

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Oct 24, 2024 • 34min
Steven Pope’s Platinum Rule to Success in Running an Amazon Agency
Send us a textWatch it on YouTube: https://youtu.be/di4TrQQiRlMWelcome to Steven Pope’s world where the Platinum Rule reigns supreme and business is anything but boring. From freezing in a Wisconsin blizzard to running the largest independently owned Amazon agency on the planet with 550 employees and 400 brands under his belt, Steven’s journey is nothing short of epic.Steven dives into the tough lessons he’s learned, why he’s obsessed with systems, and how hiring 100 interns in 23 days nearly doubled his company overnight.Steven is all about leveling up through adversity, so whether you’re a high-drive introvert or a big-picture thinker, you’ll find something here to dig into. Stick around to the end, and you’ll be inspired to stop wasting time and take some action today.#myamazonguy #stevenpope #motivatuonalvideo #successmindset Thinking of starting an Amazon agency? Head over to https://www.myguy.agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.Timestamps: 00:00 - The Platinum Rule and Steven's Journey from TV Reporter to CEO05:01 - Transitioning from Corporate Life to E-commerce10:11 - Building My Amazon Guy: Lessons from Past Experiences15:35 - The Power of Systems and Scaling with Interns20:41 - Hiring the Right People: Introverts vs. Extroverts25:45 - Challenges in the Amazon Marketplace and the Importance of Sales31:00 - Final Thoughts on Entrepreneurship and Taking ActionSupport the show

Oct 23, 2024 • 2min
Why Every Amazon Seller Needs This to Protect Their Brand
Send us a textWatch it on YouTube: https://youtu.be/6mKRIGwdmXs Sellers looking to build a lasting brand on Amazon need to protect themselves from competitors and hijackers. In this video, Steven Pope with Joie Roberts @joierobertsFearless explains why having a trademark is essential for every Amazon seller. Learn how trademarks can help you secure your listings, gain access to A+ content, and keep unauthorized sellers from taking over your products.#AmazonBrandProtection #AmazonSellerTips #AmazonTrademark #AmazonHijackersProtect your brand with My Amazon Guy’s Brand Registry tools:https://myamazonguy.com/amazon-brand-registry/Fast-track Amazon Brand Registry with My Amazon Guy’s trademark service: https://myamazonguy.com/trademark-services/Timestamps:00:00 - The Importance of a Trademark for Amazon Sellers00:15 - Why Amazon Sellers Need Brand Registry00:40 - Benefits of Trademark: A+ Content and Ads01:15 - How a Trademark Stops Hijackers and Counterfeiters01:40 - Protecting Your Product Listings with Branding02:00 - How Trademarks Help Remove Unauthorized SellersFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Oct 22, 2024 • 16min
Amazon Buyers Care More About THIS than Your Brand
Mina Elias, a seasoned expert from Trivium Group, shares invaluable insights on optimizing Amazon listings. He reveals that shoppers often forget brands but remember eye-catching visuals. Simple tweaks like readable text and attractive packaging can skyrocket click-through rates. The discussion highlights the power of A/B testing for designs, stressing how minor adjustments can lead to major sales boosts. Elias stresses the critical importance of ingredient displays and strategic keyword use to captivate potential buyers in a crowded marketplace.

Oct 21, 2024 • 22min
Boost Your SALES with These Strategic Optimizations!
Discover proven strategies to boost your Amazon sales, from optimizing PPC and SEO to enhancing your click-through rate. Learn how main image tactics can drive significant sales increases. Explore the need for dynamic pricing and continuous optimization in a challenging marketplace. Uncover the secrets of effective product management and inventory strategies while navigating the evolving landscape of Amazon selling. Hear personal stories of entrepreneurial journeys from layoff to success.

