

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 30, 2025 • 4min
Why Amazon’s Name Generator Isn’t Worth Your Time
Send us a textLearn how to increase your Amazon sales with two simple PPC strategies you can implement in just 20 minutes. Steven Pope breaks down the steps to set up an Auto Catch-All Campaign and a Manual Broad Match Campaign for quick and effective results.Get your PPC campaigns on the right track today. Get our free PPC guide https://bit.ly/3DLhywd#AmazonPPC #IncreaseSales #AmazonMarketing Watch these next: Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Listing not converting? Tell us what’s wrong, we’ll help http://bit.ly/3B1LvHtOne call can change your strategy http://bit.ly/3B3HMJATimestamps:00:00 - Quick PPC Tips01:00 - Setting Up an Auto Catch-All Campaign02:04 - Manual Broad Match Campaign for High Impact03:46 - PPC Strategy Tips for the German Market04:15 - Stock Management Before PPC Investment05:00 - How My Amazon Guy Can Help with PPC and SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 29, 2025 • 8min
Stop Making These Keyword Negation Mistakes on Amazon Ads
Send us a textLearn how to simplify Amazon PPC campaigns with smart keyword segmentation and negation strategies. Stop wasting money and start optimizing for better ACoS.Optimize your Amazon ads with strategies that work. Get our Free Guide https://bit.ly/3DLhywd#AmazonAdvertising #PPCStrategy #EcommerceTips #KeywordOptimization #AmazonPPCWatch these next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Drive More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Expert coaching for Amazon sellers – book your call now http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need http://bit.ly/3B1LvHtTimestamps:00:00 - Why Most Sellers Get Keyword Negation Wrong00:15 - The Rules for Negations in Amazon Campaigns01:15 - When to Adjust Bids Before Negating Keywords02:10 - The Basics of Keyword Segmentation03:45 - Avoiding Keyword Cannibalization in Campaigns05:30 - The Problem with Over-Complicated PPC Setups06:50 - Frameworks for Simplifying PPC Campaigns07:30 - Breaking Down the Layers of Effective ACoS Management----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 29, 2025 • 11min
How to Perfectly Time Your Amazon Ads in Q1
Send us a textLearn when to launch Amazon ad campaigns for better results. This video covers strategies to lower ACOS and improve ad performance with Q1 timing tips.Discover the secrets to profitable PPC ads for free. Download here https://bit.ly/3DLhywd#AmazonAds #Q1CampaignTips #AmazonSellers #AdStrategyWatch these videos next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need http://bit.ly/3B1LvHtTimestamps00:00 - Why Timing Matters for Amazon Ads00:37 - The Three Phases of Q1 Campaigns01:16 - Post-Holiday Campaigns: Tips and Tricks02:00 - Winter Clearance Sales and Targeting Strategies03:25 - The Role of Sponsored Display and Brand Campaigns05:00 - Preparing for Valentine's Day: Launch Timing06:10 - Mid-February to Spring Deals: Strategy Shifts07:30 - March Campaign Adjustments for Optimal Results08:48 - Importance of Campaign History in Optimization10:03 - Why You Should Use Sponsored Display Campaigns10:44 - Final Tips and Next Steps----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 28, 2025 • 6min
A Simple Trick to Cut PPC Costs and Drive Sales
Send us a textLearn why promoting keywords from auto to exact match might not always be the best idea and how small PPC tweaks can improve your campaigns. Gain insights on sponsored brand video ads and their impact on conversions.#AmazonAdvertising #PPCOptimization #AmazonPPCStop wasting money on ads. Learn proven PPC tactics for FREE https://bit.ly/3DLhywdWatch these next:Drive more sales this Q1 with these strategies https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Get the most sales this Q1 https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4----------------------------------------------Talk to an expert and grow your Amazon business http://bit.ly/3ZAVEohNot sure what’s wrong with your listing? Ask us today http://bit.ly/3B1LvHtTimestamps:00:00 - The Auto to Exact Match Debate00:14 - Bulk Sheet Optimization: How Many Changes?00:44 - Never Negate a Good Keyword01:15 - Adjusting Bids by Percentages02:10 - Micro Adjustments vs. Big Changes02:45 - Weekly Target Optimization Process03:23 - Using Sponsored Brand Videos for Lower ACOS04:08 - Common PPC Mistakes to Avoid05:01 - The Problem with Bid Modifiers05:30 - Subscribe for More Amazon PPC Tips----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 28, 2025 • 6min
