

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 5, 2026 • 5min
The Truth About Vine Reviews Every Seller Needs to Know
Discover why international reviews often don’t transfer on Amazon, leading to inconsistent ratings. Learn how AI can help sellers cross-check missing reviews and whether using the Vine program is truly worth it. The discussion highlights potential issues with Vine, including low-quality reviews and data trustworthiness. Understand the strict time limits for review removals and how star ratings can impact your growth. Tune in for insights that could save your brand from review-related pitfalls.

Jan 2, 2026 • 2min
Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss
Recent changes in Amazon Ads have frustrated sellers by removing simple country filtering, complicating campaign management across regions. The host provides a step-by-step guide on using the search bar to reinstate country-specific filters for effective ad strategies. Practical examples demonstrate search syntax for accessing marketplace-specific campaigns. Listeners gain insights on preventing reporting errors and minimizing ad spend waste. This informative discussion arms Amazon sellers with tools to optimize their operations amidst evolving platform dynamics.

Jan 1, 2026 • 4min
This is What Really Happens When You Change Your Amazon Bid
Discover the secrets behind Amazon ad bidding and how it influences your product's visibility. Learn why raising your bid can boost impressions, while lowering it might drop your ranking. Get step-by-step guidance to fix the dreaded 'image not available' issue. Understand the importance of consistent packaging from multiple suppliers and how barcodes matter. Finally, uncover when it's time to seek help from seller support. This is essential listening for any Amazon seller looking to navigate PPC and FBA challenges!

Dec 30, 2025 • 40min
Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026
Discover how Amazon PPC transformed in 2025, with changes in bidding rules and targeting options. Learn about the bold move of Sponsored Products ads appearing on other retailers' sites. Tune in for insights on automated rules, audience adjustments, and new TV ad placements on platforms like Netflix. Explore the impact of state taxes on ad costs and the newest features in Amazon Marketing Cloud. Don't miss discussions on video formats and B2B targeting, as well as AI integration shaping campaign strategies!

Dec 29, 2025 • 5min
Top 10 Amazon A+ Content Hacks That Work
Send us a textAmazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages.Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve shopper focus.This breakdown covers design structure, technical rules, and common mistakes sellers make when using enhanced content. It also explains why secondary images and proper formatting often matter more than adding new modules too early.Want to watch the videos? Here are the list:Top 10: https://www.youtube.com/watch?v=JF_0GIf9PA0&t=8sTop 9: https://www.youtube.com/watch?v=CRar6bsCzlw&t=1sTop 8: https://www.youtube.com/watch?v=PPwSNOPmVoE&t=3sTop 7: https://www.youtube.com/watch?v=Jz5nF-WL4-sTop 6: https://www.youtube.com/watch?v=OVBG9Lx0aok&t=1sTop 5: https://www.youtube.com/watch?v=k4l9drBvQFw&t=27sTop 4: https://www.youtube.com/watch?v=92DpEN5U1Ew&t=6sTop 3: https://www.youtube.com/watch?v=JBc4MGBO--Q&t=9sTop 2: https://www.youtube.com/watch?v=m45Cn7s2BZ0&t=1sTop 1: https://www.youtube.com/watch?v=9wzxxUdu5sg&t=99sIf your listing gets traffic but not orders, it’s time to fix what shoppers actually see, get expert eyes on your pages now: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonSellerTips #AmazonBrandGrowth--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:05 – What premium A+ content adds to listings00:34 – Starbursts that pull clicks on search pages01:03 – Style name text vs product color variations01:35 – Why video inside A+ content changes buying behavior02:11 – Product modules that increase average order value02:42 – Design choices vs technical rules in A+ content03:07 – Image size mistakes that cause content suppression03:27 – Using large grids to push competitor ads lower04:01 – Why keywords must be added behind A+ images04:26 – Fixing secondary images before building A+ content________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 26, 2025 • 6min
Branded vs Non-Branded Keywords: Finding Your Real Target Audience
Discover why simply focusing on competitor campaigns isn't enough. Learn how general keywords can mistakenly trigger your own brand name, and why proper keyword negation is crucial. Explore the benefits of creating separate portfolios for branded and unbranded campaigns, and how to find valuable non-branded targets. Utilize broad match strategies on competitor keywords for greater reach, and evaluate the effectiveness of your ad spend. Plus, gain insights on retargeting high-value audiences to drive growth and new customer acquisition.

