

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Jan 25, 2026 • 30min
Business Models - What's Next for Steven Pope - Getting Unstuck
Send us a textMany sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps.Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu#AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Feeling Lost in Business and Life04:00 - Breaking Through Personal and Career Burnout08:00 - Starting Over and Launching the Agency12:00 - Choosing the Right Business Model in 202616:00 - Bigger Business Questions and Internal Doubt20:00 - Lessons Learned From Failures and Mentors24:00 - What Vehicle Should You Be Driving?28:00 - Teaching the Next Generation of Entrepreneurs________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 23, 2026 • 9min
Amazon Seller Top 10 Catalog Troubleshooting Videos
Send us a textHaving trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective.Want to watch each videos? Here's the list:Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3Top 8: https://youtu.be/fXaY2xNvyzUTop 7: https://www.youtube.com/watch?v=waPUfU-KjYgTop 6: https://www.youtube.com/watch?v=IxPh0id95RgTop 5: https://www.youtube.com/watch?v=F9npOAvsQnoTop 4: https://www.youtube.com/watch?v=QuhFVVwXvYoTop 3: https://www.youtube.com/watch?v=nAE_ro6C6sYTop 2: https://youtu.be/Zk8xOa3E0JMTop 1: https://youtu.be/8Od5C7BfR-YFix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu#AmazonSellers #CatalogFix #AmazonListing #sellercentral --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Common Catalog Troubles on Amazon00:26 - Backend vs Frontend Attribute Mismatch01:04 - Variation Tab Causing Title Errors01:43 - UPC Code Errors and How to Fix Them02:33 - What Impacts the Amazon Buy Box03:15 - How to Change Legal Entity in Seller Central04:03 - Fixing Brand Registry Not Showing in Store04:41 - Why Best Seller Rank Disappears05:38 - Troubleshooting Missing Secondary Images06:27 - Carrier Central Problems with FBA Shipments07:31 - Why Not to Use Variation Wizard for Parentage08:22 - Using Brand Catalog Manager to Detect Hijackers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 22, 2026 • 30min
How Better Ad Strategy Helped This Brand Win on Amazon
Send us a textThis video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`. After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth.If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu#AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Starting a Business but Not Growing Until Amazon01:00 – Why Shopify Alone Wasn’t Enough02:12 – Designing Products from Personal Experience03:06 – The Real Struggle Behind Getting Seen Online04:30 – How Focusing on One Product Made Growth Possible05:46 – Scaling vs. Optimizing Product SKUs07:03 – How Customer Demand Should Guide Your Decisions08:07 – Using Data Correctly, Not Just Collecting It09:28 – Understanding Consumer Behavior to Drive Sales10:05 – Why She Switched to Amazon After Shopify Flatlined11:03 – The Visibility Difference Between Amazon and Shopify13:19 – Amazon Builds Trust Even Outside the Platform14:22 – The Hardest Part of Building a Brand: Advertising15:32 – The Truth About Facebook Ads and Real Reach16:27 – Spending Less and Getting More Through Strategy17:52 – Why You Don’t Need to Know Everything Yourself19:04 – Hiring Experts to Shorten the Learning Curve20:17 – Reframing Investment as Growth, Not Cost21:28 – Overcoming Instant Gratification Mindset in Ecommerce22:40 – Advertising is About Data, Not Immediate Sales24:02 – What Tiny Tweaks Can Teach You About Your Product26:03 – There’s No Growth Without Advertising in Today’s Market27:02 – Trial and Error Is the Only Way to Learn What Works28:08 – Relevancy Isn’t Just About Keywords28:42 – Final Thoughts: What the Amazon Journey Taught Her________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 21, 2026 • 10min
We Analyzed This Amazon Listing and Here's What We Found
Send us a textJoin us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about.Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GCWant to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu#AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Wallet Listing Teardown Begins00:21 - Product Looks Identical to Competitor00:47 - Poor Main Image and Seasonal Messaging Issues01:48 - Important Info Missing from the Listing02:16 - Unreadable Text & Design Flaws03:09 - What Buyers Really Care About03:42 - It’s a Copy of the Top Seller04:34 - Card Count and Real Use Cases05:04 - Better Gift Messaging Ideas06:05 - US Currency Visual Suggestion06:28 - Know Your Audience06:42 - Using Gemini for Better Images07:25 - Gemini’s Output Looks More Realistic08:24 - AI Imagery Preferences by Demographics09:01 - Comparing AI Tools for Image Quality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 20, 2026 • 16min
Advanced Amazon PPC Strategies in 2026: The PPC Blueprint Amazon Sellers Need to Know
Send us a textStarting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising.Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYXIf you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why You Need a New PPC Strategy in 202600:28 - What’s Inside the 2026 PPC Guide01:06 - Pre-Launch Strategy & Keyword Research Tips01:20 - Monthly Planner Based on Amazon’s Calendar01:41 - Full PPC Framework and Optimization Schedule02:09 - 10 Common PPC Mistakes to Avoid in 202602:15 - Pitfall 1: Amazon Discontinues Prep Services03:07 - Pitfall 2: Rising Fulfillment and PPC Fees03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing04:44 - Pitfall 4: Ignoring Negative Keywords06:03 - How to Use Negations Correctly07:01 - Pitfall 5: Set and Forget Software Mistake08:24 - Pitfall 6: Overlapping Campaigns Without Strategy09:42 - Pitfall 7: Weak Sponsored Brand Ads11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools15:10 - Final Thoughts and 2026 PPC Success Reminder________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 19, 2026 • 4min
Returns Just Got More Expensive - Amazon Removes Pre-Paid Label Exemptions
Send us a textAttention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations.Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu#AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon Changes Return Policy for All Sellers00:15 – High-Value and Bulky Items No Longer Exempt00:44 – Which Products Still Qualify for Exemptions01:18 – Why You Should Rethink Product Sizing02:01 – How Safety Claims Help FBM Sellers Reduce Loss02:46 – What to Do If You’re Losing Money on Returns03:26 – Final Tips: Avoid Return Costs and Protect Margins________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 15, 2026 • 5min
What Most Sellers Get Wrong About PPC Budgets After Holidays
In the latest discussion, the focus is on why bids are more critical than budgets for PPC success after the holidays. Sellers are encouraged to adjust their strategies to accommodate reduced demand and lower storage fees. The importance of balancing short-term tactics with long-term growth is emphasized. Additionally, there's insight into when it might be acceptable to incur losses on ads, particularly for one-time purchases. Finally, tips on calculating break-even ACOS post-holidays help align PPC efforts with market realities.

