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My Amazon Guy

Latest episodes

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Nov 27, 2024 • 7min

The Real Difference Between Shopify and Amazon for Entrepreneurs

Send us a textSteven Pope, at Ecom North 2024, talks about the difference between Shopify and Amazon. Learn why Amazon’s higher conversion rates and traffic strategies make it a great platform for growing your sales.How to understand Amazon fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5#ShopifyVsAmazon #AmazonTraffic #EcommerceTips #AmazonTips #Shopify Watch these videos on YouTube:Solve Error Code 8572 https://www.youtube.com/watch?v=z8mv8hl7gzM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=7Using Flat File in Creating Parentages https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=10Timestamps00:00 - Introduction: Traffic Cannibalization00:12 - Why DTC Brands Don’t Always Succeed on Amazon00:56 - Key Differences Between Shopify and Amazon01:44 - Focus on Traffic: SEO and PPC for Amazon02:30 - Why Amazon Converts Better Than Shopify03:15 - Dealing With Amazon’s Buy Box Issues04:00 - The Truth About Reviews on Amazon05:15 - Using AI for A+ Content and Keyword Optimization06:10 - Final Thoughts on Amazon and AI-------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 27, 2024 • 6min

The 3 Mistakes Amazon Sellers Make on Black Friday

Send us a textLearn the common mistakes Amazon sellers make during Black Friday and Cyber Monday and how to avoid them. This video covers pricing strategies, advertising adjustments, and managing returns to help you succeed during the holiday season.NEW Price discount dashboard https://www.youtube.com/watch?v=hKONGw-6nmg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=68#BlackFridaySales #AmazonSellersTips #CyberMondayDeals #BlackFriday2024 #AmazonBlackFriday Watch these videos on YouTube:Your Amazon product failed? https://www.youtube.com/watch?v=opSKlVgAxuE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=14Optimize PPC campaigns with bulk sheets https://www.youtube.com/watch?v=VBPKI9JfxKg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=4sTimestamps:00:00 - Black Friday & Cyber Monday on Amazon00:07 - What You Shouldn’t Do This Black Friday00:20 - Pricing Promotions Correctly00:57 - Setting Up Prime Exclusive Discounts01:29 - Avoiding Pricing Suppression02:00 - Getting the Black Friday Badge02:50 - Advertising Adjustments During Black Friday04:43 - Dealing with Post-Holiday Returns05:32 - Final Thoughts and Holiday Wishes-------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 26, 2024 • 4min

What to Do When Your Amazon Product Fails

Send us a textFind out what options you have when faced with failed products on Amazon. Here are pitfalls to avoid before it fails https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=21#AmazonSellers #FailedProducts #PrivateLabelTips #AmazonTips Watch these videos on YouTube:Amazon SEO masterclass https://www.youtube.com/watch?v=-Dc-ufvTHVg&list=PLDkvNlz8yl_ZmFBbjhQP7rm6iW2lOqgZ2Why sellers choose FBA not FBM https://www.youtube.com/watch?v=Nx-Ia5IgnHc&list=PLDkvNlz8yl_alAfLF6cEPUx5C8O0VYHPg&index=2Amazon PPC tips https://www.youtube.com/watch?v=tfURHlwH_zM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Timestamps:00:00 - Assessing Failed Products: Next Steps00:40 - Key Decision: Relaunch or Abandon?01:15 - The Impact of Pricing on Conversions01:59 - Coupon Clipping: Potential Issues02:30 - Private Label Product Research Tips03:00 - Navigating Brand Registry with USPTO03:30 - Addressing Stranded Inventory Problems-------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 25, 2024 • 18min

