
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Latest episodes

Feb 19, 2025 • 7min
What Really Works for Amazon SEO in 2025
Send us a textPPC impacts SEO! Download our PPC guide to improve rankings: https://bit.ly/4hvliRPAmazon SEO is changing, and sellers need to stay ahead. In this video, we break down the most important SEO factors in 2025 and what actually moves the needle.#AmazonSEO #EcommerceTips #AmazonSellingWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Amazon SEO in 2025 – What’s Changing?00:16 - Why Alt Text in A+ Content Matters01:02 - How Amazon Follows Google’s SEO Trends02:06 - SEO Ranking Factors That Matter Most03:20 - Why Reviews Are Losing SEO Power04:48 - The Impact of Rufus on Amazon SEO06:00 - Simple SEO Fixes That Increase Sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 19, 2025 • 5min
Amazon Product Launch Strategies That Actually Work
Send us a textIs your Amazon product launch actually working? Running out of stock, getting reviews, and ranking up are all signs of success., but what happens next? Learn how to keep momentum, increase sales, and decide whether to merge ASINs.Get our Amazon PPC guide and start improving your ads today https://bit.ly/419pOQ3#AmazonSales #EcommerceTips #AmazonFBA #AmazonSellerWatch these videos next:The Reason You're Losing on Amazon: https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=12Creating Parentages with Flat File on Amazon in 2025 https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=13-----------------------------------------------Need help with your listing? Let us fix it!: http://bit.ly/3B1LvHtNeed expert advice? Book a FREE call with us today: http://bit.ly/3B3HMJATimestamps00:00 - Is Your Product Launch Successful?00:16 - Signs That Your Product is Doing Well00:50 - Running Out of Stock: Good or Bad?01:30 - How to Increase Sales After Launch02:00 - Fixing Click-Through & Conversion Issues02:40 - The IAP Funnel for Better Amazon Sales03:30 - Should You Merge ASINs?04:00 - Why Reviews Aren’t Everything04:30 - Selling on Amazon Can Be Easier!----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 18, 2025 • 3min
Sellers Are Losing Money Because of This Amazon Issue
Send us a textAmazon Seller Support is frustrating sellers with suspended listings, slow responses, and poor service. This video breaks down why support is failing and provides quick tips on how to handle support issues, improve your listings, and avoid costly mistakes.Stop wasting money on ads that don’t convert. Download our PPC guide https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #FBAProblems #AmazonFBA #OnlineBusinessWatch this videos next:AVOID These Review Traps! https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5-----------------------------------------------Having trouble with Seller Support, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtStruggling with your Amazon business? Get expert guidance: http://bit.ly/3B3HMJATimestamps:00:00 - The Reality of Selling on Amazon00:07 - Why Amazon Seller Support Is a Nightmare00:21 - What Gurus Won’t Tell You About Profit Margins00:33 - The Inside Joke That Amazon Sellers Relate To00:46 - Amazon's Growing Problems Are Hurting Sellers01:05 - The Biggest Challenges of Selling on Amazon01:17 - Why Amazon Dominates and Sellers Struggle01:30 - The Easiest Way to Increase Sales on Amazon01:39 - Why Your Main Image Can Make or Break Your Sales01:58 - How Amazon Sellers Should Focus on Customers02:12 - The Secret to Constant Amazon Business Growth02:27 - Ready to Grow? Work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 17, 2025 • 15min
The TRUTH About Amazon’s Rufus AI & Product Rankings
Send us a textEveryone’s talking about Rufus, Amazon’s new AI, but is it actually changing how products rank? Some claim it’s a game-changer, but the data tells a different story. If you’re relying on Rufus to improve your rankings, you might be missing out on what really moves the needle. Watch to see what’s actually working in Amazon SEO for 2025.Stop wasting money on ads that don’t convert. Download our PPC guide https://bit.ly/4hAmqn8#AmazonSEO #AmazonRankings #amazonrufus #SEOWatch these videos on YoutTube:Amazon SEO Guide https://www.youtube.com/watch?v=-Dc-ufvTHVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=73Maximize Amazon Sales with A+ Content