Oct 19, 2024 • 4min
How Getting Fired Led Steven Pope to Build the Largest Amazon Agency
Send us a textWatch it on YouTbe: https://youtu.be/SMHgq0A4D3oSometimes, the path to success comes with unexpected setbacks. Steven Pope’s journey from a TV reporter freezing in a Wisconsin blizzard to leading the largest independently owned Amazon agency is a true testament to resilience, determination, and the ability to embrace change when life throws you off course.In this video, Steven Pope opens up about his personal and professional challenges, showing us how our greatest obstacles often become the stepping stones to our biggest achievements. It’s a story about the power of pushing yourself, navigating discomfort, and overcoming trials for growth and development.#StevenPope #myamazonguyreview #leadershipwithpurpose #successmotivation → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Maybe I'll Fail, But I'll Keep Moving00:30 - From Freezing in a Blizzard to a Career Change01:10 - Entering the World of Amazon01:45 - 9x Revenue and Getting Fired02:25 - Taking the Leap: Hiring Himself03:10 - From Solopreneur to 550+ Employees03:50 - Turning Adversity Into SuccessSupport the show

Oct 18, 2024 • 7min
The Ultimate Amazon PPC Budget Guide – Avoid These Mistakes
Send us a textWatch it on YouTube: https://youtu.be/vbqMVybbMioManaging your Amazon PPC budget can be tricky, but it's essential for success. In this video, Kevin Sanderson from My Amazon Guy is joined by @Clearadsltd experts to break down how to allocate your PPC budget effectively. Learn the differences between manual and auto campaigns, how to avoid wasting money in competitive categories, and how to manage your stock to keep your campaigns running smoothly. If you want to maximize your ad spend and boost sales, this video is for you!#AmazonPPC #AmazonAdvertising #EcommerceTips #AmazonFBA #PPCStrategyGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Get Amazon courses on PPC, SEO, and more with MAG School.https://mag-school.com/Timestamps:00:00 - Why Your Ad Placement Matters on Amazon00:16 - Introduction to PPC Advertising with Clear Ads00:35 - How to Allocate Your PPC Budget Effectively01:14 - Manual vs. Auto Campaigns: What You Need to Know01:45 - Segmenting Your Ad Campaigns for Maximum Profit02:29 - Should You Compete in Highly Competitive Categories?03:48 - Choosing the Right Keywords for Amazon PPC04:48 - Should You Pause PPC When Running Out of Stock?05:35 - Managing Stock to Avoid PPC Problems06:22 - Final Tips and Wrap-up-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Oct 17, 2024 • 2min
Why 9 Out of 10 Amazon Sellers Fail to Avoid Burnout in 2024
Send us a textWatch it on YouTube: https://youtu.be/dlzVxjGMcyASuccess is about more than just winning on Amazon. Steven Pope shares how taking care of your health can help you do better at work and reach your goals without burning out. Learn why balancing work and self-care is key to staying productive and energized. This video is for anyone who values their health and wants to stay strong in business. Take care of your health now, before you have to—your success depends on it.#AmazonSellers #WorkLifeBalance #ProductivityHacks #HealthyWorkLifeTimestamps:00:00 - The Secret to Reaching Your Goals Without Burning Out00:25 - Why Health and Work Go Hand in Hand00:40 - The My Amazon Guy Way: Success Through Balance01:00 - How Taking Care of Yourself Boosts Productivity01:25 - Work-Life Balance at My Amazon Guy01:45 - Why You Shouldn’t Go Full Throttle All the Time02:00 - How to Crush Your Goals and Stay StrongSupport the show

