

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 24, 2025 • 7min
Amazon News: Marketplace Trends and Global Seller Opportunities 2025
Send us a textAmazon continues to attract a massive number of new sellers globally, with a third joining the US marketplace. Learn about the latest marketplace trends, opportunities in international markets like Canada and Germany, and strategies to succeed in today’s competitive eCommerce environment.Make smarter PPC decisions with this free guide https://bit.ly/3DLhywdWatch these videos next:Sponsored Product Advertising https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1Product Title Requirements https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=2--------------------------------------------------------------Need expert guidance? Book a coaching call today http://bit.ly/3B3HMJANeed help fixing your Amazon listing? Just ask http://bit.ly/3B1LvHtTimestamps:0:00 - Opening Thoughts on Amazon's Growth0:15 - 2024: Over 900,000 New Sellers Join Amazon0:46 - A Third of New Sellers Join the US Marketplace1:14 - Challenges with Multiple Accounts and Suspensions2:06 - Why Small Sellers Are Still Interested2:24 - Opportunities in International Markets Like Canada3:18 - The Impact of Rising CPCs in the US4:13 - Post-Brexit Challenges for European Sellers5:00 - Tactics for Small Sellers in Non-Competitive Markets6:12 - Future of Amazon: Mature or Still Growing?--------------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 23, 2025 • 8min
PPC Bidding Hacks for Higher Conversions
Send us a textLearn the best times to bid on ads, proven PPC strategies, and how to handle high ACoS for better sales. Hear practical tips on improving click-through rates and maximizing lifetime value, even in crowded categories.Stop wasting money on ads – learn proven PPC tactics for FREE https://bit.ly/3DLhywd#AmazonBiddingTips #PPCStrategies #AmazonAds #LowerACoS #AmazonPPCWatch these next:How to Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=5Why Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7----------------------------------------------Expert coaching for Amazon sellers – book your call now http://bit.ly/3ZAVEohHave listing problems? Share your question and we’ll help http://bit.ly/3B1LvHtTimestamps0:00 - Best Days and Times to Bid on Ads0:50 - PPC Strategies for Crowded Categories1:25 - How Click-Through Rates Impact PPC Costs2:10 - Maximizing Lifetime Value in Supplement Sales3:40 - Hacks for Repeat Purchases and Remarketing4:20 - Using Samples to Boost Conversion Rates5:00 - How UGC Video Testimonials Drive Better Reviews6:20 - Balancing PPC and Organic Sales7:00 - When to Negate Keywords and Save Costs----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 22, 2025 • 8min
The Simple Strategy That Built a Top Amazon Agency
Send us a textLearn how Steven Pope built a $20M Amazon agency by creating free, value-packed content for his audience. Discover how answering customer questions and sharing expertise turned into a scalable business model.#AmazonSales #EcommerceGrowth #amazonmarketing Start profiting from PPC with proven strategies https://bit.ly/3DLhywdWatch these next:Is Amazon passive income? https://www.youtube.com/watch?v=F8o5-wTRZds&list=PLDkvNlz8yl_a2AXX-Pioc0toq2emZaiKO&index=4How to win on Amazon against all odds https://www.youtube.com/watch?v=bbSIseRL1N4&list=PLDkvNlz8yl_a2AXX-Pioc0toq2emZaiKO&index=7----------------------------------------------Expert advice is just a call away – book now http://bit.ly/3ZAVEohListing not converting? Tell us what’s wrong, we’ll help http://bit.ly/3B1LvHtTimestamps:00:00 - The Strategy Behind $20M Revenue00:15 - Why Free Content Beats Paid Content01:32 - Leveraging YouTube for Sales Growth03:01 - The Impact of Small, Targeted Videos04:55 - Revenue Journey from $0 to $20M ARR06:45 - Overcoming Amazon Challenges as Sellers07:42 - Creating Content That Solves Real Problems08:00 - Closing Thoughts and Call to ActionSupport the show

Jan 22, 2025 • 14min
Amazon PPC Strategies That Drive More Sales in Early 2025
Send us a textLearn how to optimize your Amazon PPC campaigns for January, February, and March with these simple tips. Discover the benefits of automatic and manual campaigns, and how to make the most of seasonal opportunities like Valentine's Day. #AmazonPPC #EcommerceTips #Q1Sales #AmazonSellers #ValentinesDayMarketingStart profiting from PPC with proven strategies. Get our Free PPC guide https://bit.ly/3DLhywdWatch these next:Amazon PPC Uncovered https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6----------------------------------------------Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need http://bit.ly/3B1LvHtTimestamp:00:00 - Maximizing PPC Sales in Q101:15 - What Are Automatic and Manual Campaigns?02:24 - Using Campaigns to Discover Trending Keywords03:50 - PPC Strategy for January: Post-Holiday Sales05:25 - Preparing for Valentine’s Day Campaigns07:10 - Fine-Tuning Ad Placements for Better CTR09:00 - Improving Your Main Image for Seasonal Campaigns12:00 - Importance of Testing and Evolving PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 21, 2025 • 6min
How Amazon Sellers Use Brand Analytics to Increase Sales
Send us a textLearn how Amazon sellers use Brand Analytics and tailored promotions to retain customers and increase sales. Discover strategies for targeting promising, at-risk, and hibernating customers using segmentation tools.#AmazonSellers #BrandAnalytics #CustomerRetention #EcommerceTips #amazonmarketing Get the secrets to winning Amazon ads for free https://bit.ly/3DLhywdWatch these next:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 20, 2025 • 13min
Trump’s Trade Plans: What They Mean for Your E-commerce Business
