Female Founder World

Brightland is best known for its slick white bottles of olive oil and punchy, modern branding. Founder Aishwarya Iyer was among the first entrepreneurs to spot an opportunity to modernise olive oil back in 2018, and in the years since has built a thriving DTC food business. Partnerships have been the backbone of Brightside's success, along with some punchy press hits and a killer product. We dive into all of this, plus Aishwarya's thoughts on the challenges facing consumer brand founders right now.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  hthttps://brightland.co/ instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Fashion girls know Allison McNamara as the host and fashion and beauty editor fronting content for POPSUGAR, Who What Wear, Refinery29 and ET Online. Now, she's carving out space on beauty shelves at Credo with her algae-based skincare line, Mara Beauty. Allison's the A-list influencer marketing guru we all need to hear from in 2022, having successfully cut through a very crowded beauty scene to seed her product with Hailey Bieber, Chrissy Teigen and Addison Rae, Jen Atkin, and more of the most recognised names in beauty.  ------------------------------------------------------ This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Never miss a Female Founder World event: www.femalefounderworld.beehiiv.com www.femalefounderworld.com  https://themarabeauty.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy

When Sandra Velasquez says she bootstrapped her beauty brand, she means she made the leather and the laces on the way up.  Sandra's today's guest and the founder of Nopalera, a Mexican bath and body brand getting a ton of attention right now. She launched the business when she was more than $100,000 in debt after deciding she needed a drastic shift to change her final future.  This is a great Female Founder World episode for anyone on the bootstrapping track (respect!!), early stage beauty founders, and folks coming to the founder life without an MBA or business degree.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Join the Female Founder World Community Hang in New York! https://momence.com/s/1091408  www.femalefounderworld.com  https://nopalera.co instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Sarah Paiji Yoo is a serial entrepreneur with multiple successful businesses on her scorecard. She's best known for launching Blueland, a company that's raised $35 million to end single use plastic. Since launching in 2019 Blueland's locked up 40 patents (and patents pending). In the past year, it grew more than 400% and saw an 80% increase in customer lifetime value (LTV).  But enough with the stats: Sarah delivers gold in this interview with Female Founder World. We dive into her process for vetting a new business idea, how to drum up demand for a new product, tips for getting acquired, and where she thinks there's space for new entrepreneurs to innovate today. Open your Notes app, you're going to want to remember this. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j --- Links: www.blueland.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Today's guest Ali Kriegsman is the co-founder and COO of Bulletin, a B2B wholesale marketplace.    A "Forbes 30 Under 30" recipient and one of Fast Company’s "Most Creative People in Business," Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She's a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses. Her first book, How to Build a Goddamn Empire, is the no bullsh*t book on entrepreneurship you've always needed.    Enjoy this chat about cancel culture, girlbossing, what buyers are looking for, and emotional resilience in entrepreneurship. Links: https://bulletin.co www.instagram.com/alikriegs instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Order Ali's book: 'How to Build a Goddamn Empire' Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Join the free Female Founder World community and watch Ali's workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

My guest is Eliza Blank, a bootstrapping baddie who built her plant startup The Sill to $1,000,000 in revenue before taking on investors and continuing to scale. Eliza launched the business from her bedroom floor with $30k pulled together from a Kickstarter campaign and credit cards.  Today The Sill has physical stores across the United States, a thriving ecommerce business, and is on her way to becoming the Glossier of house plants.  This is how she did it! Links: www.thesill.com Send us a screenshot of your podcast review to score a free media database! instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

We've got Babba Rivera on the pod, founder of Ceremonia, a clean haircare brand rooted in Latin heritage. Babba's an award-winning marketer, former Uber partnerships lead, impressive entrepreneur, and just the person to motivate you to *follow your dreams* today. Links: ceremonia.com instagram.com/babba instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Welcome back to the Female Founder World pod! I'm so happy to be back on the tools and chatting with Monica Grohne, who launched a PMS-based wellness brand with a $50k grant in Jackson Hole, Wyoming. To get a free copy of the media database that helped Jasmine land her beauty brand in Vogue, Well and Good, Refinery29, Elle, and more mastheads within months of launching, follow these two steps: 1. Leave a review on the podcast, where ever you listen.  2. Screenshot your review. 3. DM me at @femalefounderworld on Instagram with the screenshot, and I'll send you back a link to the database!   Links: Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about Marea: https://mareawellness.com/  Resource roundup:   octane.ai  https://dtcpod.simplecast.com/ https://www.facebook.com/groups/wearecommerceclub/about/ 'Supermaker' by Jaime Schmidt OkaySis podcast   Shownotes: 2:10 Should you work for someone else before starting a business?  6:00 How to meet industry regulations (and not break the law :)) 7:15 Claims testing in the wellness industry 8:40 What makes a good early stage fulfillment and manufacturing partner? 10:30 Traction tips for early stage consumer businesses  14:00 Transitioning from DTC only to omnichannel distribution  15:00 How to use a quiz to customize your product and marketing messaging 17:10 Wellness business ideas 18:50 Launching with a $50,000 grant 20:00 Normalising working on the side while growing your biz 24:00 Where should you live when you launch a business? 25:00 The best Slack channels and groups for founders  26:00 Resource recommendations

Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods.  LINKS This episode is brought to you by Gorgias! We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j SHOWNOTES 1:00 Learning the language of fundraising 2:40 Fundraising strategies to retain control and stay scrappy 8:30 Early community-building tips  10:00 Hitting 3 million followers on TikTok 10:45 Community building on Geneva 12:30 How gen z customers are different to millennials  15:45 Turning your team into influencers 16:45 Building a team  17:50 Should founders be the social media face? 21:20 What brands are resonating with Gen Z 23:00 Gen Z social media trends 

Welcome Michelle Ranavat to Female Founder World!   Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.  Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.  LINKS Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com https://www.ranavat.com/ Book: The Effective Executive by Peter F Drucker SHOWNOTES 03:10 When to upgrade your packaging 04:20 Launch marketing idea 07:50 Getting Hailey Bieber’s endorsement 12:00 Hiring to scale 15:00 The future of the beauty industry 16:30 Setting yourself apart through clinic testing 18:10 TikTok vs Instagram  21:20 Curating a peer mentorship group chat