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My Amazon Guy

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Nov 11, 2024 • 5min

How to Fix Amazon Ad Performance Drops

Send us a textExperiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC.#AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketingGet help from My Amazon Guy to grow your Amazon sales: https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business: https://myamazonguy.com/SOPImprove your listings with My Amazon Guy’s Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Intro: Common Issues in Amazon Ads00:19 - Meet the Experts: My Amazon Guy and Clear Ads00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance02:15 - Broad Campaigns: When to Use Them02:55 - Bid Adjustments and Placement Optimization03:40 - Managing Broad Match Campaigns Carefully04:10 - Segmenting Keywords for Better PPC Results04:50 - Using Placement Modifiers to Improve Ad Performance----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 10, 2024 • 2min

Is Amazon's Monopoly Actually Good for Consumers?

Send us a textLearn why Amazon fears competition from Google and how its logistics empire powers its success. Watch the full episode here: https://www.youtube.com/watch?v=ko-3Rdr8Fyk&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=64Watch these next: How Amazon’s Logistics Changed E-commerce Forever: https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=8&t=4sWhy Amazon Seller Support Frustrates So Many: https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=24Grow your Amazon brand with My Amazon Guy: https://myamazonguy.com/#AmazonLogistics #AmazonSellers #EcommerceMonopolySupport the show
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Nov 9, 2024 • 8min

This Is Why Cold Emails Aren’t Getting You Meetings

Send us a textIn this video, we share strategies on how to improve your cold emails, increase meeting conversions, and turn more leads into clients.Get expert tips to convert leads, fix PPC, and manage seasonal stock: https://myamazonguy.comEscape the 40 Client Trap https://www.youtube.com/watch?v=7EIekNLlNlQ&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=10#AmazonSellers #ColdEmailTips #LeadConversion #AmazonMarketing #SalesTips #LeadGeneration #AmazonAgency Watch these videos on YouTube:How to STOP Client Churn When a Brand Manager Exits Your Agency https://www.youtube.com/watch?v=Uoae4KOY38c&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=11Dealing With Unhappy Clients https://www.youtube.com/watch?v=xKv5mFaisHU&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=16In-House vs. Freelancers vs. Agencies https://www.youtube.com/watch?v=aD1cZAvW-Eg&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=34Timestamps:00:00 - Why Cold Emails Aren’t Converting Leads Into Meetings01:01 - Understanding Meeting Conversion Rates02:00 - How to Improve Your Cold Email Strategy03:35 - PPC and SEO Issues for Amazon Sellers04:30 - Why CTR Might Not Work for Amazon Fashion06:00 - Overcoming Common Amazon Seller Problems07:20 - Developing a Seasonal Liquidation Strategy08:00 - Subscribe to My Amazon Guy for More Insights------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 8, 2024 • 4min

Is Amazon's Classification System Costing You Money?

Send us a textLearn how to handle Amazon's frustrating Dangerous Goods classification and fix misclassifications with safety data sheets (SDS) and exemption sheets with Brand Director, Shane Keyes. Get a FREE ASIN Review: https://myamazonguy.com/asin-review#AmazonSellers #DangerousGoods #AmazonFBA #SDS #ProductClassificationWatch this video next: https://youtu.be/R_PMdB5tMkQhttps://youtu.be/7-ilSdV3qgMTimestamps:0:00 – Amazon Dangerous Goods Misclassification0:18 – Explanation of Safety Data Sheets and Exemption Sheets0:32 – How to Check if Amazon Classified Your Product as Dangerous1:01 – Filling Out the Exemption Sheet for Non-Hazardous Products1:55 – Exemption Sheet for Battery Products2:30 – Safety Data Sheet (SDS) Overview and Requirements3:23 – Sections to Include in Your SDS4:02 – Conclusion and How to Get HelpFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 7, 2024 • 10min

