Female Founder World

We've got Babba Rivera on the pod, founder of Ceremonia, a clean haircare brand rooted in Latin heritage. Babba's an award-winning marketer, former Uber partnerships lead, impressive entrepreneur, and just the person to motivate you to *follow your dreams* today. Links: ceremonia.com instagram.com/babba instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Welcome back to the Female Founder World pod! I'm so happy to be back on the tools and chatting with Monica Grohne, who launched a PMS-based wellness brand with a $50k grant in Jackson Hole, Wyoming. To get a free copy of the media database that helped Jasmine land her beauty brand in Vogue, Well and Good, Refinery29, Elle, and more mastheads within months of launching, follow these two steps: 1. Leave a review on the podcast, where ever you listen.  2. Screenshot your review. 3. DM me at @femalefounderworld on Instagram with the screenshot, and I'll send you back a link to the database!   Links: Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Learn more about Marea: https://mareawellness.com/  Resource roundup:   octane.ai  https://dtcpod.simplecast.com/ https://www.facebook.com/groups/wearecommerceclub/about/ 'Supermaker' by Jaime Schmidt OkaySis podcast   Shownotes: 2:10 Should you work for someone else before starting a business?  6:00 How to meet industry regulations (and not break the law :)) 7:15 Claims testing in the wellness industry 8:40 What makes a good early stage fulfillment and manufacturing partner? 10:30 Traction tips for early stage consumer businesses  14:00 Transitioning from DTC only to omnichannel distribution  15:00 How to use a quiz to customize your product and marketing messaging 17:10 Wellness business ideas 18:50 Launching with a $50,000 grant 20:00 Normalising working on the side while growing your biz 24:00 Where should you live when you launch a business? 25:00 The best Slack channels and groups for founders  26:00 Resource recommendations

Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods.  LINKS This episode is brought to you by Gorgias! We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j SHOWNOTES 1:00 Learning the language of fundraising 2:40 Fundraising strategies to retain control and stay scrappy 8:30 Early community-building tips  10:00 Hitting 3 million followers on TikTok 10:45 Community building on Geneva 12:30 How gen z customers are different to millennials  15:45 Turning your team into influencers 16:45 Building a team  17:50 Should founders be the social media face? 21:20 What brands are resonating with Gen Z 23:00 Gen Z social media trends 

Welcome Michelle Ranavat to Female Founder World!   Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.  Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.  LINKS Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com https://www.ranavat.com/ Book: The Effective Executive by Peter F Drucker SHOWNOTES 03:10 When to upgrade your packaging 04:20 Launch marketing idea 07:50 Getting Hailey Bieber’s endorsement 12:00 Hiring to scale 15:00 The future of the beauty industry 16:30 Setting yourself apart through clinic testing 18:10 TikTok vs Instagram  21:20 Curating a peer mentorship group chat

Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers.  Since 2018, Diaspora's grown more than 20x! Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips. LINKS: Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.diasporaco.com https://calmfund.com/ SHOWNOTES: 07:50 SBA loans 13:40 Launch marketing tactics 15:05 How to expand into merchandise 16:25 Lessons from brand partnerships 19:30 When to jump from Squarespace to Shopify  20:28 Sana’s process for building an ethical supply chain  29:25 Resource recommendations  32:20 How much does a business coach cost? 36:30 Tips for acquiring talent

It's my first solo episode! The solo series will break down consistent themes I've spotted across my conversation with successful founders on the show. Today I'm looking at... DRUMROLL.. Hero product strategies! And what we can learn from four brands winning with this approach.  ------- Let me know what you think about the solo episode. Should I do more? Drop a review, or shoot me a note on IG @jasminegarnsworthy. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com  

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader. LINKS Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com  Vitruvi affiliate program: https://vitruvi.com/pages/home-team  https://grin.co/  SHOWNOTES:  10:20 How to adopt a hero product strategy 19:30 Inside the Vitruvi affiliate program 22:50 Customer acquisition and top of funnel ideas 25:30 Resource recommendations

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.  HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short. The business is 81% DTC, 6% subscriptions and 13% wholesale. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.hairtamin.com  Say hi to Jasmine on Instagram: @jasminegarnsworthy SHOWNOTES: 01:00 Using personal experience to come up with a business idea  08:50 Three factors for a successful ecomm brand 11:20 Hairtamin’s influencer marketing strategy  17:50 Product page tips 21:00 Where to look for ecomm inspiration 22:50 Business ideas

Hannah Elly is the cofounder of Nugget, a kids furniture company famous for its play couches that grew almost 10,000% over the last three years! Truly, they're famous in the parenting community: Buzzfeed called Nugget the 'Supreme Drops For Moms' and Inc. named them the fastest growing manufacturing company in America. Twice.  Enjoy this interview with Hannah. She gives some great tips on how to spot an opportunity to pivot your company, examples of the social media content helping to drive Nugget's growth, and some mindset work she recommends to all founders.  It makes my day when you leave a review on the podcast—don't be shy! :) Sorry for the audio on this one—it's not our best, but it's worth perserving to hear Hannah's tips.  LINKS: Learn more about Nugget: https://nuggetcomfort.com/  Inner child work: https://tobemagnetic.com/  Jes Averheart: https://www.jesaverhart.com/ Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com SHOWNOTES: 02:37 How to recognize to when to pivot 06:25 Tips for getting pre-launch traction 08:15 Storytelling and editorial content ideas 09:15 The elements of a solution-oriented social media strategy 14:25 Early data points that a new business will work 16:00 Setting yourself apart from copycats 20:30 Inner child work and entrepreneurship

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!  You know Hero Cosmetics for their Mighty Patch pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat. LINKS:  Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com herocosmetics.us Say hey to Jasmine: instagram.com/jasminegarnsworthy wsj.com WWD.com beautyindependent.com gcimagazine.com SHOWNOTES: 05:15 Ju’s recipe for an unstoppable cofounder team  07:29 Hero Cosmetic’s blueprint for Amazon success 14:55 Where to spend your first $25,000 as a founder 19:45 Hero Cosmetics product launch marketing strategy 22:10 Resource recommendations 26:08 Business idea brainstorm