Oct 16, 2024 • 13min
How to Transfer an Amazon Seller Account (Death Scenario Also Explained)
Send us a textWatch it on YouTube: https://youtu.be/PG69xgoe_n8Here's how to transfer your Amazon Seller account safely and avoid losing sales history, Buy Box, and PPC data.Seller Central account restricted due to an invalid charge method? Watch this https://www.youtube.com/watch?v=3VRXoWPDI14&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=4Watch these videos next:Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers https://www.youtube.com/watch?v=fhouXBQHeyU&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=6How To Make Sure You Never Get Locked Out of Seller Central https://www.youtube.com/watch?v=HTErlQS3rB8&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=7#AmazonSellers #AmazonAccountTransfer #AmazonBusiness #EcommerceTips #MyAmazonGuySteven Pope's private coaching link: https://calendly.com/myamazonguy/coachingFull Guide to Transferring an Amazon Account:https://myamazonguy.com/transferGet Help with Your Amazon Account:https://myamazonguy.com/seller-central-amazonTimestamps:00:00 - Can You Transfer an Amazon Account?00:20 - The Myth: Amazon Says You Can’t Transfer Accounts00:50 - Why Transferring an Account is Complicated01:15 - What to Do When an Amazon Account Owner Passes Away02:00 - Risks of Losing Sales History, Buy Box, and PPC Data02:30 - Key Tips for a Smooth Amazon Account Transfer03:00 - First Step: Take Control of Email Login04:00 - Why You Can’t Use a Previously Linked Amazon Email04:45 - How to Transfer the Bank Account Safely05:30 - Handling User Permissions and Admin Access06:15 - Gather Necessary Legal Documents for a Transfer07:00 - When to Update Business Info and Tax Details08:00 - Managing Two-Step Verification During the Transfer09:00 - Setting Up Inventory Replenishment Alerts10:00 - Common Pitfalls and Account Suspension Risks11:00 - Why Selling Your Account Can Come Back to Bite You12:00 - Final Tips for Avoiding Account Transfer IssuesSupport the show

Oct 15, 2024 • 8min
Step-by-Step Guide to Amazon PPC Bulk Negation Tool
Send us a textWatch it on YouTube: https://youtu.be/0CoIAiD7QqgIn this video, Muhammad Harris, a PPC Advertising Specialist from MAG, will guide you step-by-step on how to use the Bulk Negation Tool to clean up your Amazon PPC campaigns and stop wasting money. If you're dealing with search terms that are costing you but not bringing sales, this tool can help.Muhammad will show you the reports you need for Sponsored Products and Sponsored Brands. You'll learn how to spot search terms that get a lot of clicks but no sales, how to download the reports, use the tool to fix the problem, and upload the changes to your ad console.Watch as he takes you through each step to save money and improve your campaigns with just a few clicks.#amazonppc #amazonppcoptimization #amazonppctips → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Learn how to run better PPC campaigns and lower your ACOS todayVisit https://myamazonguy.com/ppc/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction to Bulk Negation Tool00:30 - Required Reports: Search Term and Bulk File01:30 - Creating and Downloading Search Term Reports02:30 - Filtering and Copying Data from Search Term Reports03:30 - Running the Bulk Negation Tool for Sponsored Products04:30 - Reviewing Results and Applying Negation Filters05:30 - Choosing Match Types and Preparing the Bulk File06:30 - Uploading the Negation Bulk File to Amazon07:30 - Handling Errors and Sponsored Brands Report08:30 - Final Steps and Wrapping UpSupport the show

Oct 14, 2024 • 2min
Solving Amazon Brand Registry User Addition Issues
Send us a textAmazon brand registry giving you a hard time? Steven Pope has a proven way to troubleshoot that for you!In this video, Steven Pope digs into a common but frustrating problem where Amazon won’t let you add users to the brand registry. And guess what? It’s often because of a sneaky suspension in another country, like Canada. Your account might be caught up in something that seems unrelated but is actually blocking your brand registry. My Amazon Guy will walk you through the usual suspects like account suspensions, checking your brand registry status, and those infringement reports that could be causing trouble.But don’t worry, it’s not all bad news. Steven Pope will also show you how to file a technical ticket to get Amazon to explain what’s really going on with your account. If you’ve been stuck trying to figure out why Amazon is making things difficult, this video’s got you covered with practical tips to help you get your Amazon brand registry issues sorted out for good.#amazonbrandregistry #amazontips #ecommercetips → Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps: 00:00 - Introduction and Common Brand Registry Issues00:29 - Troubleshooting Brand Registry User Additions01:11 - Checking for Suspensions in Other Countries (Canada Focus)01:36 - Reviewing Brand Registry Status and Infringement Reports02:00 - Final Tips and Filing a Technical TicketSupport the show