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My Amazon Guy

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Apr 17, 2025 • 20min

Tariffs: 2 Year Pain Prediction - Leave China ASAP

Send us a textMany sellers are rethinking their supply chain as tariff changes create new challenges. Here’s what to do before it’s too late. Learn how tariffs, Trump’s long-term strategy, and supply chain shifts are changing everything for private label sellers. We break down what sellers should do next if they still manufacture in China.Get the exact tools real sellers use to grow 1.2 Billion Sales. Grab the Success Bundle before it’s gone: https://bit.ly/42NeWrLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39Amazon SEO Update! https://www.youtube.com/watch?v=qIao9ijrMDQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-------------------------------------------------Start making smarter ad decisions. Download the free Amazon PPC guide now:  https://bit.ly/3RTpLCsGot questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXnTimestamps00:00 - Most Analysts Are Wrong About Tariffs00:22 - China Manufacturing and 245% Tariffs00:47 - Why This Is Just the Start01:15 - It’s About Jobs, Not Trade01:24 - Should You Complete a China Order Now?01:52 - The Signal: Bring Manufacturing to the US02:21 - The US-China Trade Imbalance03:03 - Closing Loopholes in Imports03:40 - Why China’s Cheap Goods Are Being Targeted04:08 - How Immigration and Oil Prices Affect Manufacturing05:25 - What Amazon Sellers Should Expect by 202706:17 - The Manufacturing Boom in the US07:49 - Stock Decisions for Amazon Sellers08:59 - Business Decisions: Which Bad Option to Choose?10:00 - Countries to Consider as China Alternatives11:52 - Why Mexico Might Not Be the Right Choice13:12 - Food and Textiles: Where to Manufacture Instead14:46 - Where the US Still Leads in Production15:57 - Luxury Goods From Europe: Are They Worth It?16:44 - The Problem With China Alternatives17:52 - What Should You Do Right Now?18:07 - How to Raise Prices the Smart Way19:09 - Slow Down Sales to Win Big Later19:45 - Where to Launch Your Next Product20:09 - Get Help With Your Amazon Business-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 16, 2025 • 6min

Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing

Send us a textAmazon is changing how image alt text impacts SEO, and it’s already affecting rankings.This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon.Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdatesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/4j3mVXnTimestamps00:00 - Amazon SEO Indexing Is Changing00:18 - How Alt Text Impacts Rankings00:50 - Why Comparison Charts Are Affected01:23 - Amazon’s New Accessibility Update02:13 - Can Amazon Now Read Image Text?03:18 - What Counts As Decorative Now?04:00 - Alt Text Inside Brand Story At Risk?04:54 - Why This SEO Shift Could Hurt Brands05:41 - What You Can Do About It06:06 - Final Thoughts on the Alt Text Update----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 16, 2025 • 5min

Missing Brand Registry Could Be Hurting Your Listings

Send us a textMissing or mismatched brand registry can block 5% of your sales and visibility on Amazon.Fix trademark issues, connect listings, and stop losing traffic today.#AmazonBrandRegistry #AmazonTrademarks  #AmazonStorefront #FixBrandIssuesGet the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyzWatch these on Youtube:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 14, 2025 • 5min

Tariffs - Impact to Amazon Sellers - 3 Options & Solutions

Send us a textTariff fears are shaking things up for Amazon sellers, but panic decisions rarely pay off. Before pulling back or pivoting, sellers should rethink their timing and strategy. Steven Pope shares how to stay steady when others rush to react.Rank faster! Grab our SEO Toolkit and fix what’s holding you back: https://bit.ly/3EmiXdq#AmazonTariffs #TariffImpact #EcommerceTariffs #SupplyChainStress #ImportCostsWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalNeed expert advice on your Amazon business? Book a free coaching call: https://bit.ly/4j3mVXnTimestamps00:00 – Tariff Jitters Hit Amazon Sellers00:10 – Agency Slowdown: No Contracts in 10 Days00:22 – Why Brands Are Putting Sales on Pause00:39 – Why You Should HODL Your Amazon Business01:04 – Never Run Out of Stock: The First Rule01:22 – Reduce SKUs to Handle Supply Stress01:41 – U.S. Manufacturing Isn’t the Answer Yet02:10 – The Problem With Sourcing from Vietnam02:25 – Tariffs Could Be Gone Tomorrow... Or Not02:37 – Expect 2–3 Years of Trade Pain03:12 – Tariffs Impact All Businesses, Not Just Amazon03:50 – Staying in the Same Sector Pays Off04:17 – How to Minimize Risk in Orders04:38 – Negotiate With Chinese Manufacturers05:11 – Why China Isn’t Backing Down-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 14, 2025 • 4min

Why Health & Beauty Products Need a Different Ad Strategy

Send us a textMany beauty brands waste money on ads by ignoring repeat buyers and broad match keywords.This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales.Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl#AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPCWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=refferalBook a free consultation with My Amazon Guy: https://bit.ly/4j3mVXnTimestamps00:00 - What to Expect00:10 - How to Think About TACoS for Beauty and Health01:00 - Real Talk on Repeat Buyers and Customer Lifetime Value01:55 - Keyword Match Types for Beauty Products02:40 - Why Broad Match Can Save You Money03:30 - Final Advice for Amazon Ads and AMA Invite----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 9, 2025 • 10min

