

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Nov 13, 2025 • 12min
How to Improve Your Amazon Sales Funnel with Customer Journey Data
Send us a textUnderstanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Data & Customer Journey01:10 - Understanding the Amazon Customer Journey Funnel02:20 - Analyzing the Awareness Stage: Key Metrics03:40 - Identifying High Potential Customers in Consideration05:00 - The Importance of Add-to-Cart and Wishlist Data06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion07:30 - Comparing January vs. March: Key Data Shifts08:45 - Improving New-to-Brand Purchases with Targeted Strategies10:00 - Retargeting Strategies for Repeat Customers on Amazon11:15 - How to Leverage Customer Journey Data to Grow Your Brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 12, 2025 • 29min
How To Get More Sales On Black Friday And Cyber Monday
Send us a textLearn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcCWant expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP#BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfbPlan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnHDon't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1xTimestamps00:00 - How BFCM Impacts Ecommerce Growth 01:07 - Why You Need to Start Planning Now 01:42 - Segmenting Your Audience for Better Ads 02:33 - Site Speed Fixes That Improve Conversions 04:51 - Why Mobile Optimization Matters Most 07:28 - Homepage Tips to Boost BFCM Traffic 09:00 - Product Page Conversion Fixes That Work 10:25 - Bundle Offers and Personalization Tactics 13:07 - Top Performing Discount Strategies for BFCM 15:20 - Running Strong Email & SMS Campaigns 17:57 - What To Do After Black Friday Ends 19:19 - First Action To Take After This Training 20:54 - Design & Site Updates for More Conversions 23:20 - How To Keep Sales Momentum After BFCM 26:14 - Simple Design Tricks That Drive Sales 28:26 - Final Thoughts + How To Get Store Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 11, 2025 • 7min
How To Stop Amazon Ads From Eating Your Organic Sales
Send us a textLearn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxuDominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3#AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization Watch these videos on YouTube:Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc-----------------------------------------------Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoDon’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0Timestamps00:00 - Ad Strategy Causing Organic Sales Drop 00:42 - Branded Keywords Are Cannibalizing Ranking 01:34 - Campaign Spend Too Low for New Targets 02:11 - Why Low ACoS Can Be a Red Flag 02:51 - Campaigns Not Delivering or Converting 03:26 - Fixing Old Negations and Revisiting Keywords 04:06 - Missing Audience Segmentation from AMC 05:01 - Building New-to-Brand Campaigns for Growth 06:00 - Category Targeting to Reach New Shoppers 06:45 - Understanding Drop-Off on Product Pages ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 10, 2025 • 10min
3 Ways To Check Wasted Ad Spend On Amazon
Send us a textMany sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsdGet the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR #AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth Watch these videos on YouTube:What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4ooBKGRStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnSRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8ETimestamps00:00 - Why Wasted Ad Spend Reveals Real Ad Performance00:28 - Too Much or Too Little Wasted Spend: What It Means01:13 - Real Campaign Example with Seasonal Spend Patterns01:42 - Step 1: Basic Filter to Catch Dead Campaigns02:30 - The Simple $1 Sales Filter That Highlights Waste03:06 - How to Tell If You’re Just Throwing Money at Ads03:33 - Step 2: Analyzing Ad Spend Based on ACoS04:26 - At What Point ACoS Becomes a Problem05:33 - When Account-Level ACoS Hides Bad Campaigns06:16 - Step 3: Keyword-Level Target Checks07:00 - The 15-Click Filter That Saves Your Budget08:21 - Final Step: Find and Negate the Right Targets09:00 - How Much Wasted Spend Is Actually Healthy?09:45 - Free Ad Audit for a Deeper Look at Your Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 7, 2025 • 13min
Amazon Is the WORST? My Amazon Guy Reacts to Levi Hildebrand’s Take
