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My Amazon Guy

Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing

Apr 16, 2025
06:19

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Amazon is changing how image alt text impacts SEO, and it’s already affecting rankings.
This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon.

Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH

#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdates

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Timestamps
00:00 - Amazon SEO Indexing Is Changing
00:18 - How Alt Text Impacts Rankings
00:50 - Why Comparison Charts Are Affected
01:23 - Amazon’s New Accessibility Update
02:13 - Can Amazon Now Read Image Text?
03:18 - What Counts As Decorative Now?
04:00 - Alt Text Inside Brand Story At Risk?
04:54 - Why This SEO Shift Could Hurt Brands
05:41 - What You Can Do About It
06:06 - Final Thoughts on the Alt Text Update

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