Dec 25, 2025 • 29min
2025 Amazon Breaking News Every Seller Should See
In 2025, Amazon sellers faced major challenges like account hijacking, highlighted by a staggering $78M case. Tariff chaos loomed large, with advice to hold off key decisions during uncertainty. Insights on manufacturing decisions and the push for reshoring sparked debate, while Amazon's $1.1B refund scandal stirred concerns among vendors. The abrupt exit from Google Shopping raised eyebrows, and changes in tax reporting for China-based sellers could reshape the marketplace. Unraveling these issues provides crucial guidance for navigating the shifting ecommerce landscape.

Dec 24, 2025 • 7min
Why Is Your Product Unavailable in Some Zip Codes with Plenty of Stock?
Send us a textNew Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia.You’ll also learn how to monitor inventory between AWD and FBA, what to do when inventory is available in some regions but not others, and how long it actually takes for Amazon to check in your products after arrival, especially during Q4. These tips will help you avoid downtime, improve fulfillment planning, and stay in stock longer without losing sales.Struggling to manage restocks or plan inventory strategy? Book a call with us now: https://bit.ly/4jMZtxu#AmazonRestock #AmazonInventoryTips #FBAvsFBM #GlobalAmazonSelling #MyAmazonGuy -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Follow Amazon’s Restock Quantity? 00:13 - When It’s Okay to Use Amazon’s Forecast 00:35 - Why It’s Not Always Accurate 01:06 - Setting Lead and Shipping Time Correctly 01:42 - FBA vs FBM: Which to Use During Stockouts 02:31 - Should You Create an FBM Variation? 03:01 - How to View AWD vs FBA Inventory Levels 03:04 - Why Products Are Unavailable in Certain Zip Codes 03:48 - Regional FBA and Distribution Issues 04:12 - Can You Use UK Inventory to Sell in UAE or Australia? 05:10 - Why FBA Export Program Isn't Enough 05:36 - Setting Up Inventory in International Marketplaces 06:05 - How Long Does FBA Take to Check In Stock?________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 23, 2025 • 5min
Protecting Your Listings and Sales Rank After Amazon Account Transition
Send us a textTransferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition.Learn how to check inventory health, switch over your deposit and advertising charge methods, and avoid costly errors with 3PL setup if you're doing FBM. From updating payment info to making sure your account isn't flagged for re-verification, this walkthrough is built for Amazon sellers handling an account change in 2026 and beyond.Need help with your account transition? Talk to the team at My Amazon Guy: https://bit.ly/4jMZtxu#AmazonAccount #SellerCentral #FBAHelp #AmazonTransfer #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - What Happens to Listings During Account Transfer00:38 - Check Inventory and Restock Report01:49 - Transfer Must Include Brand, Products, and Patents01:52 - Ensure Marketplaces Are Still Active02:47 - Avoid Account Deactivation from Unverified Marketplaces03:00 - Update Store and Payment Info03:30 - Don’t Forget the Advertising Charge Method03:52 - FBM Sellers: Check Shipping Settings and 3PL04:30 - Final Checks Before Transfer is Complete________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 22, 2025 • 4min
Why Raising Your Prices Q4 is the Best Amazon Seller Strategy
Send us a textDuring the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why most sellers forget to raise prices during Q400:21 – How higher conversion offsets price increases01:08 – A $125K case study from one price change01:33 – How to avoid losing the Buy Box02:20 – Why testing pricing is low risk in Q402:45 – Most sellers discount when they should raise03:38 – What Black Friday really means for profits04:00 – FBM as a backup if FBA runs out04:43 – Personal example: driving to UPS to keep selling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


