My Amazon Guy

Send us a textAmazon is now crawling DTC websites for product claims, pricing, and compliance violations.Sellers are facing Amazon listing takedowns triggered by off-Amazon content and policy mismatches.See the original update from Vanessa Hung here: https://bit.ly/4dGgIinNeed help making sure your DTC site doesn’t get you flagged? Work with experts who understand Amazon's rules inside and out. Get your website aligned and stay protected:  https://bit.ly/3Si3zCs#DTCcompliance #AmazonSellers #EcommerceRisks #DTCstrategy #AmazonPolicyTimestamps:00:00 - Amazon’s AI is Watching Your Website00:14 - Vanessa Hung Raises the Red Flag00:28 - Amazon Starts Crawling Brand Sites00:51 - Non-Amazon Pages Trigger Listing Takedowns01:05 - Pricing Example: Website vs Amazon01:46 - Amazon Fees and Pricing Control02:32 - Enforcing Content Consistency03:12 - Amazon Reaching Beyond Its Platform04:07 - Automated Compliance Enforcement Explained04:51 - Overreach Concerns and Medical Claims05:35 - Should Amazon Control Off-Platform Content?06:09 - Who's at Risk: Medical and Supplement Sellers06:29 - Best Practices for Sellers to Stay Safe07:11 - Like, Subscribe, and Final Thoughts07:23 - Work With My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon PPC bids can make or break your ad performance and sales. This video shows 3 clear ways to optimize PPC using real formulas and logic. Includes bid strategy, revenue-per-click math, and ad placement insights.Want help fixing your ads? Book a PPC strategy call now and get real answers: https://bit.ly/3GCiF2P#AmazonAds #AmazonPPC #PPCStrategy #AmazonFBA #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Why Amazon Bids Matter  00:29 - Using Amazon Suggested Bids  01:34 - If-Then Logic for Bid Adjustments  02:34 - Revenue-Per-Click Formula Explained  03:59 - Bid Calculation Example  04:57 - When Software Tools Miss the Mark  05:02 - Combining Strategies to Manage Bids----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLosing your OTP or access to Amazon Seller Central can cost sellers serious time. This video breaks down how to recover your account and prevent future login problems. Includes steps for better 2FA setup, security tips, and tools like  Authenticator.Need help securing your Amazon account or getting back in? https://bit.ly/44uHuaR#AmazonSeller #SellerCentral #AmazonAccountHelp #TwoStepVerification #FBAHelpWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kjWmgQWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/3GW5zxMTimestamps00:00 – What To Do If You Lose Your OTP Code00:30 – Common Mistakes When Setting Up OTP01:20 – Account Recovery Using Amazon.com Login02:00 – Required Documents for OTP Reset03:00 – Manual Review Process by Amazon Security04:00 – Better Ways to Set Up Account Security05:10 – How to Use an Authenticator App06:00 – Using 1Password or LastPass for OTP07:00 – Why All Amazon Sellers Should Update OTP Settings-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is refunding customers for old returns, some dating back to 2018 with no prior notice. A $1.1 billion charge and internal review raise questions about delayed Amazon refunds.Here’s Steven Pope’s original post that started everything: https://www.linkedin.com/feed/update/urn:li:activity:7330744101614551040/Steven Pope was featured in multiple news articles covering this story:USA Today | https://bit.ly/USAtodaySPNBC Chicago | https://bit.ly/NBCChicagoSPCyberNews | https://bit.ly/CyberNewsSPAARP | https://bit.ly/AARPSPNewsweek | https://bit.ly/NewsweekSPEntrepreneur | https://bit.ly/EntrepreneurSPFox Live Now | https://bit.ly/FoxLiveNowSPEconomic Times | https://bit.ly/EconomicTimesSPBlavity | https://bit.ly/BlavitySPRead more from My Amazon Guy: https://myamazonguy.com/news/amazon-issues-late-refunds/Need help with your Amazon account? Book a 1-on-1 with Noah Wickham: https://bit.ly/3YwtgCr#AmazonRefunds #EcommerceNews #AmazonReturns #amazonnews Watch these videos next:Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsTimestamps00:00 - Amazon Refund Scandal Overview00:16 - Refunds Going Back to 201800:34 - $1.1 Billion One-Time Charge Explained01:10 - Inventory & Tariffs Connection01:45 - Internal Review or Lawsuit Cover?02:30 - Class Action Lawsuit Timing03:00 - Steven Pope’s $1,800 Refund Case03:45 - Refund Delays for Regular Customers04:25 - Amazon’s Interest Double Standard04:55 - Final Thoughts and Call to Action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how to use PPC negation to reduce wasted spend in your Amazon campaigns. This video explains when and how to apply PPC negation based on real ad performance. Follow proven steps to improve targeting and make your Amazon ads more profitable.Download the free PPC guide and stop wasting ad spend on bad keywords.Start fixing it today: https://bit.ly/3S0YkH4#AmazonPPC #AmazonAds #NegativeKeywords #AmazonFBA #AmazonSellerTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - When to Negate Keywords in Amazon Ads00:45 - SOPs for Finding Wasted Ad Spend01:12 - Downloading the Search Term Report02:00 - Why Use 60-Day Timeframes03:01 - Filtering Non-Converting Broad/Auto Terms04:17 - What Zero Orders and High Spend Means05:14 - When High Clicks With No Sales Are a