My Amazon Guy

Send us a textA groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta, is set to completely transform the way sellers advertise on Amazon. With AI-driven prompts and video integration now possible within campaigns, this is a massive shift towards more dynamic, personalized advertising strategies.Don’t let your Amazon ads fall behind, schedule a call now and revolutionize your strategy! https://bit.ly/4jMZtxu#AmazonAds #AIAdvertising #AmazonSellers #AmazonMarketing #amazonppcnews----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Introduction to the biggest Amazon ads change in years00:21 - The new AI prompts in Amazon ads01:10 - Video ad integration in campaigns01:47 - The potential impact of AI on ad targeting02:24 - Bulk files and prompts in Amazon ad campaigns02:54 - The role of AI in the future of advertising03:21 - Traditional ads vs. AI-powered ads: What’s more effective?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to dominate the top search placements for their brand name and keywords. This tactic ensures competitors can’t bid on your branded terms, increasing brand visibility and customer retention. However, there’s a catch—it's not cheap! We dive into the costs of securing these top spots and discuss the pros and cons, especially for smaller sellers with limited budgets.If you're looking to protect your brand and improve its visibility on Amazon, this video breaks down the costs, potential benefits, and why this feature may be more suited for larger brands. Get all the details on how it works, what you need to consider, and whether it's worth the investment for your business.Struggling with protecting your brand on Amazon? Book a call with My Amazon Guy today and let us help you navigate the cost of reserving your share of voice! https://bit.ly/4jMZtxu#AmazonAdvertising #BrandProtection #ShareOfVoice #AmazonPPC #EcommerceTipsWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlNeed personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxuTimestamps:00:00 - Self-Targeting Campaigns on Amazon00:06 - What is Amazon’s Reserve Share of Voice?01:05 - How Reserve Share of Voice Helps Your Brand01:31 - The High Cost of Reserve Share of Voice02:43 - Why Big Brands Benefit from This Feature03:15 - Why Smaller Brands May Struggle with the Cost04:43 - The True Cost of Maintaining Share of Voice05:50 - Lifetime Budget vs. Monthly Budget: What You Need to Know06:28 - Conclusion: Is It Worth It?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textShould You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon Guy, breaks down the importance of branded term ads and how they help protect your market share on Amazon.If you sell a product with limited brand loyalty and a relatively low search volume, advertising your branded terms isn’t just beneficial – it’s essential! By utilizing Amazon PPC defensive campaigns, you ensure that competitors don’t steal your sales by showing up for your branded keywords. Branded keyword targeting can prevent competitors from taking over your top spots and ensures your Amazon listings remain visible.Protect your brand and market share today, schedule a strategy call with our team and let us help you optimize your branded terms PPC campaigns! https://bit.ly/3ZlHh6G #AmazonAdvertising #PPCCampaigns #BrandProtection #EcommerceGrowth #AmazonSellers----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Are you wasting money on branded terms?00:07 – Addressing a common question from a seller about branded terms00:23 – How Amazon Ads works with branded terms00:36 – Example with Ducky Doorstoppers brand and their sponsored ads01:01 – Explanation of Amazon’s ad positioning with multiple products01:14 – Customer behavior when searching for branded terms01:39 – Branded search volume and brand loyalty02:07 – Why advertising on your branded terms makes sense for smaller brands02:33 – The impact of not advertising on your branded terms03:16 – Protecting your brand from competitors advertising on your terms03:51 – Why it’s crucial to consistently show up first for your branded terms04:01 – The importance of maintaining brand control on Amazon04:42 – Conclusion: Should you advertise on your branded terms?05:02 – Final thoughts on PPC campaigns and brand protection----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you’re navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy.Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu#AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising---------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Growing Your Brand Off Amazon00:12 - Can Small Brands Benefit from DSP Advertising?01:05 - Why Focus on Meta and Email Marketing First02:05 - Testing Sponsored Display Before DSP02:43 - What Makes DSP Different from Sponsored Display03:16 - Recommended Meta Budget for Small Brands----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category.The benchmarks include data such as the average cost per click (CPC), where the user's CPC can be compared with the benchmark for the same category, giving insight into whether they are overspending or underperforming. Similarly, the report tracks metrics like cost per purchase and purchase rate for new-to-brand customers. By comparing these values, sellers can see how their performance stacks up against competitors in the same category.The introduction of benchmarks allows sellers to make more informed, data-driven decisions by offering insights into whether their campaigns are on track with the industry standard or if adjustments are needed. This is particularly valuable for sellers who may be uncertain about their advertising strategy or spending, providing a clearer perspective on how they compare with competitors.The video encourages users to explore this new benchmark feature within their Amazon Advertising console and take action based on the insights provided, potentially optimizing their campaigns or making necessary adjustments to improve performance relative to their category.