q03C0VhB0#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://hubs.ly/Q03C0XPq0Why Turning Off Ads Kills Sales and Rankings on Amazon https://hubs.ly/Q03C0X5C0-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://hubs.ly/Q03C0VfK0Want more clicks? Check out our CTR service to make your listings stand out: https://hubs.ly/Q03C0RVv0Download the Crisis Kit now, because waiting until it’s too late isn’t a strategy: https://hubs.ly/Q03C0VgF0Timestamps00:00 - How often to adjust PPC campaigns01:20 - Importance of data sufficiency in campaign changes02:55 - Checking new campaigns for early performance issues04:46 - Setting a daily PPC budget for new products07:02 - Why you shouldn’t negate a high-performing keyword----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03C0S6q0Instagram: https://hubs.ly/Q03C0TDF0Pinterest: https://hubs.ly/Q03C0T6M0Twitter: https://hubs.ly/Q03C0PYY0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03C0R6J0Apple Podcast: https://hubs.ly/Q03C0TBL0Spotify: https://hubs.ly/Q03C0P9_0Support the show
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Aug 9, 2025 • 12min

Amazon Will Never Succeed in Philippines For this One Reason

Send us a textHigh import fees and complex tax rules make shopping on Amazon expensive in the Philippines. Customs duties, VAT charges, and CIF value calculations often raise costs above the product price, especially for electronics and branded goods. These barriers limit consumer choice, slow innovation, and discourage global brands from expanding into the market.#PhilippinesEconomy #OnlineShoppingPH #ImportFees #EcommercePhilippinesNeed expert advice on handling import fees and cutting costs for online orders? Book a call with experts! https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://hubs.ly/Q03BH19K0Simplify Amazon Listing Compliance https://hubs.ly/Q03BH0H00-----------------------------------------------Download our PPC Guide and start running ads that actually pay off: https://bit.ly/4lF0OYXGrab the Crisis Kit. Better to have it and not need it, than need it and not have it: https://bit.ly/4maWHn0Growing your brand? Book a DTC call and get a real growth plan: https://bit.ly/4kOz6rrTimestamps00:00 - Why Amazon faces challenges in the Philippines00:38 - Import fees higher than product value01:12 - Breaking down VAT and customs duty02:27 - How electronics face higher tax rates03:30 - Price thresholds that trigger import taxes04:18 - The effect on middle-class and high-value purchases06:20 - Barriers to innovation and product access07:50 - Example: scarcity of specific brands locally08:58 - Logistics vs. policy challenges10:08 - Impact on perishable and imported goods11:41 - Long-term outlook for e-commerce in the Philippines----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03BH1CC0Instagram: https://hubs.ly/Q03BH1nD0Pinterest: https://hubs.ly/Q03BH0Gb0Twitter: https://hubs.ly/Q03BG_tp0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03BH1460Apple Podcast: https://hubs.ly/Q03BH0050Spotify: https://hubs.ly/Q03BG_4m0Support the show
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Aug 8, 2025 • 5min

How to Reach More Buyers on Amazon Using Spanish!

Send us a textSpanish keywords can help sellers rank higher and reach more buyers on Amazon. Using these terms in alt text and backend fields improves visibility with Spanish-speaking customers. Amazon’s algorithm supports multilingual input, but clear product signals in both English and Spanish drive stronger performance.Book a call now and find out how Spanish keywords can bring in the customers you're missing: https://bit.ly/4jMZtxuWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Download our free SEO Tool Kit: https://bit.ly/457zjSlWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Why Most Sellers Don’t Target Spanish Keywords00:43 - Spanish-Speaking Audience Size in the U.S.01:11 - How Amazon Understands Spanish Keywords01:44 - Testing Spanish Search Terms on Amazon03:14 - Where to Add Spanish Keywords in Listings04:19 - Improve SEO and Ads by Using Spanish Terms----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 7, 2025 • 7min

This is Why Your Low Search Volume Product Still Needs PPC

Send us a textPuppet products with low search volume won’t scale without paid ads to drive visibility. Skipping PPC in competitive but niche categories limits ranking and holds back review growth. Using parentage strategy and sponsored ads together can multiply exposure and improve sales faster.Still avoiding ads? Let’s set up one low-risk campaign that actually proves it works: https://bit.ly/3ZlHh6G #AmazonPPC #ParentageStrategy #LowBudgetAds #AmazonVisibility #ProductRankingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Get expert advice, book a free coaching call now: https://bit.ly/4jMZtxuTimestamps00:00 - Client Hesitation to Run Any PPC00:14 - Why Even $200 Can Show Results00:30 - Catch-All Campaign Strategy for Low Volume Products00:53 - No Progress Without Ads in Niche Categories01:14 - Why Testing SEO Without Ads Can Backfire01:50 - When Clients Resist PPC, What to Do02:16 - Why Organic Ranking Won’t Beat Sponsored Competitors02:41 - Search Volume Breakdown for Hand and Finger Puppets03:14 - Merging Products Increased Indexing and Visibility03:36 - Does More Real Estate Beat Parentage?04:14 - Why Parentage Helps Rankings and Reviews04:30 - Competitor Ad Visibility vs. Zero PPC05:25 - Using Review Count as a Conversion Tool05:47 - Only Improved Listing Was Parented—Why That Matters06:21 - QR Code and Link Mentioned----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Aug 6, 2025 • 9min

Are Your Listings READY for Back to School Sales?

Send us a textChoosing between FBA and FBM depends on product size, shipping cost, and how fast it sells. Oversized or custom items often cost more when stored long-term and may not qualify for Prime. Sellers must weigh shipping fees, labor, and storage when deciding which method helps them keep more profit.Talk to an expert about which fulfillment method will actually save you money: https://bit.ly/4jMZtxu#AmazonSelling #FBAvsFBM #EcommerceShipping #FulfillmentStrategy #AmazonFeesWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rrRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4lF0OYXTimestamps00:00 - FBA vs FBM: Which One Should You Use?00:16 - Why FBA Is Getting More Complicated00:49 - What Amazon Covers with FBA01:12 - How FBM Gives You More Control01:37 - Example: Fast-Moving vs. Bulky Products02:41 - FBM for Large and Custom Items03:28 - Using ASIN and Amazon's Revenue Calculator04:21 - Long-Term Storage Cost Risks05:11 - Using 3PL for Heavy Products06:00 - Small Product Shipping Cost Breakdown06:41 - When Custom Products Need FBM07:10 - Final Comparison of FBA vs FBM-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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