Female Founder World Gen Z Marketing Tips and Hitting 3 Million TikTok Followers With Nadya Okamoto, August Cofounder
Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods.
LINKS
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SHOWNOTES
1:00 Learning the language of fundraising
2:40 Fundraising strategies to retain control and stay scrappy
8:30 Early community-building tips
10:00 Hitting 3 million followers on TikTok
10:45 Community building on Geneva
12:30 How gen z customers are different to millennials
15:45 Turning your team into influencers
16:45 Building a team
17:50 Should founders be the social media face?
21:20 What brands are resonating with Gen Z
23:00 Gen Z social media trends