My Amazon Guy 100 AMAZING Amazon Selling Secrets from Steven Pope's Playbook
In this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-term growth on Amazon.
Feel like you already know this and need something more advanced?
Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - Overview of 100 Amazon Tips
00:31 - SEO: Structuring Titles for Keyword Ranking
01:36 - Targeting High-Value Keywords in Titles and Images
02:34 - Using SEO Phases for Incremental Ranking
04:48 - Backend Keywords and Phased Targeting Rules
05:54 - Four Phases of Amazon SEO Strategy
06:37 - PPC Basics and Budget Allocation for New Sellers
08:23 - Launching PPC Campaigns the Smart Way
09:44 - Why Auto and Broad Match Should Dominate Your Budget
11:50 - Campaign Optimization Without Starting Over
12:54 - Adjusting PPC for New Sellers vs Established Brands
14:22 - Effective Product Targeting Strategies
15:01 - High-Converting Amazon Ad Formats in 2025
16:58 - CTR Hacks to Triple Clicks Overnight
18:39 - Using Keywords and Packaging to Increase Clickthrough Rate
20:01 - A+ Content Design and SEO Optimization
21:14 - Targeting Specific Customer Avatars for Higher Conversions
22:53 - Steps to Launching a Product on Amazon
24:12 - Dynamic Pricing for Increased Traffic
25:00 - Brand Registry: Protecting and Controlling Listings
26:49 - Getting Trademarks Approved Faster
28:42 - Choosing Strong Brand Names
30:10 - Maintaining Listing Health and Avoiding Suppressions
31:36 - Niche Research and Packaging Adjustments for Multiple Audiences
32:49 - Bundling Strategies to Increase Perceived Value
34:03 - Main Image Optimization for SEO and CTR
35:30 - Image Testing and Readability Tips
36:30 - Using Inserts and Service to Reduce Returns
38:09 - Monitoring NCX Reports and Managing Negative Reviews
40:38 - Common Review Manipulation Tactics to Avoid
40:44 - Amazon Logistics Advantages and Stockout Prevention
42:00 - Choosing the Right Fulfillment Strategy
44:18 - Brand Store Optimization for Search Visibility
46:55 - Closing Remarks and Additional Resources
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