My Amazon Guy

Send us a textManaging 400 Amazon accounts takes more than guesswork, it starts with a proven system. This video shows how teams stay consistent using a step-by-step strategy guide. See what drives real results and keeps client work on track across hundreds of accounts.Grab the free SEO toolkit and start improving your Amazon listings today: https://bit.ly/434zbQY#AmazonSOP #BrandManagement #ClientResults #EcommerceTeamwork #AmazonStrategyWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Book a free strategy call to get expert advice on growing your Amazon sales: https://bit.ly/44uHuaRWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4k4pDw3Timestamps:00:00 - The Question Agency Owners Always Ask00:07 - Who Is Kevin Sanderson & What Is My Amazon Guy00:17 - Scaling Across 400 Clients and 500 Staff00:31 - Internal Strategy Guide for New Team Members00:43 - What’s in the Brand Strategist Playbook01:05 - What Critical Impact Means in Advertising01:19 - How We Train Beginners to Prioritize High-Value Tasks01:47 - Real Examples from Our Merchandising SOP02:12 - Final Advice on Delivering ROI for Clients02:24 - Where to Get the Playbook02:45 - Best ROI Comes From the Right Focus02:55 - Final Thoughts from Kevin----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn’t Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSellers often ask why hiring an Amazon agency is better than building their own team. Here's the answer. There’s more going on behind the scenes than most people realize when comparing both options. What sellers get might surprise you, and it’s not just about saving time or money.You don’t have to do it alone, book a call and get the Amazon help your brand deserves: https://bit.ly/4jB8k5O#WhyHireAnAgency #AmazonAgency #AmazonSellerHelp #amazonsellers  #EcommerceSupportWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHYou’re Losing Money If You Don’t Know This About Amazon Targeting https://www.youtube.com/watch?v=mkyM-bDanck&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY----------------------------------------------Want better rankings on Amazon? Download our free SEO toolkit and start optimizing smarter: https://bit.ly/3RMqfudWant better ads on Amazon? Get the PPC guide that shows you what really works: https://bit.ly/4d7jNI8Timestamps:00:00 - Why Hire an Amazon Agency?  00:16 - Deep Experience Across Many Brands  01:14 - How Agencies Scale Faster Than Internal Teams  02:34 - The Real Cost Difference  03:28 - Skills and Services You Can’t Find in One Person  03:49 - Outside Insight That Helps You Grow  04:30 - Faster Results From Day One  05:22 - Final Reason to Hire an Amazon Agency----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon sellers lost the main image hack. Now Amazon is testing changes to product titles. These updates could affect clickthrough rates, listing performance, and search visibility. Learn how this might impact your Amazon listing optimization.Book a call with us and get real advice that actually helps your sales: https://bit.ly/44uHuaR#AmazonSellers #AmazonFBA #EcommerceNews #AmazonUpdatesWatch these videos on YouTube:Is Amazon Suppressing Your Listing Image Hacks? https://www.youtube.com/watch?v=npD7UjHkkL8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3Amazon Changed SEO Again https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsDownload the free Amazon SEO toolkit and start fixing what’s actually holding your listings back: https://bit.ly/3ShwQwMTimestamps00:00 - Another Change Amazon Sellers Didn’t Ask For00:40 - Amazon’s Survey on Two-Part Titles01:50 - Why Titles Are Crucial for Clickthrough02:25 - Amazon’s Plan: Split Titles and Highlights03:05 - This Sounds Like Bullet Points04:10 - Main Image Hack Connection05:00 - Amazon Isn’t Listening to Sellers06:10 - Why This Might Hurt Your Conversion Rate07:25 - Will This Actually Help Shoppers?08:10 - What Might Happen Next----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC guide and start improving your sales.https://bit.ly/3ScUKJS#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - What’s the difference between exact, phrase, and broad match?00:13 - Overview of targeting types with simple examples00:30 - How “artisan soap” matches in all targeting types00:55 - “Artisan soap for holidays” example and its limits01:11 - Phrase mismatch: when only broad works01:33 - Examples that don’t match any targeting type01:51 - Why you shouldn't mix targeting types in one campaign02:33 - Final summary of what each targeting type really means03:06 - Targeting errors: broad matches you didn’t expect03:45 - Quick tip: simplify Amazon ad targeting for better results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR#AmazonTitleUpdate  #AmazonListingTips #TwoPartTitles #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsGrab the free SEO toolkit built to get