

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jul 24, 2025 • 5min
Never Get Overcharged on FBA Again With The Fee Explainer Tool
Send us a textMany sellers are being overcharged due to incorrect Amazon FBA fulfillment fees. With the new fee explainer tool, it's now easier to track shipping weight, unit weight, and dimensional weight for each order. This helps identify billing issues and request remeasurement to avoid paying inflated fulfillment fees in the future.Stop overpaying for FBA. Submit a remeasurement request today and get back what’s yours.Still getting hit with strange FBA charges? Let’s dig into your numbers together, book a call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #FBAfees #AmazonReimbursement #AmazonToolsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers:https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Amazon May Be Overcharging FBA Sellers00:25 - How to Use Amazon's New Fee Explainer Tool01:01 - Requesting Remeasurements for Overcharged Orders01:56 - Steps to Submit a Cubiscan Request03:08 - Why Amazon Sometimes Charges the Wrong Fulfillment Fee04:02 - Why This Tool Is a Big Deal for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 23, 2025 • 12min
How to Find Products to Sell on Amazon Without Competing With Big Brands
Send us a textFinding low competition Amazon products is hard when you're stuck in saturated niches like water filters. This video shows how to use tools like Helium 10’s Black Box to explore similar product categories while staying close to your brand identity. Learn how to search by review count, revenue, and keywords to build a more profitable catalog without going head-to-head with big name brands.If you're buried in competition and don’t know what to sell next, stop guessing, book a call and get real data-backed ideas that make sense: https://bit.ly/4jMZtxu#AmazonProductResearch #LowCompetitionProducts #Helium10Tips #AmazonSellerHelp #ProductStrategyWatch these videos on YouTube:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: https://bit.ly/4jMZtxuTalk to an expert. Book a free coaching call with MAG: https://bit.ly/4jMZtxuTimestamps00:00 - Trying to expand a saturated product catalog00:10 - Using Market Basket and Product Opportunity Explorer01:27 - The limits of Amazon tools for niche research01:52 - Why Helium 10’s Black Box gives better options02:53 - Looking for smaller competitors with low review counts03:43 - How to analyze what competitors are selling04:42 - Staying in the same niche with different products05:20 - Exploring eco-friendly appliance filters06:11 - Product vs. niche-based research approaches07:34 - Filtering by review count for deeper insights08:50 - Understanding success score and review trends09:45 - Using categories to widen product opportunities10:44 - Why product research is difficult but worth it11:12 - Using Cerebro to evaluate brand search volume11:55 - A final note on the Amazon grind----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 21, 2025 • 5min
Find Hidden Amazon Ad Waste Fast With This Easy Method!
Send us a textAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 21, 2025 • 5min
Find Hidden Amazon Ad Waste Fast With This Easy Method!
Send us a textAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 18, 2025 • 33min
The Surprising Story Behind Whiskey Grail!
Send us a textA handcrafted whiskey cup created as a gift became a real business through bourbon community support. Viral growth, social media wins, and product evolution drove sales beyond expectations. Craftsmanship, community feedback, and new product ideas continue to push the brand forward.Want to take your handmade product from side project to sold out? Let’s plan your next move: https://bit.ly/4jMZtxuWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4lkF7x1Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Meet the Founders of Whiskey Grail00:34 - How a Gift Sparked the Idea for a Whiskey Cup01:58 - From $15 Cups on Facebook to Selling Out03:48 - How COVID Helped Build Their Early Bond05:17 - First Bourbon Community Test and Feedback06:54 - Handmade in Georgia with an American Supply Chain08:05 - Early Struggles and Fragile Sales Cycles09:47 - The Viral Video That Sold 700 Units10:25 - Building a Team and Navigating Droughts11:40 - Why Diversifying Sales Channels Matters13:01 - Founders Weren’t Big Drinkers—But They Knew the Market14:55 - The Power of the Whiskey Community17:44 - Growing From 50 Units to a Real Team20:13 - Why Product Development Is Harder Than It Looks22:06 - Upcoming Products: Smoker Tops, Boxes, Ice Molds24:25 - Ideas From the Community: Mini Casks and Beer Steins26:14 - Expanding Offerings for Returning Customers27:56 - Maximizing Customer Lifetime Value28:48 - Fighting Knockoff Listings With Help From the Team30:15 - Why Fast Reports and Support Save Time31:22 - Community Support That Big Agencies Don’t Provide32:54 - End and Thanks-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 18, 2025 • 6min
FTC Cracks Down Amazon Sellers' Made In The USA Claims
Send us a textRecent enforcement targets fake made in the USA claims on Amazon and Walmart listings. Sellers using these tags without proper documentation may soon face serious consequences. Third-party listings with unclear product origins are now in the spotlight as rules tighten around U.S. manufacturing claims.Need to pass a compliance check? Book a call now before the FTC flags your listing: https://bit.ly/4jMZtxuWorried about getting suspended? Download our FREE Crisis Kit to handle your next Amazon emergency: https://bit.ly/4eT2J9s#AmazonSellers #MadeInUSA #EcommerceComplianceWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4lkF7x1Download our PPC guide now and stop wasting ad spend: https://bit.ly/46cpa7oGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 - FTC cracking down on USA-made claims00:41 - Amazon & Walmart receive FTC letters01:26 - Made in USA label must follow strict FTC rule02:29 - Example listings with questionable USA claims03:43 - Assembly vs full manufacturing issues04:27 - Country of origin confusion on listings05:21 - Amazon sellers might face new documentation rules06:01 - What happens when the FTC steps in-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 16, 2025 • 4min
Why Are People Leaving Your Website So Fast?
