My Amazon Guy

Send us a textAmazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.Wasting money on PPC? Grab our guide: https://bit.ly/3DLhywd#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy Watch these videos next on YouTube:How a Simple Change Increased Amazon Sales by 7x https://www.youtube.com/watch?v=lsgkO4WDaO8&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet FREE expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps:00:00 - What’s a Good Amazon Conversion Rate?00:10 - Amazon vs Website Conversion Rates Explained00:40 - Why 8% or Less is Considered Poor01:30 - What an Average Conversion Rate Looks Like (8-12%)02:10 - Why Amazon Has Higher Conversions Than Websites02:50 - Why Doubling Traffic is Easier Than Doubling Conversions04:00 - What Affects Amazon Conversion Rates?04:50 - Why 16%+ Conversion Rate Means You're Losing Sales05:40 - Real Example: Too Much vs. Too Little PPC07:20 - How SEO Impacts Your Amazon Conversion Rate08:10 - Common Mistakes in PPC Campaigns09:50 - How to Improve Amazon Conversion with Better Listings10:40 - Where to Get Help with PPC and SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textA good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve.Struggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6Q#AmazonCTR #AmazonSEO #EcommerceTips #AmazonPPC #amazonadvertising Watch these videos next:How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16-----------------------------------------------Download the ultimate PPC guide & improve your ads: https://bit.ly/3DLhywdNeed expert advice? Book a call with us today: http://bit.ly/3B3HMJATimestamps00:00 - What’s a Good CTR?00:09 - Organic vs. PPC CTR Benchmarks00:15 - Bad, Average, and Excellent CTR Ratings01:27 - Why Improving CTR Matters for Amazon Sellers01:30 - Understanding Advertising CTR (PPC Benchmarks)02:40 - How CTR Is Calculated in Amazon Ads03:52 - CTR Differences Across Niches04:22 - The Golden Keyword Ratio for PPC Success06:19 - Are You Spending Too Little on PPC?07:30 - How to Improve Your CTR Step by Step08:14 - Adding Keywords to Main Images for Higher Clicks09:21 - How Showing and Telling Helps CTR10:28 - The Role of Product Packaging in Clicks11:38 - Key CTR Mistakes Sellers Make13:22 - The #1 Way to Increase CTR Instantly13:56 - ICAP Report: How to Pick the Right Keyword14:18 - Final Thoughts & What’s Your CTR?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMost Amazon sellers ignore Brand Analytics, missing insights that can increase sales, market share, and PPC performance. Learn how data drives growth!Improve your ad performance! Download our PPC guide: https://bit.ly/3DLhywd#AmazonSales #PPCStrategy #Amazonfba Watch these videos next:The Best Time to Sell on Amazon https://www.youtube.com/watch?v=KDkYx-fEcPY&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3How to Perfectly Time Your Amazon Ads in Q1 https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6-----------------------------------------------Struggling with your listing? Let’s fix it—contact us: http://bit.ly/3B1LvHtGet expert advice, book your coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Brand Analytics Matters for Amazon Sellers00:08 - How One Keyword Revealed a Big Opportunity00:26 - Updating Images & PPC Strategy for Better Results00:45 - Market Share TRIPLED Using This Data01:00 - Full Case Study Available at MyAmazonGuy.com01:07 - Why Amazon Sellers Ignore Crucial Data01:17 - How to Use Brand Analytics for PPC Campaigns01:30 - Common PPC Mistakes That Cost Sellers Money01:50 - The Truth About PPC Forecasting & Market Trends02:40 - How to Spot Keyword Trends for More Sales03:30 - Continuous Optimization is the Key to Success04:00 - Selling on Amazon Doesn’t Have to Be Complicated----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably.Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd#AmazonPPC #AmazonzonAds #AmazonAdvertisingWatch these videos next:Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Need help with your listing? Contact us here: http://bit.ly/3B1LvHtWant to grow faster? Book a coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Amazon PPC Is Expensive for Many Sellers01:15 - The Right Time to Explore External Traffic01:34 - Why Some Products Perform Well on TikTok02:28 - Using TikTok Influencers for Amazon Sales03:50 - Amazon PPC Budget: How Much Is Too Much?05:25 - The Truth About Amazon Influencers & External Ads07:10 - Why Broad & Auto Campaigns Perform Better09:00 - Avoid This Common Keyword Negation Mistake11:20 - How to Optimize Your Amazon PPC Budget13:45 - The Problem With Too Many Campaigns & Keywords15:30 - Day Parting and Timing Your Bids for Maximum ROI17:10 - Why Simplicity Beats PPC Automation Every Time19:45 - How to Scale Amazon PPC Without Losing Profit22:00 - The Mistakes That Amazon Aggregators Make----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSetting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.Get our PPC guide and improve your Amazon ad campaigns today: https://bit.ly/3DLhywd#AmazonPPC #EcommerceSelling #AmazonAdsWatch these videos next:Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=17Negative Keywords Can Save Your Ad Spend https://www.youtube.com/watch?v=e99bbf1Tohw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=22-----------------------------------------------Listing issues costing you sales? Contact us now and fix your Amazon listings: http://bit.ly/3B1LvHtNeed expert advice? Book a coaching call and get personalized help: http://bit.ly/4eVgJxUTimestamps:00:00 - Why Initial PPC Bidding is Challenging00:08 - How to Pick the Right Starting Bid00:23 - Why Spring is the Best Time to Test Keywords01:02 - Using Helium 10 Cerebro for Keyword Research01:46 - How to Find Suggested PPC Bids02:15 - Understanding Amazon’s PPC Bid Suggestion02:42 - Budgeting and ACoS Considerations for PPC03:26 - Filtering Keywords by Search Volume04:06 - Setting a Max Bid for PPC Campaigns04:48 - Why Amazon’s Suggested Bid is a Good Starting Point05:10 - How Often You Should Optimize PPC Bids05:45 - Selling on Amazon Doesn't Have to Be Complicated-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textUnderstanding the right Amazon PPC metrics is crucial for increasing sales and improving ad performance. Many sellers rely on TACoS, but is it enough? Learn how to track PPC success using ROAS, market share, and category ranking to stay ahead of competitors.Improve your Amazon PPC results. Download our PPC guide: https://bit.ly/3DLhywd#AmazonPPC #amazonads #AmazonAdvertisingWatch these videos next:Perfectly Time Your Amazon Ads https://www.youtube.com/watch?v=u_L4ShtrGqc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=5Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9-----------------------------------------------Problems with your Amazon listing? Let us fix it for better sales:  http://bit.ly/3B1LvHtNeed expert guidance on Amazon? Book a coaching session today: http://bit.ly/3B3HMJATimestamps00:00 - What Metrics Matter in PPC?00:28 - The TACoS Debate: Is It Still Relevant?01:05 - Why ROAS & Market Share Are More Important01:42 - Tracking Competitor Growth with PPC02:19 - The Danger of Isolated PPC Data02:48 - A Simple Analogy for Measuring PPC Success03:14 - The Big Picture of Amazon PPC Performance03:20 - Final Thoughts: Making PPC Easier--------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSetting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide: https://bit.ly/3DLhywd#AmazonAds #AmazonSelling #amazontips Watch these next:More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Get the Most from Q1 Shoppers https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8-----------------------------------------------Struggling with your Amazon listing? Let’s fix it!  http://bit.ly/3B1LvHtGet expert advice on growing your Amazon business. Book a call now! http://bit.ly/3B3HMJATimestamps:00:00 - Why ACOS and TACOS Matter00:09 - What is ACOS and Why it Matters00:32 - How to Calculate ACOS for Amazon Ads01:16 - Setting ACOS Goals for Growth vs. Profitability02:00 - The Role of COGS in Ad Strategy02:12 - What is TACOS? ACOS vs. TACOS Explained02:30 - How to Adjust ACOS and TACOS Over Time02:48 - Need Help? Work With My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textYour Amazon main image affects clicks and sales. If shoppers can’t tell what your product is, they’ll move on. This video breaks down a real listing and shows simple changes, like lifestyle images, keyword-rich text, and better angles to improve CTR and conversions.Get