#AmazonAds #AmazonMarketing #EcommerceGrowth #AmazonBenchmarks #adperformance Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlNeed personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxuTimestamps:00:00 - Amazon Ads Benchmark Report01:20 - Comparing Your Campaign to Competitors02:30 - Understanding Cost Per Click and Cost Per Purchase03:10 - What Does This Benchmark Data Mean for Your Brand?04:00 - How to Use Benchmark Data for Better Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textEver wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management to rapid pivots, we share the key processes that allow us to deliver exceptional results—quickly.You'll learn about:✅ How to handle client crises without losing focus✅ The importance of flexibility and speed in business✅ Key strategies for growing sales and profitability on Amazon✅ Why speed to execution beats perfectionism✅ Best practices for onboarding clients and proactive communicationThis video is packed with real-world insights from someone who’s scaled a successful Amazon agency and managed hundreds of clients. If you want to learn how to grow your business on Amazon and stay ahead of the competition, this is a must-watch!Watch this next:https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4sWe hired 300 interns in 23 days!https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23"Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Managing Hundreds of Amazon Seller Accounts00:59 - Crisis Management at My Amazon Guy02:00 - Flexibility vs. Rigidity in Agency Processes04:23 - How We Onboard Clients in 24 Hours05:23 - Speed and Proactive Work in Amazon Services06:07 - The Two Main Goals for Amazon Sellers: Sales and Profit07:00 - The 4 Key Elements to Growing Your Amazon BusinessRunning hundreds of "amazon seller account" can present unique "business strategy" challenges, often leading to constant crises that require quick thinking and robust "business tips". At My Amazon Guy, we manage a significant "ecommerce business" operation, touching over a thousand brands annually through both full management and individual services like A+ content. This extensive engagement highlights the realities of scaling an "agency" in the "online business" space, where effective "sales" strategies are crucial for sustained growth.Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#AmazonAgency #AmazonGrowth #EcommerceSuccessSupport the show

Send us a textAI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online business, stay competitive, and boost profits. We’ll showcase our top four recommended AI tools that can give your eCommerce strategy an edge, helping you grow your business and increase sales. Don't miss out on how AI is transforming the future of online selling!-----------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYXEcommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl"Timestamps00:00 – AI and its importance for sellers01:00 – Overview of Google Gemini for image generation02:30 – Using Canva to enhance AI-generated images03:30 – Introduction to Claude and its writing capabilities04:45 – How Claude can assist with keyword research and descriptions06:00 – Perplexity: Market analysis and competitor research08:00 – Using Perplexity for product research and iteration09:30 – ChatGPT for idea generation and creativity11:00 – Why Perplexity is the best all-in-one AI tool12:30 – Final thoughts on choosing the right AI platform----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTipsWatch these videos on YouTube:https://youtu.be/WukdCZ6WVbchttps://youtu.be/8w8bP3jH37g-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How to Best Utilize Amazon Audiences00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns01:00 - How Audience Groups Affect Bid Adjustments and Campaigns01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textYouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxuDominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3#AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowthWatch these videos on YouTube:https://youtu.be/5GRLt5cyw_Ehttps://youtu.be/WukdCZ6WVbc-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why YouTube Is a Must for Sellers  00:18 - The Video That Started It All  00:32 - How YouTube Drove $10 Million in Sales  00:41 - Why YouTube Converts Better Than Sales Calls  01:06 - When Steven's Dad Took Over Sales  01:45 - Using Live Q&As to Build Trust  02:13 - The Power of Good Thumbnails  02:45 - Ranking #1 with Simple Video Content  03:01 - Shoot a Video for Every Question  03:29 - YouTube Is Cheap, Scalable, and Long-Term  03:56 - Why You Need to Watch Your Own Sales Tape  04:19 - The Real Problem: Identifying Prospects  04:35 - How to DM and Book Calls via LinkedIn  05:00 - Why Boring, Niche Videos Work Best----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.👍 Like the video, comment your questions, and share it with other Amazon sellers!Learn more: https://myamazonguy.com#AmazonPPC #AmazonAds #AmazonFBA #AmazonSEO #MyAmazonGuy #AmazonAgency #GrowAmazonBusiness #AmazonMarketing #AmazonSellerTips #AmazonUpdates #SponsoredProductVideo #AmazonAdvertisingGet the Ultimate Q4 Playbook for Amazon sellers and close the year strong with better ads: https://bit.ly/46Wqkm3Stop wasting ad spend, get expert help setting up these new video ads before they cost you more:https://bit.ly/3ZlHh6G ----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Is Out of Space for Ads00:25 - Amazon Unboxed Conference Gets Criticized01:06 - New Ad Format: Sponsored Product Video Explained01:55 - Where Video Ads Might Appear in Search Results03:00 - Difference Between SPV and Sponsored Brand Video04:00 - AI Text Generation and Unified Campaign Manager04:47 - What Is Ad Agent and Why You Should Be Cautious05:50 - Creative Agent AI for Video Ads06:50 - Final Thoughts and Negation Tip for Auto Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show