My Amazon Guy

Send us a textLearn why most goals fail and how adopting the "who not how" mindset can transform your brand’s success. Steven Pope shares insights from managing 548 employees at My Amazon Guy and explains how building a brand can help sellers thrive against big competitors like Amazon.Grab the same SOPs that helped My Amazon Guy grow: http://bit.ly/3Z9h1LJ#AmazonAgency #BrandBuildingTips #ContentMarketing Watch these on YouTube:Amazon Impact Dashboard can protect your brand https://www.youtube.com/watch?v=OrFwnkDrQCc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYDealing with brand registry rejection? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DnVOGLContact our team to discuss your business needs http://bit.ly/4eOvhzuGet pricing details for our services http://bit.ly/4g4Zs6hTimestamps00:00 - The 'Who Not How' Problem00:10 - My Amazon Guy: 548 Employees and Counting00:36 - The Mission: Leveling Up Life Through Education01:10 - Facing Amazon Together: Building a Community01:50 - Why Entertain, Educate, and Prompt Content Wins02:30 - Building a Brand That Transcends Transactions03:10 - Lessons from Harley-Davidson and Stanley Cups03:50 - Creating Lifestyle Brands with Narrative Content04:40 - How to Fix Goals: The 'Who Not How' Approach05:00 - Finding the Right People------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn to optimize Amazon discounts with targeted promotions and increase conversions.The 2025 Amazon PPC guide is free to download now. Click here: https://bit.ly/3DnVOGL#AmazonSales #EcommerceTips #AmazonDiscounts #TargetedPromotions #AmazonSellers Watch these on YouTube:Are you using PPC auto campaigns? https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Brand registry REJECTED? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-----------------------------------------------------Contact us for a breakdown of costs for your account goals http://bit.ly/4eOvhzuSchedule a session to address your Amazon issues http://bit.ly/49dCWGsUse these SOPs to streamline your account management http://bit.ly/3Z9h1LJTimestamps00:00 - Introduction to Targeted Discounts01:15 - How Shoppers See Brand Promotions02:30 - The Difference Between Coupons and Promotions03:45 - Importance of Audience Segmentation05:00 - How Promotions and Coupons Stack06:30 - Managing Overlapping Discount Buckets-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon sellers, are you ready for 2025? Learn the strategies to grow your brand, optimize listings, and take advantage of new changes like fee freezes and updated FBA policies.Watch these next:Learn more about Sell Globally Dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeLUnderstand Amazon Fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3--------------------------------------------------------------Get the 2025 Amazon PPC Guide for FREE: https://bit.ly/3DLhywdSubmit your ASIN for expert guidance: http://bit.ly/3B2qkoGSchedule a coaching call to discuss your Amazon needs: http://bit.ly/3ZAVEohTimestamps:00:00 - Amazon in 202500:33 - Fee Freeze Announcement01:16 - New FBA Reimbursement Policy02:54 - SEO and Listing Optimization Tips03:55 - Main Image AB Testing for Better Results05:30 - The Role of A+ Content in 202506:40 - Advanced PPC Strategies for Sellers08:00 - Building a Real Brand Beyond Amazon09:13 - Expanding to New Marketplaces10:45 - Final Takeaways: Dominating in 2025--------------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand’s visibility.The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywdWatch these videos next:Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwNEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2------------------------------------------------Let’s discuss your needs and provide a personalized quote http://bit.ly/3OsA7YlFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohGet the help you need to improve your main image http://bit.ly/3Vb6b6QTimestamps:00:00 - Big Changes to Amazon Ads in 2025  00:14 - What You Need to Know About Amazon Advertising This Year  01:15 - AI Advertising: Advantages and Limitations  02:48 - Best Metrics to Track