Creating Parentages with Flat File on Amazon in 2025

Send us a textLearn the most reliable method to create parentages on Amazon using flat file uploads and avoid the common errors associated with the variation wizard. How to know if your Amazon product is safe for selling https://www.youtube.com/watch?v=zfo9aIVhksg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=8#AmazonSellerTips #FlatFileUploads #AmazonParentage #AmazonFlatFile Watch these videos on YouTube:Learn more about the match types https://www.youtube.com/watch?v=hTVsy0AJv1U&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=9Solve error code 8541 https://www.youtube.com/watch?v=YoPlWI6b87Y&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i&index=4Bulk negation tool tutorial https://www.youtube.com/watch?v=0CoIAiD7Qqg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=12Timestamps:0:00 - Introduction: Why the Variation Wizard Falls Short 0:20 - Explanation of Flat File Uploads 0:44 - Deciding on Products for Parentage 1:00 - Overview of Product Details and Category 1:30 - Downloading the Template for Parentage 2:50 - Filling Out the Flat File Template 4:00 - Setting Up the Parent SKU 5:00 - Understanding the Update Options: Full, Partial, Delete 6:30 - Finalizing Product Details and Upload Process 9:00 - Tracking Upload Status and Troubleshooting 9:45 - Conclusion and Tips for Success-------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 7, 2024 • 4min

These Costly Mistakes Nearly Ruined My Amazon Business

Send us a textLearn from costly mistakes that new Amazon sellers often make, like trusting Amazon’s prep service and launching too many variations. In this video, Steven Pope from My Amazon Guy shares his personal experience of launching soap products and other missteps that cost him money. Discover why packaging your own products and avoiding over-expansion can help you avoid the same pitfalls. Watch this to get real advice from someone who turned his losses into success!#AmazonBusiness #AmazonSeller #amazonsellingtips Watch our beginner tutorial playlist on YouTube.https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_Get help from My Amazon Guy to grow your Amazon sales.https://myamazonguy.com/Upgrade your Amazon listings with A+ Content.https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/Timestamps:00:00 - The Biggest Mistakes Amazon Sellers Make00:21 - Why You Shouldn't Trust Amazon's Prep Service00:36 - Launching Too Many Products Can Hurt Your Business01:05 - Failed Product Names and Variations01:45 - Costly Warehouse Mistake02:10 - Should You Take On a Partner?02:30 - Why I Package Products Before Shipping to Amazon02:55 - Real Success Story from My Amazon Journey03:20 - It's Not Passive Income, But It's Worth It!----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 6, 2024 • 4min

How to Deal with HIGH Return Rates on Amazon

Send us a textSteven Pope shares tips on handling high return rates, using inserts, and Helium 10 tools. How Amazon FBA Returns KILL Your Margin https://www.youtube.com/watch?v=WDKd9--UdUk&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=30Watch these YouTube videos next:How to Request More Inventory Space on Amazon FBA https://www.youtube.com/watch?v=D5NlGocA_YM&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=210 Reasons Your Amazon FBA Sales are Down https://www.youtube.com/watch?v=eV7SfQf81kA&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=6#AmazonReturns #AmazonSellingTips #AmazonGrowth #MyAmazonGuy #CustomerExperienceSave when you upgrade your Helium 10 accounthttps://myamazonguy.com/h10upgradeSave with code MAG on Data Dive subscriptionshttps://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGGet Amazon courses on PPC, SEO, and more with MAG Schoolhttps://mag-school.com/Timestamps:00:00 - Why I Place Orders to Test Customer Experience00:33 - Addressing High Return Rates on Amazon01:00 - Is a 9% NCX Return Rate Bad?01:32 - Fixing Return Rates with Product Inserts and Helium 1002:07 - Complex Products and Return Rates: What to Expect02:46 - When to Take Action on Return Rates03:18 - Using UGC and Ads to Boost Sales and Manage Returns-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 6, 2024 • 20min