your products seen, clicked, and sold on Amazon. https://bit.ly/4lQ88BfTimestamps00:00 - Amazon Testing Two Part Titles00:35 - What Two Part Titles Look Like01:25 - Amazon’s History with Title Limits01:59 - Don’t Make Changes Too Early02:34 - Amazon's Unpredictable Rule Enforcements03:10 - Why Long Brand Names Are a Problem03:52 - Brand Identity Doesn’t Matter to Buyers04:35 - Being Amazon-Native is OK05:01 - Long Titles Might Be Hidden on Mobile05:45 - Keep Stuffing Keywords (for Now)06:39 - Could This Change the Ranking Algorithm?07:19 - You Don’t Really Have Title Control07:51 - Expect Rollout Within 90 Days08:07 - Free Consultation at MyAmazonGuy.com/book08:43 - Personal Update from Steven Pope----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is now cracking down on main image hacks that sellers use to boost CTR and sales.Learn how these changes impact your Amazon listings and what still works today.Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY#AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSalesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Curious about our main image hack? Check it here: https://bit.ly/42J2qZeHaving trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:00 - Amazon Image Changes00:12 - What is the Main Image Hack?00:55 - How the Main Image Hack Worked Before01:45 - New Amazon Image Detection Updates02:45 - Why Main Images Are Being Suppressed03:35 - What Types of Main Images Are Still Safe04:30 - Examples of Suppressed and Allowed Images05:30 - Amazon Getting More Lax in Some Categories06:30 - What Sellers Should Do Now About Their Images----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSome Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.CTR, PPC, and SEO all matter, but one change can make a big difference.Grab our free PPC guide and start spending smarter on Amazon ads:  https://bit.ly/4jGqaUO#AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowthWatch these on YouTube:What’s Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHAre Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10----------------------------------------------Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCrSubmit your details and start improving your CTR https://bit.ly/4jXADvlTimestamps:00:00 - Starting with brand growth on Amazon00:15 - Why 66,000 US sellers are the target audience00:28 - Can your brand grow from $1M to $3M?00:33 - Main image fixes that double clicks01:10 - Example using Vaseline to explain image strategy02:00 - Using product-in-use photos and keywords02:45 - PPC and the golden keyword ratio explained03:25 - SEO checks: A+ content, alt text, and Spanish images03:50 - Traffic vs Conversion: Focus areas for growth04:30 - Other conversion issues: design, copy, catalog05:00 - Final thoughts + call to work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAre you targeting keywords the right way? Learn how to get the best ones using broad and exact match strategies. This step-by-step guide shows how real Amazon sellers find what works.Find this PPC tip useful? Get even more inside our Amazon PPC guide: https://bit.ly/3RumCsK#AmazonPPC #KeywordTargeting #BroadMatch #ExactMatch #AmazonAdsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advice on your Amazon business? Book a free call: https://bit.ly/44uHuaRTimestamps00:00 - Why Keyword Research Matters  00:21 - What Tools You Need: Helium 10 & Cerebro  01:14 - Finding Your Main Keyword  01:40 - Pulling Competitor ASINs from Amazon  02:32 - Importing ASINs into Cerebro  03:00 - Filtering Keywords by Rank & Volume  04:10 - Choosing Keywords for Broad Campaigns  05:24 - Finding Longtail Keywords for Exact Match  06:26 - Adjusting by Bid Strategy & Budget  07:31 - When to Avoid Low Search Keywords  08:08 - Broad vs Exact Campaigns Explained  08:50 - Using the Same Strategy for Existing Products  09:31 - Wrapping Up: Add Longtail Keywords for Better Results  -------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how to fix your IPI score by staying in stock and sending inventory frequently. Understand how Amazon handles strike-through pricing and what causes it to disappear.Grab the PPC guide and start making smarter ad decisions: https://bit.ly/43WXCls#AmazonInventory #FBAIPI #StrikethroughPricing #AmazonSellers #EcommerceStrategyWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4lKaBgPTimestamps00:00 - Welcome and What Sellers Are Asking About  00:11 - What Affects Your IPI Score on Amazon  00:34 - Inventory Tips to Improve IPI Metrics  01:00 - Where to Learn More About IPI and Inventory Fees  01:28 - Strategy for a Strike-Through Price  02:15 - Why Amazon Removes Your Strike-Through  03:04 - Mistakes That Lead to Pricing Errors  03:20 - Final Thoughts on Amazon Pricing Strategy  03:26 - How to Get Help with Amazon Sales-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show