Send us a textMany sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown.Watch the full video of @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAMBreak out of the confusion, speak with an Amazon expert who’s been through the chaos and knows how to win: https://bit.ly/4jMZtxuMake the most of your end-of-year sales, download this ecommerce playbook has everything you're missing: https://bit.ly/46Wqkm3#AmazonSelling #EcommerceStrategy #AmazonBadges #AmazonSellers #onlinebusinesstips Watch these videos next:What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why Being #1 Is All That Matters00:21 - Levi’s Amazon Seller Frustration Breakdown01:12 - Reacting to Levi’s Take on Badges and Bias02:13 - Amazon Basics and Featured Placements Explained03:30 - Sales Velocity vs Ranking vs Buyer Confusion05:12 - The Badge System’s Real Impact on Sellers06:47 - Conversions, Volume, and Amazon's True Focus08:16 - Ranking Favors Behavior, Not Quality09:35 - Price Beats Product in Amazon’s Algorithm10:31 - The “Board Game” of Selling on Amazon11:27 - Why Agencies Exist: Leveling the Playing Field12:17 - Final Thoughts on Levi’s Video and the Bigger Picture----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 7, 2025 • 7min
From Booth to Brand: Building a Business With Amazon & The Right Help
Send us a textThis testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help overcome these roadblocks and keep your brand growing.Tired of Amazon delistings and support nightmares? Get expert help before it costs you your brand: https://bit.ly/4jMZtxuDon’t head into Q4 blind! Download the Ultimate Amazon Playbook and crush your sales goals: https://bit.ly/46Wqkm3#AmazonSellers #EcommerceSupport #AmazonDelisting #VendorHelp #AmazonAgencyWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Did You Think It Would Become a Brand?00:20 - Launching at a Therapy Conference00:40 - Getting on Amazon After Buyer Feedback01:00 - Discovering Amazon Vendor Challenges01:40 - Working With a Full Amazon Team02:25 - In-House Hire vs. Agency Model03:00 - Delisting Nightmare and Customer Complaints03:50 - How Amazon Refunds Hurt Small Sellers04:30 - Relying on Experts to Handle Amazon Support05:20 - Frustration With Repetitive Support Emails06:00 - Customers Don't Know They're Hurting Sellers06:50 - Every Seller Has Been There07:13 - No One's Really Prepared — That’s Why Support Matters----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 6, 2025 • 12min
Best Q4 and Black Friday Amazon Advertising Strategies
Send us a textQ4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We’ll show you how to target new customers, adjust your bids, and avoid common mistakes that could cost you profits.Download the Ultimate Q4 Playbook for Amazon Sellers. Maximize your sales with our step-by-step holiday strategy: https://bit.ly/46Wqkm3Ready to dominate Q4? Book a call now to get personalized advice on maximizing your holiday sales: https://bit.ly/4jMZtxu#AmazonSellers #Q4Success #BlackFridaySales #CyberMondayStrategy #ecommercegrowth Watch these videos on YouTube:What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Q4: How it can make or break your business00:40 - Why Sales and Impressions Drop in Early Q4 (October to November)01:45 - Understanding Consumer Behavior and Waiting for Black Friday Deals02:40 - Avoid Panic: The Worst Mistake Sellers Make in Early Q403:20 - How to Optimize Budgets and Bids During Slow Periods04:05 - Using Brand Tailored Promotions for New Customer Acquisition04:45 - The Power of Audience Group Advertising in Amazon Ads05:25 - Best Audience Segments to Target During the Holiday Season06:10 - Leveraging Amazon Marketing Cloud for Audience Targeting07:00 - Retargeting Cart Abandoners: A Strategy for Boosting Conversions07:50 - High-Value Customer Segments: Targeting Big Spenders for Q408:35 - Optimizing Ads During Black Friday & Cyber Monday: Key Tips09:15 - Lowering Bids to Avoid Wasting Budget During the Holiday Rush09:55 - How to Set Up New Campaigns Early for Black Friday and Cyber Monday10:35 - Final Tips for Effective Q4 Campaigns and Optimizing Sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 5, 2025 • 13min
Rewrite Your Listings the Right Way to Rank with Updated Keywords That Actually Work