BEST Way to Optimize Amazon PPC Campaigns Using Bulk Sheets REVEALED

Send us a textLearn how to optimize Amazon PPC campaigns efficiently using bulk sheets. This video covers bid adjustments, common pitfalls to avoid, and how to reduce ACOS while increasing sales.Is Amazon Temu's biggest competitor? https://www.youtube.com/watch?v=u04-UKQETEo&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1&t=1s#AmazonPPC #AmazonTips #AmazonAdvertising #LowerACOS #PPCStrategies Watch these videos on YouTube:Stop making these biggest Amazon mistakes: https://www.youtube.com/watch?v=QO6dugGSCx0&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8Compete on Amazon with Lower Prices https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYTimestamps:00:00 - Introduction to Bid Modifiers00:06 - Bulk Files: Faster Optimizations Explained00:40 - How to Download and Use Bulk Sheets01:11 - Weekly Optimization Tips with Bulk Sheets02:15 - Filtering Targets for Faster Adjustments03:30 - Adjusting High and Low ACOS Bids05:06 - Micro Bid Adjustments for Better Performance06:26 - CPC Analysis for Smarter Bidding08:03 - Managing Zero Sales and Wasted Spend10:11 - Uploading and Undoing Bulk Sheets11:12 - Final Campaign Analysis and Insights13:25 - Common PPC Mistakes to Avoid15:14 - Using Sponsored Brand Video Campaigns Effectively17:24 - Stacking Bid Modifiers: What to Watch Out For----------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 23, 2024 • 5min

What If Quick Communication Could Increase Your Amazon Sales Overnight?

Send us a textLearn how clear communication and quick response times drive Amazon sales growth with My Amazon Guy's proven systems.Explore more Amazon growth strategies: https://myamazonguy.comWatch this video on YouTube:The Only Amazon Expert I Trust – Here's Why You Should Too! [Client Testimonial]:https://www.youtube.com/watch?v=A9Hdv6zxY34&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=67Timestamps:00:49 – How My Amazon Guy Sets Client Expectations01:08 – The Client's Experience with Stephen Pope’s Videos02:15 – Stephen Pope’s Playbook: The System Behind My Amazon Guy03:50 – Importance of Quick Response Time for Client Trust04:45 – Wrapping Up: Communication and Sales Growth----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 23, 2024 • 5min

How Amazon’s Content Limits Impact Customer Experience

Send us a textAmazon’s content limits leaves sellers and buyers struggling. Here's why Amazon hasn’t fully embraced short video, live streaming, or direct content access for sellers, and how this impacts customer experiences on the platform.Want your product to get featured on BuzzFeed or Yahoo? https://www.youtube.com/watch?v=ijQz7CLKD6A&list=PLDkvNlz8yl_Y4zBvXlGm0gqkW4O7Erryo&index=9#AmazonContentLimits #AmazonSellers #EcommerceChallenges #AmazonContent #AmazonContents #CustomerExperience #AmazonCustomerExperienceWatch these videos on YouTube:No clicks on your Amazon listing? https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=27Tips for winning the buy box https://www.youtube.com/watch?v=8lNNaEIvYzU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=16Timestamps00:00 - Amazon's Reluctance with Content Access00:11 - Content and Commerce Disconnected00:27 - External Platforms for Product Reviews01:00 - Risk of Losing Transactions to Competitors01:25 - Limited Streaming and Content Tools for Sellers02:10 - No Direct Customer Access for Sellers03:19 - Content Restrictions and Product Claims03:47 - Pesticide and Seed Category Restrictions04:09 - Amazon’s Fear of Competitor Replication04:30 - Lack of Customer Data Transparency---------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 22, 2024 • 5min

Get Ready to Dominate Adult Product Sales on Amazon in 2024

Send us a textLearn why having Amazon connections doesn't guarantee solutions and how to master Prime discounts and PPC. Noah Wickham discusses key insights for Amazon sellers, including selling adult products and tips for launching without PPC.Watch these videos on YouTube: Improve Your Click-Through Rate and Conversion Rate by Ranking Higher on Amazon https://www.youtube.com/watch?v=6ra_BJfog2I&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=20Optimize Your Amazon Listings: Best Practices for Sellers https://www.youtube.com/watch?v=ug3XQ87P9iQ&list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_&index=8Timestamps:00:00 - Amazon Contacts Don't Always Fix Issues00:20 - Prime Exclusive Discounts: Minimum Requirements Explained01:00 - Selling Adult Products on Amazon: What to Watch Out For01:40 - PPC Struggles: How to Improve Your Strategy02:30 - Can You Launch a Product Without PPC?03:20 - Tips for Networking with Amazon Employees#AmazonSelling #AmazonPPC #PrimeDiscount #AmazonSellerTips #amazonmarketingSupport the show
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Nov 21, 2024 • 4min