and SEO https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=16-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon’s Rufus AI Is Overrated!00:08 - What Is Rufus & Why Are Sellers Talking About It?01:05 - Does Rufus Actually Affect Amazon Rankings?02:40 - Perplexity AI’s Claim vs. Real Amazon SEO Data04:00 - Amazon’s Patent vs. What’s Really Happening05:20 - A Simple Test to See If Rufus Changes Rankings07:00 - Alt Text & A+ Content: What Still Works08:45 - Can Rufus Read Text on Product Images?10:15 - The Limitations of AI in Amazon SEO11:30 - Search Volume Trends: Has Rufus Made an Impact?13:00 - What Actually Helps Rank Products in 2025?14:20 - Final Thoughts – Why Rufus Isn’t Changing SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 16, 2025 • 15min
How My Amazon Guy Created 500+ Jobs (And How You Can Join)
Send us a textLooking for a career in Amazon selling or e-commerce? My Amazon Guy has created over 500 jobs in brand management, marketing, public relations, and more. Whether you're into analytics, design, or customer service, there's a role for you.Apply here: https://myamazonguy.com/jobs#AmazonCareers #EcommerceJobs #WorkFromHome #AmazonSelling #myamazonguy Watch this video next:Become a Brand Manager in 90 Days at My Amazon Guy- Apply Today! https://www.youtube.com/watch?v=ybZB2v1MT_w&list=PLDkvNlz8yl_Ypm8ienw6jdohTF1Wa3VqT-----------------------------------------------Improve your hiring chances. Take MAG School courses and gain the skills you need https://mag-school.com/coursesTimestamps00:00 - A Career in Amazon Selling00:09 - What My Amazon Guy Does00:21 - Types of Jobs Available00:54 - Where We Hire: USA, Mexico, Philippines01:41 - Internship Opportunities at My Amazon Guy02:07 - PH Summit & Employee Growth03:20 - How Internships Build Careers04:31 - My Background in Education & Training05:02 - Why People Choose My Amazon Guy Over Other Companies06:04 - What It's Like Working at an Amazon Agency07:26 - The Leadership Team & Growth08:46 - My Amazon Guy’s Core Values10:30 - What We Look for in Applicants12:00 - How to Apply & Next Steps----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 15, 2025 • 6min
The #1 Reason Your Videos Aren’t Getting Clicks
Send us a textThe biggest mistake YouTube creators make? Overlooking the power of thumbnails! A well-designed thumbnail can triple your click-through rate (CTR) and make a huge difference in your video’s performance. Learn why a thumbnail artist should be your first investment and how to hire the right one.Amazon sellers struggling with CTR? Let’s fix it: http://bit.ly/3Vb6b6Q#YouTubeGrowth #YouTubeTips #ContentCreation #ThumbnailDesign #clickthroughrate Watch these videos next:Why Most Goals Fail and How You Can Succeed https://www.youtube.com/watch?v=Vi-HxMSfuH4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=6How to Build a Successful Amazon Agency with the Right Sales Focus https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=8-----------------------------------------------Download our PPC guide & optimize your ads: https://bit.ly/3DLhywdGet our proven SOPs to grow your business: http://bit.ly/416awftNeed expert advice? Book a free call with us: http://bit.ly/3B3HMJATimestamps:00:00 - Why Thumbnails Matter More Than You Think00:12 - The Mistake Most YouTubers Make With Thumbnails00:40 - The Power of Color and Design in CTR01:15 - Why Close-Up Shots and Emotions Work Best02:00 - How a Professional Photographer Can Help02:30 - Hiring a Thumbnail Designer: What You Need to Know03:10 - Should You Use Fiverr or Hire In-House?04:00 - The Challenges of Finding a Good Designer04:45 - The Business of Teaching vs. Doing05:10 - How My Amazon Guy Uses Education to Grow05:40 - How MAG Helps You Grow Your Amazon Business----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 14, 2025 • 7min
How to Beat Cheap Competitors Without Lowering Your Price