The Simple Way to Make Your Amazon Listings Stand Out
Send us a textLearn why your main image is the first thing Amazon shoppers notice and how small changes can make a big difference. Discover real-world examples of optimized images that improved click-through rates and conversions.Get more clicks on Amazon with our Main Image Hack Service http://bit.ly/3Vb6b6Q#AmazonMainImage #CTROptimization #AmazonListingTips #AmazonImageHacks #ClickThroughRateWatch these next:Fix your Amazon main image mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=4Why no one is clicking your listing https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=7----------------------------------------------Start profiting from PPC with proven strategies https://bit.ly/3DLhywdSolve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need http://bit.ly/3B1LvHtTimestamps00:00 - Why Main Images Are Crucial00:18 - Optimizing Amazon Listings with Main Image Hacks00:48 - Real Client Example: Go Pets De-Matting Comb01:36 - Why Adding Keywords to Images Increases CTR02:06 - Importance of Including Emotional Triggers in Images03:01 - Using "Made in USA" Tags for Better Visibility03:50 - Common Image Mistakes That Hurt Conversion Rates05:00 - Swatch Image Strategies for More Sales06:02 - Brand Story and Hidden Suppression Checks----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 26, 2025 • 2min
How to Navigate Amazon’s New User Permissions Interface
Send us a textLearn how to manage and update user permissions in Amazon Seller Central quickly and efficiently. Anya from My Amazon Guy walks you through the process with easy-to-follow steps.Make smarter PPC decisions with this free guide https://bit.ly/3DLhywd#AmazonSellers #SellerCentral #amazontips Watch this video next: System classification costing you? https://www.youtube.com/watch?v=u9yWfSU8wXE&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=1-----------------------------------------------Find solutions with a one-on-one coaching session: http://bit.ly/3ZAVEohSee how we can help grow your Amazon business: http://bit.ly/4eVgJxUTimestamps00:00 - User Permissions Update00:14 - Navigating to the User Permissions Section00:27 - Adding a New User in Seller Central00:42 - Changes to User Permissions Buttons00:56 - Exploring the New Permissions Interface01:10 - Granting Universal Site Admin Access01:19 - Setting Specific Permissions for Users01:42 - Using the Search Bar for Permissions01:52 - Assigning Permissions by Country02:03 - Further Assistance and My Amazon Guy Link-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 25, 2025 • 30min
How a Simple Change Increased Amazon Sales by 7x
Send us a textSteven Pope, CEO of My Amazon Guy, shares how small changes to your listing can massively increase your Amazon sales. Learn how to optimize CTR, conversion rate, and PPC campaigns with actionable insights for sellers. Interested in a main image revamp? Get yours upgraded here: http://bit.ly/3Zuylez#AmazonSelling #AmazonCTR #AmazonPPC #StevenPope #AmazonSEO #EcommerceTips Watch these videos next:Selling seasonal products? https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1CTR secrets and more https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=1564s----------------------------------------------Get one-on-one guidance from an expert, book a call today http://bit.ly/3B3fgrCStart growing your sales today http://bit.ly/3Vbhtb6Submit your ASIN for a detailed review http://bit.ly/3ZrUVp6Timestamps:00:00 - How a Small Change Led to a Big Sales Increase00:14 - Introducing Steven Pope from My Amazon Guy01:24 - Challenges Facing Amazon Sellers Today02:03 - Understanding Amazon’s Conversion Rates03:28 - Practical Tips to Improve CTR04:49 - Using Brand Stories to Drive Traffic07:00 - SEO for A+ Content and Alt Text08:47 - Insights on PPC Campaign Launches10:17 - Market Share and Clickthrough Rate Tips13:06 - Enhancing Main Images to Drive Sales18:00 - Overcoming Customer Concerns25:00 - Thoughts on AI in Amazon Selling29:27 - Learn More from My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 25, 2025 • 2min
