My Amazon Guy

Send us a textMost Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellersWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Are You Using Every Amazon Ad Type?00:36 - Intro to Ad Types on Amazon01:11 - Sponsored Products Overview01:51 - Naming Ad Groups the Right Way02:32 - Auto Campaign Setup Walkthrough03:14 - Bidding for Close, Loose, Substitutes & Complements05:01 - Negative Keyword & Product Targeting Explained06:04 - Campaign Bidding Strategies Compared08:01 - Understanding Placement Bid Adjustments10:11 - Proper Campaign Naming Examples12:02 - Budgeting Based on TACoS14:04 - Automated Tasks & Bid Scheduling14:37 - Manual Campaigns: Keyword Targeting16:02 - Broad vs Phrase vs Exact Match Keywords17:57 - How to Set Competitive Bids19:04 - Product Targeting Strategies20:50 - Why Price Matters in Product Targeting22:04 - Sponsored Brands Overview24:05 - Why Video Ads Perform Best25:32 - Store vs Product Landing Pages26:45 - Cost Controls & Keyword Targeting for Videos28:29 - Creative Guidelines for Sponsored Brand Videos30:12 - Sponsored Display Overview32:02 - Choosing Targeting Types on Sponsored Display34:46 - In-Market, Lifestyle & Remarketing Audiences35:11 - Creative Formats for Sponsored Display36:22 - Sponsored TV Explained (Why It’s Rarely Used)37:11 - Recommended Budget Allocations by Campaign Type39:08 - When to Use DSP (Link to Deeper Guide)----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMajor update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows.Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E#AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTradeWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Grab your free PPC guide and stop wasting ad spend on low-converting campaigns: https://bit.ly/3GSie4QGet the free SEO Toolkit to improve rankings and get more clicks on your Amazon listings: https://bit.ly/3EXISZpFeeling stuck? Book a 1-on-1 coaching call and get real answers: https://bit.ly/44uHuaRTimestamps00:00 - Tariff News Between US and China00:25 - Details on Tariff Drop to 30%01:08 - Inventory Planning Urgency for Sellers01:57 - Why Sellers Should Act Now02:47 - Diversifying Manufacturing Sources03:36 - Q4 and Prime Day Inventory Strategy04:09 - Final Thoughts on the Tariff Shift-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textChanging the legal entity or tax info in Amazon Seller Central can be confusing without guidance.This step-by-step guide shows how to update your business details correctly and avoid common issues.Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceComplianceWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45cWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2Timestamps00:00 - How to Start Updating Legal Info on Amazon  00:21 - Where to Find Account Info in Seller Central  00:29 - Navigating to Tax Information  00:47 - Choosing the Correct Account Type  01:03 - Why You Should Use an LLC  01:24 - Federal Tax Classification Options  01:43 - Picking the Right LLC Type  02:00 - Entering Business Name and DBA  02:14 - Where to Add EIN (Employer ID Number)  02:29 - Save and Submit: What Happens Next  02:36 - Amazon Approval Timeline & Final Thoughts  02:50 - Where to Get Help with Amazon Account Updates-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textManaging 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY#AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategyWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaRWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3Timestamps:00:00 - The Question Agency Owners Always Ask00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy00:17 - Scaling Across 400 Clients and 500 Staff00:31 - Internal Strategy Guide for New Team Members00:43 - What’s in the Brand Strategist Playbook01:05 - What Critical Impact Means in Advertising01:19 - How We Train Beginners to Prioritize High-Value Tasks01:47 - Real Examples from Our Merchandising SOP02:12 - Final Advice on Delivering ROI for Clients02:24 - Where to Get the Playbook02:45 - Best ROI Comes From the Right Focus02:55 - Final Thoughts from Kevin----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn’t Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There’s more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it’s not just about saving time or money.You don’t have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O#WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers  #EcommerceSupportWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Want better rankings on Amazon? Download our free SEO toolkit and start optimizing smarter: https://bit.ly/3RMqfudWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4d7jNI8Timestamps:00:00 - Why Hire an Amazon Agency?  00:16 - Deep Experience Across Many Brands  01:14 - How Agencies Scale Faster Than Internal Teams  02:34 - The Real Cost Difference  03:28 - Skills and Services You Can’t Find in One Person  03:49 - Outside Insight That Helps You Grow  04:30 - Faster Results From Day One  05:22 - Final Reason to Hire an Amazon Agency----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdatesWatch these videos on YouTube:Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsDownload the free Amazon SEO toolkit and start fixing what’s actually holding your listings back: https://bit.ly/3ShwQwMTimestamps00:00 - Another Change Amazon Sellers Didn’t Ask For00:40 - Amazon’s Survey on Two-Part Titles01:50 - Why Titles Are Crucial for Clickthrough02:25 - Amazon’s Plan: Split Titles and Highlights03:05 - This Sounds Like Bullet Points04:10 - Main Image Hack Connection05:00 - Amazon Isn’t Listening to Sellers06:10 - Why This Might Hurt Your Conversion Rate07:25 - Will This Actually Help Shoppers?08:10 - What Might Happen Next----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR#AmazonTitleUpdate  #AmazonListingTips #TwoPartTitles #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsGrab the free SEO toolkit built to get your products seen, clicked, and sold on Amazon. https://bit.ly/4lQ88BfTimestamps00:00 - Amazon Testing Two Part Titles00:35 - What Two Part Titles Look Like01:25 - Amazon’s History with Title Limits01:59 - Don’t Make Changes Too Early02:34 - Amazon's Unpredictable Rule Enforcements03:10 - Why Long Brand Names Are a Problem03:52 - Brand Identity Doesn’t Matter to Buyers04:35 - Being Amazon-Native is OK05:01 - Long Titles Might Be Hidden on Mobile05:45 - Keep Stuffing Keywords (for Now)06:39 - Could This Change the Ranking Algorithm?07:19 - You Don’t Really Have Title Control07:51 - Expect Rollout Within 90 Days08:07 - Free Consultation at MyAmazonGuy.com/book08:43 - Personal Update from Steven Pope----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC guide and start improving your sales.https://bit.ly/3ScUKJS#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - What’s the difference between exact, phrase, and broad match?00:13 - Overview of targeting types with simple examples00:30 - How “artisan soap” matches in all targeting types00:55 - “Artisan soap for holidays” example and its limits01:11 - Phrase mismatch: when only broad works01:33 - Examples that don’t match any targeting type01:51 - Why you shouldn't mix targeting types in one campaign02:33 - Final summary of what each targeting type really means03:06 - Targeting errors: broad matches you didn’t expect03:45 - Quick tip: simplify Amazon ad targeting for better results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show