My Amazon Guy

Send us a textThis week’s Friday MAG Podcast is all about what Amazon Sellers need to know—updating your LLC info, staying compliant with the INFORM Consumers Act, and using Helium 10 for keyword research. Benjamin Loya and Shane Keyes from My Amazon Guy explain how trademarking your brand and keeping your business details up-to-date can make a big difference. Watch now for simple tips to keep your Amazon business on track!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Countdown00:04 - Introduction & Hosts Welcome00:16 - Updating LLC Information in Seller Central01:03 - Trademarking Your Company Name02:17 - Helium 10 vs. Jungle Scout03:13 - How to Qualify for Amazon DealsSupport the show

Send us a textIf Amazon was listening to sellers they would simply fix Seller Support.Bad AI isn't on the top 100 needs of sellers.Amazon is listening to us, but are the AI developments going to move the needle?A few weeks ago, I predicted that Amazon would make AMC more user-friendly, and it looks like that prediction is coming true. This morning at hashtag#AmazonAccelerate2024, Amazon introduced some AI-powered tools to solve the problems I shared: 1. Project Amelia: An AI assistant that promises to revolutionize how sellers interact with Seller Central. Amazon says it can answer any seller question on inventory, demand, and more.You can ask Amelia your questions in your own words and get personalized guidance and support to help you run your business.It will be available in Beta today and rolled out to US sellers over the next few months. 2. Business Planner: This tool aims to simplify goal-setting and tracking with personalized plans to help you achieve your business objectives.It combines your sales traffic and product data with market intelligence and Amazon's performance modeling capabilities to create a personalized plan to reach your goals.Business Planner is available for use TODAY.3. Custom Analytics: This tool will allow you to create customized dashboards and reports without needing advanced SQL skills.It's the flipside to the Business Planner, offering more flexibility to dive deeper into your data and build customized dashboards for the exact views of your business that you want to see.Custom Analytics will be rolled out over the coming weeks. These developments are exactly what I had in mind when I talked about simplified data access and better data management solutions. And it's great to see Amazon taking steps to make AMC more accessible and valuable for all sellers!But will these tools be as useful as Amazon promises? Maybe. I'm looking forward to testing them myself. 🤔Amazon accelerate just announced image and video AI generationThis is HUGE because it makes engaging content free and accessible to ALL brands Especially SMBsIt’s good to see Amazon investing heavily into supporting both sellers and shoppersAnd providing them tools for creating a better shopping experience →  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? ApSupport the show

Send us a textCombining similar products into one parent listing on Amazon might seem smart, but it can hurt your search visibility. Amazon often shows only one product from a parent group in search results, meaning you could lose out on exposure for top-performing items with strong reviews.In this video, Steven Pope breaks down why grouping listings might not be the best idea, especially for products with lots of reviews. Learn how to keep your products visible and organized to boost sales and search performance.#amazonparentage #amazonlistingoptimization #amazontips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Parentage Issues on Amazon01:37 - Benefits and Disadvantages of Parentage03:11 - Reasons to Avoid Parentage03:47 - When Parentage is Beneficial04:08 - ConclusionSupport the show

Send us a textClear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn’t enough. What really works are the details: before-and-after shots, targeted customer avatars, and using data to guide decisions. Steven and Fernando broke down customer demographics and used strategic images to make all the difference. They also point out why transformation photos (yes, even involving cleavage) can lead to real sales.This isn’t just about sex appeal, it’s about showing results and understanding your audience. By focusing on what customers actually want to see and using data to back up decisions, Steven and Fernando helped the client rethink their approach and improve their listings.Ready to upgrade your main image? Visit https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/ and use code "CTR" for 50% off your main image upgrade!#amazontips #amazonsales #viralvideo #amazonseller → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction00:30 - Challenges with Client’s Branding Strategy01:00 - Using Customer Avatars to Differentiate Products01:30 - Importance of Data and Transformation Shots02:00 - Suggesting Targeted Avatars to the Client02:30 - Competitor’s Use of Before-and-After Shots03:00 - Final Thoughts on Differentiation and StrategySupport the show

Send us a textMost Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales.  You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign.But remember,  auto and broad match campaigns often give you a lower ACoS and better performance than exact match.In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and broad match campaigns work better in many cases, and why blindly moving everything to exact match isn’t the best approach.If you're still putting most of your budget into exact match campaigns, your wasting your money for a strategy that doesn't work at all. Steven Pope will help you make smarter PPC decisions and save money along the way.Need more help? Head over to https://myamazonguy.com/ and book a free consultation. Let’s get the most out of your Amazon ads.#amazonppc #amazonppcoptimization #amazonppctips ---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:03 - Example: Success of the “Gifts for Mom” Product Using Broad Match02:07 - Why Broad Match and Auto Campaigns Often Beat Exact Match03:12 - The Risks of Negating Good Keywords04:13 - The Problem with Moving Keywords from Auto to Exact Match05:15 - Exact Match Overbidding06:20 - Auto and Broad Match Campaigns07:25 - Why You Should Keep Auto and Broad Match Campaigns Running08:29 - Smart PPC Strategy for Lower Costs and Higher Performance09:30 - Closing TipsSupport the show

