

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Apr 2, 2025 • 4min
BREAKING NEWS: Amazon is Buying TikTok?!
Send us a textAmazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmTJoin the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.Register here: https://bit.ly/3QZxQ8h#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Might Be the Unexpected TikTok Buyer00:45 - Trump's Past Involvement Delayed TikTok Ban01:30 - Amazon’s Bid and Stock Reaction02:00 - Amazon Inspire: Past Social Media Effort02:33 - User-Generated Content’s Role in E-commerce03:00 - Amazon + TikTok Partnership from Last Year03:25 - What Happens If Amazon Buys TikTok?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 1, 2025 • 6min
Why Lifetime Value Matters More Than ACOS for Supplements
Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 31, 2025 • 4min
Why Some Amazon Brands Fail (Even with Great Products)
Send us a textFounders often fail to scale because they don’t ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success.Grab the free PPC guide and start making smarter ad decisions: https://bit.ly/41SiY1J#AmazonSellers #ASINmerge #EcommerceGrowth #FBAproblems #AmazonBrandingWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Founders Struggle with Running the Business00:38 - Pride Over Product Hurts the Brand01:03 - How MAG Cleaned Up a Messy ASIN Catalog01:48 - Why ASIN Merging Matters on Amazon02:32 - Biggest Regret: Not Hiring MAG Sooner03:01 - Some Brands Just Can’t Be Saved Anymore03:35 - Why Amazon Sellers Need to Ask for Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 27, 2025 • 7min
Seasonal Sales Tactics That Actually Work for Gift Products
Send us a textSeasonal gift boxes like soup baskets can still sell fast with the right price and launch timing. Rotating giftable products around holidays and using a price drop strategy can drive strong sales, even with zero reviews. This video explains how to keep seasonal products ranked and selling on Amazon.Get the SEO Toolkit built for Amazon sellers and start ranking faster: https://bit.ly/3DJeJMS#AmazonFBA #SeasonalSales #GiftBoxStrategy #EcommerceTips #MyAmazonGuyWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Giftable launches still work with no reviews00:10 - Client’s top seller: a soup gift basket00:32 - Seasonality and Q4 dominance explained00:58 - Steven’s own top-performing gift box01:40 - Embracing the ups and downs of seasonal sales02:13 - You need a product for each holiday02:29 - Why Steven chose hot pink over teal03:06 - Optimizing CTR with great images03:40 - Price drop strategy before peak season04:27 - The exact price increase tactic that worked05:00 - Focus product rotation, not off-season pushing05:26 - Example: Easter gift basket timing05:55 - Every new product should follow the same launch strategy06:11 - Pitching price strategy to brand owners06:17 - Let My Amazon Guy handle your Amazon sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 27, 2025 • 9min
ChatGPT Listing Images Are Actually Amazing
Send us a textChatGPT’s new image tool helps Amazon sellers create better product photos for their listings fast. See how AI can improve Amazon listing images without expensive design work.Grab the free Amazon seller toolkit to grow faster with less guesswork. https://bit.ly/3FKue7I#ChatGPT #AmazonPhotos #ProductImages #AmazonSellerTips #AIforAmazonWatch these videos on YouTube:How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16-----------------------------------------------Need expert advice? Book a call with us today: http://bit.ly/3B3HMJAStruggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6QTimestamps00:00 - ChatGPT Image Tool for Amazon Product Photos00:28 - Uploading Example Image for Testing01:16 - First Product Rendering Result02:01 - More AI Photo Tests with Infographics02:58 - Creating a Lifestyle Photo with AI03:51 - Problems with AI Text and Logos04:28 - Coffee Table Lifestyle Photo05:27 - Comparing Amazon’s Built-in Image Tool06:20 - A+ Content Generation Test and Why It Fails07:02 - Who This Image Tool is Best For08:21 - Impact of AI on Agencies and Designers09:02 - Final Thoughts on AI Image Quality and Use----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 26, 2025 • 5min
Vendor Central vs. Seller Central: Which Is Better for Your Amazon Business?
Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what’s best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn’t Work – Here’s Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn’t Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 25, 2025 • 3min
This Amazon Trick Helps Sellers Increase Sales Fast
Send us a textStruggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust.Get more visibility on Amazon. Download our free SEO Toolkit: https://bit.ly/4bMrClLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39High Sales, Low Clicks? Here’s What You’re Missing on Amazon https://www.youtube.com/watch?v=N9JWOfwY_7E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=2-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:05 - Struggling to Increase Sales?00:17 - Why Main Image Optimization Matters00:45 - Common Image Mistakes to Avoid01:26 - Improving Graphics for Better Sales01:52 - The UPC Code Problem Explained02:08 - How to Fix UPC Issues on Amazon02:42 - Where to Get Help with UPC Changes02:49 - How My Amazon Guy Can Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 24, 2025 • 8min
The Best PPC Strategy for New Amazon Product Launches
Send us a textLearn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget.Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/4irYvH1#AmazonPPC #AmazonSellers #AmazonAdvertising #EcommerceTips #AmazonFBAWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why PPC Strategies Are Often Conditional00:23 - The Budget Mistake New Sellers Make01:10 - How to Spend PPC Budget Wisely on a New Product01:50 - Why Auto and Broad Match Campaigns Are Ideal02:38 - The $144K Mother's Day Product Launch Success03:26 - The Power of Broad Match Keywords for New Sellers04:18 - Why Exact Match PPC Might Be a Bad Idea in 202505:31 - PPC Strategies for Established Brands06:10 - The Value of a Master Keyword List07:00 - Avoiding Keyword Cannibalization in PPC Campaigns08:00 - Why You Shouldn't Cancel Working Campaigns-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 21, 2025 • 6min
How to Deal with Amazon Hijackers and Knockoff Sellers
Send us a textWorried about hijackers or fake sellers on Amazon? Learn how to protect your products from knockoffs and resellers undercutting your prices. Discover practical tips like using comparison charts, identifying fake items, and exploring Amazon's Transparency program.Get better PPC results with proven strategies. Download our guide now: https://bit.ly/43VQbL3#AmazonHijackers #EcommerceTips #AmazonSellerAdvice #StopFakeSellers #AmazonSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAmazon AI Rufus Is Useless for Sellers https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Understanding Amazon Hijackers and Knockoffs00:15 - Why Knockoff Sellers Undercut Your Prices00:42 - How to Show Your Product’s Value to Stand Out01:18 - Using Comparison Charts Without Breaking Amazon Rules01:54 - Identifying Fake Resellers on Amazon02:37 - Dealing with Fake Sellers: Buying and Reporting Process03:15 - When to Use Amazon’s Transparency Program04:05 - How to Spot Counterfeit Products with Unique Features04:45 - Finding the Source of Unauthorized Resellers05:10 - Reporting Fake Sellers to Amazon Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 20, 2025 • 8min
Dayparting PPC Guide - Amazon Advertising Hack
Send us a textStop overspending on Amazon ads! Learn how to use day parting in 2025 to manage your budget, cut costs, and improve sales. This guide shows you how to set budget rules, analyze reports, and identify the best hours to spend.Get smarter with your ad spend. Download our PPC guide now: https://bit.ly/3XY6rYa#AmazonAdvertising #AmazonSellers #EcommerceTipsWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Why Day Parting Matters in 202500:30 - Common Mistake Amazon Sellers Make01:20 - Step 1: Access Your Campaign Manager02:10 - How to Set Budget Rules for Day Parting03:45 - Using Performance Metrics for Day Parting04:30 - Best Times to Increase Your Budget05:40 - How to Analyze Campaign Reports06:55 - Identifying Low-Performance Hours07:50 - Reducing Costs with Smart Budgeting08:15 - Final Tips for Effective Day Parting----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show