Send us a textDiscover how Trump’s proposed trade tariffs could impact e-commerce sellers and platforms like Amazon and TikTok. Learn strategies to navigate potential cost increases and find opportunities for growth.Start running smarter PPC campaigns with our FREE guide https://bit.ly/3DLhywdWatch these videos next:Seasonal Amazon Tips https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2Forseen changes this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8----------------------------------------------Get one-on-one guidance from an expert, book a call today http://bit.ly/3ZAVEohNeed help with your listing? http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Trump’s Policies on E-commerce00:15 - Tariff Plans and Their Impact on Costs01:50 - Shifting Manufacturing Beyond China03:00 - Chinese Sellers and E-commerce Market Dynamics05:30 - How Tariffs Could Affect NARF and International Sales07:00 - TikTok’s Growing Role in E-commerce08:30 - The Rise of Mercado Libre and Mexico’s Role in Trade10:00 - Potential Business Tax Cuts for Sellers12:00 - Navigating Policy Changes for E-commerce Success----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 20, 2025 • 5min
Why Manual PPC Beats AI for Amazon Campaigns
Send us a textLearn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.Start your year right with this FREE PPC GUIDE https://bit.ly/4gwtOzi#AmazonAdvertising #TACoSMetrics #Ppcoptimization Watch these on YouTube:PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4 ------------------------------------------------------Upgrade your images. Get more clicks! http://bit.ly/3ZuylezStruggling with sales? Get a free ASIN review! http://bit.ly/3ZrUVp6Need expert help? Book a call today! http://bit.ly/49dCWGsTimestamps0:00 - TACoS vs. ACoS: Understanding Metrics0:11 - Why AI PPC Tools Fall Short0:56 - Importance of Manual Campaign Optimization1:40 - Real-World Example: Adjusting ACoS for 10x Sales2:34 - Bulk Operations: Managing Negations Effectively3:20 - TACoS Guidelines for Aggressive Growth4:00 - Why Advertising is Non-Negotiable on Amazon-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 18, 2025 • 5min
Discover Proven Strategies for Amazon FBA Success
Send us a textSteven Pope shares his unconventional strategies for scaling agencies in the Amazon space. From embracing digital operations to prioritizing education, learn how these methods are changing the game.#AmazonGrowth #AgencyStrategies #EcommerceTipsGet our free guide to optimize your ads and save money while driving more sales https://bit.ly/4gwtOziWatch these on YouTube:Build a successful agency https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwWe solve Amazon Seller's biggest problem https://www.youtube.com/watch?v=oIRrkQblBBI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4-------------------------------------------------------Curious about how your ASINs are performing? Get a free video review of your ASIN from My Amazon Guy http://bit.ly/3ZrUVp6Book a call with our Amazon experts and grow your sales now! http://bit.ly/49dCWGsTimestamps00:00 - The Growth of Agencies in Amazon00:19 - The Start of a Digital Agency Journey00:36 - Why Steven Avoids Physical Conferences01:02 - Early Challenges of Running an Agency from Home01:25 - The Importance of Embracing Digital Business Models01:41 - Using Education as a Growth Strategy02:10 - Addressing Competitors and Mimics03:00 - Sharing Trade Secrets for Ecosystem Growth03:56 - Misconceptions About Agency Competition04:15 - Scaling Horizontally and Vertically in the Market-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 18, 2025 • 9min
Q1 Insider Tactics Every Amazon Seller Should Know
Send us a textDiscover how small updates to your Amazon listings can drive big results. Learn how to refresh your listings post-holidays, optimize seasonal keywords, and improve click-through rates to stay ahead of the competition this Q1. Learn how to run profitable ads with our Free PPC guide https://bit.ly/3DLhywdWatch these videos next:Increase sales without ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3SEO insights for success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4-------------------------------------------------Need help with your Amazon listing? Get expert answers now http://bit.ly/3B1LvHtTalk to My Amazon Guy and grow your sales today http://bit.ly/3B3HMJATimestamps:00:00 - Small Changes, Big Results on Amazon Listings00:25 - Q1 Reset: Why January Is Crucial00:42 - Refreshing Listings Post-Holiday Season01:17 - Targeting New Year’s Resolution Keywords02:03 - Preparing for Valentine’s Day Sales03:02 - Transitioning to Spring Sales and Keywords04:50 - Boosting Sales with Tax Refund Season05:13 - Updating Imagery for Seasonal Relevance06:15 - Outperforming the Competition in Q107:34 - Fine-Tuning Listings with ICAP Funnel Analysis08:07 - Testing and Innovating for Future Success-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 17, 2025 • 8min
Are Amazon Main Image Hacks Breaking the Rules?
Send us a textLearn how to use Amazon main image hacks without breaking the rules. Find out what's allowed and how to increase your click-through rate with smart image designs.Want your products to grab more attention on Amazon? Let us handle your main image strategy for maximum results! http://bit.ly/3Vb6b6Q#AmazonImages #AmazonSellingTips #EcommerceStrategy #AmazonCTR #AmazonHacksWatch these next:CTR Secrets you should not miss https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=4Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5-------------------------------------------------------Start running smarter PPC campaigns with our free guide https://bit.ly/3DLhywdNeed help with your account? Contact us: http://bit.ly/3B1LvHtTimestamps:00:00 - Main Image Questions00:22 - What is the Main Image Hack?01:52 - Are Image Hacks Against Amazon Guidelines?03:00 - Examples of Image Hacks: Fruits and Text04:08 - Use Case Hacks: Vacuum Sealers and Food Imagery05:30 - Why Amazon Doesn't Enforce Strict Terms for Images07:18 - Protecting Your Listings with Backup Images07:49 - Final Tips for Main Image Hacks-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


