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My Amazon Guy

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Jan 15, 2025 • 6min

Want HIGHER Conversions? Focus on Traffic NOT Design

Send us a textLearn how focusing on traffic over design can make a big difference for Amazon sellers. This video shares tips on improving clickthrough rates (CTR), leveraging Brand Stories, and making your listings more effective.Get an estimate to see how we can make things work for you http://bit.ly/3OsA7Yl#AmazonSellers #ClickThroughRate #AmazonOptimization #AmazonCTR #AmazonBrandStories Watch these next:Optimize Amazon discounts with targeted promotions https://www.youtube.com/watch?v=mB17SsCopQ4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4Find out how branding adjustments improved customer trust https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3&t=2s----------------------------------------------Submit your ASIN for a detailed review http://bit.ly/3B2qkoGFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - Using Market Share to Analyze Performance00:21 - Why CTR Matters More Than Conversion Rates01:15 - The 10:1 Rule for Traffic vs. Aesthetics02:00 - How Premium A+ Content and Brand Stories Help Listings03:30 - Maximizing SEO with Brand Stories and Alt Text04:30 - The IAP Funnel: From Impressions to Purchases05:10 - Real-Life Example: Enhancing a Main Image for Better CTR----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 15, 2025 • 14min

Seasonal Amazon Tips: Get the Most from Q1 Shoppers

Send us a textAre you leaving money on the table this Q1 as an Amazon seller? Learn how to optimize your ads and keyword strategy to target post-holiday shoppers, New Year's resolutioners, and Valentine's Day buyers.Get your FREE Amazon PPC Guide here: https://bit.ly/3DLhywd#AmazonPPC #AmazonAdvertising #Q1SalesTips #EcommerceGrowth #AmazonSellers #AmazonBusiness Watch these videos next:Get better sales for Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Amazon changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7-------------------------------------------------Simplify your workflows with proven SOPs http://bit.ly/416awftContact our team to discuss your business needs http://bit.ly/3B1LvHtSubmit your ASIN for expert review http://bit.ly/3B2qkoGTimestamps00:00 - Stop Losing Money in Q100:41 - Who Are Post-Holiday Shoppers?01:22 - Targeting Post-Holiday Shoppers with Keywords02:28 - Capitalizing on New Year’s Resolutioners04:25 - Turning Off Holiday Campaigns in January05:44 - February Sales Opportunities: Valentine’s Day07:00 - Winter Sales: End-of-Season Clearance09:00 - March Strategies: Spring Essentials and Saint Patrick’s Day11:18 - Using Seasonality to Analyze Keyword Trends13:17 - What to Focus on in Q1-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 14, 2025 • 4min

How Amazon Sellers Avoid False Advertising Issues

Send us a textLearn how Amazon sellers can avoid packaging-related mistakes, improve listing click rates, and handle FBM delivery challenges. This video explains when you can use terms like 'medical grade' and how to stay compliant.Any problem about Amazon? We'll solve it for you http://bit.ly/49bDRHp#AmazonSellers #ListingTips #FBMChallenges #AmazonTips #AmazonListing Watch these videos next:SEO Tips for Amazon Success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3Amazon Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH--------------------------------------------------Use these SOPs to streamline your account management http://bit.ly/416awftSchedule time with an Amazon expert to discuss your concerns http://bit.ly/3B3HMJATalk to us about improving your Amazon store http://bit.ly/3B1LvHtTimestamps00:00 - Does Packaging Affect Amazon Listings?00:16 - Addressing False Advertising Concerns01:00 - How Packaging Impacts Click Rates01:29 - Using Medical Grade Claims on Amazon03:00 - Handling FBM Delivery Challenges--------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 14, 2025 • 3min

