My Amazon Guy Ultimate 2025 Guide to Amazon PPC: What Works & When to Use It
Most Amazon sellers don’t use all the ad types available. This 2025 walkthrough shows how to run every campaign format. Learn how to structure and set up Amazon PPC ads including sponsored products, brands, display, and video. Understand bidding, placement, TACoS, keyword vs product targeting, and which campaigns to focus on first.
Need help with your Amazon ads? Book a call with My Amazon Guy and get expert suppor fast: https://bit.ly/44uHuaR
#AmazonPPC #AmazonAds #AmazonAdvertising #PPCstrategy #AmazonSellers
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs
Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB
Timestamps
00:00 - Are You Using Every Amazon Ad Type?
00:36 - Intro to Ad Types on Amazon
01:11 - Sponsored Products Overview
01:51 - Naming Ad Groups the Right Way
02:32 - Auto Campaign Setup Walkthrough
03:14 - Bidding for Close, Loose, Substitutes & Complements
05:01 - Negative Keyword & Product Targeting Explained
06:04 - Campaign Bidding Strategies Compared
08:01 - Understanding Placement Bid Adjustments
10:11 - Proper Campaign Naming Examples
12:02 - Budgeting Based on TACoS
14:04 - Automated Tasks & Bid Scheduling
14:37 - Manual Campaigns: Keyword Targeting
16:02 - Broad vs Phrase vs Exact Match Keywords
17:57 - How to Set Competitive Bids
19:04 - Product Targeting Strategies
20:50 - Why Price Matters in Product Targeting
22:04 - Sponsored Brands Overview
24:05 - Why Video Ads Perform Best
25:32 - Store vs Product Landing Pages
26:45 - Cost Controls & Keyword Targeting for Videos
28:29 - Creative Guidelines for Sponsored Brand Videos
30:12 - Sponsored Display Overview
32:02 - Choosing Targeting Types on Sponsored Display
34:46 - In-Market, Lifestyle & Remarketing Audiences
35:11 - Creative Formats for Sponsored Display
36:22 - Sponsored TV Explained (Why It’s Rarely Used)
37:11 - Recommended Budget Allocations by Campaign Type
39:08 - When to Use DSP (Link to Deeper Guide)
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