In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding.

To get your copy of the full report, head to stateofindiesaas.com.

Topics we cover:

2:03 – The State of Independent SaaS Report
7:36 – Requiring a credit card upfront
10:27 – Three founders perform best
14:31 – Free trials and credit cards
19:11 – Average growth by target market
22:46 – Plans for outside funding
25:10 – Credit cards, trials, and churn
32:10 – Advertising channels that are working

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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