Send us a textAdding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go.In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal customers.If you’re not using Subscribe & Save yet, you’re missing out on some easy money. It’s way cheaper to keep a loyal customer coming back than it is to run expensive ads for new ones. So if your catalog is getting out of hand and your sales are going nowhere, this video will help you figure out why. Let’s keep it simple and sell smarter, not harder.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Overview of SKU Strategy00:14 - New vs. Old Products and Customers: The Four Quadrants Explained01:30 - Zulle Kitchen Example: How Too Many Variations Can Hurt Sales03:20 - Cannibalization: Why Launching More Colors Can Decrease Sales05:00 - New to Brand (NTB) Metrics in Seller Central07:00 - Cost Breakdown: Selling New vs. Old Products to New and Old Customers09:00 - Strategies for Selling Old Products to Old Customers10:30 - Subscribe & Save: How to Maximize Repeat Customers11:45 - Conclusion: Key Takeaways for SKU ManagementSupport the show

Send us a textGood leadership is key to any successful team. When things go wrong, it’s often due to leadership issues, not the team itself. Steven Pope, along with Jose Carlos Gonzalez, a Brand Manager from MAG, discusses how taking responsibility and improving your leadership can make a big difference. You'll learn why it’s important to first look at yourself when problems arise and how your personality impacts the way you lead.They also cover how setting clear deadlines ensures nothing gets overlooked and how to guide your team with clear goals and a shared vision.If you're looking to lead your team to success, this video has all the practical tips you need to apply. -----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Leadership Challenges00:45 - The Importance of Taking Responsibility01:30 - Understanding Your Leadership Style02:10 - Balancing Clarity and Authority03:25 - Effective Communication with Your Team05:00 - Setting Clear Deadlines and Expectations06:25 - The Role of Project Management in Leadership08:10 - Establishing and Communicating Your Vision09:40 - How Leadership Directly Impacts Team Success11:00 - Conclusion and Final Thoughts on LeadershipSupport the show

Send us a textBuilding a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of education and the importance of strong support systems.From starting as a Junior Brand Manager to advancing to Senior Brand Director, every step matters. Success means managing multiple clients, hitting key revenue goals, and mentoring others along the way. Our unique structure ensures you have the resources you need to excel, with hands-on experience and strong support from the MAG community.We guide you to grow, lead, and excel in a fast-paced environment where learning and teaching are two of our core values.If you're ready to take that next step and become the best Brand Manager within 90 days, apply today at www.myamazonguy.com and become part of the MAG team.#amazonjobs #amazonhiring #myamazonguy #myamazonguyjobs #remotejobshiringnow Be part of the 334th fastest growing company in the USA!Apply at https://myamazonguy.com/jobs/Read our Glass Door Reviews: https://rb.gy/1jmx60Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/Internships: https://myamazonguy.com/internships/Brand Manager jobs: https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Amazon PPC jobs: https://myamazonguy.com/apply-for-ppc-job-at-my-amazon-guy/PH Jobs https://myamazonguy.com/phjobs/Graphic Designer Jobs: https://myamazonguy.com/apply-for-a-design-job-at-my-amazon-guy/Sales Jobs (Account Executive) https://myamazonguy.com/sales-jobs-my-amazon-guy-remote/BDR PH based Job: https://myamazonguy.com/bdr-business-development-representative-job-at-my-amazon-guy-remote/Cold Call Specialist PH Job: https://myamazonguy.com/phjobs/Timestamps:0:00 - Introduction1:25 - Transition from Junior BM to regular BM2:45 - Transition to Brand Director3:25 - ConclusionSupport the show

Send us a textBuilding a culture of learning and growth on an Amazon agency is the secret to long-term success. Steven Pope knows that every day is an opportunity to improve. His simple approach is constant learning, open communication, and creating a space where everyone can grow, no matter their experience. Watch until the end to see how this mindset can transform your team and help you stay ahead in the game!----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 – Building a culture of learning and growth 00:15 – Steven Pope’s belief in daily improvement 00:35 – The importance of adapting in Amazon's ever-changing world 01:00 – Steven’s simple approach to success 01:30 – Creating a supportive environment 02:00 – Preparing for the future 02:30 – Keep learning and stay aheadSupport the show

Send us a textStruggling with managing clients in a fast-paced environment? Steven Pope and Joshua Bonhage tackle the toughest challenges at My Amazon Guy. Find out how proactive communication can make or break client relationships and lead to agency success. Stick around until the end for a game-changing tip that could transform how you handle your clients!Apply at https://myamazonguy.com/jobs/Read our Glass Door Reviews: https://rb.gy/1jmx60Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/Be part of the 334th fastest growing company in the USA!Apply at https://myamazonguy.com/jobs/Read our Glass Door Reviews: https://rb.gy/1jmx60Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/Internships: https://myamazonguy.com/internships/Brand Manager jobs: https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Amazon PPC jobs: https://myamazonguy.com/apply-for-ppc-job-at-my-amazon-guy/PH Jobs https://myamazonguy.com/phjobs/Graphic Designer Jobs: https://myamazonguy.com/apply-for-a-design-job-at-my-amazon-guy/Sales Jobs (Account Executive) https://myamazonguy.com/sales-jobs-my-amazon-guy-remote/BDR PH based Job: https://myamazonguy.com/bdr-business-development-representative-job-at-my-amazon-guy-remote/Cold Call Specialist PH Job: https://myamazonguy.com/phjobs/Support the show