with AI Advertising  04:12 - Why Manual Optimization Still Outperforms AI Tools  05:02 - Video Ads on Amazon: A Powerful Strategy  06:34 - User-Generated Content: Connecting with Audiences  07:25 - Investing in High-Budget DSP Video Campaigns  08:38 - Compliance and Regulatory Changes in 2025  09:55 - The Future of Consumer Demographic Targeting on Amazon  11:30 - Key Advertising Areas to Focus on for Better Results  12:45 - Wrapping Up: Strengthening Brand Presence with Ads  ------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon’s new beta program allows sponsored product ads on external retailer sites like iHerb and Weee! Learn how this change could redefine Amazon advertising strategies and what it means for sellers.Amazon PPC Guide for 2025 (Free!): https://bit.ly/3DLhywd#AmazonAdvertising #EcommerceMarketing #SponsoredProducts #AmazonPPC -----------------------------------------Need help with your account? Contact us http://bit.ly/3B1LvHtGet a quote for strategies that align with your goals http://bit.ly/3OsA7YlGet an ASIN review to increase your visibility and sales http://bit.ly/3B2qkoGTimestamps:00:00 - Amazon’s New Beta Program for Sponsored Products00:09 - Advertising Across Retailers: iHerb and Weee!00:33 - What iHerb and Wei.com Offer for Sellers01:00 - Why This Beta Is Huge for Grocery Sellers01:26 - Ads Beyond Amazon: Prime Ads on TikTok and Retailers01:54 - How This Changes Sponsored Product Strategies02:11 - Closed Beta and Future Predictions02:39 - What’s Next for Amazon’s Advertising Program -----------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textStruggling with high PPC costs? Here are 10 Amazon PPC tips to cut ad spend while keeping sales strong. Want a FREE Amazon PPC Guide for 2025? Grab here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceAds #AmazonSellerTips #AmazonAds Watch these videos on YouTube:Does PPC affect SEO? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Optimize your ads with these tips https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2---------------------------------------------------------------Learn how to make your main image work http://bit.ly/3ZuylezGet strategies to increase your sales http://bit.ly/3Vbhtb6Use this form to tell us what’s wrong in your account and we'll solve it http://bit.ly/3B4ig70Timestamps00:00 - Introduction: The Problem With PPC Costs00:51 - Tip 1: Never Run Out of Budget01:44 - Tip 2: Improve Your Main Image03:04 - Promo Code for Main Image!03:30 - Tip 3: Add Negative Keywords to Save Money05:10 - Tip 4: Use Dayparting for Better Budget Allocation06:45 - Tip 5: Free Traffic Through Social Posts07:17 - Tip 6: Broad Match Modifier Explained10:07 - Tip 7: Budget Campaigns for Large Catalogs11:10 - Tip 8: Calculate ACOS Expectations Accurately12:33 - Tip 9: Custom Headline Images for Sponsored Ads14:07 - Tip 10: Using Lifetime Metrics for Long-Term Insights---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how smart account management strategies can grow your agency’s profit while reducing workload. Discover how agencies can streamline tasks and delegate effectively, including tips on managing more clients with fewer resources.Need an Amazon PPC Guide for 2025? Get it for FREE: https://bit.ly/3DnVOGLWatch these on YouTube: How to Improve Your Agency's Profitability with Strategic Outsourcing https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4sHow to Delegate Tasks to Grow Your Business Efficiently https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23Learn more about scaling your agency here: https://myamazonguy.com/amazon-agency→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.Timestamps:00:00 - Intro: Hiring Account Managers to Delegate Workload00:11 - The Role of Account Managers in Agencies00:22 - Merging Agencies for Efficiency00:55 - How to Free Up Directors to Focus on Sales01:19 - Key Tasks of an Account Manager02:04 - My Amazon Guy’s Unique Brand Manager Model02:43 - Improving Profitability by Delegating Tactical Tasks03:19 - Importance of Project Managers and Specialists04:49 - How to Hire the Right People for Account Growth05:43 - Using