Send us a textMany websites perform well on desktop but lose traffic due to poor mobile speed. Mobile-first design is often neglected, causing long load times and low retention. This video breaks down how popups, unoptimized code, and performance issues on phones can quietly kill conversion rates.If your mobile site is bleeding traffic, don’t guess, get a pro to spot the problem before it gets worse: https://bit.ly/4eFYTjU#WebsiteOptimization #MobilePerformance #BounceRate #PageSpeed #EcommerceTrafficWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why visitors bounce despite high clicks00:18 - How popups may slow your mobile site00:44 - Using PageSpeed Insights for quick testing01:28 - Desktop vs mobile speed breakdown02:03 - Why mobile-first thinking is critical now02:46 - Common developer mistakes with mobile UX03:10 - The truth about “mobile friendly” design tools03:39 - How slow mobile load time kills retention-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 15, 2025 • 8min
How To Keep Your Amazon Sales High After Prime Day!
Send us a textAfter Prime Day, many listings see higher traffic but lose momentum without a follow-up plan. Strategies like promotions, updated ads, and analyzing the search query performance report can help continue the gains. Using abandoned cart segments and restructured deals helps sellers extend Prime Day growth into Q4.Start preparing now so you're not scrambling when Black Friday hits. Book a strategy call with us and get it right: https://bit.ly/4jMZtxu#AmazonSellingTips #PostPrimeDayStrategy #amazonsellers #successonamazonWatch these videos onYouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Prime Day is Over, Now What?00:27 - How to Keep Sales Going After Prime Day00:35 - Why Add-to-Cart Shoppers Matter01:24 - Brand Tailored Promotions for Missed Conversions01:50 - Discounts and Coupons That Still Work02:19 - Deal Fees and Amazon’s New Structure03:36 - Adjusting to the New Fee Structure04:36 - Search Query Report Insights Post-Prime Day05:18 - How Ads Behave Differently During Peak Days06:20 - Avoid Overreacting to Prime Day Data06:47 - Preparing for Other Peak Sale Events07:31 - Why Inventory Still Matters Most07:53 - Help With Post-Prime Day Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 14, 2025 • 4min
High Price vs. Low Price: How to Win in a Price-Driven Category
Send us a textRunning ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.Struggling to sell a high-priced product? Let’s map out how to beat low-cost competition: https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gMTimestamps00:00 - Why the Product Relaunched After Ratings Dropped00:15 - Expectations vs. Reality: Weekly Sales Targets00:24 - Price Gap Between Premium and Standard Listings00:44 - Why Product Page Differentiation Matters01:04 - Listing Improvements Matter More Than Ads01:29 - No Product Page Targeting for High Ticket Strategy01:56 - Example Strategy from Similar Product Case02:22 - Importance of Visual Differentiation in Main Image02:34 - Targeting Low-Search, High-Relevancy Keywords03:10 - Back Pain and Long-Tail Keywords for Better Targeting03:45 - Final Tips for Niche, High-Ticket Ad Strategy03:53 - QR Code and Link Mentioned for More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jul 11, 2025 • 4min
Selling Online? This Brand Chose Amazon for One Big Reason
Send us a textThis brand explains why Amazon became their main channel after decades of retail growth. They walk through profit margins, fulfillment speed, and how they calculate pricing. It’s a real breakdown of what Amazon does better and why traditional methods can’t compete.Tired of guessing? Get help from someone who’s done it: https://bit.ly/4jMZtxu#AmazonFBA #EcommerceStrategy #AmazonLogistics #AmazonSellerTips #OnlineRetailWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - How This Brand Started Before Amazon00:24 - Amazon’s Audience vs Other Channels01:01 - Why Giving Amazon 15% Made Sense01:30 - Numbers Matter: Profit Per Unit Breakdown02:36 - What Amazon Does That Others Can’t03:24 - Why Amazon Is Their Primary Channel-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show