Can AI REALLY Help Amazon Sellers? - Podcast Trailer
Send us a textIs AI the solution Amazon sellers have been waiting for? In this podcast trailer, Steven Pope explains why grit, strategy, and hard work still matter more than automation. Full episode dropping later, make sure to turn your notifications on!#AmazonSellers #PodcastTrailer #AIforAmazon #EcommerceTips #AutomationTruth #AmazonAI #AIBusiness Watch these videos next:Need a dayparting strategy? https://www.youtube.com/watch?v=Mtc6N_jVwNg&list=PLDkvNlz8yl_aeEp6XMypvS52zg8kIQ40mDealing with Amazon inventory fees? https://www.youtube.com/watch?v=S-iMEPoo_mY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-----------------------------------------------Get your FREE PPC Guide for 2025 here: https://bit.ly/4gwtOziFind solutions with a one-on-one coaching session: http://bit.ly/3B3fgrCSee how we can help grow your Amazon business: http://bit.ly/3Vbhtb6-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 24, 2025 • 17min
$78M/yr Amazon Account Hijacked - KeaBabies (INSANE STORY)
Send us a textA $78M Amazon account hacked, leaving the seller powerless for 7 days. Learn how this happened and how to protect your account with security tips to avoid similar breaches.Need help securing your Amazon account? Book a coaching call with us http://bit.ly/3B3HMJAWant to secure your account with OTP? Here's how https://myamazonguy.com/otpWatch these videos next:Difference Between Global and User Permissions https://www.youtube.com/watch?v=j_u5c7lkLvs&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL&index=16Why your goals are failing? https://www.youtube.com/watch?v=Vi-HxMSfuH4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4-------------------------------------------------Secure your Amazon business today. Get our expert SOPs and stay protected http://bit.ly/416awftNeed Expert Help? Book a coaching call with Steven Pope http://bit.ly/3B3HMJATimestamps:00:00 - Account Hacked: A Seller's Nightmare00:10 - The $78M Account Breach00:23 - Story of Kebabies and the Hack01:16 - How the Security Breach Started03:00 - Amazon's Failed Security Measures05:17 - OTP Tips for Better Account Security07:40 - How to Set Up Two-Factor Authentication08:57 - The Cost of Amazon's Security Gaps12:26 - Why Global User Permissions Matter15:20 - The Impact of the Hack on Business-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 24, 2025 • 7min
Amazon News: Marketplace Trends and Global Seller Opportunities 2025
Send us a textAmazon continues to attract a massive number of new sellers globally, with a third joining the US marketplace. Learn about the latest marketplace trends, opportunities in international markets like Canada and Germany, and strategies to succeed in today’s competitive eCommerce environment.Make smarter PPC decisions with this free guide https://bit.ly/3DLhywdWatch these videos next:Sponsored Product Advertising https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=1Product Title Requirements https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=2--------------------------------------------------------------Need expert guidance? Book a coaching call today http://bit.ly/3B3HMJANeed help fixing your Amazon listing? Just ask http://bit.ly/3B1LvHtTimestamps:0:00 - Opening Thoughts on Amazon's Growth0:15 - 2024: Over 900,000 New Sellers Join Amazon0:46 - A Third of New Sellers Join the US Marketplace1:14 - Challenges with Multiple Accounts and Suspensions2:06 - Why Small Sellers Are Still Interested2:24 - Opportunities in International Markets Like Canada3:18 - The Impact of Rising CPCs in the US4:13 - Post-Brexit Challenges for European Sellers5:00 - Tactics for Small Sellers in Non-Competitive Markets6:12 - Future of Amazon: Mature or Still Growing?--------------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


