My Amazon Guy

In 2025, Amazon sellers faced major challenges like account hijacking, highlighted by a staggering $78M case. Tariff chaos loomed large, with advice to hold off key decisions during uncertainty. Insights on manufacturing decisions and the push for reshoring sparked debate, while Amazon's $1.1B refund scandal stirred concerns among vendors. The abrupt exit from Google Shopping raised eyebrows, and changes in tax reporting for China-based sellers could reshape the marketplace. Unraveling these issues provides crucial guidance for navigating the shifting ecommerce landscape.

Send us a textNew Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia.You’ll also learn how to monitor inventory between AWD and FBA, what to do when inventory is available in some regions but not others, and how long it actually takes for Amazon to check in your products after arrival, especially during Q4. These tips will help you avoid downtime, improve fulfillment planning, and stay in stock longer without losing sales.Struggling to manage restocks or plan inventory strategy? Book a call with us now: https://bit.ly/4jMZtxu#AmazonRestock #AmazonInventoryTips #FBAvsFBM #GlobalAmazonSelling #MyAmazonGuy -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Follow Amazon’s Restock Quantity?  00:13 - When It’s Okay to Use Amazon’s Forecast  00:35 - Why It’s Not Always Accurate  01:06 - Setting Lead and Shipping Time Correctly  01:42 - FBA vs FBM: Which to Use During Stockouts  02:31 - Should You Create an FBM Variation?  03:01 - How to View AWD vs FBA Inventory Levels  03:04 - Why Products Are Unavailable in Certain Zip Codes  03:48 - Regional FBA and Distribution Issues  04:12 - Can You Use UK Inventory to Sell in UAE or Australia?  05:10 - Why FBA Export Program Isn't Enough  05:36 - Setting Up Inventory in International Marketplaces  06:05 - How Long Does FBA Take to Check In Stock?________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textTransferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition.Learn how to check inventory health, switch over your deposit and advertising charge methods, and avoid costly errors with 3PL setup if you're doing FBM. From updating payment info to making sure your account isn't flagged for re-verification, this walkthrough is built for Amazon sellers handling an account change in 2026 and beyond.Need help with your account transition? Talk to the team at My Amazon Guy: https://bit.ly/4jMZtxu#AmazonAccount #SellerCentral #FBAHelp #AmazonTransfer #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - What Happens to Listings During Account Transfer00:38 - Check Inventory and Restock Report01:49 - Transfer Must Include Brand, Products, and Patents01:52 - Ensure Marketplaces Are Still Active02:47 - Avoid Account Deactivation from Unverified Marketplaces03:00 - Update Store and Payment Info03:30 - Don’t Forget the Advertising Charge Method03:52 - FBM Sellers: Check Shipping Settings and 3PL04:30 - Final Checks Before Transfer is Complete________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDuring the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why most sellers forget to raise prices during Q400:21 – How higher conversion offsets price increases01:08 – A $125K case study from one price change01:33 – How to avoid losing the Buy Box02:20 – Why testing pricing is low risk in Q402:45 – Most sellers discount when they should raise03:38 – What Black Friday really means for profits04:00 – FBM as a backup if FBA runs out04:43 – Personal example: driving to UPS to keep selling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIt's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season. Before building your next amazon ppc strategy, get clarity on what’s missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Christmas PPC campaigns matter00:40 – Why Sponsored Products should get most budget01:41 – Manual targeting for holiday gift keywords02:48 – Finding gift keywords buyers actually search03:50 – Validating keywords directly on Amazon05:00 – Seasonal keyword strategy and end dates05:35 – Bidding higher on gift keywords06:38 – Campaign settings and bid adjustments08:04 – Budget planning for short holiday campaigns08:55 – Reviewing data and fast optimizations________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what’s changing before it costs you conversions or account health.You’ll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and how their silent variation page update could affect your sales. The video also covers Amazon’s push for more discounts and ad spend, and how sellers should prepare their strategy heading into 2026.Don’t let Amazon's new rules ruin your 2026 plan, get a free custom strategy call now: https://bit.ly/4jMZtxu#AmazonUpdates #AmazonSellers #FBA2025 #EcommerceTips #amazonnews -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Updates Weekly Now00:29 - New Title Requirements in 202502:28 - Search Query API: Big Data Change04:07 - Two-Part Titles Survey from Amazon06:06 - Impact of Short vs. Long Titles08:01 - Amazon Is Crawling Brand Websites10:40 - FBA Prep Service Ends in 202613:57 - Feedback Abuse Gets Easier in 202516:49 - Amazon Rufus Tracks Order History19:31 - Rufus AI: Real SEO Impact or Hype?21:00 - Subscribe & Save Now Costs Sellers More23:00 - New Variation Pages Launched25:57 - Limiting Variations to Improve Sales27:37 - Amazon Price History Feature May Hurt You31:00 - Final Thoughts on Rufus and Pricing Strategy________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover why the hype around Rufus is overrated and what truly matters for Amazon SEO in 2026. Organic sales and click-through rates remain the top ranking factors, while PPC can significantly boost organic rankings. Learn how to optimize your listings with effective titles, A+ content, and alt text. Explore how major brands often overlook basic SEO principles and the critical role of crawlable copy. Get practical tips and resources for your SEO strategy and understand what influences future trends.

Send us a textThe days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2KNot sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Q5 Is Overlooked by Sellers00:42 – What Is Q5 and Why It Works01:10 – New Year, New You Deal Window01:47 – Deal Fees and Worth Testing02:23 – Using Brand Cart Abandoners03:13 – Buying What They Didn’t Get03:50 – Final Push for Year-End Orders04:05 – Adjusting Ads: Bids vs Budget04:12 – AMC Audience Retargeting Strategy04:38 – Category + Branded Campaign Setup05:00 – Closing Thoughts and Final Tip________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Fee Increases Are Coming  00:50 - Fulfillment Fee Changes by Price Tier  02:27 - Misleading Discount Language Explained  04:14 - High-Priced Product Fee Changes  05:02 - Low Inventory Fee Adjustments  06:22 - Inbound Placement Fee Increase  08:00 - New Inbound Defect Fee: 60¢ Per Unit  08:45 - Aged Inventory Fee Hike Explained  10:05 - Bulky Product Fee Hits in 2026  11:00 - New Coupon Fee Cap  11:37 - AWD Storage and Transport Fees  12:29 - MCF and Buy with Prime Fee Changes  13:08 - Why “On Average” Fee Language Is Dangerous  14:19 - Final Thoughts and Where to Get the Full Spreadsheet________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSteven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Losing the Drive to Make Content01:36 - Why I Handed Off the YouTube Reins03:16 - Getting Laid Off and Betting on Myself04:53 - Starting My Amazon Guy With No Plan06:44 - Talking With My Son About Losing08:46 - Struggles of Being an Agency Owner10:23 - SEO, PPC, and My YouTube Strategy13:02 - What AI Says About My Amazon Guy15:21 - Mina, Motivation, and Health17:22 - MBA and Career Shifts After Setbacks19:43 - How Asperger’s Shaped My Career Path22:16 - From TV Reporting to Amazon SEO25:00 - Early Amazon Days and FBA Beta27:01 - The Rise and Fall of Aggregators28:16 - Motivation, Doubt, and Restarting Content30:01 - The Real Work Behind Selling on Amazon31:01 - Teaching, Scaling, and Finding Purpose Again32:44 - Consistency Over Everything33:59 - Final Thoughts and Commitment to Return________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show