My Amazon Guy

Send us a textAmazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.Stay ahead of Amazon’s latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxuDownload our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon News Recap for Sellers00:18 - Removal of Irrelevant Variation Themes01:37 - Amazon Pulls Out of Google Shopping Ads02:45 - Seller Feedback Update: Star Ratings Only04:37 - New FBA Returns and Ownership Settings06:00 - Amazon Manufacturing Central Announcement08:13 - Customer Reviews Transition to Voice of the Customer-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textTrademark scams are targeting Amazon sellers after filing with the USPTO. Many receive fake mail asking for a publication fee that looks official. Sellers can protect their brands by verifying trademark records directly and avoiding fake fees.Protect your brand from scams. Get help registering your trademark the right way: https://bit.ly/4lsWHOxDownload our advanced Amazon tips and start applying strategies top sellers use to stay ahead: https://bit.ly/45snCUU#AmazonSellers #TrademarkHelp #AmazonTips #USPTOWarning #BrandProtectionWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide: https://bit.ly/4lF0OYXDownload our SEO toolkit: https://bit.ly/3JyMDGoDownload our Amazon Crisis Kit (this is good to have before problem occurs): https://bit.ly/4maWHn0Grow your brand with DTC. Book a DTC call with us: https://bit.ly/4kOz6rrTimestamps00:00 - Fake Trademark Fee Scam Explained00:30 - What the Letter Looks Like01:00 - Why It’s a Scam and How It Works01:45 - What You Actually Need to Do02:20 - Where to Verify Your Trademark02:50 - How to Avoid Trademark Scams for Good----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover how improvements in Amazon listings, campaigns, and images can solve major seller problems swiftly. Hear about the transformation of a business from a solo operation to a team effort, highlighting the importance of expert support for A+ content and ad strategies. Learn why addressing ASIN and SKU issues is crucial for lasting success. The discussion also emphasizes ongoing involvement in your Amazon business to navigate the challenging e-commerce landscape effectively.