Problem06:00 - Using ACoS to Decide on Negations06:50 - Common Sense Negation Filters by Product Type08:04 - Where to Get SOPs for Amazon Ad Management----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon PPC is filled with half-truths and outdated advice. These are the myths that cost sellers money. From rankings to ad positions, here’s what actually works based on real data, not guesswork.Struggling with ads? Book a PPC strategy call and get real answers for your Amazon business: https://bit.ly/3GCiF2P#AmazonPPC #AmazonAds #AdMyths #EcommerceMarketing #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3ZmYSLcStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/43kBZJwTimestamps00:00 - 5 Myths That Hurt Your Amazon Ads  00:24 - Myth 1: PPC Is the Main Driver of Organic Ranking  01:42 - Myth 2: Top Ad Spot Is Always Most Profitable  03:04 - Myth 3: Set It and Forget It Actually Works  04:19 - Myth 4: Keyword Research Alone Is Enough  05:56 - Myth 5: More Keywords = More Sales  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMost Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellersWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Are You Using Every Amazon Ad Type?00:36 - Intro to Ad Types on Amazon01:11 - Sponsored Products Overview01:51 - Naming Ad Groups the Right Way02:32 - Auto Campaign Setup Walkthrough03:14 - Bidding for Close, Loose, Substitutes & Complements05:01 - Negative Keyword & Product Targeting Explained06:04 - Campaign Bidding Strategies Compared08:01 - Understanding Placement Bid Adjustments10:11 - Proper Campaign Naming Examples12:02 - Budgeting Based on TACoS14:04 - Automated Tasks & Bid Scheduling14:37 - Manual Campaigns: Keyword Targeting16:02 - Broad vs Phrase vs Exact Match Keywords17:57 - How to Set Competitive Bids19:04 - Product Targeting Strategies20:50 - Why Price Matters in Product Targeting22:04 - Sponsored Brands Overview24:05 - Why Video Ads Perform Best25:32 - Store vs Product Landing Pages26:45 - Cost Controls & Keyword Targeting for Videos28:29 - Creative Guidelines for Sponsored Brand Videos30:12 - Sponsored Display Overview32:02 - Choosing Targeting Types on Sponsored Display34:46 - In-Market, Lifestyle & Remarketing Audiences35:11 - Creative Formats for Sponsored Display36:22 - Sponsored TV Explained (Why It’s Rarely Used)37:11 - Recommended Budget Allocations by Campaign Type39:08 - When to Use DSP (Link to Deeper Guide)----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRGet the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWigTimestamps00:00 - Amazon Keyword Bidding Options00:30 - What Are Fixed Bids?01:35 - When Fixed Bids Work Best02:00 - Understanding Dynamic Bids Down Only02:50 - Real-World Example with eBay03:30 - What Is Up and Down Bidding?04:20 - How Bidding Modifiers Stack Up05:05 - Rule-Based Bidding Explained06:10 - When to Use Rule-Based vs. Other Strategies07:00 - Final Advice for Picking the Right Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMajor update just dropped that affects Amazon sellers importing from overseas. Sourcing and inventory strategies may need to shift fast for smart sellers. Timing could be critical for brands using bonded warehouses or tight lead windows.Need to step up your game? Join our free Seller Masterclass for a chance to win $10,000 in giveaways! Register here: https://bit.ly/44oPU3E#AmazonSellers #EcommerceNews #TariffUpdate #AmazonInventory #ChinaUSTradeWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Grab your free PPC guide and stop wasting ad spend on low-converting campaigns: https://bit.ly/3GSie4QGet the free SEO Toolkit to improve rankings and get more clicks on your Amazon listings: https://bit.ly/3EXISZpFeeling stuck? Book a 1-on-1 coaching call and get real answers: https://bit.ly/44uHuaRTimestamps00:00 - Tariff News Between US and China00:25 - Details on Tariff Drop to 30%01:08 - Inventory Planning Urgency for Sellers01:57 - Why Sellers Should Act Now02:47 - Diversifying Manufacturing Sources03:36 - Q4 and Prime Day Inventory Strategy04:09 - Final Thoughts on the Tariff Shift-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textChanging the legal entity or tax info in Amazon Seller Central can be confusing without guidance.This step-by-step guide shows how to update your business details correctly and avoid common issues.Need help updating your legal entity or tax info? Book a call with us for expert support: https://bit.ly/44uHuaR#AmazonSellerCentral #AmazonLegalEntity #AmazonTaxInfo #EcommerceComplianceWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/3YwQ45cWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/4jYVez2Timestamps00:00 - How to Start Updating Legal Info on Amazon  00:21 - Where to Find Account Info in Seller Central  00:29 - Navigating to Tax Information  00:47 - Choosing the Correct Account Type  01:03 - Why You Should Use an LLC  01:24 - Federal Tax Classification Options  01:43 - Picking the Right LLC Type  02:00 - Entering Business Name and DBA  02:14 - Where to Add EIN (Employer ID Number)  02:29 - Save and Submit: What Happens Next  02:36 - Amazon Approval Timeline & Final Thoughts  02:50 - Where to Get Help with Amazon Account Updates-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show