Secrets to Increasing Sign Sales Without Ads

Send us a textLearn how custom signs can achieve organic sales growth despite ad restrictions. This video highlights creative strategies like A+ content and optimized product comparisons, which resulted in significant sales increases.#PoliticalSigns #AmazonSales #APlusContent #OrganicMarketing #EcommerceTipsTake control of your Amazon ads! Get our FREE, easy-to-follow PPC guide and start improving results today: https://bit.ly/3DLhywdWatch these next:Maximize sales with A+ Content https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=33Brand Store Update https://www.youtube.com/watch?v=df0KyY_XBW0&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3------------------------------------------------------Ready to grow your sales and build a standout brand on Amazon? Let My Amazon Guy show you how: http://bit.ly/4eVgJxUStreamline your Amazon operations with 450+ ready-to-use SOPs. Manage like a pro: http://bit.ly/416awftNeed expert advice for your Amazon business? Schedule a one-on-one call with us today: http://bit.ly/3ZAVEohTimestamps00:00 - Ads Restrictions on Selling Signs00:13 - Organic Sales Strategy for Signs01:02 - Creating A+ Content for Funny and Controversial Signs01:25 - Separate A+ Content for Different Sign Types01:51 - Results from Organic Strategies (24% Sales Increase)02:16 - Top Sellers and Organic Growth Impact------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 13, 2025 • 8min

Struggling with Amazon Inventory Costs? Here's a Solution

Send us a textAmazon sellers often face cash flow nightmares with debt and inventory challenges. Learn practical tips to manage credit lines, reduce SKU chaos, and maximize profitability.#AmazonSellers #EcommerceTips #InventoryManagement #DebtManagement Struggling with PPC campaigns? Download our Free PPC Guide and take control of your advertising strategy today! https://bit.ly/3DLhywdWatch these next:Understand and Avoid Sneaky Fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=2Is Amazon's Classification System Costing You Money? https://www.youtube.com/watch?v=u9yWfSU8wXE&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=4------------------------------------------------------Looking to grow your brand with expert help? Get a personalized quote from My Amazon Guy and let us manage your Amazon journey. http://bit.ly/3OsA7YlWant to know how your ASIN can perform better? Get a FREE video review of your ASIN from our experts. http://bit.ly/3B2qkoGTimestamps00:00 - Debt Dilemma00:34 - Managing Cash Flow While Operating on Credit01:15 - Impact of Amazon's Reserve on Businesses02:28 - Streamlining SKU Management for Better Profits04:00 - Challenges of Scaling and Introducing New Products05:10 - Leveraging Existing Customers for Old Products06:42 - Stats on New vs. Returning Customers-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 12, 2025 • 5min

How Amazon Sellers Can Build a Legacy with Smart Strategies

Send us a textSteven Pope shares his vision of building a legacy that outlasts him, balancing grit and grace to create an impactful culture at My Amazon Guy. Learn how smart strategies like lurker campaigns and day parting can help brands grow sustainably while achieving big goals.Get better sales and grow your brand with My Amazon Guy: http://bit.ly/4eVgJxUAccess 450+ SOPs to manage your Amazon business: http://bit.ly/416awftWatch these next:The Truth About Launching Products on Amazon: https://www.youtube.com/watch?v=KJIYPqrNqHg&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=8What's The Secret to Building a $20 Agency? https://www.youtube.com/watch?v=zzmKTlWrX84&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=27------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdNeed help with your listing main image? http://bit.ly/3Vb6b6QWe Can Help You Grow Your Sales http://bit.ly/3B3HMJATimestamps:00:00 - The Spark of a New Journey00:16 - Balancing Grit, Grace, and Leadership01:30 - The Elephant Story: Tough Love and Leadership02:30 - Creating Impact with Lurker Campaigns03:45 - Day Parting Strategies for Better ROI04:45 - Using All Campaign Types for Growth05:20 - Building a Legacy Beyond Today06:15 - Testing Every Tool for Success------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 11, 2025 • 34min

Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies

Send us a textSteven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.Download here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceTips #amazonadvertising Watch these next:How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu------------------------------------------------------Enhance your clickthrough rates with our IMG hack http://bit.ly/3ZuylezTalk to an expert and transform your Amazon strategy http://bit.ly/3B3fgrCSimplify your Amazon operations with our proven SOPs http://bit.ly/3Z9h1LJ00:00 - What to Focus On in PPC00:06 - Why People Are Key to Success01:12 - Lessons on Static Growth and Personal Development03:00 - What Makes a Good Life for Steven Pope03:53 - Clickthrough Rate: A Hidden PPC Metric05:09 - Main Image Optimization Tips07:12 - Negating Keywords: Do’s and Don’ts10:27 - Managing Keywords Across Campaigns13:18 - Why Testing Campaigns Separately Works15:50 - Using Broad Match for Organic Rankings20:53 - Troubleshooting Low-Impression Keywords26:00 - Predictive Analytics and Amazon Trends30:00 - Sponsored Products vs. Organic Positioning33:07 - The Future of Amazon Advertising-----------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 11, 2025 • 2min

