My Amazon Guy

Send us Fan MailAmazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap.Turn a $500 PPC guess into a focused launch plan, book a strategy call to review campaign targeting, bids, and where the next advertising dollar should go: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonProductLaunch #AmazonPPCStrategyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 Amazon PPC Broad Match vs. Exact Match00:37 Is a $500 Amazon PPC Budget Enough?01:07 When to Increase Amazon PPC Daily Budgets01:39 Starting Amazon PPC Auto and Broad Match Campaigns02:10 Long-Tail Amazon PPC Keywords for More Relevant Clicks02:59 Why Broad Match Can Find Winning Search Terms03:29 Adjusting Amazon PPC Targeting, Bids, and Budgets-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailLaunching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting.Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch.But with so many established competitors, does starting from zero still make sense?Ready to launch or grow an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Selling Products You Believe In Matters00:56 - Can You Still Launch an Amazon Brand in 2026?02:10 - Declining Amazon Sellers and the New Brand Challenge03:52 - Buying vs. Building an Amazon Brand From Scratch05:35 - Amazon Profit Margins, Fees, and Customer Lifetime Value08:12 - Relaunching Brands and Building Authenticity10:31 - Finding the Right Audience for a Supplement Brand11:53 - Why Product Knowledge Beats Chasing Trends13:04 - Amazon Native vs. DTC: Building Brand Demand15:03 - Branding Supplements for Everyday Consumers17:17 - Electrolyte Powder vs. Ready-to-Drink Products19:15 - Amazon Launch Strategy and Supplier Testing20:54 - The Decision to Launch a New Brand From Scratch21:05 - Packaging Design, AI, and Customer Feedback23:16 - The $100K Amazon Brand Launch Goal24:09 - Amazon PPC Strategy: From Sales Growth to Profit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client. Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal.Ready to grow your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AgencySales #SalesProcess #BusinessGrowth #AmazonAgency #SalesStrategyWant free resources? Dowload our Free Amazon guides here:FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 – Why Agencies Lose Sales00:30 – Why My Amazon Guy Lost a Potential Client01:22 – Why Brand Managers Shouldn't Join Sales Calls02:07 – The Cost of Making Exceptions for Clients02:45 – Giving Customers What They Need vs. What They Ask For03:31 – Why Brand Managers Aren't Salespeople04:14 – The Risks of a Bad Agency Deal05:09 – What Clients Keep When They Hire an Agency06:02 – Why Sticking to Your Sales Process Matters-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailAmazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance.Get more Amazon PPC tips and expert insights from Sellers Umbrella: https://sellersumbrella.com/Stop wasting money on Amazon ads that don't convert. Book a call with My Amazon Guy to find out where ad spend is going wrong:  https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShippingWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon PPC Ads Spend Money Without Sales00:44 - Mad Growth Podcast With Sellers Umbrella01:19 - Why 34% of Amazon PPC Ad Spend Gets Wasted02:31 - How Amazon Search Term Reports Reveal Wasted Spend03:39 - How to Audit Amazon PPC Spend and Conversions04:19 - New-to-Brand ACoS and Customer Lifetime Value05:39 - Using Amazon New-to-Brand Data for Repeat Sales06:43 - When Should Amazon Brands Start Using DSP?07:17 - Amazon DSP Retargeting, Audience Size, and Budget08:38 - How Amazon DSP Works With Sponsored Ads09:46 - Amazon Marketplace Expansion for Growing Brands10:24 - Selling on Amazon Canada, Europe, and Other Markets11:36 - Sellers Umbrella Website and Amazon PPC Resources-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Launching a new Amazon product in 2026 takes more than listing it and hoping for sales. Explore discount pricing, Buy Box strategy, exploratory PPC campaigns, competitor targeting, and the hidden costs that can erode margins. The discussion also covers Amazon’s revenue calculator, new-seller incentives, advertising credits, and why the marketplace remains challenging yet scalable.

Send us Fan MailChoosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the Send to Amazon workflow to enter box quantities, weights, and dimensions correctly and complete the packing information for multiple boxes.Need help with your Amazon FBA shipments? Book a call with us: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShippingWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon FBA Case Packs vs Individual Units00:46 - How to Set Up Case Packs in Seller Central01:53 - When to Use Individual Units Instead of Case Packs02:18 - How to Pack 2,000 Units into 8 Boxes03:05 - Entering Box Weights and Dimensions03:48 - Case Packs vs Individual Units Explained04:10 - How to Ask an Amazon FBA Shipping Question-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast.This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for peak shopping traffic.Learn how My Amazon Guy uses quality checks, audits, and checklists to manage Q4 preparation, reduce costly mistakes, and use Amazon Marketing Cloud retargeting to reach shoppers who showed interest but didn't buy.Get your Amazon store ready for Black Friday and Q4 sales. Book a call today: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #BlackFriday2026 #AmazonPPC #CyberMondayWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Q4 Mistakes That Can Cost Sales00:37 - Amazon Q4 Preparation Checklist01:56 - FBA Inventory Planning and Restock Deadlines05:34 - Amazon FBA Fees and Profit Margins07:47 - Listing Health and Suppressed Products08:57 - Holiday Keywords and Listing Optimization11:39 - A+ Content and Amazon Brand Store Updates12:49 - Black Friday Deals and Pricing Strategy16:25 - Amazon PPC and Advertising Strategy18:32 - Amazon Marketing Cloud Retargeting19:57 - Tracking Sales, Conversion Rates, and Inventory21:53 - Final Amazon Q4 Checklist-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan MailAmazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the financial decisions that can help a brand scale without losing control of cash flow.Connect with Abir Syed for ecommerce finance, profit margin, and CFO support: https://upcounting.com/Fix the margin, CAC, and ad spend math behind your growth: https://bit.ly/4jMZtxu#AmazonVsShopify #EcommerceStrategy #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon vs Shopify Costs, Margins, and ROI01:26 - Ecommerce CFO Strategy for Growing Brands03:57 - How to Set CAC and Ad Spend Targets05:49 - How Far Meta Ads Can Scale07:31 - Creative Testing for Ecommerce Ad Growth09:59 - Branded Search Strategy for Amazon and Google11:29 - Amazon vs Shopify Fees and Profit Margins14:10 - Why Early Profit Is Not the Only Goal15:58 - Break-Even Goals for New Ecommerce Brands18:16 - Why Comparing Brand Growth Can Mislead Founders20:11 - When Paid Coaching Can Speed Up Learning22:12 - Where to Find UpCounting CFO Support-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster.Get expert help with your Amazon account. Book a call with our team today. https://bit.ly/4jMZtxu#AmazonSeller #SellerCentral #AmazonFBA #AmazonSellers #AmazonSellingWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why the New Seller Central UI Is Frustrating00:43 - What Changed in the Main Navigation Menu01:29 - Missing Sections: Products vs. Supply Chain02:30 - Where Did Business Reports Go?03:18 - Using the Sitemap to Locate Buried Tools04:12 - Deprecated Bookmarks & Custom Analytics04:52 - What Happened to Brand Analytics and Management?06:13 - Upcoming Navigation Walkthrough Series-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Send us Fan Mail Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated.Need help fixing profit leaks in your Amazon account? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSeller #AmazonPPC #AmazonFBA #AmazonAdvertising #AmazonSalesWant free resources? Dowload our Free Amazon guides here:Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Making Low-Price Products Profitable0:49 – Bundles, Bigger Sizes, and Better Margins1:20 – Should Profitable Search Terms Be Negated?1:54 – Move Winning Terms Into Manual Campaigns-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show