Send us a textOutdated keyword targeting and poor campaign structure lead to lost visibility and low impressions. Updating backend SEO, bullet points, and titles with current search volume data increases organic indexing. Understanding negations, match types, and keyword intent is critical to improve performance.Still stuck with low impressions and weak keyword rank? Get expert help before Q4 traffic disappears: https://bit.ly/4jMZtxuGet the Ultimate Q4 Playbook and prepare for the busiest sales season now: https://bit.ly/46Wqkm3#AmazonSEO #AmazonListings #KeywordResearch #ListingOptimization #amazonppc Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Should You Rewrite Listings Based on New Keyword Trends?00:25 - Use Tools Like SmartScout to Track Keyword Changes00:53 - Are Your Competitors Targeting the Right Keywords?01:19 - How to Rewrite Titles and Bullets for Indexing01:52 - Are Backend Keywords Flagged for Medical Claims?02:30 - When to Negative Match High-Search Keywords03:06 - Why Some Exact Match Campaigns Don’t Perform04:13 - Should You Write Keyword-Heavy Bullets First?05:20 - Keyword Negation in Auto Campaigns Explained06:48 - The Real Meaning of Keyword Relevancy07:16 - Should You Focus on 300 Low Bid Keywords or 100 High Intent?09:09 - One Keyword per Campaign vs Grouping Keywords11:20 - Backend Keyword Length and Indexing Tips----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 4, 2025 • 10min
TACoS Too High? Here’s How to Get It Below 22% and Still Grow Your Sales!
Send us a textMaximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid wasted ad spend, even in competitive markets.Get the Q4 Playbook for Amazon sellers, double your holiday revenue! https://bit.ly/46Wqkm3Ready to increase your sales? Book a strategy session now to optimize your PPC and boost your sales! https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #PPCOptimization #AmazonSales #EcommerceTips #AdSpend Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Introduction: The Role of PPC in Organic Sales Growth00:50 – Decreasing TACoS: Client's Goal to Improve Efficiency01:30 – Organic Growth: Is Sales Growth Happening Without Increased Spend?02:30 – Setting Clear Goals: How to Achieve 40K Sales While Lowering TACoS03:30 – Addressing Low Traffic and Exploring Additional Spend for Growth04:30 – The Importance of a 2:1 Organic to Paid Sales Ratio05:30 – Keyword Performance: Analyzing Strike Zone Keywords06:30 – Finding Opportunities to Boost Rankings and Increase Sales07:20 – Evaluating Ad Spend: Avoiding Wasted Money in Your Campaigns08:10 – The Need for Broad Match Campaigns and Budget Reallocation09:00 – Sponsored Products: Focus on High-Relevance Keywords09:40 – Optimizing Ad Spend and Reducing Wasted Spend for Better ACoS----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nov 3, 2025 • 55min
Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late
Send us a textThe best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon.Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxuUltimate Q4 Playbook for Amazon sellers. Dominate the holidays with this no-fluff guide to Q4 success: https://bit.ly/46Wqkm3#AmazonSellers #Q4Strategy #HolidaySales #EcommerceTips #amazonmarketing Watch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn000:00 – How to Make This Q4 Your Best01:10 – The Importance of Early Q4 Planning02:45 – Seasonality Affects Every Amazon Product05:20 – Holiday Events That Shape Q4 Sales08:00 – Why Prime Big Deal Days Set You Up for Q410:10 – Inventory Planning: What to Do and When13:00 – How to Use Last Year's Data to Plan This Year15:40 – Inventory Forecasting with Growth Adjustments17:30 – Ad Spend vs Sales Growth: What You Missed20:00 – Why Q4 Advertising Requires Aggressive Planning22:30 – Promotions That Work (And Ones That Don't)25:10 – Audience Targeting for Holiday Sales28:00 – Amazon Marketing Cloud and Audience Strategy31:00 – Ad Strategies Using Audience History33:10 – Seasonality Case Studies (Baby Gates, Batteries, etc.)36:00 – How to Retarget Deals and Coupon Stack Tips39:30 – Should You Use Video Ads for Q4?42:00 – FBM vs FBA in Holiday Shops44:00 – Brand Tailored Promotions: Do They Stack?47:00 – AWD vs FBA: How to Manage Overflow Inventory50:00 – Main Image Hacks for Q4 Clicks52:00 – Live Q&A and Final Listing Optimization Tips-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