Send us a textSellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior.Losing loyal buyers to cheaper ads?Let’s rebuild your ad game with a focused strategy, book a call: https://bit.ly/4jMZtxu#AmazonAds #RetargetingStrategy #BrandedCampaigns #AmazonMarketing #FBAAdvertisingWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Why Competitors Are Taking Your Buyers00:16 - How Audience Bid Adjustments Help With Retargeting00:45 - Setting Bid Adjustments in Self-Campaigns01:26 - Targeting Past Customers With Precision02:00 - Using Audiences to Control CPC and Retention02:42 - Why Sellers Should Start Using This Right Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textA shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/3Hrwm5fGrab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 - UPC issue explained during shipment00:33 - Using AWD as an off-channel warehouse01:19 - Why relabeling matters for inventory tracking02:09 - Parentage problems with mismatched SKUs02:55 - AWD relabeling vs. removing inventory03:30 - Off-Amazon distribution option walkthrough04:15 - Intercepting and relabeling inbound shipments04:49 - Can a carrier reroute to avoid the issue?05:30 - Options recap and final recommendations----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textImproving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks: Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTRWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, download the PPC Guide that actually drives results.https://bit.ly/4lF0OYXWant more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSlDTC isn’t optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rrDon’t wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Click-Through Rate Matters in 2025  01:23 - The IAP Funnel: How Sales Happen on Amazon  02:52 - Amazon’s Real-Time CTR Data with Search Query Report  04:44 - Traffic vs Conversion: Where Sellers Should Focus  06:39 - CTR Case Study: High Clicks, Low Impressions  07:52 - Fixing Low Click Share with Image Changes  09:42 - Real Image Test with Five Agencies  12:01 - Why Keywords Matter More Than Brand Names on Packaging  14:00 - Finding High-Sales Keywords for Image Optimization  16:00 - The Real Reason Your Image Isn’t Working  18:00 - Best Practices for Supplements and Main Image CTR  20:26 - Summary: Make Your Keyword the Focus for CTR Gains-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSeasonal sales shifts affect every Amazon seller, especially after events like Prime Day or Q4.If sales suddenly slow down, it’s often inventory timing, missed demand windows, or buyer behavior.Planning for ups and downs helps sellers avoid stockouts, manage pricing, and stay ahead of competitors.Don’t let sales dip catch you off guard. Download our Amazon crisis kit and get prepared: https://bit.ly/4maWHn0#AmazonSales #Q4Planning #AmazonCrisisKit #SeasonalSales #amazonfba Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXTraffic doesn’t drop by accident. Grab the SEO Toolkit and make sure your listings are built to last: https://bit.ly/457zjSlIf Amazon slows down, your website should pick up the slack. Book a DTC strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - The Reality of Amazon Sales Roller Coasters00:26 - Why Sales Dip After Prime Day or Q401:01 - How Product Seasonality Impacts Sales01:28 - What to Do When Sales Suddenly Slow01:55 - Common Issues Covered in the Crisis Kit02:30 - Managing Demand During Busy and Off Seasons03:13 - How to Avoid Overstock After Peak Seasons04:16 - Identifying Your Seasonal Sales Trends05:29 - Keywords and Phrases That Match Buyer Intent06:14 - Using Lifestyle Images for Seasonal Positioning06:42 - Logistics Planning and FBA Deadlines07:37 - Promotions and Coupon Planning Around Peaks08:08 - Why Seasonality Can Be a Profit Window08:31 - Don’t Let Competitors Outpace You08:48 - Preparing Listings and Inventory Before Peaks08:55 - Get the Amazon Crisis Kit----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon has stopped spending on Google ads, and it’s causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform.Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonTraffic #EcommerceNews #PPCstrategy #OnlineSalesTips #AmazonAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Traffic Is Dropping00:18 - Amazon Stops Spending on Google Ads00:43 - Did This Increase Amazon PPC Costs?01:13 - Traffic on Amazon Down 13%01:28 - What Brand Owners Should Do Next01:38 - UGC on TikTok Still Works02:04 - Is Amazon Trying to Own Customer Data?03:00 - Speculations on Amazon’s Strategy03:15 - Daily Amazon Updates and Final Thoughts----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

Send us a textAmazon quietly introduced new FBA return, evaluation, and damaged inventory settings that could impact seller profits. These changes affect how returns are processed, whether items are evaluated for damage, and if Amazon can keep and resell your damaged goods. Knowing which settings to adjust now can protect your margins and control over your inventory.Protect your margins and inventory. Book a call now to review your FBA settings before it’s too late: https://bit.ly/4jMZtxu#AmazonSellerTips #FBASettings #AmazonReturns #EcommerceTips #AmazonFBAWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Get proven strategies to lower ad costs and increase sales: https://bit.ly/4lF0OYXOptimize your listings and rank higher for profitable keywords: https://bit.ly/457zjSlBe ready with solutions before problems threaten your account. Download our Amazon Crisis Kit: https://bit.ly/4maWHn0Book a DTC call and expand beyond Amazon to own your customer base: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon’s New FBA Return Policy Overview00:31 - Returnless Resolutions Explained01:50 - When Returnless Resolutions Make Sense03:00 - Returned Item Evaluation and Why It Matters04:48 - Risks of Disabling Return Evaluation05:48 - Damaged Inventory Ownership Setting Breakdown07:41 - Why This Change Reduces Seller Control09:21 - Recommended Actions for Sellers10:26 - Final Thoughts on Policy Changes----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSome sellers own the product, brand, and UPC but still can’t list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call with us: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListingWatch these videos on YouTube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Blocks You from Selling Your Own Product00:26 - Common Product Listing Errors and Signs to Watch00:50 - Brand Registry Might Not Be Connected to Your ASIN01:22 - Importance of GTIN and UPC in Seller Central02:09 - What to Do If UPC Fix Doesn’t Work02:57 - Submitting Cell Phone Images with Branding03:43 - Why Amazon Rejects Sticker Logos04:01 - What Happens If Brand Registry Gets Revoked04:24 - Final Steps and Summary-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show