The Shocking Reason TikTok and Other Rivals Are Copying Amazon's Success

Send us a textWhy are platforms like TikTok, once considered Amazon's biggest rivals, now embracing the e-commerce giant? In this video, Steven Pope with Joie Roberts  @joierobertsFearless explains the shift happening as competitors like TikTok partner with Amazon. Learn how Amazon’s trusted platform, including benefits like Prime and free returns, continues to dominate, and discover why Target might be the next serious competitor. Find out what these trends mean for Amazon sellers and how to stay ahead in the next five years.#amazonfba #AmazonVsTikTok #EcommerceTrends #AmazonRivals #TargetVsAmazonTimestamps:00:00 - Amazon's Future and Competitors00:20 - Why It’s Getting Harder to Sell on Amazon01:00 - Benefits for Sellers Who Stick It Out01:45 - TikTok’s Surprising Partnership with Amazon02:30 - The Strength of Amazon's Prime and Returns03:00 - Target: The Next Big Competitor to Amazon03:40 - Why Amazon’s Competitors Are Struggling04:00 - Amazon's Continued DominanceFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 20, 2024 • 6min

Is NOT Understanding Your Product the Reason You're Losing on Amazon?

Send us a textThe core of Amazon success is knowing your product, finding your 'why,' and understanding the strategies that set successful sellers apart. Learn why having a strong purpose and product knowledge is important for making it big on Amazon.Product launch checklist for new sellers https://www.youtube.com/watch?v=FVKp6lAHleQ&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=6#AmazonSelling #ProductKnowledge #AmazonSuccess #AmazonSeller #AmazonTips Watch these videos on YouTube:Learn how to calculate advertising costs https://www.youtube.com/watch?v=-ecbXDqrhY8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13How to prepare for Q4 returns https://www.youtube.com/watch?v=_67LT2L6iMY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18Timestamps0:00 - Amazon’s Unique Opportunity for Brands0:35 - Starting Strong on Amazon: Quick Growth Potential0:41 - The Power of Marketing on Amazon1:00 - Generating Traffic with CTR, PPC, and SEO1:08 - Conversion Essentials: Design and Catalog Optimization1:14 - The Advantage of Selling What You Know1:38 - Challenges of Competing on Amazon2:01 - Why Selling on Amazon is Worth the Effort2:15 - Amazon's Reach and Prime Membership Statistics3:03 - Finding Your “Why” as an Amazon Seller4:00 - Lessons from Gaming Applied to Business4:36 - Creating Daily Habits for Success5:16 - Balancing Family, Business, and Personal Growth6:12 - The Importance of Taking Action Over Planning--------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 19, 2024 • 3min

Improve Sales with Simple Coupons: A Subscribe & Save Strategy

Send us a textLearn strategies to increase customer loyalty and repeat purchases through subscription models and effective promotions. More Amazon tips at https://myamazonguy.comWatch these videos on YouTube:Use Data and Better Images to Increase Your Amazonhttps://www.youtube.com/watch?v=4inMBi-qZmQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=47STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rulehttps://www.youtube.com/watch?v=Rp28Aqcrmjs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=32Timestamps:00:12 - Using Discounts to Drive Sales00:37 - Coupon Promotion Results01:01 - Subscribe & Save Sales Growth01:30 - Customer Loyalty and Repeat Purchases02:02 - Product Visibility through Subscribe & Save02:50 - Strategy for Getting Customers to Subscribe03:00 - Subscribe for More Insights with My Amazon Guy----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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