Jan 14, 2026 • 6min
MCF Discount 2026 is Here and It’s Actually Worth It
Explore Amazon's new MCF discounts offering sellers a unique chance to slash fulfillment costs! Learn how these savings extend to platforms like Walmart and Shopify. Discover eligibility requirements and get insights into potential savings based on unit volume. Find out why now is the best time to build your own website and expand off-Amazon. The potential profits are plenty, and it’s all about smart strategies to elevate your e-commerce game!

Jan 13, 2026 • 11min
Should You Start an Amazon Business in 2026 or Is It Too Late?
Send us a textMany are asking: is it still viable to be an Amazon seller or start an Amazon business in 2026? This video addresses concerns about market saturation, asking if it's too late to sell on Amazon. We explore how to succeed on Amazon and whether starting an Amazon FBA business is still worth it for new and existing sellers. Despite rising fees and heavy competition, brands can still grow if they focus on differentiation and strong ad strategies. This video breaks down key 2026 trends, seller challenges, and how ecommerce platforms like Amazon and Shopify continue to evolve.Talk with our team to see if your product still has room to grow on Amazon in 2026: https://bit.ly/4jMZtxu#AmazonSelling #EcommerceGrowth #AmazonStrategy #OnlineBusiness2026 #AmazonFBA--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Start Selling on Amazon in 2026?01:00 - Did You Miss the Amazon Gold Rush?02:00 - What Amazon Announced at Accelerate03:00 - Fulfillment Growth and Global Logistics Update04:00 - Amazon Seller Growth Stats for 2024–202505:00 - Is Amazon Still Worth It with Rising Competition?06:00 - The Fee Squeeze and Why Brands Are Fed Up07:00 - What Actually Works in 2026 for Amazon Sellers08:00 - Why Having a Game Plan Matters Now More Than Ever09:00 - Should You Diversify Beyond Amazon in 2026?10:00 - Final Thoughts: What Sellers Must Do This Year________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 12, 2026 • 38min
Amazon PPC Reaction | Why Your Bid Adjustments Fail
Send us a textThis video demonstrates amazon advertising strategies, focusing on campaign settings and keyword bids to optimize your amazon ppc. Learn how to manage bids and implement effective bidding strategies for better performance and amazon ppc optimization. Many Amazon sellers follow PPC tutorials that lead to overspending, poor targeting, and weak results. This breakdown separates bad advice from actual PPC strategies that drive conversions and profitable traffic. Learn why campaign structure, match types, and bidding methods matter in 2026.Want to watch the video of @TravisMarziani ? You can access it here https://www.youtube.com/watch?v=BSECHrEhZjE&t=281sIf you’ve been following YouTube PPC tutorials and still losing money, it’s time to get real help: https://bit.ly/4jMZtxu#AmazonPPC #EcommerceAdvertising #AmazonAds2026 #PPCStrategy #AdSpendTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why "Willing to Lose" Budgeting Is a Bad PPC Strategy00:36 - Reacting to Popular PPC Advice on YouTube01:55 - What's Misleading About Top of Search Placements03:40 - Understanding Automatic Campaign Relevance on Amazon05:15 - The Truth About Auto Targeting Groups07:00 - Are Sponsored Brands Just for Visibility?08:55 - Should You Really Exclude Loose Match or Compliments?10:30 - Bid Strategies Explained: Down Only vs. Up & Down12:45 - Bid Adjustments and Suggested Bids Breakdown14:55 - Why This Bid Setup Can Lead to Overspending17:30 - How to Avoid Budget Burnout on New Campaigns19:00 - Creating Multiple Ad Groups the Right Way20:30 - Product Targeting Strategy for Competitor Listings22:05 - Using Helium 10 for Keyword Research23:35 - Keyword Match Types: Broad, Phrase, Exact25:00 - Why Exact Match Isn’t Always Better26:30 - Mistakes in Mixing Match Types in One Campaign28:20 - How Many Targets Per Campaign Is Too Many?30:06 - Product Targeting Campaign Strategy31:50 - Real Cost of Running Ads With Low Budgets33:00 - Setting Up Negative Keywords Properly34:45 - First Week PPC: Momentum vs Profit36:10 - Final Thoughts on YouTube PPC Advice________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