Amazon Tariffs 2025: What Sellers Should Actually Do

Send us a textAmazon sellers are facing major uncertainty with the new China tariff hikes. This video explains what sellers should actually do before changing prices or panicking. It breaks down the impact on margins, cost of goods, and how to stay competitive, without overreacting.Get our PPC guide and start improving your Amazon sales: https://bit.ly/3Yo288I#AmazonSellers #TariffUpdate2025 #EcommerceStrategy #ChinaTariffs #AmazonPricingTipsWatch this on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 – What’s Going on With Tariffs?00:40 – China Tariff Hike Breakdown01:55 – Why You Shouldn't React Too Fast03:02 – Real Impact on Pricing & Margins04:10 – Renegotiating With Manufacturers05:06 – Amazon’s Constant Fee Hikes06:00 – Smart Pricing Strategy Tips07:35 – When to Adjust Inventory or Prices08:30 – Holding Strong Can Help Rankings09:30 – Will These Tariffs Last Long?10:00 – Tariff Calculator Coming Soon-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 7, 2025 • 6min

How a Side Hustle Became a Top Seller on Amazon

Send us a textShe started selling on Shopify but struggled to grow. This side hustle found real success after moving to Amazon, even with doubts in the beginning.Running ads on Amazon? Download our free PPC guide to make every dollar count: https://bit.ly/4i5BxVc#SideHustleSuccess #SellingOnAmazon #AmazonFBA #ShopifyToAmazon #EcommerceTipsWatch these videos on YouTube:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: http://bit.ly/3B1LvHtTalk to an expert. Book a free coaching call with MAG: http://bit.ly/3B3HMJATimestamps00:00 - Starting a Product for Babies on Amazon00:15 - How the Baby Rattle Clips to a Phone00:41 - From Simple Idea to Real Business01:01 - Hesitation Around Selling on Amazon01:25 - Shopify Journey Before Amazon01:48 - Contact From Amazon TV Show “Buy It Now”02:15 - Amazon Prime Studio Experience02:38 - Recommendation to Work with My Amazon Guy03:06 - Why Working with an Agency Helped03:36 - Benefits of Using My Amazon Guy as a Seller04:02 - The Power of Selling on Amazon04:46 - Challenges of Niche Products and Search Visibility05:34 - Final Thoughts and Call to Action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 4, 2025 • 4min

What’s Missing From Your Listing That Hurts Conversion

Send us a textMany sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimizationWatch these on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2----------------------------------------------Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - What to check when CTR is good but conversion is low00:28 - Why friction matters more than anxiety on Amazon00:54 - Main image and Buy Box placement issues01:10 - The real role of customer avatars02:04 - Solving problems vs selling products02:35 - Do bullets matter for conversion?02:58 - Text is for robots, images are for people03:17 - When a $100 pizza cutter makes sense----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 3, 2025 • 5min

How to Choose the Right Competitor Before Running Ads

Send us a textMany Amazon sellers waste ad spend by targeting the wrong competitors or irrelevant keywords. Setting up campaigns without proper competitor research leads to poor results and low conversions. This video explains how to choose the right target, run smarter ads, and build a better keyword strategy. Learn the right way to approach Amazon PPC targeting for consistent growth.Download our PPC guide and start running smarter, more effective Amazon ad campaigns: https://bit.ly/4iSCSQl#AmazonAds #PPCstrategy #FBAgrowth #EcommerceAds #B2BsellingWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHtBook a free consultation with My Amazon Guy http://bit.ly/3B3HMJATimestamps00:00 - Ad Checklist Before Starting Campaigns00:10 - Most Common PPC Mistakes Sellers Make00:31 - Competitor Targeting Strategy That Works01:11 - How to Pick the Right Keywords for Ads01:48 - Using Subscribe & Save to Grow Repeat Buyers02:14 - New Targeting Options for Brand Tailored Promotions03:01 - Audience Targeting Tips Using Brand Analytics03:52 - B2B on Amazon: What Changed and How to Adapt----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Apr 2, 2025 • 4min

BREAKING NEWS: Amazon is Buying TikTok?!

Send us a textAmazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers.Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmTJoin the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably.Register here: https://bit.ly/3QZxQ8h#TikTokShop #AmazonNews #EcommerceGrowth #UGCMarketing #AmazonSellersWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Might Be the Unexpected TikTok Buyer00:45 - Trump's Past Involvement Delayed TikTok Ban01:30 - Amazon’s Bid and Stock Reaction02:00 - Amazon Inspire: Past Social Media Effort02:33 - User-Generated Content’s Role in E-commerce03:00 - Amazon + TikTok Partnership from Last Year03:25 - What Happens If Amazon Buys TikTok?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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