How One Seller Built a Brand on Amazon Against All Odds

Send us a textAmazon seller Matthew shares his inspiring journey, from doubts to success, and the challenges of building his brand Skunk Skin on Amazon. Discover how he overcame setbacks and achieved success.Explore our Amazon services here: https://myamazonguy.com/amazon-agency/#AmazonSeller #EntrepreneurJourney #MyAmazonGuyWatch these videos on YouTube:Scale Your Amazon Brand with SOPs: https://www.youtube.com/watch?v=16g5TdLCYow&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=6Why Most Amazon Sellers Fail – And How to Avoid It: https://www.youtube.com/watch?v=dlzVxjGMcyA&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=6Top Tips to Rank Higher on Amazon: https://www.youtube.com/watch?v=vYbA6U65cUc&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12Timestamps00:00 - Introduction to the Podcast00:05 - Matthew’s Journey into Amazon Selling01:20 - The Story Behind Skunk Skin02:00 - Challenges and Lessons on Amazon03:05 - Facing Setbacks with Agencies04:05 - My Amazon Guy Saves the Day05:50 - Common Issues with Amazon Listings07:15 - Strategies to Overcome Negative Reviews09:05 - Future Goals for the Skunk Skin Brand10:20 - Advice for Fellow Amazon Entrepreneurs12:00 - Final Thoughts and InspirationFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 5, 2024 • 3min

Why 99% of Amazon Sellers Choose FBA

Send us a textIs FBA or FBM better for your Amazon business? Steven Pope from My Amazon Guy breaks down the benefits of using FBA over FBM, highlighting the key reasons why 99% of Amazon sellers choose FBA, especially for heavy or bulky products like charcoal. Learn how FBA can help you recover lost inventory, improve logistics, and take advantage of Amazon Prime members to boost your sales. If you're deciding between FBA and FBM or struggling with inventory issues, this video is packed with useful insights to help grow your business.#AmazonFBA #FBAvsFBM #AmazonSellers #EcommerceTips #MyAmazonGuyGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business:https://myamazonguy.com/SOPImprove your listings with My Amazon Guy’s Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Recovering Lost Inventory and FBA Benefits00:15 - Challenges with FBM Sellers00:45 - Why Sellers Are Avoiding FBA01:10 - Recovering Lost Inventory with FBA and My Refund Guy01:30 - Why FBA is Better for Heavy or Flammable Products01:50 - The Benefits of FBA for Sales Growth02:20 - Leveraging Amazon Prime with FBA for More Sales02:50 - Easier Logistics with FBA: Bulk Shipping & Fewer Headaches03:10 - PPC Strategy to Skyrocket Sales in the Busy Season----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Nov 4, 2024 • 18min

How to Grow Sales While Lowering ACoS: Amazon PPC Tips

Send us a textAmazon PPC tips to grow sales and lower ACoS, focusing on bidding strategies, day parting, and down-only bidding.Causes Of Zero Impressions on Amazon PPC https://www.youtube.com/watch?v=XQ8T6YXDt8k&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=15Watch these videos on YouTube:Amazon PPC for New SEO Phases https://www.youtube.com/watch?v=EhhwlzNE4H8&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=31When to Increase, Lower, or Negate Bids https://www.youtube.com/watch?v=tQwD3CywNW8&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=36#AmazonPPC #ACoSTips #AmazonSalesGrowth #AmazonStrategy #ppcoptimization Get help from My Amazon Guy to grow your Amazon sales.https://myamazonguy.com/Timestamps:00:00 - Can You Grow Sales and Lower ACoS?00:14 - Case Study: Lifting Sales by 162%01:25 - Why PPC Automation Often Misses Growth Opportunities02:32 - How to Use Down-Only Bidding to Lower ACoS03:50 - Combining Bidding Strategies: When Up & Down Bidding Goes Wrong04:46 - Using Day Parting for More Effective PPC Spend07:00 - Improving CTR to Lower ACoS09:41 - Optimizing Main Images for Better CTR12:02 - Why Fixing Your Main Image Can Be a Game Changer14:44 - Improving A+ Content for Higher Sales and Lower ACoS16:10 - Why Hiring an Agency Can Help You Optimize PPCFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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