Why Turning Off Amazon Ads is a Costly Mistake: Podcast Trailer

Send us a textThinking about saving money by turning off your Amazon ads? Learn how PPC impacts organic rankings and overall sales performance. Steven Pope shares a personal story of a product that went from top-ranked to discontinued after an ads policy update. Don't make this mistake.Want to crush your next campaign? Start with our FREE PPC guide https://bit.ly/3DLhywd#AmazonPPC #EcommerceTips #amazonsellingtips Watch these next:Want to learn what's new on Sponsored Product Advertising? https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Big changes on PPC this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3------------------------------------------------------Book a coaching call today and get expert advice http://bit.ly/3ZAVEohGet a free ASIN review to optimize your listing http://bit.ly/3B2qkoGUpgrade your main image and get clicks now http://bit.ly/3Vb6b6QTimestamps:00:00 - Why Turning Off Ads Is a Mistake00:13 - Impact of PPC on Organic Rank00:20 - Steven's #1 Ranked Wine Glass Story00:38 - Amazon's Policy Update That Changed Everything00:52 - The Danger of Turning Off PPC for Organic Sales01:11 - Common PPC Mistakes and Wasted Money------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 10, 2025 • 3min

STOP Losing Sales Due to Poor BRANDING!

Send us a textLearn how branding adjustments improved customer trust and drove sales growth. This video highlights the importance of clear communication and effective rebranding strategies for products in sensitive markets.Request your quote to learn more about our services: http://bit.ly/4g4Zs6h#AmazonBranding #EcommerceTips #ProductMarketing #Branding #BrandingStrategy Watch these on YouTube:You may be making these main image mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2NEW sell globally dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T----------------------------------------------------Find out how your ASIN can perform better in search: http://bit.ly/3ZrUVp6Complete the form to receive your CTR hack details: http://bit.ly/3ZuylezLearn steps to grow your Amazon sales: http://bit.ly/3Vbhtb6Timestamps00:00 - Customers Misusing the Product00:19 - Feedback Reveals Labeling Issues01:22 - Redesigning the Product Label01:48 - Updating the Brand Story Module02:24 - Positive Results from the New Strategy02:36 - Applying Branding Consistency Across Products----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 10, 2025 • 12min

How to Optimize Your Amazon PPC Budget for Better Sales in Q1

Send us a textDiscover how to align your Amazon PPC budget with your business goals for Q1 2025. Whether you're focused on brand awareness, launching new products, or improving profitability, this video explains the key strategies to optimize your ad spend. Learn tips on campaign types, keyword targeting, and managing budgets for better results.Download our FREE 2025 PPC Guide and stay ahead of the competition https://bit.ly/3DLhywd#AmazonPPC #EcommerceMarketing #AmazonAdvertising #PPCBudgeting #2025EcommerceWatch these videos next:PPC changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4Top Amazon Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7------------------------------------------------Book a coaching call and grow your Amazon sales today http://bit.ly/3ZAVEohGet our SOPs and simplify your Amazon business http://bit.ly/416awftImprove your main image and clicks with our CTR Hack http://bit.ly/3Vb6b6Q00:00 - Amazon Budgeting00:38 - Align PPC Goals with Business Objectives01:49 - Strategies for Brand Awareness Campaigns02:12 - Tips for Successful Product Launches02:51 - Key Considerations for Profitability04:09 - Setting Clear KPIs for Ad Campaigns05:37 - Importance of Budget Reassessment07:41 - Weekly vs. Daily Budget Management09:16 - Accounting for Seasonality in Budgets10:32 - Final Thoughts on Amazon PPC Planning11:14 - Call to Action: Subscribe and Follow------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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