Send us a textUsing images the right way can improve your Amazon rankings and help you sell more. A better main image gets more clicks, leading to more sales. Pricing strategy also plays a big role in long-term profits.Need help with PPC? Download our guide here: https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #AmazonFBA #AmazonMarketing #amazonseoe Watch these videos next:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: http://bit.ly/3B1LvHtGet expert advice, book a free coaching call now: http://bit.ly/3B3HMJATimestamps00:00 - Using Keywords in Amazon Images for Better Ranking00:25 - How Main Images Impact Clicks and Sales01:10 - Why Amazon Ranks Some Products Higher Than Others02:05 - Competing Against Lower-Priced Products – What to Do03:10 - How Pricing Affects Your Profit (Not Just Sales)04:05 - Are You Losing Money Trying to Compete on Price?05:00 - The Real Secret to Selling More Without Lowering Prices06:07 - My Amazon Guy Services – How We Help Sellers----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 14, 2025 • 5min
How a Small SEO Fix Can Increase Your Product Visibility
Send us a textMany sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.Wasting money on ads? Learn how to run PPC the right way! → https://bit.ly/3DLhywd#AmazonSEO #EcommerceTips #AmazonSellers #APlusContent #SEOTricksWatch these next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8Secrets to Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6-----------------------------------------------Not sure if your listing is fully optimized? Let us take a look! → http://bit.ly/3B1LvHtOne call can change your strategy → http://bit.ly/3B3HMJABetter main images = more clicks. Get yours upgraded!→ http://bit.ly/3Vb6b6QTimestamps00:00 - Why Customer Avatar Matters in Marketing00:08 - Fixing Alt Text to Improve Amazon SEO00:39 - Missed Opportunities in Alt Text Optimization01:04 - Adding Spanish and Misspellings for Indexing01:16 - Brand Story and Crawlable Text Issues01:41 - Optimizing A+ Content for Higher Clicks02:14 - The Power of Targeted Images in Amazon Listings02:47 - Testing Images to Improve Click-Through Rate03:26 - A+ Content Design Wins and Fixes04:06 - Why Pet Product Listings Need Better Targeting04:32 - How My Amazon Guy Can Help You Scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 13, 2025 • 3min
Amazon's New Fee Trap and What Sellers Need to Know
Send us a textAmazon promised lower fees, but here’s what they didn’t mention. The critical partial shipment split option is disappearing, and sellers are left with only two choices.Get our Amazon PPC guide and start improving your ads today https://bit.ly/3DLhywd#AmazonFBA #AmazonSeller #FBAFees #Ecommerce #AmazonUpdatesWatch these videos next:Turn Shoppers Into Repeat Customers https://www.youtube.com/watch?v=6bPOaLvpQvc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6How to Add Cost of Goods for Amazon Reimbursement https://www.youtube.com/watch?v=lrCV57aXwsw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11-----------------------------------------------Struggling with your listing? Let us fix it → http://bit.ly/3B1LvHtNeed expert advice? Book a coaching call now → http://bit.ly/3B3HMJATimestamps00:00 - Amazon’s Fee Change News00:07 - Amazon’s November Fee Announcement00:26 - The Hidden Catch in Amazon’s Fee Reduction01:10 - Amazon’s Partial Shipment Split Removal01:45 - Why This Change Matters to Sellers02:02 - The February 20th Deadline & Last-Minute Notice02:06 - Your Two Options Moving Forward02:26 - Final Thoughts & Call to Action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 12, 2025 • 12min
What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Send us a textAmazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.Wasting money on PPC? Grab our guide: https://bit.ly/439NsNZ#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy Watch these videos next:How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet FREE expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps:00:00 - What’s a Good Amazon Conversion Rate?00:10 - Amazon vs Website Conversion Rates Explained00:40 - Why 8% or Less is Considered Poor01:30 - What an Average Conversion Rate Looks Like (8-12%)02:10 - Why Amazon Has Higher Conversions Than Websites02:50 - Why Doubling Traffic is Easier Than Doubling Conversions04:00 - What Affects Amazon Conversion Rates?04:50 - Why 16%+ Conversion Rate Means You're Losing Sales05:40 - Real Example: Too Much vs. Too Little PPC07:20 - How SEO Impacts Your Amazon Conversion Rate08:10 - Common Mistakes in PPC Campaigns09:50 - How to Improve Amazon Conversion with Better Listings10:40 - Where to Get Help with PPC and SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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