more clicks and sales with a better main image! Fix yours today: http://bit.ly/3Vb6b6Q#AmazonImages #MainImageHack #AmazonListingOptimizationWatch these videos next:Focus on Traffic NOT Design https://www.youtube.com/watch?v=UOlRUvdOfJY&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5Why No One’s Clicking Your Listing https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10-----------------------------------------------Get our PPC guide & improve your ads today! Download here: https://bit.ly/3DLhywdLaunching a product or fixing a listing? We’ve got answers! Contact us: http://bit.ly/3B1LvHtNeed expert help? Book a call with My Amazon Guy now: http://bit.ly/4eVgJxUTimestamps00:00 - How to Improve This Amazon Product Image00:07 - Using Lifestyle Images for More Sales00:12 - Adding a Ribbon & Text for Better Visibility00:20 - Why Keywords in Images Matter00:38 - Fixing the Main Image to Show Product Use00:46 - Are the Bullet Points Good Enough?01:05 - Why the Parent Listing Format Might Be Hurting Sales01:15 - Fixing A+ Content for Better SEO & Conversion01:31 - Upgrading to Premium A+ Content01:39 - Who is the Product For? Optimizing Demographics01:47 - Main Image Hacks Every Seller Should Use01:52 - Selling on Amazon Doesn’t Have to Be Hard!-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textKeeping customers on Amazon requires strong brand loyalty. Learn how to use Brand Analytics and promotions to increase repeat buyers and sales.Seller success starts with PPC. Get the guide today https://bit.ly/3DLhywd#AmazonSelling #EcommerceGrowth #BrandLoyaltyWatch these videos next:Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Q1 Insider Tactics https://www.youtube.com/watch?v=UzWMluqxKGA&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=4-----------------------------------------------Need help with your listing? Need Expert advice? Contact us http://bit.ly/3B1LvHtSee how we can help grow your Amazon business: http://bit.ly/4eVgJxUTimestamps:00:00 - Why Repeat Customers Matter00:22 - Understanding Brand Analytics for Customer Loyalty01:17 - What Are Brand Tailored Promotions?02:30 - The Difference Between Top Tier & Declining Top Tier Customers03:50 - Why You Should Focus on Declining Top Tier Shoppers05:10 - Should You Target High Spend Customers?06:30 - How to Attract New Customers on Amazon07:45 - The Importance of Brand Followers-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textA major change is coming for Amazon sellers as Trump’s tariffs close the de minimis loophole. This allowed Temu and Shein to ship tax-free under $800, but starting tomorrow, import taxes will hit hard. This could reshape e-commerce, increase costs, and push U.S. manufacturing forward. What does this mean for your Amazon business?Need help optimizing your PPC campaigns? Download our free PPC guide https://bit.ly/3DLhywd#AmazonNews #EcommerceUpdates #TrumpTariffs #AmazonSellers #TemuVsAmazonWatch these videos next:Amazon’s Name Generator Isn’t Worth Your Time https://www.youtube.com/watch?v=ybK1CJ-qkwg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6AVOID These Common Review Traps! https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5-----------------------------------------------Having issues with your Amazon listing? Get expert help to fix suppressed listings, improve rankings, and drive more sales: http://bit.ly/3B1LvHtWant one-on-one coaching for your Amazon business? Book a call with our experts: http://bit.ly/3B3HMJATimestamps00:00 - Huge Amazon News: Trump Tariffs & Import Loophole Closing00:31 - How This Loophole Helped Shein & Temu Avoid Taxes01:10 - Unsafe Products & Knockoffs – The Hidden Dangers02:06 - How These Changes Help American Businesses02:30 - Amazon’s Reaction – Why They’re Happy About It03:46 - What This Means for Sellers – Big Changes Ahead04:45 - Can You Start Manufacturing in the U.S. Instead?06:07 - Early Movers: Is U.S. Manufacturing the Future?07:12 - Tariffs vs. Income Taxes – A Major Policy Shift08:06 - Amazon Sellers Feeling the Pinch – What to Do Next10:09 - What You Should Focus on as a Seller Right Now10:34 - Global Politics Are Changing the Game for E-commerce11:00 - Is This Video AI? No, But Here’s What’s New-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show