SOPs and Playbooks to Streamline Account Management06:21 - Brand Manager Playbook and SOPs for Success#AccountManagement #AgencyGrowth #amazonagency Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDiscover the best strategies for Amazon PPC in 2025. Learn how to stay competitive, improve relevance, and use the latest tools to grow your brand in Q1.Get help from My Amazon Guy to grow your Amazon sales: http://bit.ly/4eVgJxUWatch these next:PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2Optimize Amazon Ads for Product Variations https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4-----------------------------------------------------Get your FREE Amazon PPC Playbook and improve your sales this 2025 https://bit.ly/3DLhywdSchedule a coaching call to discuss your Amazon business http://bit.ly/3ZAVEohFind out how to make your listing stand out http://bit.ly/3Vb6b6QTimestamps00:00 - Amazon PPC in 202500:32 - Why Competition is Increasing01:10 - Advanced Targeting Techniques02:29 - Importance of Relevance and Quality03:33 - Why Q1 Matters for Amazon Sellers04:48 - Seasonal Opportunities in Q105:30 - How to Gain Market Share Early06:06 - Brand Awareness and Sponsored Campaigns07:05 - Maximizing ROI with PPC08:39 - Focusing on Low-Competition Targets09:44 - Q1: The Launchpad for 2025 Success10:14 - Final Tips for Amazon Sellers in 2025-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how to simplify Amazon listing compliance using a custom tool for prohibited keyword analysis. This tool identifies and addresses prohibited terms in titles, bullet points, and descriptions for better results.Need amazon help? Reach out to us here: http://bit.ly/4eOvhzu#AmazonSellers #KeywordCompliance #EcommerceTips Watch these videos on YouTube:Get your customers to buy more from your store https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8How backend keyword limits impact your listings https://www.youtube.com/watch?v=LQgBiIfbKLQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11---------------------------------------------------------------Find out how we can help—request a quote: http://bit.ly/4g4Zs6hIncrease your sales with a free ASIN review: http://bit.ly/3ZrUVp6Want more sales? Start here: http://bit.ly/3Vbhtb6Timestamps00:00 - Simplify Keyword Compliance with This Tool00:15 - Introduction to the Custom Prohibited Keyword Tool00:32 - Features and Benefits of Keyword Analysis for Amazon Listings01:17 - Real-Life Examples of Keyword Violations02:06 - Improving Bullet Points and Titles with This Tool02:53 - Actionable Revisions for Amazon Compliance03:05 - How to Use This Tool During Coaching Calls03:44 - Ensuring Compliance with Amazon Guidelines04:02 - Ideal Use Cases for Prohibited Keyword Analysis---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textDiscover how to optimize Amazon listings with effective SEO strategies for better rankings and sales. Learn insights into tools like Product Opportunity Explorer and keyword matching to improve organic ranks.Explore our services: http://bit.ly/3ZAVEoh#AmazonSEO #EcommerceTips #AmazonSalesWatch these next:Keyword Guides: https://www.youtube.com/watch?v=fdtyZsApNJA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6How to Target The Right Customers: https://www.youtube.com/watch?v=NVysmIZz3yo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdContact our team to discuss your business needs http://bit.ly/3B1LvHtGet pricing details for our services http://bit.ly/3OsA7YlTimestamps:00:00 - Multiple ASINs and Categories00:12 - Identifying Revenue-Driving Categories00:25 - Using SEO to Boost Organic Ranks00:42 - Tools for Keyword Analysis01:15 - Amazon’s Product Opportunity Explorer Explained01:50 - Identifying Niche-Specific Search Terms02:30 - Competitor Analysis and Keyword Strategies03:10 - Monitoring Shea Butter Reviews03:45 - Increasing Ad Spend and Visibility04:30 - Barcode Issues and Resolution Steps05:15 - Suggestions for Listing Improvements06:00 - Adding Lifestyle Images for Better Engagement07:00 - Final Thoughts on Improving Listings------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show